the big search debate: seo best practices€¦ · importance of search marketing 4 70%- 80% of...

The Big Search Debate: SEO Best Practices

Rajitha Dahanayake

CEO

eMarketingEye

Travel Distribution Summit Asia 28 – 29 May in Singapore

Introduction to eMarketingEye

2 Property of eMarketingEye www.emarketingeye.com

eMarketingEye is an Internet marketing agency offering

online marketing solutions, specializing in serving the

online travel and hospitality industry.

3

Search; a powerful way to reach your customer

www.emarketingeye.com

Importance of Search Marketing

4

70%- 80% of Internet users find brand

websites through Search Engines


96% 63% 56%

Of leisure travelers

have started their

hotel planning with

search

Of leisure travelers have agree

search engines are go-to

source information

Of leisure travelers always

start traveler shopping and

booking process with

search

Anatomy of a Search Engine Results Page

5

PPC

SEO Results

PPC

What is Search Engine Optimization?

6 www.emarketingeye.com

SEO

Higher Rankings

Targeted Search Phrases

Organic Search

What is Search Engine Optimization?


http://www.youtube.com/watch?v=BNHR6IQJGZs

http://www.youtube.com/watch?v=BNHR6IQJGZs


Why Search Engine Optimization (SEO)?

Over 70% of Internet users find websites through

Search Engines

Source: Forrester Research

93% of the searches do not look beyond

first three pages

SEO Drives Free Traffic

Search Drives more targeted and quality

traffic

Search Traffic converts more

Searchers believe Natural [unpaid] results

produce the most relevant information

Higher Return on Investment (ROI)


Why SEO? | Hotel Client in Asia Q1 2013

SEO Generated

43% of Website Visitors

53% of Booking Revenue

52% of Bookings

10

How to climb in Search Engine Rankings?



SEO Best Practices

SEO

Website Keywords

and Content Links

On Page Factors Website Design Content Keywords

Off the Page Factors Link popularity Time on Website Click through Rate (CTR)


Keyword Selection

Select the right Keywords Based on Relevancy, Popularity and Competition

13

Google Provides SEO Advice?



Google Webmaster Tools

15

Visiting the most beautiful island in the world…..


SEO and visibility in organic search


Keyword Sri Lanka Hotels

Search Volume 110,00 Search Global

Competition 60 Million Pages

SEO and visibility in organic search


SEO | On Page Factors


SEO | On Page Factors


W3C Validation

Code to Text Ration Load Time

Social vs SEO | Google Plus


New SEO is Social?

Social vs SEO



Where to start the SEO Process?

When to start the SEO process? Before or

after website is designed

Common Issues Faced

Wrong Timing

Corporation from the Web

Development Agency

Finding the right match between

website presentation and SEO

Cost of doing changes

23

Top 5 SEO Mistakes

Sites are not Crawlable, Good Content is hidden (Using Images, PDF etc)

Not including the correct words on the page

Not having proper Title and Descriptions

Not using proper ways to increase the popularity of the domain (Compelling

content and marketing)

Not using Webmaster tools (Google and Bing etc)


24

What to Expect from a SEO Consultant?

Website Design Guidelines

Content Plan with Keywords

Title / Meta Tags and Optimized Content

Site Architecture

Pre and Post Launch Plan (Re-directions, Indexing)

Link Building Plan

KPIs for the Project


25

SEO Project Success Client E-commerce Team (Direction)

Web Agency

Design / Development

SEO Agency

SEO Strategy / Implementation

Visibility

Visitors

Conversions

SEO Success


26

Thank You



http://www.emarketingeye.com/

the big search debate: seo best practices€¦ · importance of search marketing 4 70%- 80% of...

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