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november 2012

India at Vantage Point

The New Year has set the ball rolling for the CII Media and Entertainment

division. We have had a successful 5th CII CEOs Roundtable on Broadcast and a fruitful association with the Ministry of Information & Broadcasting in manag-ing the India Pavilion at the European Film Market, Berlin.

The CEOs Roundtable gave an oppor-tunity for broadcast CEOs and other stakeholders to get a clear perspective of Phase III and Phase IV Cable TV digitization process. Whereas the CII participation at Berlin opened doors on the emerging opportunities in the filmed entertainment space.

India is at a vantage point in both broad-cast and filmed entertainment space and CII would want a united media and en-tertainment sector to make a headway to achieve our dream of $100 billion media and entertainment sector.

That’s why we have chosen Monetization Strategies in Media as theme for the CII Big Picture Summit (September 19-20, New Delhi). CII Big Picture Summit 2014 will capture monetizization strategies in M&E for the present and where it is heading. It will bring top minds to deliberate home grown monetization strategies that will help us towards $100 billion M&E sector by 2020. The emerg-ing monetization models will be deliber-ated and workable action plan initiated at the Summit.

CII also looks forward to participation at Cannes Film Market with a clear focus on handholding regional films and par-ticipation of Indian states projecting film locales to global filmmakers. Send your views to our media and entertainment division head amita.sarkar@cii.in

POLICY NOTES

Chandrajit BanerjeeDirector General, CII

Newsletter from the CII Media & Entertainment Division

newsletter from the CII media & entertainment DivisionmarCh 2014

CII CEOS ROuNd TabLE ON bROadCaST

The Minister for Information and Broad-casting, Mr Manish Tewari has said the

digitization process during Phase-III and IV would have to focus on the interest of the consumers in order to ensure that they were partners in the process rather than adversaries. For this purpose, the industry would have to run a focussed consumer awareness campaign, whereby the con-sumer would have to be sensitized about the benefits accruing from this process. The Minister stated this while speaking at 5th CEO’s Round Table on Broadcast organised by Confederation of Indian Industry. The roundtable discussed next steps for Phase III

and Phase IV cable TV digitization.

Mr Bimal Julka, Secretary, Ministry of Information & Broadcasting, gave an over-view of the various policy initiatives of the Ministry and maintained that they have not slowed down in their decisions.

Dr Rahul Khullar, Chairman, TRAI main-tained that the industry is going through a transition phase and all the stakeholders should resolve their differences amicably for the betterment of the industry.

The tone for the meet was set by Sudhanshu Vats, CEO Viacom18 Group, Uday Shankar, CEO Star India in their initial remarks.

Consumers an Integral Part of the Digitization Process

The 5th CEO’s Round Table on Broadcast organised by Confederation of Indian Industry discussed next steps for Phase III and Phase IV cable TV digitization. It was attended, among others, by top broadcasters, MSOs, DTH operators among others

INdIa @ bERLIN

(L-R) Raghvendra Singh, Joint Secretary, MIB; Actress Huma Qureshi; Bimal Julka, Secretary, MIB; Acting Ambassador Ajit Gupte & Amita Sarkar, DDG, CII at the inauguration of ‘Exhibition on Indian Cinema’ at Indian embassy, Berlin on the sidelines of 64th Berlin International Film Festival, 6th February 2014

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INDIA AT BERLIN

EUROPEAN FILM MARKET, FEBRUARY 6-14, 2014

The Ministry of Information & Broadcasting in association with Confederation of Indian Industry par-ticipated in the European Film Market, Berlin from (February 6-14, 2014) to project Indian cinema and facilitate to syndicate and market Indian films. India made a visible presence at the recently concluded Berlinale. Indian film Killa (The Fort) directed by Avinash Arun won the Crystal Bear for best film in the Generation Kplus for children’s films at the 64th Berlin International Film Festival

Ten Indian films were screened in the 64th Berlin International Film Festival and it is a great beginning for Indian Cinema in 2014. Berlinale in recent years have been spotting talent and giving them a global footprint.

Mr Bimal Julka, Secretary, Ministry of Informa-tion & Broadcasting in his address at the interactive session on Co-Production said that all existing Co-Production treaties must be revisited, as they are not being utilized by the filmmakers.

India’s prospects as a shooting and post-pro-duction hub was the talking point at the market. The trending topic at the India Pavilon were the queries on Single Window Clearance for film shooting and post production facilities in India.

The official Indian films that were screened at Berlinale included Imtiaz Ali’s Highway (Panorama), Jayan Cherian’s Papilio Bud-dha (Panorama) Pushpenra Singh’s Lajwanti (Forum), Jessica Sadana and Samarth Dixit’s Prabhat Pheri (Forum), Avinash Arun’s Killa (Generation), Gaurav Saxena’s Rangrez (NATive) and two films Mount Song and Blood Earth (Forum Expanded). Iconic film of Satyajit Ray’s Nayak (Berlinale Classics) and Mani Kaul’s Gashiram Kotwal (Forum) were screened at Berlin in restored prints. In addition Overdose Art was in the Co-Production Market and three people were in the Berlinale Talent section. The India Pavilion projected film selections from India at Berlinale.Indian film Killa (The Fort) directed by Avinash Arun won the Crystal Bear for best film in the Generation Kplus for children’s films at the 64th Berlin International Film Festival. This is a great honour for India at Berlin.

India Film Guide, brought out by the Ministry of Information and Broadcasting was released on this occasion which has catalogued information on film policies, movies for sales and distribu-tion at EFM and the guide is a primer on Indian cinema.

A large number of film producers from UK, Aus-tralia, Poland, Spain, Belgium, France, Germany are looking to work with Indian producers.

The objective of the India Pavilion is to boost the profile of Indian films, facilitate business to business meetings, production services and In-dian locales to the world. The Indian Panaroma films selected at IFFI Goa 2013 were projected at the Pavilion for sales and syndication.

best moments india at berlin

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CII CEOS ROuNd TabLE ON bROadCaST

The campaign for Phase III and Phase IV would have to focus on improved quality of viewing and related qualitative benefits accruing to the consumer

Voices from the CII CEOs Roundtable on Broadcast

The digitization process during Phase-III and IV would have to focus on the interest of the consumers in order to ensure that they were partners in the process rather than adversaries. For this purpose, the industry would have to run a focused consumer awareness campaign, whereby the consumer would have to be sensitized about the benefits accruing from this process. Mr Manish Tewari Minister for Information & Broadcasting (Independent Charge), Government of India

Indian consumers are not used to paying for quality services like digital cable, but that must change. The industry is going through a transition phase and it is important for all the stakeholders to resolve their differences amicably for the betterment of the industry. The industry has to find its answers for all the issues that exist today. Dr Rahul Khullar Chairman, TRAI

The requirement for set-top-boxes for digitization in phase III and phase IV is estimated to be 14 crore. There is an immense opportunity for the Indian indigenous industry. Why do we need to import set-top-boxes from Taiwan, China, South Korea and other countries(?). We should undertake this exercise in-house. We have initiated dialogue with MSME department to indigenise. This will open up huge employment for local population. We want to resolve this before moving to phase III and phase IV.Mr Bimal Julka Secretary, Ministry of Information & Broadcasting

I wanted to emphasize here that media and entertainment is a consumer focused industry. It is market dynamics that should be allowed to play -- for example in pricing. You cannot cap costs and assume that consumers will thrive. Transparency, clarity, consistency, freedom and foresight are very important for M&E sector. In recent times, a lot of deliberations are data based and that is good news. The quicker we bring clarity, the faster we build wings to this industry. In any industry for consumers to flourish, there should be consistence.Sudhanshu Vats CEO, Viacom 18 Group

Digitization was probably the most fundamental intervention that the government and regulator made towards transforming the landscape of the media and content industry in this country. However, the transformation in business practices is yet to happen. It is not fully complete. Cable digitization in Phase I and Phase II have gone well. In phase III and IV the scale of the digitization task is far more complex. We need to address and solve the problems.Uday Shankar CEO, Star India

Almost 90 per cent of the broadcasting sector in India was built in the last ten years. Like other sectors, Broadcasting is seeing problems -- there is some stagnation. There is resilience in the Indian market. The Prime Minister has advocated a free market, free entrepreneurship and free media in the country. These three things will take India to where we all want it to be. Pankaj Pachauri Communications Advisor in the Prime Minister’s Office

We let the regulation decide the digitization agenda instead of the consumers or stakeholders. We never took it as a business model. We took it as a regulatory decision. It is not about digitization. It is about addressable digitization.Harit Nagpal CEO, Tata Sky

TRP Guidelines to Establish Transparency: Mr Manish Tewari

Speaking at the 5th CII CEO’s Roundtable on Broadcast , Mr Man-ish Tewari, Minister for Information Information & Broadcast-

ing, said in Phase I and II, the consumer was told that if he doesn’t buy a set-top box, his TV signal would be switched off but it would not work in the next phases.

“It was my way or the highway. It may have worked in Phase I and Phase II but it is not going to work in Phase III and IV,” Mr Tewari said. He said he had told I&B Ministry officials that in Phase III and IV they “have to convince the consumer that digitization is in his interest rather than running those advertisements which say if by 31st October you don’t buy a box, your television screen will be blanked out”.

Mr Bimal Julka, Secretary, Ministry of Information & Broadcasting and Dr Rahul Khullar, Chairman, TRAI addressed the broadcast CEOs. The roundtable was attended, among others, by top broadcast-ers, MSOs, DTH operators among others. The tone for the meet was set by Sudhanshu Vats, CEO Viacom18 Group, Uday Shankar, CEO Star India in their initial remarks.

Elaborating further, Mr Tewari stated that the campaign for Phase III and Phase IV would have to focus on improved quality of viewing and related qualitative benefits accruing to the consumer as a result of the implementation process. The learnings of the implementation during Phase-I and Phase-II would also have to be taken into account while outlining the implementation roadmap for the remaining

phases. For digitization to succeed, the industry would have to make efforts to ensure that the consumer was an integral component in the digitization value chain. At the same time, the comprehensive approach would also ensure the emergence of viable business model for the industry.

On the issue of Television Rating Points (TRPs) the Minister said that this initiative was an attempt to make the process transpar-ent, credible and accountable. At the same time, the endeavor was to address aberrations in the existing rating system. The Minister added that this initiative was based on the past recommendations of the Standing Committee, TRAI, and Dr. Amit Mitra Committee. The Government had also been approached in the past by the industry stakeholders to rectify the existing flaws. The long term objective was an attempt to usher a system with defined rules within an exist-ing framework.

On the issue of monopolies in the Cable TV sector, Mr Tewari said that regulator had already made its recommendation and the issues involved were being examined by the Inter Ministerial Committee (IMC). The Minister also mentioned that for the broadcasting sector to grow the regulatory framework ought to be stable and transparent for all stakeholders. This would ensure orderly growth for the sector in the long run.

September 19-20 2014

New

Del

hi

• We welcome business delegation from all over the world• Meet top India M&E leaders• Focused B2B meetings• Facilitate studio visits across India • Meet M&E offshore companies• Meet with Indian buyers • Meet with DTH, VOD and digital platform providers

Get in touchKavita Saini

Ph: +91-11 - 45771016Email: kavita.saini@cii.in

Website: www.ciibigpicture.com

We can take Indian M&E sector to $100 billion

Monetization Strategies in Media will be Our Focus at India – The Big Picture Summit 2014

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Get the best out of Cannes. For twelve days only hours pass by. No one counts the date at Cannes, which is a global breeding ground

for independent cinema sector-- small and medium size production, sales and distribution companies. This sector turns out movies which are lower in star power, thinner on formula, richer on character and mood. The independent films are a lot cheaper to make and represent the majority of the competition films that are selected at Cannes.

Film Screenings: Cannes Film Festival has an opening and a closing movie. Nineteen movies are selected in the competition section. The other slots in the festival include Un Certain Regard, feature films out of competition, midnight screenings, special screenings, Cannes Clas-sics, Short films in competition, and Cine foundation. Over 100 films selected from various sections are screened from 9 am to midnight during the festival period.

Instant Worldwide Attention: A world premiere at Cannes is an elegant and high profile way of kicking off a picture’s global release. The stars get to walk to the red carpet, lending a film a cinematic pedigree-- that it may or may not deserve and ensure instant global coverage on TV networks. It is a decent marketing boost to an estab-lished brand. The festival, its name, logo and location (French Riveria across the beach) enjoy instant world wide attention.

The festival is an annual tribute for international films, where all styles, schools and genres have their place, and whose enduring goal is to serve the growth of cinema, whether it be through the screening of films or the many cultural and artistic activities that enrich the event: symposiums, tributes, Master class, concerts, exhibitions, etc.

Cannes Film MarketIt is the biggest film market in the world. The aim of the market is to make a difference in the interconnected economy of film financ-ing, marketing and distribution. The film business is increasingly dependent on the global market place to deliver significant return on investment.

Market Screenings: Cannes is the only festival in the world, where outside the much published selections (competition movies selected by the Jury), more than 300 movies compete for buyers’ chequebooks in the market screenings, packed into a mere 12 days.

Producers Network: The Producers Network pools together 550 producers from over 50 countries. Daily breakfasts during the market enable film professionals to meet personalities of film industry, share expertise of production and increase the knowledge of international financing and packaging.

Outside the Market: Established entertainment brands set up shops in five-star-hotels such as Carlton, Marriot... to buy, sell, finance and get distribution deals for their products.

Exhibitors: Over a thousand exhibitors congregate at Palais and Riviera exhibition space to market films, services, technology, distri-bution and financing.

Country Pavilions at the Village International: Around 30 countries are offered space to project cinema of respective countries. The best ranked pavilions are UK, Canada and America. India got pavilion space this year.

It is the most special place for film industry professionals to meet.

Canne Film Festival and Market is a harvest feast for the new crop of auteur films from five continents. Email:neetu.sikka@cii.in for participation at Cannes Film Market 2014 at Palais (May 14 – 23)

GlaMOuR, GlITz, NETwORkING & BIz DEals

Newsletter from the CII Media & Entertainment Division