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THE BODY SHOP THE BODY SHOP

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Page 1: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

THE BODY SHOP THE BODY SHOP

Page 2: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

About Company About Company Famous for creating a niche market sector for naturally Famous for creating a niche market sector for naturally

inspired skin and hair care products, The Body Shop intinspired skin and hair care products, The Body Shop introduced a generation of consumers to the benefits of a roduced a generation of consumers to the benefits of a wide range of best sellers fr om Vitamin E Moisture Crewide range of best sellers fr om Vitamin E Moisture Cream to the Tea Tree Oil range and Banana Shampoo. am to the Tea Tree Oil range and Banana Shampoo.

It is estimated that The Body Shop sells a product every It is estimated that The Body Shop sells a product every 0.4 seconds with over 77 million customers t ransaction0.4 seconds with over 77 million customers t ransactions through stores worldwide, with customers sampling ts through stores worldwide, with customers sampling the current range of over 600 products and more than 40he current range of over 600 products and more than 400 accessories. 0 accessories.

The Body Shop has always believed that business is priThe Body Shop has always believed that business is primarily about human relationships. We believe th at the marily about human relationships. We believe th at the more we listen to our stakeholders and involve them in more we listen to our stakeholders and involve them in decision making, the better our business will run. decision making, the better our business will run.

Page 3: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

About Company About Company In 1999 The Body Shop brand was voted the sIn 1999 The Body Shop brand was voted the s

econd most trusted brand in the UK by the Conecond most trusted brand in the UK by the Consumers Associ ation. According to the 1997 Intsumers Associ ation. According to the 1997 Interbrand survey criteria, the company was namerbrand survey criteria, the company was named 28th top brand in the world, second in the reed 28th top brand in the world, second in the retail sector. In a 1998 report, a survey of internattail sector. In a 1998 report, a survey of international chief executives in The Financial Times raional chief executives in The Financial Times ranked The Body Shop the 27th most respected nked The Body Shop the 27th most respected company in the world. company in the world.

Page 4: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Five Ideas Five Ideas Oppose animal experiment Oppose animal experiment

Support social justice transaction Support social justice transaction

Activate self esteem Activate self esteem

Defend human rights Defend human rights

Protect the earth Protect the earth

Page 5: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Oppose animal experiment Oppose animal experiment This is despite: This is despite: extensive public opposition; extensive public opposition; the development of 'non-animal' alternative tests and; the development of 'non-animal' alternative tests and; the availability of thousands of ingredients that can be the availability of thousands of ingredients that can be

safely and creatively used to make new produ cts withsafely and creatively used to make new produ cts without the need for further animal tests. out the need for further animal tests.

The most common tests involve dripping a material intThe most common tests involve dripping a material into rabbits' eyes or applying it to the shaved bac ks of rao rabbits' eyes or applying it to the shaved bac ks of rabbits or guinea pigs and studying the resulting irritatiobbits or guinea pigs and studying the resulting irritation or damage. n or damage.

Animals are also force-fed or dosed with substances to Animals are also force-fed or dosed with substances to assess affects. assess affects.

In some cases the tests can cause suffering and even In some cases the tests can cause suffering and even death. death.

The Body Shop believes cosmetics testing on animals iThe Body Shop believes cosmetics testing on animals is unethical, unnecessary and should be banned. s unethical, unnecessary and should be banned.

Page 6: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Support social justice Support social justice transaction transaction

Community Trade is about targeting some of our purchasiCommunity Trade is about targeting some of our purchasing power and commercial experience where we ca n make ng power and commercial experience where we ca n make the most difference by working with people who will benefithe most difference by working with people who will benefit most from our trade. It's about us ing The Body Shop expt most from our trade. It's about us ing The Body Shop expertise as an international retailer and sharing that knowledertise as an international retailer and sharing that knowledge with small-scale local enterprises, often in remote areas,ge with small-scale local enterprises, often in remote areas, that would not normally have the chance to trade with an i that would not normally have the chance to trade with an international company such as The Body Shop. The Body nternational company such as The Body Shop. The Body Shop advises in areas such as developing new customers, Shop advises in areas such as developing new customers, quality control, new product development and diversificatiquality control, new product development and diversification and business planning. But, most importantly, The Bodon and business planning. But, most importantly, The Body Shop places orders with these organizations, demonstray Shop places orders with these organizations, demonstrating our faith in the quality of the product and the communting our faith in the quality of the product and the community's ability to supply a large c ompany with an order. ity's ability to supply a large c ompany with an order.

Community Trade is a powerful and practical expression oCommunity Trade is a powerful and practical expression of our commitment to social change, supporting long-term, f our commitment to social change, supporting long-term, sustainable trading relationships with communities in neesustainable trading relationships with communities in need. d.

Page 7: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Activate self esteem Activate self esteem

Many of our principles are about showing compassion Many of our principles are about showing compassion and understanding for other people, but 'activate self-and understanding for other people, but 'activate self-esteem' is all about you! Self-esteem is about self-esteem' is all about you! Self-esteem is about self-awareness, self-confidence, self-worth, and self-awareness, self-confidence, self-worth, and self-acceptance. It's about respecting yourself, looking acceptance. It's about respecting yourself, looking after your body and soul, and being proud of who and after your body and soul, and being proud of who and what you are. what you are.

Throughout the ages, women's bodies have been Throughout the ages, women's bodies have been manipulated to fit the latest fad. We've been trussed manipulated to fit the latest fad. We've been trussed up, pumped up, corseted and bandaged. Waists have up, pumped up, corseted and bandaged. Waists have been pinched, skin bleached, ribs removed. The fat been pinched, skin bleached, ribs removed. The fat sucked out, the silicone injected in. sucked out, the silicone injected in.

Wouldn't you rather be measured by your Wouldn't you rather be measured by your individuality, thinking and lust for life? Stand up for individuality, thinking and lust for life? Stand up for who you really are ! -stand up for self esteem. who you really are ! -stand up for self esteem.

Page 8: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Defend human rights Defend human rights The Body Shop believes that businesses, in particular, The Body Shop believes that businesses, in particular,

have a part to play in effecting social change. If more bhave a part to play in effecting social change. If more businesses demonstrated a social conscience a nd acteusinesses demonstrated a social conscience a nd acted with social responsibility, governments would have td with social responsibility, governments would have to listen. It's the big businesses who have the power ovo listen. It's the big businesses who have the power over governments - and it's you, the individual consumer,er governments - and it's you, the individual consumer, who has the power over the big businesses. who has the power over the big businesses.

The Body Shop, with over 1,900 outlets around the worThe Body Shop, with over 1,900 outlets around the world, has an opportunity to raise awareness of the issue ld, has an opportunity to raise awareness of the issue amongst millions of people. It is only right and p roper amongst millions of people. It is only right and p roper that we support them. that we support them.

We began our campaigning on this issue years ago witWe began our campaigning on this issue years ago with Amnesty International and the full support of o ur cuh Amnesty International and the full support of o ur customers - 3,000,000 of them signed up to the 'Make youstomers - 3,000,000 of them signed up to the 'Make your Mark' campaign. r Mark' campaign.

Page 9: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Protect the earth Protect the earth The Body Shop has an ultimate goal of being socially, ecoThe Body Shop has an ultimate goal of being socially, eco

nomically and ecologically sustainable. To this end, we ainomically and ecologically sustainable. To this end, we aim to ensure the responsible and ethical management of all m to ensure the responsible and ethical management of all our activities. our activities.

This policy covers the entirety of the environmental impactThis policy covers the entirety of the environmental impacts that The Body Shop either directly cause s, or can influes that The Body Shop either directly cause s, or can influence. It focuses on our key impacts and our responsibilities nce. It focuses on our key impacts and our responsibilities to act to protect the enviro nment throughout our global bto act to protect the enviro nment throughout our global business. usiness.

It highlights those environmental issues that we need to aIt highlights those environmental issues that we need to address as a priority in support of the Comp any' s Mission ddress as a priority in support of the Comp any' s Mission Statement and Trading Charter that set out our broader valStatement and Trading Charter that set out our broader values-led vision. We ensure th at our social, environmental aues-led vision. We ensure th at our social, environmental and animal protection principles are integral to our businesnd animal protection principles are integral to our business management procedures and practiced consistently thros management procedures and practiced consistently throughout our operations. ughout our operations.

Page 10: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Product introduction Product introduction

The face attend (ELDERFLOWER EYE GThe face attend (ELDERFLOWER EYE GEL) EL)

One cool convergence glue , is it set a fracture wOne cool convergence glue , is it set a fracture wood is it extract the liquid with one wisp of plumood is it extract the liquid with one wisp of plums of money to spend to contai n, can make the s of money to spend to contai n, can make the fragile eye skin fresh and pleasant . Can strain fragile eye skin fresh and pleasant . Can strain tired out eyelid and have eyelid of wrinkle, is it rtired out eyelid and have eyelid of wrinkle, is it reduce eye dropsical , dark orbit to help, make educe eye dropsical , dark orbit to help, make eyes rich in expression . Most suitable for usineyes rich in expression . Most suitable for using with the eye aching tiredly. g with the eye aching tiredly.

Page 11: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Product introduction Product introduction

Indoor aromatic (LAVENDER HOME Indoor aromatic (LAVENDER HOME FRAGRANCE OIL) FRAGRANCE OIL)

Many kinds of fragrant smell can be chosen in Many kinds of fragrant smell can be chosen in accordance with mood: Pomegranate, exotic accordance with mood: Pomegranate, exotic atmosphere, quiet for spring, smoking clothing atmosphere, quiet for spring, smoking clothing the grasses of, ginger juice grape fruit, sea the grasses of, ginger juice grape fruit, sea blue , musk , the dream moon spending , blue , musk , the dream moon spending , tangerines , mandarin oranges , green teas not tangerines , mandarin oranges , green teas not fragrant not hard not white not neutral, fragrant not hard not white not neutral,

Page 12: THE BODY SHOP. About Company About Company  Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop

Product introduction Product introduction

Hairdo (BEESWAX TEXTURISING WAX-Hairdo (BEESWAX TEXTURISING WAX-50ML) 50ML)

It is a kind of hair-dressing moulding type and moIt is a kind of hair-dressing moulding type and modelling products finalizing the design , suck beedelling products finalizing the design , suck beeswax and grape young animal oil, high and antswax and grape young animal oil, high and anti-oxidant and fine protecting the wet efficiency , i-oxidant and fine protecting the wet efficiency , makes the hair healthy , glossy, the beautiful hmakes the hair healthy , glossy, the beautiful hair flies upward, has level , lines to analyse , clair flies upward, has level , lines to analyse , clearly demarcated clearly, the quality is too brigearly demarcated clearly, the quality is too bright to stick the oily modelling products . ht to stick the oily modelling products .