the blind men and the elephant peter haasz, overdrive books in browsers 2013
TRANSCRIPT
the blind menand the elephant
Peter Haasz, OverDriveBooks in Browsers 2013
the blind men and the elephant
the elephant in the room
the supply chain view
Raw materials
Product component
s
Finished product
Distribution Sales
the supply chain view
Raw materials
Product component
s
Finished product
Distribution Sales
Traditional Pub Traditional channels
the supply chain view
Raw materials
Product component
s
Finished product
Distribution Sales
Traditional Pub Traditional channels
Digital Pub Digital channels
are reading systemsour “blind men”?
http://www.bisg.org/
the publisher’s dilemma
StrategyLowest
common denominator
Be ambitious
Pick a winner
the publisher’s dilemma
StrategyLowest
common denominator
Be ambitious
Pick a winner
Consistent experience
Cost-effective
Ability to innovate
Sell everywhere
the publisher’s dilemma
StrategyLowest
common denominator
Be ambitious
Pick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
the publisher’s dilemma
StrategyLowest
common denominator
Be ambitious
Pick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
the publisher’s dilemma
StrategyLowest
common denominator
Be ambitious
Pick a winner
Consistent experience
Cost-effective Ability to innovate
Sell everywhere
what if?
choose your own RS“Plain” EPUB
RS
Content
Readingsystem
B2BDistribution
B2CDistribution
Open web services
Different sales
models
Different market
segments
Different delivery methods
controlled interactivity“Plain” EPUB
RS
Interactive EPUB
RS
Content
Readingsystem
B2BDistribution
B2CDistribution
Open web services
Different sales
models
Different market
segments
Different delivery methods
selling innovative web-apps“Plain” EPUB
RS
Integrated web apps
Interactive EPUB
RS
Open web services
Different sales
models
Different market
segments
Content
Readingsystem
B2BDistribution
B2CDistribution
Different delivery methods
co-existence is possible“Plain” EPUB
RS
Integrated web apps
Interactive EPUB
RS
Open web services
Different sales
models
Different market
segments
Content
Readingsystem
B2BDistribution
B2CDistribution
Different delivery methods
Vertically-integrated channels
EPUB
?
• Catalogue services– Titles, metadata, rights,
terms
• Fulfillment services– Bestow, read title
• Data services– Read/write book usage data
Open web services
publisher-controlledbooks as a service
Strategy Books as a service
Reliable experience ?
Cost-effective ?Ability to
innovate UX ?Sell
everywhere ?
opportunities
1. See what the elephant looks like2. More innovation in reading systems3. More vibrant channels for digital
publishing
challenges
1. Realpolitik2. Standardization– Web services– Commercial models and terms
3. Inter-book interoperability4. Perpetuity of ownership vs.
fragmented delivery
OverDrive Read
• Mature browser-based reader• Highly extensible backend framework– External bestowal– Data services
• Enabling new models of collaboration and partnership
Info: readinfo.overdrive.com
• Peter Haasz, OverDrive• [email protected]• +1 (917) 794-7138