THE BIG PROBLEMTHE BIG PROBLEM

WITH LAWYER SITESWebsites are a critical meeting point between lawyers and clients. Maintaining an optimized site is crucial to acquiring new clients, building credibility and nurturing client relationships. Yet, today, almost 1/3 of lawyers maintain their websites themselves, neglecting key site functions that clients want, like mobile optimization, social network integration and user-friendly design. Here, we look at the costly mistakes lawyers make when they try to maintain their own websites.

C O S T L Y M I S T A K E S

Lawyers face many obstacles when trying to maintain their own websites

NO CALL TO ACTIONNO CALL TO ACTIONWithout a main call to action, clients won’t know what your firm has to o�er.

Without metrics, law firms are unable to track their progress, their reach, or their clients’ habits and needs.

Discoverability is important and helps potential clientsfind your law firm.

Most people today look at websites on their mobile devices. Without the technology to engage this group, small law firms are missing out on key clients.

Without designated IT help, small law firms risk security breaches or costly mistakes. By going to the professionals, IT help is included with your website.

of websites do not display contact email addresses.

of site owners find the time necessary to update the website a major challenge.

93%

64%say the cost of maintaining the site is a big hurdle.25%

lack any phone numbers on their home pages.

49%

did not use analytics tools to measure their websites’ performance.

75%

of small businesses have been cyber attacked.

44%

do not feel they have the tools needed to make sense of their site analytics or take action to resolve issues.

60%

?

?

Poor Design By taking design into their own hands, small businesses such as law firms cause themselves headaches and risk having poorly designed sites.

of small law firm lawyers who plan to improve their websites say design/aesthetic is the top choice of action.41%

of small business sites cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank.

26%

0 100%

do not have mobile websites or know if their websites are mobile-capable.60%

0 100%

�me-Consuming UpdatesWhen you maintain your site yourself, you run the risk of wasting time you could be using to cultivate business.

No MetricsNo Metrics Poor SEO

With keyword data, meta descriptions, and page

titles, your site can stand out from the rest.

By allowing your clients to share their experiences with your brand via social channels, you’re enabling information about your law firm to reach people you might not have otherwise targeted.

LackFacebook widgets 91%

94%LackTwitter widgets

83%LackTwitter links

No Designated IT Person

SORRY! This website isn’t

optimized formobile devices.

Small law firms may not be as tech-savvy as larger companies, or they don’t have the sta� to provide for a full-time IT person.

A singlecyber attack

costs

on average.$8,669.48

COMMON LAW FIRM WEBSITE MISTAKES

Give your clients the tools they need to interact with your law firm and ensure you don’t make these same website mistakes. Focus on what matters and leave your website to the professionals.

PRACTICE MORE AND MANAGE LESS.

SOURCES: YODLE | NATIONAL SMALL BUSINESS ASSOCIATION | SITEAPPS | VSPLASH | LAWERIST.COM http://www.slideshare.net/attorneysync/how-do-people-find-and-hire-lawyers | http://www.google.com/insights/consumersurveys/view?survey=ta62sqc3ujmfw&question=1&filter&rw=1

To learn more, check out MyCase’s new ebook, Keys to a Successful Website at bit.ly/MyCaseWebsites

25-34 year olds are more likely to use the Internet to find a lawyer than any other source.

30%of clients seeking a lawyer with special expertise start their research by viewing the law firm's website.

�e searchMore than 35% of legal consumers start their search for an attorney using online resources.

Google Consumer Survey conducted in Nov 2012

NO MOBILE OPTIMIZATION

Using The Right Internet ToolsUsing The Right Internet Tools

Clients look for you in search engines. If you’re not appearing in search engines, many won’t find you.

25-34 year-olds were more likely to start their seach via a search engine than by asking a friend.

Even 25-34 year-olds were not likely to use social networks to begin their search (1.5%)

said their first move in searching for a lawyer would be visiting your website, closely followed by reading reviews on Google (28%).

30%

�rst impressionssaid the impression created by a law firm's website was the most important factor.

11%

ONE-DIMENSIONAL MARKETING

look for information about you elsewhere on the Internet.

31%