The Big, The Small &

The Half Baked

A Checklist for Good Ideas

Anders HemreinterKnowledge Technologies

A Checklist for Good Ideas

OK, you have a good idea

A Checklist for Good Ideas

It could bea big one

A Checklist for Good Ideas

Or it could be

a small one

A Checklist for Good Ideas

Or it could be one

that just needs to bake a little more

A Checklist for Good Ideas

Now what?

A Checklist for Good Ideas

Well, you could roll up your sleeves right away and get going.

A Checklist for Good Ideas

Or you could…

A Checklist for Good Ideas

Imagine the outcome Craft the message Evolve the concept Evaluate the opportunity Build the alliance Expand the view Do the numbers Make the case Choose the path Lead the way

A Checklist for Good Ideas

Think about what would happen if the idea was implemented.What would change? What would the impact be? What good would it bring about?

Imagine the outcome

A Checklist for Good Ideas

Explain why this is a good idea andwhy it should be pursued?Develop the narrative.Describe the new order.

Craft the message

A Checklist for Good Ideas

Solicit comments and feedback. Search for, connect with and incorporate supporting ideas.Soak in the problem. Collaborate.

Evolve the concept

A Checklist for Good Ideas

Size the market.Estimate cost and complexity.Determine the strategic fit.Valuate the user benefit.

Evaluate the opportunity

A Checklist for Good Ideas

Get buy-ins and listen to concerns. Consult the experts. Their voice could make or break the idea.Talk to the managers. They will make the decision and they need to hear what you have to say.

Build the alliance

A Checklist for Good Ideas

Look around. Be aware of opposing or competing ideas. See above and beyond. Consider future scenarios. Do some real options thinking.

Expand the view

A Checklist for Good Ideas

Quantify the opportunity.Determine the investment. Estimate and discount the future cash flows.Calculate the return.Valuate the real options.

Do the numbers

A Checklist for Good Ideas

Focus the message and create a compelling call for action.Make the case and make it credible.Communicate.

Make the Case

A Checklist for Good Ideas

Know the positioning options.Make the choice:Watch & Wait? Engage & Learn?Commit & Commence?

Choose the Path

A Checklist for Good Ideas

Secure the funding. Attract the resource. Get people committed and get them excited.Organize the effort.Lead with insight and courage.

Lead the way

A Checklist for Good Ideas

Then roll up your sleeves.

A Checklist for Good Ideas

Because now the hard work

begins.

A Checklist for Good Ideas

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