the big 5 2009 show dubai news - day 3
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The Big 5 2009 Show Dubai News - Day 3 - In Association with Construction WeekTRANSCRIPT
NOVEMBER 25, 2009 [DAY 3]WWW.THEBIG5EXHIBITION.COM
In association with
Saudi sustainability chief on green hunt
29SON OF TRUMP ON PROPERTY
Donald Trump Jr speaks about property prospects
33BUYER’S GUIDE: SCAFFOLDING
Ten top tips on scaffolding from industry experts
41ASIAN FIRMS IN FOCUS AT BIG 5
A look at the Asian suppliers that are on show right now
73 HVAC CLIENTS WANT QUALITY
Buyers still want the best for vital element in building
SHOW INFORMATIONThe Big 5 2009 show timings:23-26 November 11am - 8pm
The Big 5 venue:Dubai World Trade Centre,Dubai, United Arab Emirates
Visitors are encouraged to pre-register online at
www.thebig5exhibition.com to ensure quick and easy
access. On-site registration is available for trade and
business professionals only. Persons under the age
of 18 will not be permitted entry.
Saudi Green Building Council
(SGBC) chairman Sultan Faden,
yesterday told the CW Big 5 Daily
that there’s “tremendous” opportu-
nity for green building products and
specialists in Saudi Arabia and that
he is here at the Big 5 show espe-
cially in search of them.
“It’s no secret that sustainability
and environment friendly practices
in the UAE are way ahead of Saudi
Arabia in terms of what’s available
and implementation. It is also no
secret that Saudi Arabia is now the
biggest construction market in the
GCC, so it makes complete business
sense for people to prioritise the
kingdom when it comes to green
products,” said Faden.
In June, prince Saud bin Khalid
Al Faisal, director of operations,
Saudi Arabian General Investment
Authority (Sagia) said at a sympo-
sium that investment in the Saudi
power and energy sector as well as
economic cities could reach US $80
billion (SR300 billion).
In August, it was revealed that
less than 80 active projects, with
a total value of about $20 billion
had been put on hold or cancelled
in Saudi, according to Dubai-based
research house Proleads. Th e body
examined more than 720 construc-
tion projects with a total budget of
An ITP Business Publication on behalf of dmg World Media Dubai
more than $430 billion across com-
mercial, retail, education, health-
care, leisure and entertainment and
residential sectors.
But most green product suppli-
ers are more interested in markets
such as the UAE and Qatar - coun-
tries which have expressed a sincere
need towards green construction.
Saudi Arabia is not a prime focus at
the moment.
Green Precast Systems and Tech-
nologies CEO Salvatore Saker said
he would defi nitely increase his fo-
cus on Saudi Arabia if the green is-
sue picks up pace in the kingdom.
“Everyone is turning to green so-
lutions now. Th e seriousness of the
global environment is upon us and
it’s only a matter of time before it
becomes top priority for all govern-
ments.” Green Precast off ers value
engineering services along with cer-
tifi ed green products for water con-
servation and fi re safety.
Jehan Green Walls Systems gen-
eral manager Cedric Pinto agreed
with Saker saying he would also
like to focus on Saudi’s growing
green agenda.
“We’re concentrating on estab-
lishing ourselves here in the UAE
fi rst, but if Saudi Arabia is making
positive moves towards green con-
struction, we’d be more than happy
to contribute to its greening.”
But Faden says the industry need
not worry about Saudi’s intentions,
as going green is fast climbing the
political priority list.
“Saudi has quite successfully im-
plemented a smoking ban in all pub-
lic buildings and the government
has also banned sand exports, in or-
der to preserve as much natural re-
sources as it can, so the attitude to-
wards sustainable construction and
things such as air quality is chang-
ing in Saudi and those who are here
fi rst are the ones who will be able to
get a hold on the market.”
Sultan Faden is hunting green building solutions suited to Saudi Arabia.
Those in fi rst have chance to stake claim in Saudi green building market, says Faden
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3BIG 5 SHOW DAILY NOVEMBER 25, 2009
Green Precast calls for ‘value’Better understanding of value engineering will help the local market mature, says Green Precast CEO
Abu Dhabi-based Green Pre-
cast Systems and Technolo-
gies is exhibiting at Th e Big
5 this year and is promoting
the importance of ‘value en-
gineering’ in the bigger con-
struction process.
CEO Salvatore Saker said
the sooner companies begin
to understand the “value” of
value engineering, the quick-
er the market will mature.
“Most government entities
and developers have now
understood the importance
of green products in the big-
ger construction picture, but
confusion over costs and
what is needed to go green
still exists,” said Saker.
“Th is is what we’d like to
bring to people’s attention.
Green products do not cost
any more than regular prod-
ucts and the sooner value
Enthusiasm for specialist glasswork proves strongTradition Stained Glass has
received a number of strong
enquiries over the course of
the exhibition. Th e Australia-
based stained glass specialist
has been visited by designers
from a diverse range markets,
including Saudi Arabia, Iran,
Libya, Iraq and even the US,
over the last few days.
“I met with an interior ar-
chitect from Saudi Arabia
who was very interested in
working with us on a new
mosque that she is design-
ing,” said owner and creative
director, Kim Fitzpatrick.
“Th at was very interesting
for me. Working on a mosque
is on my wish list of things to
do. I have always dreamed of
having my work featured in a
mosque,” he added.
The family-owned busi-
ness, which is located in Hall
8 Stand D335, specialises in
creating one-off , stained glass
pieces for architectural appli-
cations. Th is includes top-end
residences, palaces, mosques,
hotels and restaurants. “Ev-
ery single piece of glass is
hand cut by craftsmen and
then put together according
to traditional methods that
have been passed down by
my grandfather. We are us-
ing very traditional methods
and then mixing them with
contemporary designs. Th at
blend of old and new is key to
the quality of our products,”
Fitzpatrick has received interest from several countries.
Maiworm: Kemper’s system cuts down on stagnant water.
Kemper helps to reduce threat of Legionnaire’sLegionnella could pose a huge
risk to Middle Eastern coun-
tries, a hygiene systems fi rm
has reported. “Legionnaire’s
disease causes hundreds of
deaths per year in Germany,
and that is where safety stan-
dards are the very highest, it is
a huge issue,” said Achim Mai-
worm, general sales manager,
Kemper Hygiene Systems at
Th e Big 5.
KHS off ers a periodic fl ush-
ing system for all types of
buildings, including hospitals,
doctor surgeries and hotels.
The automatic flushing
system ensures that water is
not left standing for a long
amount of time, reducing the
risk of it turning stagnant and
microbiology forming in the
water.
Th e technology of the KHS
product involves the Venturi
principle of lower pressure in
one nozzle causing a pressure
diff erential; this then creates
a fl ow from ring pipe into the
wet cell.
Th e units off ered by KHS
can also ensure water is kept
at a certain temperature de-
cided by the end user. “Th e
user can decide at what level
to keep the water, for drinking
water they may want the wa-
ter at 22 degrees to be on the
safe side, this is entirely up to
said Fitzpatrick. Th e compa-
ny has appointed an exclusive
UAE agent, Mobilia Australi-
ana General Trading, and is
keen to do more work in this
region. “We are looking for
that top-end, distinctive cli-
ent base. We want to get into
that segment of the market
where people are discerning
and want something that
lasts,” Fitzpatrick explained.
the user,” stated Maiworm.
However, there are some
challenges facing the product
in the Middle East. “Th is tech-
nology is not cheap, and may
cost a lot at the beginning.
However we believe that safe-
ty must be more important.”
engineering is incorporated
into projects, the better. Value
engineering saves a huge per-
centage of the total project
cost. More awareness about
this is what is needed in order
to take the industry forward.”
Value enginering is a meth-
odology used to improve
functionality and/or reduce
costs without compromising
quality. GE is usually credited
as its pioneer.
Saker also stressed that the
company is called “green” be-
cause along with its precast
building solution and value
engineering, it has other en-
vironment-friendly solutions
including wastewater man-
agement and energy effi cient
lighting solutions. “People
would obviously want their
projects to last a long time,”
continues Saker, “and for that
the core must be right.”
Zabeel Hall German Pav Hall 8 D355
Hall 10, A97
Saker: The core of a building must be right if it is to last.
Der Leitwolf. The leader of the pack – live at BIG 5. Visit us: Stand Zabeel N113
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4 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Solar heaters arrive
Firms take harder look at concrete
Megasun believes the region will embrace solar heating techniques
Exceptional footfall and re-
gion-wide interest have de-
livered a great start to Big 5
for Greek solar water heating
technology fi rm Megasun, but
a senior executive says tech-
nology adoption is a critical
issue for the region.
Th e UAE will have to em-
brace solar water heating
technologies in order to meet
their Kyoto Treaty commit-
ments, according to Yanni
Vassalos, export sales man-
Hall 8 C341 ager of Megasun Solar Energy
Systems. “Th e UAE has led the
way for much of the region in
terms of its commitment to
the Kyoto and Johannesburg
environmental treaties, but is
not yet embracing the simple
solutions that will make that
possible,” explains Vassalos.
Th e company, exhibiting
at its second Big 5 event, is
here to promote its solar wa-
ter heating panel and tank
systems, and has been en-
couraged by activity so far.
Yanni Vassalos: Wants to turn occasional regional sales into a reliable business stream.
“Personally I’ve never had so
much interest and made so
many contacts in the fi rst two
days of a trade show. My chal-
lenge now is to convert a lot
of that footfall into some con-
crete business,” Vassalos says.
Megasun is looking for a
network of distributors to
take its product to the wider
Middle East, having already
made signifi cant inroads into
the Dubai and Abu Dhabi
markets. “What I really want
from Big 5 is to fi nd a dis-
tributor who can sell directly
into Saudi Arabia, Qatar and
Bahrain. Th is year, we have
already sold three full ship-
ping containers to Iraq and
more to Syria, but we want
a network in the Middle East
which can transform occa-
sional sales into a reliable
business stream.”
According to Vassalos, the
products on display are ca-
pable of heating 300 litres of
water to 75 degrees Celsius
in just a couple of hours, even
on cloudy mornings in this
region. “Th e systems we have
on display are suitable for
single residential units right
up to industrial sized plant
facilities, and obviously in the
Middle East the application of
this technology could result
in real utility bill savings.”
Th e company is hoping to
turn the 2% of business the
Middle East currently rep-
resents into 10% within two
years. “Last time we were at
Big 5 was in 1995. We then
shifted our sales focus to Eu-
rope, then the Caribbean and
most recently Africa. Th is is
our second big push and I’m
confi dent Big 5 will deliver
what we are after this time.”
Th e economic crisis has given
companies the chance to take
a step back and look again at
their products, services and
projects, according to an in-
dustry expert.
“Th ere is no denying there
has been decline in the in-
dustry, and there is no longer
cash in abundance. But it is
important that companies
have been prudent, not just
penny pinching,” stated Tony
Hogg, managing director of
CureCrete.
“Th e crisis has given us
breathing space to refocus
and make sure the things that
are needed to be done to en-
sure good business are being
done well,” he added.
Zabeel Hall X27 CureCrete supplies a con-
crete strengthening product,
which can potentially make
concrete 40% harder. “Th is is
a new concept in the Mid-
dle East region. It has been
around in Europe for around
60 years, but for this region
it is fairly new. Our product
comes with a 20 year warran-
ty but the challenge remains
in educating people in this
region on why they must start
using it,” commented Hogg.
CureCrete has been operat-
ing in the Middle East for just
two years, despite being op-
erational in Europe for much
longer. “Anyone that uses the
product over says it gets bet-
ter and better; the more years
that pass, the better the prod- CureCrete’s concrete hardening technology is 60 years old.
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In association with
uct shows itself to be. One
project in Europe, we sealed
in 1969 and it is still in today,”
Hogg said.
Challenges still remain for
the company however. Even
with the stronger concrete,
end users in the Middle East
can weaken their concrete
with poor fi nishing and place-
ment. Building standards are
also an issue for the company.
“Ultimately it is the guy on
the site who makes the fi nal
decision and it is hard to po-
lice that,” affi rmed Hogg.
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5BIG 5 SHOW DAILY NOVEMBER 24, 2009
Demand still on the riseCritical coatings and sealants still offer good business for suppliers
Th e growth of architectural
fi nishes is moving at a fast
pace, building material sup-
pliers have revealed.
Th ere is still a clear demand
for sealants, paints and coat-
ings in today’s market despite
the economic downturn.
“Many projects are be-
ing put on hold or cancelled
during the crisis once they
are the sub-structure stage
of development,” said Emir-
ates Specialties area manager
Shakeel Ahmed.
“But, those projects that
have reached the superstruc-
ture stage tend to go on to be
completed so our building ma-
terials are still very popular.”
Henkle Polybit Industries,
a manufacturer of water-
Hall 4 A181 Ubi France 4 C152proofi ng products and allied
construction chemicals from
Germany also claims to be
progressing well.
“Th e demand for our prod-
ucts is increasing. We even
recruited 30 people this year
rather than letting people go
and we have recently opened
three new offi ces in Saudi
Arabia,” explains company
general marketing manager
Th orsten Schneider.
A bitumen membrane man-
ufacturer initially, Henkel Poly-
bit today has a range of prod-
ucts, including sealants and
concrete related products like
epoxy coatings and adhesives.
Speaking about Th e Big 5
2009 Schneider said: “Th is is
an excellent platform to show
what we can do and promote
the products we have. We are
looking forward to meeting
new delegates and introduc-
ing them to our systems.”
“We have come here to
introduce our products and
systems to the world and Th e
Henkel Polybit can be found in Hall 4.
French fi rm to enter the regionFrench plywood specialist
Joubert is setting up a new
branch in Ras Al Khaimah
as part of its fi rst steps into
the Middle East, it has been
revealed.
Joubert received its trade
license on Sunday from Ras
Al Khaimah Free Trade Zone
(RAK FTZ) after months of
visiting the Gulf.
“For us it is a new market
and a new opportunity,” said
Joubert general manager Mi-
chael Geoff roy. “We have been
coming to Dubai every month
this year and we have also
visited Qatar and Bahrain. Al-
though Dubai has been hit by
the downturn, projects are still
on-going here and we see a gap
in the market for our product.”
Free zones allow business-
es to hold 100% ownership of
their company, which is one
of the reasons Joubert decid-
ed to move into RAK FTZ.
“We have a product that is
of very high quality and is not
sold in the UAE so we need to
do the marketing ourselves.
Th at’s why we decided to set
up in a free zone so we have
full ownership and it seemed
like the right option for us at
the time.”
Geoff roy added that new
proposed UAE ownership
laws, which could allow for-
eign investors to establish
themselves outside a free zone,
may eff ect future decisions.
“We will see how things
go. Th e new law may give us
more freedom.”
Big 5 is the perfect place to
do so. We are hoping for an
increased demand of our sys-
tems after the exhibition has
fi nished because there will be
people here who haven’t seen
our systems before.”
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6 BIG 5 SHOW DAILY NOVEMBER 25, 2009
FAAC unlocks regional marketItalian fi rm eyes regional success with its range of automated doors, bollards and parking systems
As a relatively new player in
the regional market, Italian
automation giant FAAC is us-
ing Th e Big 5 week to expand
the company’s profi le. Its
push into the region is sup-
ported by the recent opening
of its fi rst regional offi ce, in
Dubai, in June this year.
Among FAAC’s portfolio
are automatic doors, auto-
matic barriers and parking
systems, access control and
bollards, tubular motors and
gates, and door and garage
door automation products.
“We are known in our home
market as one of the automa-
tion giants, and as a group of
companies, FAAC has an an-
nual turnover of US $270 mil-
lion,” said Fabio Tomi, FAAC’s
Hall 6 A279
Hall 8 F338
UAE country manager. “So
our clients in Europe are al-
ready very comfortable with
the brand. In the Middle East,
it’s completely diff erent; the
perception is that FAAC is
just one of a number of com-
panies, all of which off er a
similar type of product.”
But Tomi is working hard
to reset this perception. “We
opened the offi ce in Dubai,
because we need to have a
direct infl uence on this mar-
ket,” he continued. “My mis-
sion today is to promote our
presence and get our message
out there, and I believe it’s
starting to work.”
One of FAAC’s most obvi-
ous product propositions is
its automatic barriers, 8000
of which are being utilised on
Italy’s major network of toll
roads. Tomi says that these
barriers have a fi ve-year war-
ranty and operate as many
two million lifts before any
maintenance is required. One
version even includes what
the executive says is the fast-
est response opening time in
the industry, of 0.8 seconds.
Given the need for this type
of product in the Middle East,
Tomi feels he is starting to
make headway with the right
agencies. “We’ve made strong
connections with local au-
thorities here and are in the
process of giving live dem-
onstrations,” he stated. “Th e
main message is the reliabil-
ity of our products – that’s the
core of our technology and a
huge sign of our experience.” Fabio Tomi: “We are known in our home market [Italy] as one of the automation giants.”
Th e Dino Lift family of trailers,
spreaders and self-propelled
lift vehicles for aerial work
caused a real buzz in Hall 8 on
days one and two.
Pasi Uusi-Kuitti, sales direc-
tor of Finland’s leading aerial
access lift solution company,
Dino Lift, said that he was
hoping that this year’s Big 5
would be the one to propel his
high quality machines into the
regional space in a big way.
“Th is is our fi fth Big 5 and
we are really hunting for ei-
ther a region-wide distributor
or representative, or country
specifi c dealerships which can
push the products in the Mid-
dle East,” said Uusi-Kuitti.
Currently, the fi rm has no
direct sales into the region
and has struggled to convince
A race to the Finnish standthe local market that its ma-
chines are worth the addition-
al expenditure. “We are not the
cheapest in the market, but we
are the most reliable; we use
the most modern electronic
control systems,” he said.
Dino Lift is bringing its new
self-propelled RXT-series lift
trucks to Big 5 and the Middle
East for the fi rst time, and is
hoping they will cause a stir.
Th e vehicles have a maximum
working height of 26.5 metres
and outreach of 11.7 metres,
allowing a greater reach over
obstacles with an articulated
riser and telescopic boom.
“We off er a build quality
that is unsurpassed, even by
our European competitors. We
may not be the cheapest, but
we are like a Volvo in terms of
quality,” said Uusi-Kuitti. Uusi-Kuitti: “We offer a build quality that is unsurpassed.”
Scandinavian lift trucks generate huge interest on day two of show
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8 BIG 5 SHOW DAILY NOVEMBER 25, 2009
VSL eyes local growth
Swegon introduces induction cooling unit
VSL Middle East contemplates expansion into Kuwait and Bahrain
VSL Middle East is looking
to expand in the Middle East
region, as it predicts a bright
2010 for the company.
VSL has a wide range of
products, but works mainly in
the fi eld of post tensioning sys-
tems for bridges and for build-
ings. Th e company works with
diff erent grades of steel with
diff erent diameters.
“I think as all companies
have, we have faced problems
NetsWork grabs regional clients
with the crisis and sales have
been lower. However, the re-
gion is now behaving in a posi-
tive way, and there are a lot of
projects in Qatar and Saudi,”
revealed Mariana Santome, en-
gineer operations and techni-
cal support at VSL.
“We are looking to expand
our business into Oman, Ku-
wait and Bahrain, the whole
region,” she added.
Santome also revealed that
the company has recently
Mariana Santome: “We are looking to expand our business into Oman, Kuwait and Bahrain.”
been awarded a project in Abu
Dhabi and is looking to secure
contracts in Doha in the near
future. “We think 2010 will be
a good year; the beginning of
the year might be a little slow,
but this will give people time
to plan for the rest of the year.
We expect things to pick up,”
she said.
One of the issues that the
company is facing is getting
the message to clients that
sometimes paying more in the
short term can result in savings
in the long term.
“Th ere are a lot of compa-
nies in the market from China
and India, but quality wise
our products are much bet-
ter. We feel that companies
should be looking for quality
rather than price. Nobody can
aff ord having an accident on
site,” said Santome.
“It makes more sense to in-
vest a little bit more on quality
product. Th e market is diffi cult
and challenging, but we have
seen things pick up. Th e out-
look is positive,” she added.
Educating clients in this
respect is absolutely vital, ac-
cording to Santome. “We defi -
nitely have to educate our cli-
ents, it is not easy to approach
people and say we have very
good quality and these dif-
ferent applications. It is not a
matter of just sales; you have
to let them know what we are
off ering. You have to approach
the client, explain and educate
them on our products.”
“In this region some people
can be more price focused,
but once they learn the ad-
vantages they discover it is a
lot more valuable but some-
times it needs a little bit of
education from our side,”
Santome concluded.
Greek safety net solution pro-
vider, NetsWork, says that
a renewed focus on worker
safety is delivering real inter-
est in its fall protection safety
net systems in the UAE.
Th e safety net system being
promoted by the Greek com-
pany in Hall 8 allows work-
ers more freedom to move, as
there is no need for lifelines
and awkward cable solutions.
“In the past, we found the
Middle Eastern market did
not seem focused on the
safety aspects of working at
height, but that has certainly
changed in the UAE, and we
expect the trend to continue
to the wider GCC market,”
explained Nick Agaliotis, me-
chanical engineer, NetsWork,
on day two of Big 5.
Th e company is excited by
the level of interest in the
nets on display in Hall 8 and
is on the look out for safety-
conscious project manag-
ers and HSE directors from
around the region.
“If we get enough projects
from the region, we will defi -
nitely look at establishing a
distributor network, but for
the Big 5 we are looking more
for direct sales and business
leads,” says Agaliotis.
Th e company says stan-
dards in the UAE are notice-
ably improving, but that it
has been inundated with an
unexpected volume of enqui-
ries from much further afi eld.
“We came here to target the
Dubai, Abu Dhabi and Qatar
markets fi rst, but have got
much more out of it so far.”
A new induction cooling unit
aimed at the hotel industry
has been unveiled at Th e Big
5 by Swegon. Th e product has
just been launched in the UAE
market, but the company has
secured a 300-room contract
for an airport hotel in Oslo.
“Unlike a traditional fan
coil unit, Paragon has no
need for fi lters or drainage,
meaning there is no risk of
bacterial growth,” says busi-
ness development director
Carl Tobisson.
Another advantage is that
Paragon is available as a stan-
dard modular unit, with all
the necessary actuators and
Hall 1 F26 valves premounted. “Th is re-
sults in a signifi cant overall
saving in installation costs,”
adds Tobisson. “Th e small
size of the unit, which is only
180 mm high, means that the
false ceiling space can be re-
duced dramatically as well.”
Paragon has other unique
features: air distribution
is parallel with the ceiling,
which means it can be placed
at the rear of a room; adjust-
able supply air grilles direct
the air vertically; an anti-
draught function controls
horizontal diff usion or air di-
rection; and the enclosed unit
means that the recirculated
air never comes into contact
with the space above the false
ceiling, further enhancing in-
door air quality.
Paragon is supplied with
the Conductor room control
system, which together forms
an “optimal solution” for ho-
tel rooms, says Tobisson. All
that is required to activate it
is for the occupant to insert a
room’s key card in its holder.
“Paragon is a dry system,
which combats the risk of
bacterial growth. Even so,
when disinfection and clean-
ing are required, an accessory
kit is available, containing
quick-fi t couplings, fl exible
hoses and shut-off valves for
fast and easy disassembly,” Carl Tobisson: “Paragon is a dry system, which combats the risk of bacterial growth.”
Agaliotis: Region more aware of dangers of working at height.
Hall 2 F91 Hall 8 D336
UPDATEBIG 5 NEWS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
10 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Germany out in force at Big 5Big 5 is the perfect place for German companies to demonstrate their precision engineering skills
German companies have ar-
rived at Th e Big 5 in force,
despite numbers decreasing
slightly from last year’s show.
Around 340 companies
have attended Th e Big 5 this
year, with around 5300 square
metres of space taken up by
the vast number of fi rms.
“All diff erent types of Ger-
man construction companies
are participating in the event
this year,” revealed Heike
Schottle, manager of global
markets division at the Asso-
ciation of the German Trade
Fair Industry.
“A lot of these companies
have exhibited in the past,
but each year new companies
come to the show in order to
reach the Middle East region
and other areas which can be
contacted through the show
such as India,” she added.
Zabeel K121 Schottle also believed that
German companies have
looked to markets such as the
Middle East in order to diver-
sify their options amid the
economic trouble that has hit
Germany just as hard as the
rest of the globe.
On the success of the show,
Schottle believes all will be-
come clear after the event.
But she is adamant this is an
important place to be.
“A company should be here,
especially in times of crisis –
they can see what is going on
and can have important con-
versations,” Schottle said.
“It is important to com-
municate in person as well
as by the modern ways we
are now used to such as e-
mail,” she explained.
“Th is is a very big show,
even with German partici-
pation a little bit smaller. It
comprises of diff erent sectors
within construction and you
can fi nd companies which are
multi-sector and also special-
ised fi rms,” Schottle revealed.
On the state of the Middle
Eastern market, Olaf Stecken,
of the Valves Manufacturing
Association of Germany, com-
mented: “It is a big market
here, but the growth has been
decreasing. Th ere are still a
lot of projects here, however.”
He added that German
fi rms that come over to the
Middle East off er high quality
products, which gives clients
a huge advantage. He also
said that these companies
help develop the Middle East
construction sector.
On the subject of the de-
creasing number of German
participators, Stecken be-
lieves the decline can be fully
attributed to the downturn. Around 5300 square metres of space has been taken up by German companies at the show.
Valbruna Gulf encourages investments in stainlessValbruna Gulf is hoping to
encourage visitors to Th e Big
5 to invest in stainless steel
reinforcement for the benefi t
of their businesses, the com-
pany said yesterday.
Despite stainless steel
becoming an increasingly
popular building material in
some places, few developers
want to invest in the product
and the Italy-based company
wants to change this.
“Carbon steel is an ex-
tremely corrosive material
and although the upfront cost
for stainless steel is eight to
ten times more expensive, the
long-term benefi ts are clear,”
said Valbruna Gulf area sales
executive Basher Heidary.
“We want to educate devel-
opers, especially those who
are building near water or
in high humidity, that when
using stainless steel you can
deduct a lot of ongoing main-
tenance costs,” he said.
Th e use of items that are
not made from stainless steel
can result in problems such
as high inspection rates,
service breaks and ongoing
monitoring costs, according
to Heidary.
Due to stainless steel’s anti-
corrosive properties, there is
no need to add coatings to
the product, which could oth-
erwise result in more running
and ownership expenses.
Valbruna has said that it
can guarantee that a project
which incorporates rein-
forced stainless steel can last
100 years.
“We have been at Th e Big
5 for fi ve years now and we
want to reach out to people
and show them what we can
do,” adds Heidary
Valbruna has worked on
several projects around the
Middle East and predicts fur-
ther growth in the marine
services sector.
Construction suppliers now
see Qatar and Abu Dhabi as
the key places to do business,
Big 5 exhibitors have said.
Investors are showing grow-
ing confi dence in the Mid-
dle East, particularly Doha,
where there is an opportunity
to build new projects.
“We supply foundation
pumps for piling, shoring and
dewatering and a lot of our
Wilo: Hall 4 B161 business is going on in Qatar
and Abu Dhabi now as there
are new projects developing
there,” said Austin Parfett
Foundations sales manager
Devanand.
Devanand predicts busi-
ness will pick up in Dubai in
the next couple of months as
his company has future proj-
ects planned in the emirate.
Wilo, a manufacturer and
supplier of pumps and pump
Suppliers upbeat on Qatar and Abu Dhabi
Suppliers have spoken of their belief that an upturn is nigh.
systems for heating, air-
conditioning, cooling, water
supply and sewage disposal
agreed. “Local companies
are investing in Qatar and
Abu Dhabi. Developers and
contractors feel comfortable
starting new projects in the
area because new develop-
ments are progressing at a
steady pace and are not ac-
celerating too quickly,” said
the company’s managing di-
rector Simon Mrad.
Mrad explained that Th e
Big 5 will give his company
an opportunity to show the
industry what it can do. “We
want to show delegates that
we are here and ready to sup-
port and advice them. I pre-
dict that the exhibition will
be a success,” he said
Wilo was the amongst the
fi rst to introduce an electri-
cal water pump, which is de-
signed to save energy circulat-
ing water around a building.
“We have supplied rein-
forced steel to Dubai Mari-
time City and Th e Pearl, Qa-
tar,” he said.
“Th ese projects are in areas
where there is a lot of salt wa-
ter surrounding them, which
can be highly corrosive to
other reinforcing materials,”
he continued,
Th e company’s key product
line, Reval, is an austenitic
steel, which shows resistance
to high temperatures.
It is used successfully in
structures where disturbing
magnetic fi elds have to be
avoided, such as in airport fa-
cilities, military bases, broad-
casting stations, banks and
medical complexes.
Valbruna is also a supplier
of titanium and nickel alloys.
Seeing an opportunity for
growth, the Italian company,
which has 40 branches across
the world, fi rst entered the
Gulf market in 2004.
Green Building by Uponor – groundbreaking solutions
Visit us at the BIG 5 Show
23.11. – 26.11.2009
German Pavillon, Zabeel Hall, Booth no. N122
and get to know our comprehensive portfolio
Sustainability has become one of the strong assets in Germany ’s economy. And with our comprehensive solutions in sustainable building technologies, we are at the cutting-edge of this development.
Thanks to our leading position in the market, our long-term competence, and our great deal of international experience, we are the partner of fi rst choice when you ask for true excellence in Green Building. At Bangkok ’s new international airport, for example, we combine the biggest underfl oor cooling project of all times with a state-of-the-art solution in terms of energy-effi ciency.
However, we do not confi ne ourselves to Green Building. Our offering covers the whole spectrum of cooling, including also sophisticated control systems. And of course, we provide you with tap water installation from the source up to the latest tap – including our new Riser system. To fi nd out more about Uponor, just visit us at the German Pavillon.
For more information, just contact Mr. Andre du Preez:Phone + 971 50 734 28 31, e-mail [email protected]/international
UPDATEBIG 5 NEWS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
12 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Logical Group seeks partnersExclusivity will be given to companies that actively stock, resell and install its portfolio of products
Th e Logical Group of Com-
panies is actively seeking dis-
tributors across the region.
Th e company is a leader in
fencing and hoarding solu-
tions, and incorporates Logi-
cal Contracting, Logical Fenc-
ing Industries and Logical
Plastic Industries. It is also
the exclusive supplier and
installer of Eco-Hoardings in
the region.
“We are opening up dis-
tribution across the whole
of the region, so we’re cur-
rently looking for distributors
across every inch of the GCC.
We will be granting exclusive
distribution to fencing and
construction companies that
will stock and resell the prod-
uct, or stock and install the
product,” explained director,
Logical Fencing, Al Ghattura.
“At the moment we are in
talks with companies in Lib-
ya, Saudi Arabia, Oman and
Bahrain, and we’ll being mak-
ing a fi nal decision in January.
I’ll be travelling across the
whole of the Middle East to
decide who will become our
distributors.”
Th e group got the ball
rolling on the second day of
Th e Big 5, when it signed a
distribution deal with a Ku-
waiti company on the Logi-
cal Group stand. “Th at’s our
fi rst distribution deal for the
whole of Kuwait. It’s for tem-
porary hoarding and tempo-
rary fencing for construction
sites,” Ghattura explained.
When it comes to partners,
Ghattura is looking for com-
panies that are stable and
established. “We are looking
for companies that have been
in the market for a number of
years. We will off er them all
of the support and training
that they need for their staff ,
as well as all the necessary
marketing materials to get
them off the ground. We are
not just someone that will
sell them the products and
then disappear.”
According to Ghattura, now
is the ideal time to be looking
for distributors because Logi-
cal Group is in a position of
B2B portal celebrates tenth birthday at Big 5Alibaba.com, the world’s larg-
est online business-to-busi-
ness sourcing platform, cel-
ebrated its tenth anniversary
this September.
Alibaba.com was created
as a forum where sellers and
buyers could come together.
“We are also known as a mar-
ket place,” explained events
marketing manager, Alibaba.
com, Rudra Vethaviyasar.
“We cover over 40 vertical
products, with construction
being one of our strongest
product sectors. We cover
over 200 countries and have
40 million members globally
that are updating their prod-
ucts daily.”
Th e site features two types
of supplier, the ‘free’ supplier
Zabeel Hall X19
and the ‘gold’ supplier. Th e
gold supplier pays to be fea-
tured because third parties
are used to verify their prod-
ucts and services, which gives
greater assurance to the buy-
er and a guarantee that they
are working with a trusted
source. Th is is the third trade
Alibaba.com is steadily building its brand in the region.
European art foundry pushes architectural artErnst Strassacker Art Found-
ry, a leader in the design, cast-
ing and processing of archi-
tectural elements and objects
of art, has seen demand for
its products grow steadily in
this region.
Th e company specialises in
the casting of bronze and alu-
minium to create elaborate
architectural elements, such
as fountains, doors, decora-
tive grills, lighting, handrails,
ironmongery and sculptures.
A range of products are being
displayed on the company’s
stand, P121 in Zabeel Hall.
“We also work with
wrought iron and with stain-
less steel and other materi-
als, which we do not cast.
We produce doors and hand
rails out of stainless steel, for
example,” explained regional
manager, Ernst Strassacker
Art Foundry, Inal Cabir.
In this region, there is par-
ticular demand for the found-
ry’s Arabesque-style artistic
architectural elements, and
Ernst Strassacker has sup-
plied everything from large
palace gates to elaborate
handrails for high-end suites.
“In Saudi Arabia we have
done a lot of work with pal-
aces and we have also worked
with Aramco to create a
2,800kg clock tower in alu-
minium casting. In Abu Dha-
bi we are working on a project
with the Abu Dhabi Tourism
Authority (ADTA). All hotels
and furnished apartments
will be provided with a deco-
show that Alibaba.com has
attended in the Middle East
this year.
“Th e Internet is still in its
infancy so we are develop-
ing with the market. We are
doing that gradually, step
by step, by coming to trade
shows like Th e Big 5.”
rative plaque that declares
how many stars they have.
Every hotel has to have one
and we are producing them,”
Cabir detailed.
“Th is is one of the most im-
portant regions for us. Even
thought Europe is a bigger
market, the Middle East, in its
entirety, is very important.”
Ernst Strassacker has re-
turned to Th e Big 5 for the
fourth time and remains op-
timistic that this year’s show
will yield positive results.
“People come and bring their
business card and then go,
and then you might not hear
from them for eight months
or two years. So it is diffi -
cult to see how the volume of
this exhibition is. You never
know,” said Cabir.
Al Ghattura is scouring the region for suitable distribution partners, but they must be committed and ready to invest.
strength. “We opened up our
new manufacturing plant in
Dubai Investment Park two
weeks ago, which received a
silver Gaia award.
“Th ere had to be a trial pe-
riod before we decided that
we were going to go into full-
blown manufacturing. Cer-
tain partners or new distribu-
tors wanted proof that what
we do works. For example,
we are taking people from
a steel hoarding to an Eco-
Hoarding, which is 25% more
expensive, and our potential
partners wanted to see how
well we did with that. We can
show them now. As soon as
we understood that we had
this evidence, then we knew
we could make our distribu-
tors happy,” he says.
Th e group is actively en-
couraging customers to con-
vert from steel hoarding to
Eco-Hoardings, which off er a
clean, fl at surface for adver-
tising, are easier to handle,
quicker to install, fully de-
mountable, easier to main-
tain and fully recyclable.
“We even buy back the
product and recycle it. We
take everything back,” Ghat-
tura concluded.
Zabeel Hall P121
Hall 1 H11
UPDATEBIG 5 NEWS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
14 BIG 5 SHOW DAILY NOVEMBER 25 2009
Tailored Timber: Wolf
Burj Dubai on the boil with Exhausto
Timberwolf uses customised fl ooring to cruise through credit crisis
Although it was established
in Europe in 1927, Timber-
wolf considers itself, fi rst
and foremost, a Dubai com-
pany. Off ering FSC-certifi ed
real wood fl ooring, laminate
fl ooring and garden deck-
ing solutions throughout the
Gulf, the company has devel-
oped a product line that is
completely contextual.
“We are a local company,
based in Dubai, for Dubai,” ex-
plained CEO Wolfgang Doug-
las. “Our core competency is
fl ooring that doesn’t buckle,
bend or cup with the climate.
Simply put, we design and
manufacture fl ooring specifi -
cally for the high heat and
humidity of the Gulf.”
A name that is perhaps
less recognised than that
of competitors Al Aqili and
Alomi, Timberwolf products
grace the fl oors, decks, ga-
zebos and pergolas of some
of the UAE’s highest-profi le
projects and communi-
ties. Dubai Investment Park,
Jumeirah Beach Hotel, Th e
Ritz-Carlton Dubai, Emirates
Palace (Abu Dhabi), Th e Ad-
dress, Dubai International
Financial Centre, Kempinski,
Meydan Hotel, Emirates Hills
RWI expands Ajman factory
and Downtown Burj Dubai
are a few of Timberwolf ’s key
clients. With more than a mil-
lion square metres of parquet
fl ooring on hand, according
to Douglas, Timberwolf ’s
biggest secret to success is a
simple formula of having the
right amount of stock when a
client wants it.
“Th e Gulf will always be a
last minute place and stock
is king,” explained Douglas.
“Some of our potential com-
petitors from Europe are at a
disadvantage because they’ve
got no one on the ground
here and it takes much longer
Wolfgang Douglas CEO of Timberwolf expects to sign many deals.
for stock to arrive. I’ve got all
the stock I need in a ware-
house right now. Decisions
are made very quickly here
and when they are, clients
don’t want to wait. For that
reason alone, the last min-
ute man is always going to
thrive here.”
Although Timberwolf con-
siders itself a Dubai company,
it certainly hasn’t taken an
isolationist approach to its
Gulf neighbours. In fact, Tim-
berwolf currently exports its
Middle East-friendly products
to Saudi Arabia, Qatar, Oman
and Bahrain—and the Gulf
Rubber World Industries
(RWI), a leading manufac-
turer of closed-cell rubber
insulation, is planning to ex-
pand its production facility in
Ajman to cope with increased
demand, both regionally and
internationally, for its prod-
ucts. Th e company has re-
cently supplied its products
to such fl agship products as
the Aldar headquarters and
Yas Island in Abu Dhabi.
Th is was revealed by MD
Muzamil Shaikhani at Th e Big
5, at which the company has
enjoyed a presence for the
past seven years. “We are on
course to achieve our stated
goal of 25% growth in pro-
duction by 2010.” At present
the company produces 1800
containers a year in total, a
sizeable increase over its 1200
a year level in 2008.
RWI exports to 55 coun-
tries, and is well-estab-
lished in the Gulf and South
East Asia.
Commenting on the de-
cision to expand its manu-
facturing capacity in what
is essentially a constrained
market, Shaikhani said there
is defi nite evidence that the
moribund construction in-
Exhausto has supplied six
of its demand-controlled
exhaust systems for water-
heating applications at the
iconic Burj Dubai. “Th is a
high-profi le application of
our technology, showcasing
its ability to cut greenhouse
gas emissions and reduce en-
ergy costs,” explains Exhausto
president Steen Hagensen.
In order to operate effi cient-
ly, a boiler must maximise
heat transfer by maintaining
the precise ratio of fuel to
air, which relies on proper air
supply and draft. Th e latter is
aff ected by boiler operation
and outdoor temperature,
among others, which means
Hall 11, F145 that maintaining the correct
level can be tricky.
Too much or too little draft
can cause fl ame roll-outs or
pilot-light failures. A demand-
controlled exhaust system,
on the other hand, maintains
a precise draft by adjusting
the exhaust rate constantly in
terms of current demand.
“Improper draft has a ma-
jor impact on boiler opera-
tion. It is not uncommon to
see high-effi ciency boilers
operating at low effi ciency
levels,” points out Hagensen.
Th is is a particular problem
in Dubai, which is largely
due to the sheer size of some
of the systems employed in
the region.
“Th e beauty of our system
is that it can be retrofi tted
onto existing systems. We
can also assist in downsiz-
ing chimney systems to more
manageable and efficient
levels. All this points to our
motto of ‘making impossible
installations possible’,” com-
ments Hagensen.
He says he is extremely im-
pressed with the quality of
visitors at this year’s Big 5
show, and is confi dent that
the company will make an in-
delible impression at the ex-
hibition, where there is a big
focus is on ‘green’ initiatives
and how to cut energy costs
in terms of building-services
products and systems. Steen Hagensen, president, Exhausto is impressed with the quality of people at the Big 5.
dustry has started to tick over
again. “It is true that a lot of
projects were cancelled at the
height of the crisis, but there
is a lot of work still going
on at the moment, which is
indicative of the many oppor-
tunities still available.”
It is for this reason that the
company is a long-time sup-
porter of Th e Big 5. “Every-
one knows it is the premiere
showcase for the regional
construction industry; it is a
great way to meet existing
clients and explore new busi-
ness leads,” said Shaikhani.
At this year’s exhibition
the company is highlighting
its polyvinyl chloride (PVC)
tapes for fl oor and pipe pro-
tection, duct tape for water
resistance and strengthen-
ing fabric, and aluminium
foil tape for shielding ther-
mal insulation to provide an
excellent barrier to vapour
on seams and joints of fi ber-
glass and aluminium-backed
duct board. In addition, RWI
is showcasing its aluminium
elastomeric foil for HVAC and
refrigeration thermal insula-
tion. “Th is is a green product
that forms an aff ective barrier
against moisture, air currents
and vapours,” said Shaikhani.
expansion has done wonders
for its bottom line.
“Decking is absolutely huge
in the UAE, Qatar, Saudi Ara-
bia and in Bahrain. I’ll give
you an example of how big
it is: We got into decking 24
months ago and now it makes
up 50% of our business,” said
Douglas. “Pergolas and gaze-
bos are massively popular too.
Particularly pergolas; every-
one seems to have gone per-
gola crazy at the moment.”
With its high-profi le list of
projects, a bullish expansion
strategy and a burgeoning
bottom line, Timberwolf has
plenty of business. So why
continue to exhibit at Big 5?
“Big 5 is a fl agship arena.
It is something people need
to see us at. We need to be
able to say that we’re here,”
said Douglas. “We were here
when things were good with
the economy, we were here
when things were bad and
we’re still here when things
are getting good again.
“Th is year, everyone is very
optimistic. I’ve been here for
an hour and we just signed a
really big contract for a proj-
ect in Iran. I’m expecting to
sign deals worth AED20 mil-
lion this week,” he said.
Hall 2, C51 Hall 1, H43
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www.henkel.com
UPDATEBIG 5 NEWS
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16 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Fabricating facadesTextile architecture is beginning to get noticed in the Middle East
For years, textile architec-
ture has been considered a
dynamic alternative to tradi-
tional materials, and Spain’s
Texo Innovation, part of the
Procoin group of companies,
is hoping to use Big 5 to make
it a more prevalent option for
Middle East architects and
design professionals.
“We’re a group of compa-
nies and we’re already op-
erating in KSA. We thought
the product would be inter-
esting for the Gulf and we’re
seeing encouraging signs in
KSA,” explained David Mar-
tinez Martinez, organisation
and technical services man-
ager at Procoin. “We felt Big
5 would be a good way to
gauge the interest in the UAE.
Hall 2, Spanish Pavilion For us, Big 5 is kind of a fact
fi nding mission.”
Th e Texo team of designers
makes a point of working with
architects and studying their
designs to supply options that
aptly refl ect design intent and
still allows for modern and
contemporary solutions—
regardless of whether that so-
lution is based on traditional
EFTE, Silicon, PVC or Tefl on.
“Th is product is very spe-
cial,” said Martinez. “Every
project is diff erent and as
such, every product we off er
is bespoke. We sit with the
architect and study his façade
design. Together we decide
the best solution.”
For Procoin, the turnkey
approach seems to be work-
ing in the Gulf.
Despite the obvious aes-
thetic benefi t of the product,
the Texo Innovation product
isn’t just about looks. In fact,
textile architecture, when
used correctly, can off er sig-
nifi cant energy reduction.
Martinez: Big 5 is a way to gauge interest in Texo’s products.
Marble products from FujairahTh e Fujairah Marble and Tile
Factory (FMTF) is showcas-
ing new mono-layer tiles with
unique designs for fl ooring,
landscaping and wall clad-
ding applications. “We are
thrilled to be at such a major
event as Th e Big 5 and to
share our latest innovations
with the marketplace,” com-
ments marketing manager
Yousuf Ishaq Aga.
He adds it is also an impor-
tant showcase for indigenous
export and manufacture.
FMTF, established in 1978,
was the brainchild of HE
Sheikh Hamad bin Moham-
med Al Sharqi, member of the
supreme council and ruler of
Fujairah. “We are a leading
manufacturer and pioneer of
terrazzo tiles and allied prod-
ucts,” asserts Aga.
Th e company imports mar-
ble from various locations,
and specialises in marble
design, cutting, polishing
and sawing. In addition, it
also sells aggregates, sand,
rocks and rock chips to vari-
ous contractors in the UAE
for landscaping and related
applications.
“We have built up a
good reputation for qual-
ity throughout the GCC, and
hence have been able to ex-
port our products as far afi eld
as Sri Lanka and Germany.
Th e Big 5 is a regional plat-
form for us to promote our-
selves as an important part
of the construction sector in
Fujairah,” concludes Aga.
“A textile panel on the out-
side of a façade can refl ect
radiation from the sun,” ex-
plained Martinez. “Th rough
reduced cooling loads, this
can reduce the building’s en-
ergy use by 60%.”
Concourse, 667
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UPDATEBIG 5 NEWS
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18 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Th e region’s largest in-produc-
tion articulated haul truck
can be found overshadowing
the Bin Brook Motors display
at the back of hall 11.
Th e Moxy MT41 can car-
ry, as the name suggests, 41
tonnes, which is one metric
tonne more than its closest
rival. Weighing in at 59,728
lbs unloaded, the 6x6 tip-up
monster needs the power
from its Scania DC-12 twelve
cylinder turbo diesel engine.
Machinery fans might no-
tice that the truck on display
is bright orange, rather than
the usual Moxy shade of con-
struction yellow. Th is is due to
the sale of the Norwegian fi rm
to the Korean conglomerate
Doosan Infracore earlier this
PMV Hall year. Hashim Mohammed Ali,
a salesman for Bin Brook ex-
plained: “Buyers actually feel
more confi dent now that the
brand is a subsidiary of Doo-
41-tonne monster towers over Big 5 PMV visitors
Heavyweight mover: The MT41 is currently the largest articulated haul truck in the region.
Knauf: In training mode.
san, as parts and service are
now available everywhere.”
Th e MT41’s reign as the larg-
est articulated truck might
soon be coming to an end,
Knauf invests in training coursesKnauf Drywall Systems has
begun a training policy with
its clients, in an attempt to
raise standards in the Mid-
dle East. “We have a really
good product and that is
why in 2009 we started with
training,” said Kerim Caglar,
marketing manager, Knauf
Drywall Systems. “Th e skill
of installers here is very ba-
sic, so what we wanted to
do is by introducing training
in the region, we wanted to
make the end product better.
We have to educate people to
make sure of this.”
He added that the compa-
ny is also looking to expand
in the Middle East region, de-
spite the fact the company
recently opened a new offi ce
Zabeel U30
in Qatar. “We just started op-
erations and hired some peo-
ple in Qatar so our offi ce in
Qatar is started up. We have
a strong sales network across
the GCC. As these markets
grow in our area, we will open
up offi ces. Th at is the idea,”
explained Caglar.
however, as the new 68 860
lb MT51 model, with a 38 yd3
body and a Cummins QSX15
engine has just become avail-
able for order.
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UPDATEBIG 5 NEWS
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20 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Treatment company tests watersSerbia-based LAD Group hopes to take advantage of the region’s need for water treatment systems
A fi rst-time exhibitor at Th e
Big 5 this year, Serbian water
specialist LAD Group is hop-
ing to take advantage of the
boom in the Middle Eastern
water, wastewater and desali-
nation sector.
“Our selling point is that
we are able to deliver a com-
plete solution to the client,”
said Petar Bjegovic, chief
technology offi cer of LAD
Group. “We buy equipment
from recognised manufactur-
ers like Toray, then assemble
the solution, deliver it, carry
out start-up operations, as-
sist the client with training
personnel, maintaining the
unit and managing costs.”
Primarily based in Europe,
with extensive experience in
Hall 6 A268 the Balkans, LAD feels that its
reverse osmosis (RO) desali-
nation solution, in particu-
lar, has something to off er
the local market. “We have
already worked on a lot of
RO plants in our home centre
of operations, and it’s obvi-
ous that membranes are be-
coming more aff ordable, and
the technology is maturing,”
added Bjegovic.
With regard to the Middle
East market, it’s clear that
LAD has its strategic plan
mapped out. “It’s a completely
new area for us, and while we
have experience, we may not
have exactly the right techni-
cal know-how for the major
projects that are being built
here in the Middle East,” the
LAD executive remarked. “So Petar Bjegovic: LAD is able to deliver a complete water treatment solution to the client.
we are planning to start with
the smaller projects and build
up our expertise that way.”
So far at Big 5, Bjegovic
indicates that the fi rm has
received a lot of interest in its
services. “I’m delighted to say
that despite the diffi culties
that are facing the construc-
tion industry, there are still
plenty of contracts available
in the water and wastewater
industries,” he remarked.
“We are aware that some
of our competitors have suf-
fered technical problems due
to the water type here and
the high temperatures, and
so not everything has gone
smoothly. Th at’s the kind of
challenge we have to face if
we’re going to be able to sat-
isfy our future customers.”
UPDATEBIG 5 NEWS
In association with
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22 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Chain mail shows its potentialPromesh promotes chain mail as a material for use in innovative interior and exterior designs
Promesh is at Th e Big Five 5
promoting new and unusual
applications for a somewhat
unexpected material.
Promesh is a subsidiary of
Friedrich Muench, a German
company that has spent the
last 90 years producing chain
mail. Cut and stab resistant,
but still extremely fl exible,
chain mail has traditionally
been used for safety equip-
ment such as shirts, aprons
and gloves – until two years
ago, when Promesh was es-
tablished to promote the
material’s potential architec-
tural applications.
“It’s a very special product.
It’s a chain mail material or,
as we call it, ‘ring mesh’, be-
cause it is made out of rings
and these rings are knotted
together. We produce each in-
dividual ring, which is weld-
ed. What is unique is that we
are the fi rst in the world that
can produce this in very large,
very wide sheets,” explained
managing director, Promesh,
Jorg Ritter. “So, it’s no prob-
lem for us to produce a 10m
wide piece that is 15m or 20m
long. Th is enables us to sell it
to architectural businesses,”
he added. “We established
Promesh two years ago to try
and reach the architectural
and design community.”
Th e material can be used to
cover facades or, as demon-
strated on the Promesh stand,
as an interesting covering for
anything from a fountain to
a wall. As Ritter pointed out,
there are endless potential
applications for a material
that is so durable.
“It’s good for use in inte-
rior and exterior designs. You
can cover ceilings or walls,
or you can use it for produc-
ing lamps and illuminations.
When you polish the material
it becomes very shiny, so you
get a good refl ection, which
means you can get some very
nice eff ects if you illuminate
it,” Ritter pointed out. “It can
even be used for safety fences
and for blast protection.”
Ring mesh is brand new to
the Middle East, making Th e
Polish woodwork expert seeks regional partnersPinus is one of a few Polish
companies present at Th e Big
Five this year. Launched in
1991 by Polish brothers Jerzy
and Mariusz Smolarczyk, the
company is a specialist in
custom-made woodwork.
“We are producers of win-
dows and doors, and also of
brass and aliminium clad-
ding. We produce non-stan-
dard, individually designed
woodwork and we are hoping
to start selling our products
here in the Middle East,” said
export manager, Pinus, Mar-
tyna Nosek.
Th e company does not yet
have a distributor in the re-
gion and is keen to explore
potential partnerships. “Th is
is our fi rst time at Th e Big
Rashid Hall X61
5. Th e Middle East is com-
pletely new for us. We know
that this market is still grow-
ing and we would like to in-
troduce our products. Th at’s
why we decided to attend,”
Nosek continued. Th e com-
pany does not restrict itself to
a certain style and is comfort-
Pinus specialises in customised wooden doors and windows.
ST Group doesn’t know what green fuss is aboutWhen Antonio Lara Martin-
Albo, CEO of eco-friendly ar-
chitect/engineer SDEM TEGA,
looks around the Middle East,
he doesn’t see what all the
green fuss is about.
SDEM TEGA, part of the
larger ST Group, is in the pro-
cess of developing technology
that has the ability to garner
30MW of installed power
through clean technology.
Th at level of technology has
the potential to save almost
12,000 tonnes of CO2 per proj-
ect, per year.
While that technology has
yet to enter the Gulf market,
what is available here isn’t
really being used. “Everyone
says the UAE is ‘green’ but
when I look around, I can’t see
many green installations,” said
Martin-Albo.
Seemingly a one-stop shop
for green buildings, the ST
Group strategy is to develop
the “perfect combination” of
R&D and benchmarking in
the fi elds of electrical instal-
lations, communication net-
works and renewable energy.
Its green building compe-
tency lies in protecting natu-
ral resources, reducing solid
waste and CO2, improving
thermal, acoustic and light-
ing conditions and ensuring
the best possible water and air
quality for users.
ST Group’s research focus
is moving toward renewable
technologies and, in particular,
the way in which PV systems,
wind energy, biogas, biomass,
able creating both classic and
contemporary designs, Nosek
confi rmed. In addition, it can
work with a range of diff erent
wood types. “Of course, we
can make our windows from
a whole range of wood, but
the standard is the meranti,
pine, oak and sipo.”
geothermal installations and
fuel cells can provide power to
places where it is too costly or
simply unavailable.
While SDEM TEGA is work-
ing on projects throughout
Europe, it has yet to break into
the Gulf, save for one project.
“We have a 2KW photovol-
taic panel installation on the
roof of the Spanish Ambas-
sador’s home in Abu Dhabi,”
said Martin-Albo. “We’re hop-
ing to use that as a platform to
launch into the region.”
“Right now, the market is
complicated, the global cri-
sis has made everything very
diffi cult, We are looking for
owners and developers who
understand green buildings
and are open to making that
initial investment.
Chain mail can make for a striking design feature, says Jorg Ritter, managing director, Promesh.
Big 5 an important forum for
the company. “In the end, we
need architects to come up
with the ideas on how to im-
plement this product in their
work. Th e Big 5 is important
for us because we hope to
meet a lot of construction
and architecture companies,
not only from the region but
from all over the world. Th is
is a brand new material. No-
body knows it yet.”
Th e people that are fa-
miliar with ring mesh have
been quick to embrace it, he
added. “In general, we have
received an excellent re-
sponse from designers. Our
fi rst and biggest project was
for Swarovski. Th ey installed
a wall of ring mesh outside
their headquarters, and every
night they have a light show.
“Th is is why we are here.
We hope to fi nd people in
the Arab world who also like
beautiful, colourful, extraor-
dinary things. We hope to
fi nd people here that will say:
‘Th is is so beautiful, let’s do
something together’.”
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UPDATEBIG 5 NEWS
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24 BIG 5 SHOW DAILY NOVEMBER 25, 2009
NZ timber fl oats boats
Motorol presents a new kind of motor oil
Engineered timber has the edge on poured concrete, says expert
Poured concrete and glass fa-
çades have multiplied to domi-
nate the new bustling metro-
politan city centres of the Gulf,
and have done a remarkable
job at transforming skylines
and cityscapes in astonishing
timeframes. However, urban
designers and architects alike
are looking for a fresher, more
aesthetically appealing, but
economical choice of building
material to make their project
stand out.
David Moon, UAE man-
ager of Global Timber Homes
Wolffkran crane mimics real life
Group, saw intense interest in
timber engineered building so-
lutions from New Zealand on
days one and two of Big 5.
Day one saw the timber
building solutions and, in par-
ticular, a photo presentation
an Abu Dhabi project, draw in-
terest from across the Gulf and
much further afi eld. “We’ve had
a lot of enquiries from Jordan,
India and Sudan, as well as
the expected turnout from the
GCC countries,” beams Moon.
“We already have one major
project in execution for a hotel
in Abu Dhabi. It’s a waterfront
Moon: A client in Abu Dhabi wanted something prestigious and practical. Wood was the answer.
restaurant and the company
was after something presti-
gious but practical, and timber
off ers the ideal package.”
Moon says that the Middle
East is an ideal market for tim-
ber structures, and local de-
velopers and contractors just
need to rethink their approach
to see real, cost eff ective ben-
efi ts. “Th e dominant approach
to construction in the UAE is
based on poured, in situ con-
crete slabs. Th is is expensive,
labour intensive and very time
consuming. Comparitive cost
analysis of in-situ reinforced
concrete slab construction
with a timber engineered sys-
tem has shown that the timber
product is always signifi cantly
more economical.”
Global Timber Homes estab-
lished its UAE offi ce 18 months
ago, but has really seen activity
build since summer this year.
“I moved out here six months
ago with the sole ambition of
changing perceptions in the
region with regards to timber
building. Changing perceptions
and taking the opportunity to
educate developers a little out-
side their comfort zone is my
priority,” says Moon.
A combination of warm
weather and light rainfall
means the building structure
is guaranteed for 50 years, but
will probably last much lon-
ger. Th e company is looking to
build up contacts and relation-
ships with developers and de-
signers of higher-end villas and
hotel buildings at this year’s
Big 5. exhibition
Onlookers have to look up to
see a pair of scale replica tow-
er cranes on a manufacturer’s
stand, but they shouldn’t look
too long less they get a minia-
ture bucket in the eye.
Wolff kran, exhibiting in the
German pavilion in the Za-
beel Hall, not only brought
in a pair of beautifully made
replicas of the fi rm’s top sell-
ing luff ers, but they are actu-
ally connected to real control
booths, so visitors who might
have fancied a job as a crane
operator but don’t have the
head for heights can have a
go on terra fi rma.
“Th ese are fully operation-
al,” explained Mark Evans, a
manager for the fi rm. “You
can slew and hoist at the
same time, just as on the ac-
tual machine.”
To the side of the operator,
there is a panel with displays
indicating such readings as
safe working load. Th ere is a
more serious side to the mod-
els though, as they can also
be used as a training aid for
novice drivers, before they are
let loose on the real thing.
Th e simulators can also
help more experienced oper-
ators familiarise themselves
with the controls of this
brand. Wolff kran has enjoyed
success in Abu Dhabi, with
the red towers dotting proj-
ects such as Al Raha beach.
India-headquartered oil man-
ufacturing company, Motorol
is presenting Refrin 134, a
high performance automo-
tive compressor oil, for the
fi rst time in the UAE.
Refrin 134 is specifi cally
formulated for automotive
or light truck AC systems.
It provides protection for
compressors, is non hygro-
scopic and off ers superior
fi lm strength. It also protects
against oxidation.
Th e oil promises to pro-
vide superior AC cooling per-
formance, smoother com-
pression operation, and also
helps to reduce moisture
Hall 1 J23 contamination in all auto air
conditioning systems.
It is available in 250ml,
500ml, 1L and 210L (barrel)
packaging options.
“No one else is manufac-
turing this oil in the UAE. We
are the very fi rst,” said senior
marketing executive, Motorol
Middle East, Abdul Muqeeth.
Motorol off ers an entire
range of products to suit
modern machines, automo-
biles and manufacturing pro-
cesses. Th e company estab-
lished a presence in the UAE
in 2004, to serve the region’s
specialty, industrial and au-
tomotive oil needs. Its fi rst
plant, which off ers a distil-
lation and blending capacity
of 50TPD, was commissioned
in August 2005. It is now ISO
9001-2000 certifi ed.
“We have two offi ces in the
UAE. One is in the Ras Al
Khaimah Free Zone and the
other one is in Sharjah. Th is
is a very important region for
us,” Muqeeth said.
Th e company is exhibit-
ing at Th e Big 5 for the fi rst
time and chose it as the re-
gional launch pad for Refrin
134 because of the high levels
of exposure that it guaran-
tees. “Th is show attracts a lot
of visitors. Th at is the main
reason that we are here,”
Muqeeth said. Abdul Muqeeth is presenting a new kind of high performance automotive oil at Big 5.
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BIM Journal is acknowledged as a source of unbiased and understandable information. Circulation is now over 170,000 internationally. It’s clear and concise style is respected by those involved in construction. It has been described as ‘invaluable’ by non-technical professionals, who at long last have access to a jargon free publication, which explains things in plain English.
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INTERVIEWDONALD TRUMP JR
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
29BIG 5 SHOW DAILY NOVEMBER 25, 2009
TOP TRUMPOn his visit to Dubai last month, Donald Trump
Junior was hurried into a private conference room
for an exclusive chat with fi ve senior journalists.
Construction Week was one of the fi ve.
By Conrad Egbert
I’d say Dubai stopped building in time. It was a good business decision.
Trump Junior, or ‘Baby Trump’
as he is aff ectionately known as
in some circles, is a sharp man.
He’s as skillful a businessman
as he is with answering
questions in a very politically-correct and
diplomatic fashion – but then, after all, he is
an executive vice president of the US-based
multi-billion dollar Trump Organisation.
But what brought the real estate heir to
not-so-sunny Dubai? Was he expected to
inject confi dence into the region’s property
market? Or was he simply here because he
believes in the strength and resilience of
Dubai, which governments have missed
no opportunity to shout about?
By the looks of it – a bit of both. “Th e
last time I came to Dubai was about
15 months ago, just before the whole
crash happened,” said Trump looking
a little nervous in the hot seat. “And
to be honest, the foreign media has
given us a totally wrong impression
of the region. We thought we were
entering a dust bowl where nothing
is happening. But I’m glad to say it’s
certainly not the case.”
But while optimism was the
general feeling from Mr Trump,
he did say that a slowdown
was obvious.
“Its not a total stand
still,” he clarifi ed. “One can
defi nitely see the diff erence
in the pace of construction
now than before, but it’s not
a write-off , like the foreign
press has being saying.”
Th e Trump International
Hotel and Tower, the
organisation’s fi rst multi-
billion dollar project in
the region, was put on
hold indefi nitely in May.
And with the restart
of construction work
no where in sight, Trump’s optimism,
especially considering he hasn’t bought any
property in Dubai, had to be taken with a
pinch of salt.
“I would love to go forward with the
project in the next two years but I don’t
know if that is going to happen,” he said
when asked to shed some light on the inner
workings of the Trump deal with Nakheel.
“I’d say Dubai stopped building in time. It
was a good business decision. Th ey didn’t
go on pumping good money in after bad
money in order to carry on with a project.
Some developers are still in denial about
the downturn. Th ey’re throwing in good
money after bad. If it doesn’t make sense,
cancel it. Th ere is a lot of excess supply in
the market for us to be able to pick up that
sort of project.
“Also I want to get the project done, but
in a responsible fashion, unlike a lot of
development that has been done here.”
He added that the Trump hotel and
tower had to be built to standards that are
better than what is currently prevalent,
confi rming again, the many quality
problems that the region’s construction
market has faced in the past. He said that
his hands were tied at the moment with
regards to work on the tower and that
Nakheel was responsible for its restart.
“Th ere is a time frame that we’re looking
at but that is Nakheel’s decision. We are not
an equity investor, but we have an active
marketing role,” he said.
So did the Trump Organisation, which
has developed many successful projects
including the Trump Place project, on New
York’s Upper West Side, the Trump Park
Avenue and various hotels in Chicago and
Las Vegas need to enter the market with a
local developer like Nakheel?
Trump thinks so. “It was a business
decision. We entered into an agreement
with Nakheel, because it’s quite simple –
would we rather enter the market hand in
INTERVIEWDONALD TRUMP JR
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30 BIG 5 SHOW DAILY NOVEMBER 25, 2009
know what to expect and that will take this
market forward.”
But market corrections and normal
economic changes are all well and good,
but Trump also says that Dubai needs to
consciously fi x a lot of problems on its
own before it can gain the strength and
momentum it saw a couple of years ago.
“Dubai has to become transparent,” he said.
“Even oversupply of certain types of projects
in the region and the country’s stringent
immigration policies and working visa rules
have to be changed.
“I had some friends here who I used to visit
on my trips to the region and before I’d come
The next bubble here is distressed real estate but we have seen the steepest part of the downturn.
down I’d send them emails saying I’m coming.
Th is time round 75% of those emails bounced
back because they have all had to go back
home,” he complained.
“If someone loses their job they have to
leave. Th ese people have moved their lives
to come and work here and invest in this
country, so it doesn’t leave a good impression
when these people are expected to uproot
themselves and head back home when things
become diffi cult. You’re ostracising people
who took the leap. If and when Dubai begins
to look up, do you think these people will
come back? Th ese are successful people from
all over the world, who have come to this
country to work and live, and their being here
benefi ts the country tremendously.
“Also, in order to get back on track
you need population growth. A negative
population growth is not going to help the
country get back on track; it will only worsen
the situation.” In September, it was reported
that the UAE ministry of labour was fi nalising
proposals to make part time work in the
private sector possible. If this comes into
eff ect, it could boost the job market ahead of
the so-called upturn. But when is this upturn
likely and what can we expect from it? Th e
golden question was put to Trump.
“We’re still going down but not as badly
as before,” he said. “Th e next bubble here is
distressed real estate, where investors will
try and sell off property for a lower premium
than they bought it, in order to minimise
their losses. Th ere will defi nitely be no ‘V’
shaped recovery but we can take refuge in the
thought that we have seen the steepest part of
the downturn,” he added. 5
hand with the biggest developer in the region
or compete with them?”
For the moment, the Trump tower in
Dubai is still on hold and it is likely to stay
that way for a long time to come, especially
with Nakheel saying it has no thoughts on
the matter for now. And in this fast moving
world, with quick-thinking businessmen,
could Dubai end up losing its appeal?
Maybe not. “We’ve assessed working in
other areas in the region but for most of the
part it hasn’t had much of an appeal for the
Trump organisation and what we stand for,”
said Trump. “Saudi Arabia seems to be an
option in the near future if things change a
little, but for now we’re an organisation that
is out there and more liberal.”
Dubai now has the tallest building in the
world along with a host of other construction
feats that have gone on to become the world’s
fi rsts in many categories. For the Trump
Organisation, this was a golden opportunity
to make their mark by being part of a fl ashy
project in true Trump style. But when a fl ashy
real estate mogul says reality is of essence, it
should be a lesson learned.
“I’ve always said, in Dubai you’re only
limited by your imagination and the laws of
physics,” said Trump. “Earlier, unless you
built something extreme it wasn’t considered
viable.
“In order to drive one dollar more per
foot, developers ended up investing 75 more
and that didn’t make sense. Now more of
a reality is returning to the market and
the competition pool has narrowed down,
also making it a more talented pool. People
didn’t know the diff erence between luxury
construction and just good construction
either – this has changed too. Now people
TRUMP RECOMMENDSDUBAI NEEDS TO FIX:• Transparency – Developers, individuals or governments, need to become more transparent.• Oversupply – There is excess inventory and too much supply in the market.• Immigration policies – Sponsorship system and visa rules need to become more business oriented and less rigid.
Trump says he will think about moving into Saudi Arabia depending what changes the country makes to its laws.
In Dubai you’re only limited by your imagination and the laws of physics.
Visit us atUK Pavillion
# 2C60
BUYER’S GUIDESCAFFOLDING
In association with
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33BIG 5 SHOW DAILY NOVEMBER 25, 2009
1. Stick to the standardsRule number one is to fi nd out what
international scaff olding standard is used in
your region and stick to it. Th ere are various
standards available around the world and
they have all been developed with good rea-
son says Dennis Braithwaite technical man-
ager for scaff olding service provider, Cape.
“Many of the standards are similar, but each
one sets down the specifi c requirements for
individual components, such as couplers,
tube, boards and a specifi cation for system
scaff olding,” he says.
“We insist that all scaff old material is
purchased to the specifi ed standards and sup-
plied with appropriate certifi cation.”
While most of the reputable companies will
already be adhering to recognised standards,
Braithwaite says unspecifi ed materials are
still commonly used without consideration of
the consequences.
“I’ve been on a site where the scaff olding
tube had a strange standard number on it and
we later found out that the specifi cation was
for water pipes and didn’t have any load bear-
ing capacity at all.”
2. Don’t be tempted bythe fakes
If you’re thinking about ordering some fake
copies of a reputable scaff olding brand from
a Chinese manufacturer, then prepare to be
disappointed according to Combisafe techni-
cal director Tony Jenkins.
“Th ere are copies all over the place. A lot
of people will buy stuff from you and ship it
over to China for copies to be made hoping it
turns up correctly, but half the time it doesn’t
because there is no quality control.
“Th e brand Coplock has pressed steel ends
on the horizontal members and I’ve seen
By Benjamin Millington
them replaced by steel castings which are
very brittle. So the strength characteristics
are nothing like the parent product, even
though it looks the same.”
Jenkins recommends you buy from a
company that can guarantee the safety of
its products and then you are more likely to
receive additional benefi ts, such as long term
technical support, product warranty insur-
ance and professional indemnity insurance.
3. Go high techIt’s important for customers to realise
that the best scaff olding systems are no lon-
ger a simple commodity, but rather a highly
developed technical product, according to
Meva Solutions scaff olding fi rm market-
ing manager Jens Lützow-Rodenwoldt. Th e
best scaff olding may appear simple, but its
integration into the construction system as a
whole is not – the advantages are often hid-
den, but huge, he says.
“Many contractors may spend a fortune on
equipment needed to erect the building, but
then try and save on the scaff olding, which
makes little sense. Th e money purportedly
saved will generally be lost during time-
consuming assembly and unnecessary on-site
adaptations because the scaff olding doesn’t
fi t. If a scaff old doesn’t adapt to the circum-
stance, worker status, space requirements or
stability demands, then it’s too expensive to
fi ddle around with.
“Choose the best and only the best for the
job because the site will say thanks and bud-
geting will hug you for it.”
4. Assess the accessibility One aspect that is often overlooked
when purchasing scaff olding is vertical access
requirements. It’s well known that ladders are
BUYER’S GUIDE:10 TIPS FOR
BUYING SCAFFOLDING
Industry experts give their top tips for buying
scaffolding to ensure that you get the right
equipment for the job
BUYER’S GUIDESCAFFOLDING
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
34 BIG 5 SHOW DAILY NOVEMBER 25, 2009
the most dangerous piece of equipment on
any site yet they are still commonly used in
scaff olding set-ups.
“When you put ladders up through the scaf-
folding you’re leaving huge holes for people to
accidently fall down.” explains Jenkins.
“In other cases the scaff olding itself is the
only way to climb up. You can eliminate this
safety hazard by choosing a scaff old that
provides stairway access.
“We do a lightweight aluminium stairway
that just drops in external to the scaff old so
that the main walk-through of the scaff old is
completely clear.”
5. Ensure traceabilityIn the event of a problem with a
scaff olding component, you must have trace-
ability according to Braithwaite. As such, each
item needs to have markings that indicate
when and where it was manufactured.
“If you have a failure in fi ve years time, you
want to know it is from a particular batch
that you bought fi ve years ago,” he says.
“We once had a problem with couplers and
the manufacturer tracked it down to a par-
ticular problem with a particular batch.
“We had thousands of these couplers spread
to the four corners of the earth, but because
we had the traceability it was fairly easy to
locate and quarantine them before it became
a problem.”
6. Suss out the supplierTh ere are as many scaff olding suppliers
in the world as there are stars in the sky and
on the surface it can appear that they’re all
off ering similar services, but Lützow-Roden-
woldt says it pays to do a little research into
their knowledge and experience before you
commit.
“Many of these guys may never have seen
their scaff old in an assembled condition,
let alone have any on-site. Th is may seem
economical when purchasing or renting,
but when the going gets rough and you need
some expert advice, a commodity merchant
won’t have any know-how to off er. He can’t
aff ord to. So check the references before
choosing a supplier; the better his experience,
the bigger your advantage – something most
purchasers and planners only realise when it’s
too late.”
7. Ensure there’s technical support
In the event of a failure Braithwaite says it’s
essential that the manufacturer has a strong
technical support team that can help you.
“Imagine you buy 100,000 scaff old couplers
and one of them fails, do you know whether
it is a one off or whether the other 99,999 are
going to fail as well? We once had a failure of
a single scaff old coupler and the manufac-
turer’s technical expert took it away, analysed
the problem and came back with a good rea-
son why it had failed and was able to assure
us it was a one off ,” he adds.
“Had we not had that service it would have
cost a lot of money to remove all those fi ttings
from the site and replace them with
new ones.”
8. Buy localTo ensure you get the support and
service that you want, Jenkins says it’s a good
idea to buy from companies with a local pres-
ence and support team.
“If you’re based in Bahrain and buy scaff old-
ing from someone overseas and the nearest
point of contact is in Germany, France or
China, then you’re not going to get very good
support off them,” he says.
“If you have a local support team then it can
end up saving you a lot of time, eff ort
and money.”
Jenkins cites the unlimited technical sup-
port off ered by Combisafe to its customers as
an example.
“We send guys on site to measure up the proj-
ect, prepare the drawings, do the calculations,
prepare loading lists, method statements, risk
assessments etc. To do what we off er they’d
need to employ engineers,” he says.
“You’d never get that from a fake manu-
facturer because they don’t understand the
industry.”
9. Request independent tests Any good manufacturer should already
be supplying independent test certifi cates
with its products. If they are not, then request
one or stay away, says Braithwaite. If the
manufacturer is not a regular supplier, he says
it’s also worth requesting an independent test
every batch or so, until a level of trust is built.
“We’ve had certain manufactures send us
samples that have been independently tested
and complied with specifi cation, but when
you start buying the products the standard
wasn’t maintained,” he says.
“Th ey obviously got in a cheaper load of
steel at some point or put diff erent rivets in
the couplers that were bending and things
like that.
“So there needs to be some level of ongoing
independent testing, such that the manufac-
turer can prove that they are maintaining
the standard.”
10. Check it yourselfAssuming you’ve been through all the
aforementioned checks and balances, you
should be in good stead to have all your bases
covered, but a visual inspection of the scaf-
folding when it arrives in your yard is still a
must says Braithwaite.
“You need someone to actually inspect
it and make sure that what is delivered is
what you have purchased - that it is properly
marked, the correct size, it has a good quality
fi nish and so on.
“It’s the final failsafe, if you like, before
equipment is put to use. We use trained
yard staff to inspect the material against
visual work instructions which indicate
exactly what needs to be checked for
each component.” 5
KEY BUYERS PROGRAMMEA new feature of this year’s edition of the Big 5 show is the Key Buyers’ Programme, designed to add extra support for the industry’s 300 biggest buyers – the people managing projects valued at over US $500 million each that are based in the Middle East, North Africa, Iran and India.
These heavy-hitting deal-makers get fast track access into the show and are hosted in a private lounge, with executive suites available to conduct meetings in private.
The Key Buyers are also given more complete and detailed information on all exhibitors prior to the show, making it easier for them to pinpoint, fi nd and discuss business with the exhibitors that are of interest to them throughout the Big 5.“Our exhibitors want to see the key buyers and we’re excited to see what the results will be this year,” said DMG World Media VP construction Simon Mellor.
Buyers enjoy the business class experience
offered by The Big 5’s inaugural Key Buyers
Programme in the dedicated lounge area.
ENVIRONMENTALAWARENESS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
37BIG 5 SHOW DAILY NOVEMBER 25, 2009
Samuel Keehn, LEED AP and Environmental & Sustainability
Manager, Energy Management Services (EMS), gave us 15
minutes of his time as he spoke at the The Big 5 Green Stand
Green building guru
Founded in Jordan in 1991, EMS started as an
energy services company and eventually grew
into the Middle East’s fi rst energy effi ciency,
water effi ciency, green building consulting fi rm.
Originally, EMS focused on existing buildings and, in doing so,
started to notice MEP systems and how over-designed they
were. Th e EMS team realized that the buildings they were
trying to make ‘green’ were completely ineffi cient.
Nineteen years later, the industry has gotten to the point
where clients are fi nally asking green consultants to be
involved during design stage. Now EMS consultants are
involved at the pre-, mid- and end-design stages.
As you see it, what is sustainability? My defi nition of sustainability is very similar to the one that is
generally accepted. I see it as meeting the needs of the present
without compromising the ability of future generations to
meet the needs of all species. Most people only talk about
sustainability in human terms but, I don’t think that’s accurate.
How did the green movement begin in the Gulf? Th ree years ago, green buildings took off in the Middle East.
Th at’s when business for us began to skyrocket. Th ere’s a lot of
talk about water and energy effi ciency in buildings but there’s
a lot more to green buildings. Water and energy are important
components but they’re not the whole package.
What is the whole package? Regardless of whether you’re talking about BREEAM, LEED,
Green Star or whatever, there are fi ve main components: First,
is the site, which is about connecting people and creating
density; Water effi ciency; Energy effi ciency; Materials, which
means using things that are locally sourced and/or recycled;
and indoor air quality.
With so much information available, if I’m Joe Developer, which one do I use? Honestly, you don’t get a lot of options. Th ere are a lot of
options for building sustainability assessment tools (BSATs)
but where you build will generally dictate which one you use.
Is that the best way to go about it? Probably not. But, it’s the
way the market evolved here. Th e regulations haven’t caught
up with the pace of building.
Why is that? You’ve got to remember, the green movement happened
overnight here. No one was ready for it; not architects, not
engineers, not contractors and not developers. Th e industry
wasn’t ready but Sheikh Mohammed [bin Rashid al Maktoum]
wanted to do it, he made his decree in 2007, and it happened.
Keep in mind, whether you use LEED or whatever, there
aren’t a lot of quantifi able diff erences between BSATs.
Estidama and BREEAM Gulf have a slightly more local
approach in that they try to deal with the Gulf context
specifi cally but they’re all pretty similar. A notable exception
is integrated design. LEED, BREEAM and all the others talk
about integrated design but Estidama actually requires it.
Th at’s a very quantifi able diff erence.
So, why is everything LEED?LEED has more name recognition than any of them. For those
involved in the building industry, LEED is a high-end brand.
And as such, there are defi nite fi nancial benefi ts to aligning
oneself with that brand.
Such as?Lower operating costs, for example. Improved air quality,
lower insurance premiums, higher occupancy, higher market
values and future capital, productivity gains—did you know
that a 1% gain in productivity is worth USD $20 per square
metre?—reduced life cycle costs and higher satisfaction for
both owners and occupants.
As a green building consultant, do you get tired of the green washing that seems so prevalent here? Absolutely. Th ere are a lot of false claims. Th ere are a lot of
products that claim to be able to add green points to a building
but actually just add cost. Th e way we deal with that is to ask for
documentation. If you don’t have documentation that proves
a certain product comes with specifi c benefi ts, it’s not green
as far as we’re concerned. If more consultants continue raising
these questions, maybe the market will change.
Remember, the green movement happened very very quickly.
In Europe or the US, the green building movement is 30, 40 or
50 years old; here, it’s three years old. So, yes, sometimes it’s
easy to get frustrated at the green washing but you’ve go to
keep it in perspective and see it for what it is.
What really bothers me is when consultants start green
washing themselves. Th at’s really frustrating. As a green
consultant, we’re supposed to be serving the industry. Our
role, as I see it, is halfway to being regulators. I understand
green washing from manufacturers, but from a consultant, it’s
really shameful.
In terms of buildings, what is the easiest way to achieve sustainability?Get everyone involved as early as possible. Th at is absolutely
key. Th ere’s a lot of copy/paste design here where owners or
contractors will try to add green components to a building
after the fact. Th at’s pointless. Th e way to achieve a green
building is to get everyone around a table and start at the
beginning.
‘Stovepipe design’ simply won’t work for the industry.
Stovepipe design is when you’ve got the architect doing his
design, the MEP doing his design and the consultant doing a
third one. Th ose guys need to be talking. Th ey cannot have a
vertical focus. Th ey need to be having the same conversation;
the earlier the better.
BIG 5 GREEN STAND SCHEDULEWednesday, November 25th11.00 Afsar Suleman (KEO)
“Daylight: A Mandatory Requirement
of Green Buildings”
Mario Seneviratne (Green Technologies)
12.00 “Energy Saving with External Thermal
Insulation Composite Systems”
Thorsten Schneider (Henkel)
Abdel Khan (Faithful+Gould)
14.00 Bassam Abu-Hijleh (BUiD)
15.00 Altaf Jasnaik (Sharp)
IN DEPTHGAIA AWARDS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
38 BIG 5 SHOW DAILY NOVEMBER 25, 2009
We catch up with Gaia award winners in the Bronze category, to learn what success in the business of being green means to them.
The Gaia bronze winners are fi nding that the recognition
from winning an award is very welcome
By James Boley
BRONZE BRILLIANCE
The offi cial objective of the Gaia Awards is very
simple; to raise the profi le of green or environmen-
tally sound building products and services in the
GCC region, refl ecting the desire to ‘build green’,
and to enable visitors at Th e Big 5 exhibition to
easily locate and evaluate these products on the exhibition fl oor.
With this in mind, a wide range of winners picked up bronze
awards as part of the Gaia awards, and are fi nding that the
all –important winners’ fl oor tile is helping raise interest and
awareness, not only in their specifi c products but also in green
construction in general.
Ten products picked up bronze gongs, with one company
managing to pick up two for itself. European fi rms made a strong
showing in this particular category, with the majority of winners
originating from the EU. Some exhibitors are also introducing
established products into the region for the fi rst time – which
goes to show how the GCC is now fi rmly on the map when it
comes to sustainability. 5
THE WINNERS
Monotub Bespoke column formers
This product from Anchor Bay has been used at Doha airport and is being debuted commercially in the Middle East for the fi rst time. “It’s a big honour for us to win this award and we take it very seriously. It’s really helped with our promotion as reducing your carbon footprint is becoming so important in the construction industry, said Anchor Bay CEO Keir Donald. “The Gaia awards are quite important. They give an independent assessment of the quality of a product and give customers and clients confi dence in the quality of the product.”
Solar collector PANDA 2,6 SLIM
“Winning this award means we’re a leader. The entire world is going green, so there are many advantages for winning. It’s part of our aim to make people’s lives happy,” said Dutch Digital Distribution mechanical engineer-manager Tariq Al Madanat. “We fi nd that there is now a lot of interest in green products. People are changing their mentality and asking for more environmentally friendly products.”
Joubert Marine ply
The award for this wood product sourced from Gabon has FSC certifi cation and also has received awards in California for its low formaldehyde content. The award was warmly welcomed by Joubert Plywood general manager Michael Geoffroy. “This award is a big achievement for us. We’re very proud and honoured, considering the number of entrants,” he said. “The award is bringing interest to the product and it’s good marketing. It also represents all the hard work by the team.”
The wood is sourced from tropical forests in Gabon. Joubert respects all rules of the forest, its biodiversity and we create jobs in the reason. We’ve always been very conscious about being green; this isn’t just
Stand Number: Zabeel F122 Stand Number: Zabeel Y59something we started doing two years ago. The wood has FSC certifi cation but it also has CARB 93120 certifi cation for ULEF.
Stand Number: 4C 155
IN DEPTHGAIA AWARDS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
39BIG 5 SHOW DAILY NOVEMBER 25, 2009
Thomsit RX20, Thomsit RX 40 and Ceresit CM 90Henkel Polybit was celebrating winning twice in the bronze category for its low-dust adhesives and fl oor levelers. “The awards prove the ability of our R&D team. We believe in making people’s lives easier, better and more beautiful, and both Thomsit and Ceresit help us do this,” said Henkel Polybit general marketing manager Thorsten Schneider. “Sustainability is one of our core values and it’s the most important thing to us. These awards mean a lot to us because there aren’t many regions that give awards like this.”
FOAMGLAS Cellular glass insulation
The infl ammable insulation from Pittsburgh Corning Europe can now add Gaia Bronze to its environmental credentials, which also include Masdar approval. “It’s an important step for the economy here to promote green products. It’s a nice award to have and it’s good to know that we’re going in the right direction,” said general manager Marco Thomas Vincenz.
Texo System
The Texo shading system’s award should help differentiate it among its competitions, according to distributor Procoin’s organisational and technical services manager David Martinez.
“We’re proud of this award. This is the beginning, we’ll have to wait and see what affect this will have on our business,” he said.
“Awards like the Gaia awards are very important. They help to differentiate your company and product. Many people are now thinking of green products so this helps draw their attention.”
HyPM Fuel Cell
Bringing space age technologies to solve Earthly problems is a great solution, according to Gulf International Trading chairman and CEO Khalid Mohammed Ibrahim Al Midfa. “The globe we share, we cannot spare. Bringing space technology back to Earth brings us the utmost benefi t,” he said. “This award means a lot to us.” Having previous won during the 2008 Gaia Awards, Al Midfa also shared the secrets to success. “You must have an innovative product, one that is good quality and unique.”
Novelio Cleanair
The formaldehyde-absorbing paintable wall covering has been reformulated and introduced to the Gulf market, after enjoying 40 years of widespread use in Europe. “We’re very proud to win this award. It’s a sign that we’re becoming a leader in the market. Awards like this are also good for promoting products as it helps differentiate you from your competitor, and it’s useful for drawing attention,” said Saint-Gobain Technical Fabrics sales director Philippe Ermel. “It’s also good to get recognition for all the hard work done by the team.”
Stand Number: 4 A161
Stand Number: 7 A305
Stand Number: 2 B96Stand Number: 11 A147
Stand Number: 4 C150Brown 3 Ply Hard Sheet
Best Choice is defi nitely feeling the benefi ts of winning an award. “It’s a great feeling to win an award. The product has been around for three years now, and it was a big surprise to win,” said Best Choice Floors business development assistant manager Sherry Elias. “From a sales perspective it’s been very useful, it’s increased our sales lead and we’ve seen specifi c enquiries as a result of the award. Awards like the Gaia awards are important because they make people aware of innovative products. Exhibitions all around the world should have awards like these.”
Stand Number: 3 A110
Welcome to Swiss Building & Construction Solutions!
Hall 7 – Booth No. 7A301 – 7C302
of switzerland
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STAND NO.1B15
ASIAREGIONAL VIEW
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
41BIG 5 SHOW DAILY NOVEMBER 25, 2009
Malaysia’s Antekad SDN BHD sees a lot left to fi nish
Asia Region
How was the fi rst day of Big 5? It was a lot less busy than last year. I don’t
think people are nervous; they’re just
reluctant to come in and see what we have
to off er. Last year on Day One we had 30-40
clients asking for our product. Today, frankly,
we didn’t even have one person visit us.
So, you’ve exhibited at Big 5?Yes, we’ve been here four times. Everyone
keeps talking about the optimism of the
market and the optimism in Dubai but if you
look around, a lot of the city is still a build-
ing site. Still, very little is being fi nished.
Japanese piping looking to capitalize on master planning and infrastructure development in the Gulf
Japanese hope to gain ground in Gulf Much like the country from whence they
traveled, the Japanese contingent in the Con-
course Hall is small but mighty.
Descending upon Dubai to introduce
effi cient piping solutions, global players
Sekisui Chemical Company and Nippon
Kanzai Center—both at Big 5 under the
larger Cocomech umbrella—are here to build
business relationships with the aim of taking
advantage of the large scale urban planning
happening around the Gulf.
“Big 5 is the biggest exhibition in the
Middle East. Th is is the only show we do in
the region and this market is very strong,”
explained Matoba Takeshi, assistant
manager, Sekisui Chemical Co. Ltd. “We’ve
also heard that there is a real need for our
piping products because of the amount
of construction that’s happening so we’ve
decided to focus our eff orts here.”
Branding itself as “an urban infrastructure
and environmental products company”,
Sekisui uses advanced resin compounding,
moulding and materials for surface
functionalisation in the electronic, auto,
medical and building material industries.
Th ough it remains a major international
player in piping, even Sekisui’s well
established reputation hasn’t protected it
from the realities of the building industry.
What were you hoping for from the recession stricken Big 5?We came here to keep up relations. It’s a big
exhibition and it’s important to be involved.
We’re here just to be present. While we’re
targeting the UAE, we’re still looking at
neighbouring countries like Saudi Arabia,
Oman and Qatar as well.
What are your expectations for the rest of the week?Well, we’re trying to stay optimistic. It would
be nice to make some connections, meet
some new clients and do a little business
while we’re here.
Stand: C415
The Nippon Kanzai Center team is hoping to make waves in the piping industry with its ixPress.
Antekad SDN BHD’s Technical Director, Klaus Neuendorff, is targeting several GCC countries.
“We haven’t seen the footfall as in past years
but that’s probably because of the economy.
Last year we saw a lot of people and we
did a lot of business,” said Ke Liu, assistant
manager, global water pipe systems division
at Sekisui. “Compared with yesterday, there
are more customers. We’re collecting business
cards in order to make new connections and
broaden our business base here.”
While its core competency also revolves
around providing piping solutions, the value
of Nippon Kanzai Center products lies not
in its pipes, but in its fi ttings. “Conventional
piping in the UAE is either PPR or copper. Th e
problem with those materials is that they’re
expensive and they rely upon the unstable
metal market. When you deal with metal,
you’ve also got to consider the time and skill
for welding,” explained Nobuki Yamauchi,
assistant to the GM at Metal One Corporation
and former manager of Nippon Kanzai Center.
Yamauchi continued: “Our pipes are plastic
and, honestly, there are many plastic pipes
on the market and they’re all very good but
it’s the fi ttings that are the problem. Our
fi tting mechanism is revolutionary. Let me
give you an idea: To do one fl oor of a hotel,
approximately 1500 square metres, would
normally take two weeks and ten labourers.
With our ixPress system, it would take four
workers three days to do it. Eff ectively, it takes
one quarter of the installation time. A fi ve or
six year old child could do it.”
While Nippon Kanzai Center is a well
known name throughout Asia, its reason for
coming to Big 5 was altogether diff erent than
Sekisui’s. “We came to expand the brand and
introduce our new technology,” explained
assistant sales manager, Yoshioka Nozomu.
Th e only press-fi tting on the market that
requires no tools and is compatible with both
multilayer and PEX pipes, the ixPress system
was invented in 2002 but has only recently
gained exposure outside Japan.
“Th e new technology is easy to use, reduces
installation time signifi cantly and it allows
for a more effi cient fl ow of water. It’s also
guaranteed for 25 years,” said Nozomu.
Innovative technology aside, introducing
its products to the UAE market will remain a
challenge for Nippon Kanzai Center if footfall
doesn’t increase. “Everyone has stopped by
our stand but we haven’t done the business as
in past years. We’re hoping to see an increase
in over the next few days.”
Regardless of whether they get 10 visitors
or a million, Nozomu is optimistic about the
Japanese fl ag fl ying outside his stand. “Made
in Japan is a good brand, people trust it.”
Stand: C309
ASIAREGIONAL VIEW
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
42 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Dubai is the real gateway to the GulfThe emirate offers Indian companies a point of entry to the UAE but also the rest of the region
Indian manufacturers and suppliers are
working hard to increase their profi le
and the knowledge of their products in
Dubai, as they see the emirate as the key
to opening up the entire region.
Speaking in the Indian Pavilion at this
year’s Big 5 show, Angel Bath Fittings’ [10F98]
Yogesh Saini said: “Of course, this is a really
important region for us, that’s why we’re here
at the Big 5.
“But Dubai is every bit as important for its
status as a gateway to the rest of the Gulf –
expanding markets in Kuwait and Qatar, for
example – just as much as for the numerous
construction projects taking place in the
UAE itself.”
And Saini added that off ering a wide range,
as well as a high quality and well priced,
product, was essential for Indian companies
looking to crack the GCC.
“We manufacture and sell a range of faucet
lines and systems, all of which are 100% brass
and pitched at the mid to high-end. Most are
for residential use, although some of the top
lines are ideal for luxury hotels too.
“We have some clients and contacts here in
the UAE, but we’re at the Big 5 trying to tap into
the market a bit more and increase our share.”
Angel Bath Fittings’ Yogesh Sani: Middle East is an important market for Indian companies.
GLOBALMARKET GROUPStand: C321Speaker: Vivian Fan & Lulu XhangCountry: ChinaIndustry: International manufacturer networking community
How was the fi rst day of Big 5? Today was ok. A bit slow. To be honest, the
morning was better than the afternoon.
Have you ever exhibited at Big 5?We came last year. Last year was not very
good because December has too many
holidays and then it’s New Year. People aren’t
really focused on doing business this late in
the year.
What are your expectations for the rest of the week?I think it’s reasonable to expect that the
rest of the week will be the same as today.
Unfortunately. 5
KIN LONGWhere: Stand 8A364Who: Kenny Song, sales representative doors and window hardware
We’re hoping to make a few more friends in construction circles and also to put our brand out there and demonstrate our quality to visitors.
We provided curtain wall expertise on the Burj Dubai, as well as the Beijing National Stadium [The Bird’s Nest].
Although we’re very big in China, we’re still fairly small in the Gulf but we’re confi dent we can change that with our product and service.
DEZHOU ZHENHUA DECORATION GLASS COWhere: Stand AM47Who: Jiang Shuhui, group general sales manager
We saw this as an opportunity to come over and see some of our customers – we already have a steady customer base in the Middle East.
As a result of the slowdown in construction, we’ve noticed that there are a lot more wholesalers and retailers at the show this year, while some of the bigger manufacturers have perhaps chosen not to spend on exhibitions.
The Middle East is a more diffi cult market than it was and, in some cases, clients are looking for cheaper, low quality alternatives.
Our product has a good reputation throughout the region as it is high quality, provides excellent sound insulation and comes in a variety of designs. Our tiles aren’t only decorative but can be used to create fully functioning walls too.
YARETWhere: Stand AM27Who: Robert Yang, group commercial manager
We’re defi nitely here to fi nd some direct customers, as we’re sure that the Middle East represents a growing market for our aluminium products and services.
We’re looking for a whole range of customers, from specifi ers and contractors to developers.
ZHANGZHOU HONGFAHENG CARPENTRY COWhere: Stand T131AWho: Irene Lin, business manager
We’d love to meet with clients here – whether that be wholesalers, retailers, developers or construction companies.
However, we’ve actually just launched some new door products and the show is an excellent opportunity to test those products, see if they can be improved or whether they’ll be embraced.
So far, the response has been very good and the turnout has actually been better than we expected.
CODES COWhere: Stand ZX24Who: Chris Sang-Min Yoon, overseas sales and marketing
We’re just starting to develop our products and enter into this market. It’s still early days for us in the Middle East, but we think there’s going to be a really positive response.
We manufacture creative LED lighting solutions, from spot lights and desk lamps to security lights and street lamps.
They provide a better quality and coverage of light but they also save up to 80% of energy compared to traditional incandescent lighting, so they’re very environmentally friendly and help to reduce developments’ carbon footprints.
We’re really confi dent of expansion here because all over the world governments are setting up laws and regulations relating to sustainable and environmentally-benefi cial building; as it becomes mandatory, we’ll provide solutions.
BETHEL ENGINEERINGWhere: Stand 7G312Who: Hyeon Jeong Kim
This is actually our second year at the Big 5 show and we’re looking to build relationships with potential agents here in Dubai.
We work with a lot of companies back in Korea and want to expand that network.
The crowds here are actually a lot better than we expected, given the economic climate, but we also think that more and more visitors will come through the doors throughout the rest of the week.
ASIAN OPINIONSFAR EAST EXHIBITORS TALK ABOUT THE BIG 5 SHOW
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ASIAREGIONAL VIEW
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
44 BIG 5 SHOW DAILY NOVEMBER 25, 2009
How was the fi rst day of Big 5? It was great. Our stand was visited by
several really effective and really interested
customers. I think in one day, we generated
the potential for many deals.
Does your company do much business in the Middle East?Yes. Our products are all over the GCC right
now. We’re also hoping to branch out into
Northern Africa in 2010.
What were you hoping for from the recession stricken Big 5?As a businessman, of course, we were hop-
ing for more business but we’re satisfied
with the result after the first day. We’ll
have to see how the rest of the week goes.
Company: Ashirvad Pipes PVT Ltd.Stand: C441Speaker: V. GopalakrishnanCountry: IndiaIndustry: Submersible Bore Hole Pipes
It’s Monday, so it’s reasonable to think that
people are still tired from the weekend.
What are your expectations for the rest of the week?We hopefully will have a chance to get
to more end users. We know that our
client base is in the GCC and several of
those clients are here but we’re also
looking to meet some of the MENA
distributors too. We came to Big 5 to make
those connections.
claims will make any tap water safe and
pleasant to drink. “We appreciate it is not
common for people in the Gulf to drink tap
water, but our system produces a result that
is both cleaner, and far, far cheaper than
bottled water’ explained general manager
Taylor Young through his translator,
Alice. “We also supply general bathroom
accessories and supply tubes as well as
refrigeration tools.”
Meanwhile Comtech are also displaying a
reverse osmosis system, but this one diff ers
from the rest. “Our reverse osmosis product is
brand new on the market and diff ers from the
rest as it is a compact unit, which requires no
separate tank,” said Sammi Lin, a plumbing
specialist with the fi rm.
GCC contractors should look east for solutions
Malaysia can fi ll the Middle East’s gaps
Taiwanese plumbing fi rms offer results
Th e Middle East is turning to Malaysia to fi ll
construction and material needs that aren’t
available in the region.
Malaysian exhibitors at the Big 5 show have
said that it is a trend they expect will continue.
“Maybe we can’t off er the sorts of skills
and traditions that European companies
can, but Malaysian companies are looking at
the Middle East construction industry and
wanting to be part of it and, increasingly, the
industry is turning to us for products,” said
Ami Ang, sales executive for Gema Marketing
[10C127], a company providing scaff olding and
framework solutions.
Mohm Chemicals [10C123] manufactures
industrial sealants, silicones and adhesives,
all to international standards. Th e company’s
David Yap pointed to the growing number of
large-scale projects and high-rises constructed
‘Yes we can!’ proclaims the sign on Pony
Sanitary Ware’s stand, and this attitude
summed up the can-do spirit of the various
fi rms from the island of Taiwan displaying
in hall 11 who hope to bring taps, washers.
faucets and other types of plumbing to the
already well supplied Middle East market.
Pony hopes innovative products will help
generate interest. “We supply taps that can
have a focused or spray beam, just like a
shower” explained Jenny Liao from Pony. Th e
fi rm also supplies fl exible joint pipes “Th ese
are well known in Asia, but less so elsewhere”.
Elsewhere in the same section, Trafalgar
International are hoping to make inroads
in the region, and are displaying a range of
‘reverse osmosis’ faucets, which the company
in Malaysia as reason for Middle East contrac-
tors to call on their proven solutions.
“We have a vast number of buildings
being constructed, as well as many impres-
sive towers and high-rises. We can really aid
contractors here by introducing some modern
technologies,” he said.
“We manufacture pre-insulated pipes for
district cooling, insulation and HVAC and
have supplied projects such as the Burj Dubai,
TECOM, Palm Jumeirah, Discovery Gardens
and Dubai Investment Park, all in Dubai,”
explained Insafoam Insulation’s group general
manager Ch Choong.
“I think that more and more contractors
and developers in this region are realising that
turning to Malaysian products means competi-
tive pricing, quality and service with a smile,”
Choong concluded.
Insafoam Insulation’s Ch Choong & Sally Tan hope to take advantage of Gulf industry needs.
Taylor and Alice from Trafalgar International are hoping for a fl ood of interest.
ASIAREGIONAL VIEW
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
45BIG 5 SHOW DAILY NOVEMBER 25, 2009
A number of far eastern companies have be-
come excited by some new research issued
by the organisers of the Big 5 exhibition,
which illustrates the true state of the GCC
construction market. Th e fi gures, released by
Streamline Marketing Group, paint a more
positive picture of the regional construction
Chinese companies open the door to new research revealing continued strength of construction
Chinese excited by new researchindustry which has been battling to shrug off
the eff ects of the global economic crisis.
According to the research carried out
on behalf of Streamline Marketing Group
by Dubai-based Proleads, which monitors
regional construction projects across all
industry sectors, Saudi Arabia currently
has 847 active projects valued at
US$417,859 billion.
Th e UAE leads the way, with 1,853 civil
building projects worth a total of US$661,443
billion currently under way across four
sectors – commercial and retail, education
and healthcare, leisure and entertainment,
and residential.
Kuwait currently has 160 active projects
worth US$142,759 billion, Qatar 186
projects valued at US$48,215 billion,
Bahrain 232 projects worth US$40,258
billion, and Oman 116 projects valued at
US$38,512 billion.
Ken Li, the export manager for PanPan
Security, a fi rm which specialises in re-
enforced doors said, “We re most excited
about the developing market here, and
we think that it is great news that the
market continues to grow for our high-
security solutions.”
Benny Khoo, a manager at Hongmen, an
electrical gate fi rm from Shenzen said: “We
We’re most excited
about the developing
market here – these
results are great news
Find them at: 11G165 and 11G157
Hongmen manager Benny Khoo.
are looking for a dealer here, so it is great
news that the market valuation is
still very high. Th e number of ongoing
projects, particularly in Saudi Arabia means
we should have a good market for our
security products.
Overall, the latest market analysis
shows that a fraction under 75% of all
announced projects in the region are
still progressing, representing a much
more optimistic outlook at the start
of an important week for the regional
construction industry.
“While there is no getting away from the
fact that a large number of major projects
in the region are now on hold, or have been
cancelled, as a result of the global downturn,
the latest market research underlines the
fact that there is still a massive amount of
construction going on in the region,” said
Emil Rademeyer, director, Proleads. 5
HM Esmail & Co senior sales and marketing manager, Syed Shujaat Ali Rizvi
The days have been busier and better as they’ve gone and we hope that continues as we get a greater response.
It’s our fi rst year at Big 5, although we have exhibited at other shows in Dubai previously.
The response so far has been fi ne, especially to our cable solutions. We have two main brands here – the fi rst being the Millat fans and the second the HM cables – both manufactured in Pakistan. There’s a full range in the cables, high/low voltage, standard, control, telecoms etc.The Middle East is still a good market for us, for the cables particularly, as there is still a relatively thriving construction industry in this region.
Suntex Gloves Industries managing director, Fraz Aslam
For us, the Big 5 has been ok – especially for our fi rst year at the show, not knowing what to expect.
We manufacture industry standard industrial gloves for on-site use, produced in Pakistan, and we feel like this is still a market with plenty of potential for our products.
Skypen senior marketing executive, Muhammad Fasih-Ul-Islam
It’s Skypen’s fi rst time at the Big 5 show and we feel we’ve received a decent amount of feedback and made some good contacts. There’s certainly still a lot of scope here in this region.
We fabricate UPVC and aluminium window and door profi les and systems. As something that all buildings simply have to have, we’re obviously drawn to the Middle East where there is still a lot of building taking place.
As we manufacture in Pakistan, we can offer more competitive pries than companies based in other countries, such as Germany or Turkey. This is because the labour force is, obviously, cheaper, but we’re also much closer to this region, so transport costs are kept low.
Find them at: 9 E77 Find them at: 9 E73Find them at: 9 F74
As we manufacture in Pakistan,
we can offer more competetive
prices than other companies
Ozone Overseas LtdStand: C312Speaker: Rajiv AgarwalCountry: New Delhi, IndiaIndustry: Architectural Hardware
How has Big 5 been so far? Th is year is slightly slower than last year.
Th e number of walk-in visitors is lower but
the buyers seem to be much more serious
as well. So, it’s a nice balance.
Have you ever exhibited at Big 5?Yes, we exhibited at Big 5 last year.
We were very positive about the response
we received from last year’s edition of the
exhibition and we’re still positive about what’s
to come this year.
What were you hoping for from Big 5?It’s a big name; a premium brand. Lots of visi-
tors seem positive so I hope that translates into
more business. Th e show is next to perfect.
What are your expectations for the rest of the week?Well, of course, we’re hoping more people will
come to our stand. We’re hoping that a strong
show turns into a stronger week. We have one
less day this year because of the Eid holiday
so maybe it’ll mean more business earlier on.
An almost perfect exhibition for Delhi exhibitor
Ozone Overseas’ Rajiv Agarwal says Big 5 2009 has seen “a nice balance”.
CARES Product Certification
• Verified compliancewith British Standards
• Assurance of on-going compliance ofevery delivery
• No need for further testing
• No need for certificates
• Avoid unnecessary site delays
• Full traceability of steel from steelmill to site
• Full backing of CARES in cases of
complaints to suppliers
For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com
Alternatively, contact the office:-
UK Certification Authority for Reinforcing Steels,
Pembroke House, 21 Pembroke Road,
Sevenoaks, Kent TN13 1XR
Telephone - 01732 450000Fax - 01732 455917E-mail - [email protected]
or High Risk
• That non-CARES approved steel willnot have been fully assessed to theBritish Standards
• That traceability of steel from sourceto site is non existent
• That the steel will not consistentlymeet the requirements of the BritishStandards
• That processing of non-conformingsteel may result in damage topersonnel or the structure
?
Confidence in Steel for
Concrete Construction
Why take the RISK?
CARES is a UK based, internationally recognised certificationbody fully accredited and operating independently for the benefitof all key sectors of the supply chain for construction materialsand products. The key products covered by CARES arereinforcing steels, prestressing steels and associated products, fortheir manufacture, processing and stocking and distributionincluding installation against defined product standards anddesign codes. The CARES certification schemes ensure thatproducts supplied to the construction industry consistently satisfythe customer’s requirements.
Compliance with product standardsAll products covered by the CARES schemes are tested againstproduct standards or specifications both by the manufacturer and atintervals for verification by CARES. The efficient use of constructionalsteels is dependent on these having the specified product propertiesand also being properly processed and installed.
The importance of the CARES approved processor or installerThe CARES approved processor or installer is the vital link betweenthe steel producer and the construction site and ensures that:
• The steel or the construction product satisfies the customersrequirements and therefore of the product standard or specification.
• The steel and associated products are not damaged duringprocessing or installation.
• Traceability has been maintained and all steel and products used arefrom a CARES approved supplier or those acceptable to CARES.
• Processing or installation are performed by suitably trained andqualified personnel.
TraceabilityA key element of the CARES certification schemes is traceability ofthe manufacturer and of the product and processing details.CARES approved manufacturers and processors must keeprecords of material and products used and when required thesecan be produced. As a result it is not necessary for contractors to
require additional testing of material or products or for copies oftest certificates to be sent with products to site.
Avoidance of site delaysContactors receiving material from a CARES approved processoror stockist can use the materials or products with confidence andtherefore do not need to carry out further tests in order to ensurecompliance. Alternatively, failure to specify CARES approvalplaces the onus of compliance fully on the shoulders of thepurchaser which in turn may result in further testing resulting in theaddition of significant cost and often site delays. Material thatdoes not comply with the standard or specification in all respectsincreases the risk that the structures in which they are used will notperform as specified.
Monitoring of Scheme performanceThe CARES certification schemes require that records ofcomplaints relating to compliance of the product made againstapproved firms are properly addressed and that details of thesecomplaints are returned to CARES at regular intervals. Furtheraction may be taken by CARES against the approved firm ifrequired. CARES acts as a point of reference when theperformance of one of its approved firms casts doubts on theeffectiveness of the relevant certification scheme.
CARES list of approved firmsCARES regularly updates a list of approved firms which ismaintained on the CARES website (www.ukcares.com ). Eachfirm’s entry gives the scope of the CARES certification as well asother key details of the firm. Occasionally firms make spuriousclaims regarding CARES approval. This may relate to approval ofthe firm itself or of the products and services for which they mighthold approval. If there are any doubts concerning the approvalstatus of a firm, then the CARES list of approved firms should beconsulted or alternatively the CARES office should be contactedfor verification.
Why take the RISK?
Confidence inSteel for Concrete Construction
For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com
Alternatively, contact the office:-
UK Certification Authority for Reinforcing Steels,
Pembroke House, 21 Pembroke Road,
Sevenoaks, Kent TN13 1XR
Telephone - 01732 450000Fax - 01732 455917E-mail - [email protected]
UPDATEPRODUCT SEMINARS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
48 BIG 5 SHOW DAILY NOVEMBER 25, 2009
LEEDing the way
DAY 4: Thursday 26th November
Product Demonstrations11.00 Topic High Density Polyethelene Pipes and Fittings
Speaker Mr Luigi Scaffi di, General Manager & Mr Enrico, Regional Manager
Company Plastitalia
12.00 Topic Protection of Natural and Artifi cal Stones
Speaker Mr Altug Okay, Managing Partner
Company Foretrade Import-Export FZC
13.00 Topic Boilers and Steam System
Speaker Mr Eid E Eid, Middle East Regional Manager, York Shipley
Mr Loubane G Zouein, Equipment Sales Manager, York Shipley
Company Prime Technologies LLC
Cost Saving Products & Services14.00 Topic Mechanical Rebar Coupling System
Speaker Ms Shari Robitaille
Company TECNIA GmbH
15.00 Topic Chilled Beams contribute to LEED points
Speaker Mr Gunnar Svensson,Regional Manager
Company Swegon
Environmental Solutions16.00 Topic Carbon Projects in Construction
Speaker Armen Vartanian, Director
Company Ecoventures
17.00 Topic Advanced Waste Water Treatment using Moving
Bed Bio Film Reactor Technology
Speaker Nabil Mohamed Najeeb, Engineer-Research and Development
Company Global Engineering Systems F.Z.C
Hall 1, D20
What subjects did your technical seminar cover?My presentation was all about green building
services and the services Prime Technologies
is off ering. We are off ering many full services,
one is LEED certifi cation for a building,
another is a ratings for an existing building.
We do the consultancy for energy effi cient
products, in order to fi nd out which of the
products are more energy effi cient. Our last
one was training in LEED topics. I myself am
a LEED accredited professional.
Why is LEED accreditation important?At least 600 projects in Dubai are LEED
accredited. Here you can see the carbon
footprint of Dubai is high compared to any
other part of the world, so this is a good way
to reduce emissions. If you follow the LEED
ratings you will be able to reduce the amount
of emissions.
Kapil Kumar, energy manager at Prime
Technologies, discusses LEED accreditations
and the importance of training
What are the best renewable technologies?Solar radiation is very high here in the
Middle East, you can generate 5-7 kw/h per
square metre per day. Th at is a signifi cant
amount of energy so solar is a prime way
of producing power for buildings. But
here is a problem with solar because of
dust deposition. So we need to fi nd a new
technology so we can improve the effi ciency
of the panels and remove the dust.
In green building, if you follow the lead
then you need to make 1-3% of the whole
building consumption from renewable
energy. Th is will get you one LEED point. Th e
more renewable energy you use, the more
points you will get with LEED.
We haven’t consulted with Masdar but we
have submitted proposals to Masdar and we
are also trying to do the commissioning for
the Burj Dubai, the biggest tower in
the world.
Do you see an increase in LEED platinum rated buildings in the Middle East?Pacifi c Control Systems is the only LEED
platinum building in Dubai, I see more in the
future though. Many buildings are already
in the process of getting LEED certifi cation.
Th ey are not platinum but there are silver.
Dubai Academic City for example is a
silver rating.
Th ere are far more silver rated buildings
over platinum because it is easier to achieve.
When you build a building, you decide at the
start which rating you are going for then you
attempt to achieve that.
What training services does Prime Technologies offer?We do integrated in house workshops for
companies on green building. We take them
through all the ways to make buildings
green. We do not actually give them the
qualifi cation, that comes from the United
States Green Building Council but we do off er
them the training so they can achieve that.
We have been trying to get tie-ins with
universities in the Middle East in order to
approach young engineers and teach them
the importance of having green buildings.
It will take some time to make the industry
mature here; it is still a fairly new concept of
green building. It will take time to make the
industry completely green but I am confi dent
it will happen and companies will be able to
make savings through this. 5
Technical talkMeet the experts face to face at The Big 5 Product Seminars, running throughout the show
There are far more
silver rated build-
ings over platinum
because it is easier
to achieve.
Need detailed product information before making a decision? Need to know exactly how something will work for you? The Big 5 Product Seminars give you an opportunity to get face-to-face with manufacturers and suppliers of a range of construction products and services.
Speakers will be presenting concise and detailed information about what they can offer, so check out the timetable and fi nd time in your show schedule to learn something new.
LOCATIONSeminar Rooms Dubai D, 1st Floor (above Sheikh Maktoum Hall), Dubai World Trade Centre
Kamil Kumar, energy manager,
Prime Technologies
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50 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Conference sessions are on
For the Engineering Professional
THE BIG 5 TECHNICAL CONFERENCEWednesday 25th November 200909.00 – 17.15 The Monarch Hotel
We are delighted to introduce The Big 5 Technical Conference - designed specifi cally for professional engineers. Leading technical fi gures have been invited to speak on Sustainability & Green Environmental Engineering, Energy Saving Solutions & District Cooling and Project Management.
If you are working in an applied engineering role within the Middle East Building & Construction industry you will fi nd considerable value in attending this programme. Don’t miss this exclusive opportunity
08.00 Registration opens. Coffee on arrival
09.00 – 10.45 Project ManagementCHAIR: Mr David Dale, Partner EC Harris Dr Mamoon Atout, Project Manager Horizon Star International LLC Mr Emil Rademeyer, Director Proleads Mr Martin Seaward-Case, Director - Contracts & Procurement Chairman of RICS UAE Board Royal Institute of Chartered SurveyorsPanel Session Q&A
10.45 Networking Break & Mid Morning Coffee
11.00 - 12.30 DISTRICT COOLING & ENERGY SAVINGCHAIR: Mr Ben Thompson, Senior Editor GDS International Ms Cathy Crocker, Associate Director of Building Services Scott Wilson Ltd Mr Daryl Wilson, Chief Executive Offi cer Hydrogenics Corporation Mr Mohammad Abusaa, Regional Manager of Business Development ADC Energy SystemsPanel Session Q&A
12.30 Networking Lunch
13.30 - 15.30 SUSTAINABLE SOLUTIONS FOR REAL ESTATESustainability Advocates and Green Design & Construction Professionals share their expertise in presenting and sharing their knowledgeCHAIR: Mr Mario Seneviratne, Managing Director, Green Technologies FZCO Mr Ali bin Towaih, Executive Director Enpark and SEED Mr Brocas Burrows, Marketing and Sales Director Platinum Vision Mr Ray Noble, Senior PV Consultant Gulf International Trading Group - Romag
Panel Session Q&A
15.30 Networking Break & Afternoon Coffee
15.45 - 16.45 SUSTAINABLE SOLUTIONS FOR REAL ESTATECHAIR: Mr Mario Seneviratne, Managing Director Green Technologies FZCO Mr Alexander Volobuev, Commercial Production Manager, Australian Innovative Systems Mr Olli Vuola, Chief Executive Offi cer NEAPO Mr David Baggs, CEO, Technical Director and Co-founder EcoSpecifi er Global
Panel Session Q&A including Mr Richard Smith, WS Atkins
17.00 END
CONFERENCE LOCATIONTHE MONARCH HOTEL JUST ACROSS SHEIKH ZAYED ROAD FROM THE TRADE CENTREOnce again The Big 5, in conjunction with Proleads, has brought together some of the region’s most infl uential and distinguished industry leaders in the building and construction industry.
Day two – Wednesday 25th - is The Big 5 Technical Conference, designed specifi cally
for professional engineers. Leading technical fi gures have been invited to speak on
sustainability and green environmental engineering, energy saving solutions and
district cooling and project management.
Both days get an early start, with conference programmes kicking off at 9am sharp.
Each day’s discussions are scheduled to fi nish at 5:15pm, leaving plenty of time for
a few hours at the exhibition too.
The conference sessions will be held at the Monarch Hotel, on Sheikh Zayed Road,
a short walk from the Trade Centre.
Attendance is free and registration can be completed at onsite registration desks or
you can reserve your space ahead of time online at www.thebig5exhibition.com.
Two days of informative conference kick off early tomorrow, but you can still register to attend now.
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51BIG 5 SHOW DAILY NOVEMBER 25, 2009
today, register right now!Attendance is completely free, so log on to www.thebig5exhibition.com and reserve your place today
What are the lessons for the con-struction industry from the UAE experience in the last 12 months?In everything that happens, you have nega-
tives and positives, and yes, we have learned
a lot. But one of the positives about what
has been happening in Dubai and the world
generally is that the recent expansion was
not normal, and the industry has learnt that
having so many projects at the same time has
been a high risk strategy for everyone in the
construction arena.
Some of the developers, like ourselves, were
careful from day one, and took each step at
a time. We worked on one job, designed a
second and considered a third. In this way,
we were safer than the others. I’m not saying
we haven’t been aff ected by the crisis, but we
have been less aff ected than others because of
our more measured approach. In this crisis,
the bigger you are, the more you have
been hurt.
What changes will take place in the real estate sector as a result of the crisis?We also need to learn to put aside more time
for planning and looking to the future. Th at
maybe the move we need to make going for-
ward. If you talk about the practical lessons
the real estate industry have learnt in the
UAE, I would mainly say that off -plan selling
isn’t going to be a sustainable proposition in
the future. We need to get back to the tradi-
tional way of selling a property that is ready,
or nearly ready, where there is much less risk.
Do you think 2010 will be worse than 2009?Frankly I think that since the date of crisis,
which began around October 2008, things
have changed slightly. But I believe we are still
at the ‘fi rst corner’ where we are looking for
cash, liquidity and fi nance. Th ere have been a
lot of attempts to make the situation better,
but it hasn’t improved by all that much.
Th at’s why I think that 2010 will be a little
bit harder than 2009 – and I am referring to
2010 as ‘the commitment year’. Th at means
that all the commitments that have been
given to the individuals, banks and fi nancial
institutions have to be fulfi lled.
In 2009, a lot of people had sympathy when
the buyer couldn’t pay, which meant that
waiting times were prolonged and buyers
were given three or four chances to pay up. In
2010, that time will be over. You have a com-
mitment? You will need to fulfi l it, whether
that means taking out a loan or exploring
another approach. Th at’s why next year will
be such a challenging one, and a tougher one
than 2009.
What steps can the authorities take to solve the non-payment of contractors?I’m not sure that there’s much that the gov-
ernment can do about this issue. I believe the
contractor needs to have one-to-one discus-
sions and settle these issues amicably. If you
go to court, it won’t help you. Everyone needs
to minimise their losses. I don’t think the
government will help, and matters need to be
resolved amicably, without involving a third
party, if possible. Th e court process is lengthy
and it’s a waste of time.
What advice do you have for com-panies at The Big 5 as they plan for next year?In tough times, you have to come up with new
ideas and create something. Th e crisis we’re
going through is forcing every single player
to be innovative and show initiative. Th at ap-
proach will work.
You have to have unique ideas, as there are
no more easy jobs. Th e last seven years have
in many respects been too easy; companies
have not needed to put in the eff ort to make
a lot of money, frankly. And that’s the case
in every sector. Th at’s why everyone needs
to work hard – and success will only come
through creativity. We all need to be smarter
– that’s the only way out. 5
MAG Group CEO Mohammed Nimer speaks candidly about Dubai’s experience in the economic crisis, and offers advice for companies on how to prepare for 2010.
Looking aheadIn tough times, you have to come up with
new ideas and create something. The crisis
we’re going through is forcing every single
player to be innovative and show initiative.
That approach will work.
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ENVIRONMENTALAWARENESS
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53BIG 5 SHOW DAILY NOVEMBER 25, 2009
One day of the recent World Architecture Congress
was coined ‘Green Day’ and it witnessed a bevy of
architects, developers, engineers and sustainabil-
ity pundits waxing intellectual about everything
related to the region’s growing green building conundrum.
Th roughout the day, professionals and practitioners from
every corner of the industry addressed ‘community’, construc-
tion best practices, energy saving, fi nancing, green legislation
and regulation, facilities management, life-cycle costs and
new ‘green’ materials and products.
Habiba Al Marashi, chairperson of the Emirates Envi-
ronmental Group and board member of the UN Global
Visit the Green
Stand in Hall 9
Compact, began the day with a sobering—albeit refreshingly
honest—sentiment.
“A 100% mindset change will be necessary to reduce carbon
emissions and encourage best practices industry wide,” said
Al Marashi. “Right now, it’s not just political will that is neces-
sary. Leadership should be taken by the private sector, which
is one sector [ in the UAE] that is currently lagging far behind.”
As green credentials and bizarre acronyms fl ittered and fl ut-
tered throughout the conference, one interesting session—De-
livering Green Communities, Not Just Green Buildings—brought
together designers and developers to talk about how to actually
deliver the level of greenness being touted for the region.
GREEN COMMUNITIES IN THE UAE:
FACT OR FICTION?Experts discuss the likelihood of
making green communities a widespread reality
By Jeff Roberts
There is simply an abundance of theory without a serious un-derstanding of the communi-ties that supposedly exist here.Geoff Sanderson
ENVIRONMENTALAWARENESS
In association with
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54 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Concept of CommunityGeoff Sanderson, Dubai veteran and principal of Green
Concepts Landscape Architects (GCLA), began by directing
the discussion toward the fundamental concept of commu-
nity. “Without defi ning ‘community’,” said Sanderson, “it is
impossible to really get to the heart of what constitutes a
‘green community’.”
Sanderson rightly pointed out that many of the speakers,
and in fact visitors to Green Day, ply their skills and specify
their products in regions other than the Middle East. He
criticized the conference’s willingness to apply external expe-
riences in the UAE without truly understanding the nature of
the professional design community, the contractor commu-
nity or the end users that actually live and work here.
“It’s diffi cult to establish a community [in the UAE] because
of the transient nature of society here. If we’re depending on
a stable community, we’re struggling,” said Sanderson. “End
users [tend to be] largely self interested persons with no con-
cern whatsoever for the UAE’s sustainability beyond their own
contract period. Sadly, there are too few people like Habiba Al
Marashi to make a big enough diff erence in the UAE’s
green debate.”
Decisions from the topMike Lewis, senior associate director at Benoy, is of the opin-
ion that change needs to come in the form of clear and univer-
sal green legislation. Rather than fi ght the good fi ght from the
bottom, he sees little point in expending the eff ort unless the
true decision makers are on board.
“My particular concern is the fi ght during the project brief.
We need a large-scale change in attitude at the decision maker
level,” says Lewis. “It’s sad but true. It takes someone to stand
up with a torch and say ‘enough’,” says Lewis.
“Decision makers need to make it happen. We have a respon-
sibility to clients to educate them and make recommenda-
tions but that’s from the bottom up. I’d love to walk into a
briefi ng and be told ‘We will be doing a LEED Gold building’,”
adds Lewis.
Never one to buy in to altruism within the building industry,
Sanderson suggests change will only come when legislation
dictates that material gain is available for those willing to
implement green strategies. “We should devise a system to
combine regulation with reward,” says Sanderson. “If rewards
were very attractive fi nancially for developers and users, it
would create some impetus. Unless that happens soon, I don’t
think we’ll see anywhere near the amount of change [in the
UAE] that we’re expecting.”
Value of masterplanningMark Grundy, sustainability & environment manager for Abu
Dhabi-based Aldar Properties PJSC, suggests that sustainabil-
ity at the community level will only come when master plans
are designed with the health of the individual in mind.
“In Mexico City,” explains Grundy, “the average person
spends 2.5 hours per day in their car. It stands to reason,
then, that the city also has the highest rate of obesity
and diabetes in the world. Th at’s just one illustration of
how smart master planning can actually be the frontline
of healthcare.”
Sanderson, on the other hand, rejects the idea that
the mere presence of buildings begets communities. He
uses a Mumbai example to illustrate a strong, vibrant com-
munity that thrives without a collective reliance on the
build environment.
“In the modern Middle East, there is too much
emphasis on buildings, structures and plan-
ning,” says Sanderson. “Some of the closest
communities in the world are located in the
slums of Mumbai. Devising a common inter-
est or shared experience throughout the community is what
brings it together and creates a bond.”
What cost sustainability?As it often does during discussions of sustainability, the
session moved into an analysis of the fi nancial benefi ts and
detriments of green technology in buildings. One point on
which everyone—both speakers and audience alike—agreed is
that green technology is generally more expensive initially but
when taken over a building’s entire lifecycle, it ends up saving
signifi cantly in terms of energy consumption and, therefore,
outright cash. Taking the decision to go green is a long-term
one and needs to be seen in the context of fi nancial perfor-
mance over a community’s entire working life.
Th e fi nancial discussion only got interesting when a woman
from the audience asked—given the fi nancial state of the
building industry—what methods or techniques there are that
could be employed to help achieve sustainability free
of charge.
Echoing the popular sentiment that architects alone can sin-
gle-handedly achieve LEED Silver just through smart design,
Lewis pointed out the importance of continuing professional
development.
“Th ere are things designers can do that are free but that’s
down to education,” says Lewis. “We’ve got to make sure the
older architects are using the new tools as well.”
From the perspective of landscaping and public realm space,
Sanderson doubts the idea that the onus of education lies
solely on architects. “Amongst the design community, very few
architects, fewer engineers and even fewer clients, recognise
the role of landscape architecture or other site design issues in
the sustainable equation.
For Sanderson and landscape architects, the formula is
quite simple: “In terms of landscaping, we can reduce the
cost of buildings by up to half, just through smarter and more
effi cient maintenance.”
Grundy quickly brought the conversation back to earth
when he reminded everyone that there is a limit to what can
be achieved through design. “When you try to really push the
envelope; when you try to build something that is really cut-
ting edge or ground-breaking, that’s when the big [technology]
costs come in.”
Looking aheadAccording to Jimmy Grewel, co-founder of UAE-based Pulse
Technologies, there is no time like to present to innovate
and set new eco-friendly building standards for the region.
“If there’s ever a time to do this, it’s now,” he says. “Everyone
around the world is looking at what [the region] has done,
what has been fi nished and what types of projects are going to
come next.”
While it’s encouraging that the debate about building green
communities is happening, Sanderson is pessimistic about
the amount of talk surrounding the issue. Experience tells
him that this level of airplay generally sees little or no follow
through in the region. “I have attended so many sustainable
conferences that I doubt I can cope with another,”
he says.
For Sanderson, the issue remains one of fundamental misun-
derstanding. “Th ere is simply an abundance of theory without
a serious understanding of the communities that supposedly
exist here.”
Sanderson concludes: “Th ere will always be individuals in
any residential area—I avoid the term ‘community’—who
express a keenness to support sustainable endeavors. How-
ever, unless there is a history and serious community depth
and commitment as exists in Europe, Japan, North America
and Australia, such sustainable communities in Dubai and
Abu Dhabi are no more than fi ction.” 5
A 100% mindset change
will be necessary to reduce
carbon emissions and
encourage best practices
industry wide. It’s not
just political will that is
necessary. Leadership
should be taken by the
private sector, which is one
sector that is currently
lagging far behind.
Habiba al marashi
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FMLIGHTING
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57BIG 5 SHOW DAILY NOVEMBER 25, 2009
REMAIN IN LIGHT
What did we do without
mobile phones?’ So go
a number of bewildered
conversations. Well,
empires were built
and more recently men landed on the
moon. Not bad when you think of the lines
communication available. Equally, the
conversation could go: ‘What did we do
without artifi cial light?’ Michelangelo painted
the Sistine Chapel and London, earth’s most
populous city with nearly a million people
living there in 1800, made do with candles,
rushlights and torches, and lanterns.
Th at the modern world needs artifi cial light-
ing to function, and only functions 24/7 today
because of the lighting technologies available,
means the thurst and expectation for light
will only increase: reports concerning energy
consumption in the UAE last year claimed
25 percent of the Gulf ’s water had been con-
sumed – one fi fth of which was used to gener-
ate electricity. Th e report also estimated the
UAE would need to fi nd US$10 billion to satisfy
energy demand for the next 10 years, due to
the amount of ongoing construction.
Focusing on energy consumption and
the built environment, research by lighting
Cutting light consumption and therefore energy use is high on the
sustainable buildings agenda. But what measures are actually being taken
on the ground?
manufacturer Osram shows electricity used for
indoor lighting accounts for 10 percent of the
total electric energy required for buildings. In
many facilities, this percentage is even higher.
For example, illumination in an offi ce space of
400 m2 accounts for approximately 40 percent
of total energy consumption.
Hot topic“Climate protection and sustainability is a big
topic for us,” says Mourad Boulouednine, direc-
tor of projects, Osram Middle East. “We have
set the trend in energy saving lamps and feel
a great obligation to play an active role in the
migration to energy effi cient lighting solutions.
With our sustainability campaign – which we
started in 2007 – we want to tell our customers
about the fact that climate protection and
money saving go hand in hand, throughout
the world.”
Energy effi cient products already account for
65 percent of Osram’s sales says Boulouednine,
which the company intends to increase to 80
per cent by 2016. “It is currently possible, for
example, to save up to 80 percent of electricity
by using energy-saving lamps, or intelligent T5
fl uorescent lamps. On average, more than 90
percent of the environmental relevance of our
products relates to their usage. Th is is more
than in any other industry,” he points out.
“Lighting accounts for around 15 per cent of
the energy bill in most homes, and around 25
percent in commercial buildings,” says Bastable
Lighting Services MD Rod Bastable. “We are UK-
based but have an offi ce in Dubai. Just as energy
prices have risen dramatically in the West, the
Middle East is now experiencing the same with
“There’s a lot of
convoluted and
confl icting information
surrounding lighting,
hindering real
progression toward
our sustainable goals.”
energy bills increasing by around 60 percent. So
the need to implement smart control systems
and low energy lighting is pressing, as is atten-
dant lifecycle maintenance.”
Th e construction industry is targeting light-
ing as a key element of sustainable design, and
there is now a global movement to develop
and implement lighting solutions that meet
people’s needs and concerns, and address
environmental regulations.
With this in mind, the US Green Building
Council (USGBC) installed the third-genera-
tion version of its green building performance
rating and certifi cation system, Leadership
in Energy and Environmental Design (LEED),
early this year. Th is latest system results from
over four years technical research, reviews of
many actual LEED certifi ed projects, and the
advisory activities of technical experts.
Control systems and facilities management specifi c products“We don’t have to do without light,” says
Bastable, “it’s about controlling output. Flex-
ible controls to enable zoning and gradation
of lighting do just that – to the human eye, the
dimming of a light by 10 percent is impercep-
tible, yet the cost savings are signifi cant.”
FMLIGHTING
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
58 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Sunlight Transportation Systems An emerging new technology is that of sunlight
transportation. Natural sunlight is collected on roof panels and transported into a building via fi bre optic cables for distances up to 15 metres. These sunlight-piping systems can be used in combination with solar panels to integrate natural and artifi cial light systems.
Light Emitting Diodes (LED) LEDs are small, solid light bulbs that are lit by the movement of electrons in a solid
semi-conductor material as electricity is passed through it. LEDs are extremely energy effi cient, lasting over 100 times longer than incandescent bulbs, and up to 10 times longer than CFLs. They have low heat generation, low power requirements.
Compact Fluorescent Lights (CFL) These are small versions of full fl uorescent lights,
and consist of a glass tube coated with phosphor, fi lled with gas and a small amount of mercury. CFLs give off the same amount of light as incandescent bulbs, but they are up to 80% cooler, are four times more energy effi cient, last 10 times longer (up to 20,000 hours), and are responsible for the emission of 70 per cent less carbon dioxide.
HalogenHalogen bulbs have a small pocket of halogen gas that reacts with tungsten to
produce light. They burn brighter, use less electricity and last twice as long as a standard bulb, but are still ineffi cient compared with other forms of bulbs.
IncandescentStandard light bulbs, known as incandescent bulbs, are known to be highly ineffi cient.
Electricity is passed through a metal (tungsten) fi lament that heats to over 2000º Celsius and glows to give off light. Only 10 percent of the electrical energy is converted to light – 90 percent is wasted as heat.
Sophisticated lighting control systems that
regulate consumption can lead to signifi cant
cost and energy savings. Advanced systems are
estimated to reduce lighting energy require-
ments by 35 to 50 percent in most applications.
“Th ese systems use less energy while con-
tinuing to provide the desired lighting level.
Th ey can also reduce peak demand charges by
automatically dimming or switching off certain
lighting loads during periods of peak electrical
demand. Additional savings can be realised
through less frequent lamp maintenance and
reduced cooling loads. Th e overall result is a
fairly short payback, typically fi ve years or less,
and a high rate of return on the investment,”
notes Bastable.
Osram has developed specifi c FM software
to enable effi cient and cost eff ective lighting
management. “Indeed, Osram light@FM 2.0
software also enables facilities managers to
track procurement and maintenance costs
online, schedule maintenance and cut down-
time, and with data protection in mind, only
the FM can download sensitive project and
price data,” says Boulouednine.
On the lighting front, Bastable has devel-
oped Apollo, a patent pending multiple LED
source for fi bre optic illumination. “Due to
the uniquely designed driver system and
optimal cooling techniques, when correctly
installed these light sources will operate for
between 200,000 and 400,000 hours,”
says Bastable.
“Th is is based on the extension of the graph
for Life against Junction Temperature (see
graph) and validated by mean time between
failures (MTBF) data throughout the LED
manufacturing industry.”
Furthermore, the Light source can be
mounted directly into the duct-work of AC
systems or into the conduits or piped water
circulation systems to maximise life and
performance.
“Many products widely sold in the industry
are already known to be failing, well short of
their claimed life, due to excess temperature
of the junction in normal operation which the
Apollo mounting negates,” says Bastable.
Building envelopeAn energy audit is defi ned as an inspection,
survey and analysis of energy use in a building,
process or system with the objective of under-
standing the energy dynamics of the system
under study.
“A typical energy audit would involve record-
ing various elements of the building envelope
including lighting, walls, ceilings, fl oors, doors,
windows and skylights. Th e audit will also
assess the effi ciency, physical condition and
programming of mechanical systems such as
HVAC and thermostat adjustments,” explains
Manohar Raghavan, business development
manager, MEA 3M Building and Commercial
Services and 3M Construction Markets.
“Th e energy audit fi rms typically look at the
energy use given local climate criteria, thermo-
stat settings, roof overhang and solar orienta-
tion. All the elements in the building envelope
system need to be looked at during the audit
process if a truly integrated approach to light
use and energy consuption is to be achieved,”
says Raghavan.
Procurement and FM disconnect “Indeed, these systems have the potential to
LIGHTING TECHNOLOGYWHAT’S IN USE
make a huge impact on carbon emissions.
But, there’s a lot of convoluted and confl icting
information surrounding lighting, hindering
real progression toward our sustainable goals,”
says Bastable.
“In my role as a lighting consultant and
designer, a major frustration is the disconnect
between procurement and facilities manage-
ment. Facilities management should ensure
the full integration of systems and accurate
maintenance schedules throughout the
lifecycle of the building, but this is not always
the case.
“I have consulted on prestigious developments
that have not engaged FM from the design
stage; consequently lighting was not integrated
with all the other services, which is crucial if
you’re serious about energy reduction.”
Cost cutting is also hindering progress on the
ground says Bastable. “It’s true that lighting
is often the fi rst installation to be compro-
mised should cost suddenly become an issue.
Specifi cation usually goes out of the window.
For example, the price discrepancy between
quality transformers and cheaper ones is
huge, and often to tempting a saving to resist.
Consequently, the safety implications regard-
ing fi re risk are huge, while life span is shorter
meaning maintenance costs are higher.”
Future protectionIt is the simple things like turning lights off ,
using dimmers and timing switches that we
can all do help to make lighting more environ-
mentally friendly. Th e technological solutions
have to be part of the envelop system and, in
turn, FM has to be involved at the start of the
process if the much talked about commitment
to cut emissions is to come to fruition and
secure the future for generations to come. 5
“Advanced systems are estimated to reduce
lighting energy requirements by 35 to 50
percent in most applications.”
90If everyone in the US
used energy-effi cient
lighting, we could re-
tire 90 average size
power plants
GRAPH SHOWING THE AVERAGE LIFE EXPECTANCY OF AN LED WITH RESPECT TO JUNCTION TEMPERATURE OF INSTALLED PRODUCT
Tj (C)*Life means the time when light output decays to 70%
Lif
e* (
hou
rs)
The MBTF of Power Flux is based on the formula:
Log (Life) = 1600
Tj (C) + 273
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DESIGNGLASS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
61BIG 5 SHOW DAILY NOVEMBER 25, 2009
LIVING IN A GLASS HOUSE
Architecture is about creating
space. Whether its space to
live, work or play, architects
design structures to be
experienced. To remove the
experiential element from a structure is to
render it a sculpture rather than a piece of
architecture. Few materials are as directly
responsible for infl uencing the way in which
users experience a structure than the glass
used in its facade. Whether its intent is
form or function – and especially if it’s being
combined with cutting-edge technology – the
versatility of glass is unparalleled. But none of
this is new information.
Th ere’s an ancient Chinese proverb that says:
“You want your horse to look good, but you
also don’t want him to have to eat grass.” In an
architectural context, this simply means that
a pretty building may look nice, but a building
that functions effi ciently is equally important.
While state-of-the-art materials, includ-
ing glass, may be more expensive initially,
contractors, developers and value engineers
would do well to approve those higher glass
budgets, especially if they want a building
that considers the comfort of its users.
CW Big 5 Daily caught up with building
Examining the who, what, why and how much of glass in architecture
professionals around the world to talk about
the importance of using the ‘right’ glass for
the right project in the Gulf.
Who’s making the decision? Richard Wagner, architect at dxb lab and
former vice president of the Architecture Asso-
ciation of the UAE (aaUAE), describes an ideal
scenario. “In an ideal nutshell, the architect
specifi es the type of glass, the engineer verifi es
that choice, the contractor builds it, and the
developer sells a quality project as desired by
the clients.”
It doesn’t take an astrophysicist to know that
in Gulf architecture, things don’t often work
that way. In a region where quality can quickly
be supplanted by quantity, architects often
struggle with contractors and value engineers
convincing clients that using a less advanced
product will have little infl uence on how the
building looks or performs.
Th om Bohlen, (AIA, NCARB) chief technical
offi cer at the Middle East Centre for Sustain-
able Development (MECSD), understands the
importance of consulting with qualifi ed profes-
sionals when considering glass.
“Architects normally specify glazing for their
buildings, but typically they get input from
structural engineers, glazing contractors, glazing
suppliers and, of course, from the green building
consultant,” says Bohlen. “Th e appropriateness
of the U-values of the system, transmittance
factors and shading coeffi cients can all greatly
aff ect energy consumption in buildings.”
All too often, however, developers or con-
tractors in the Gulf decide on a type of glass
or facade system depending on budget or
preference of origin. Specialty engineers are
consulted only in the most complex scenarios
and architects are left voiceless in the great
debate about money.
How important is the ‘right’ glass for the right project?Matching the glass system with the style of
the building and the context in which it sits is
extremely important. Th e quality of the glass,
in terms of structural/physical/thermal prop-
erties, is paramount to achieving a building
that looks and functions properly.
“Especially in hot regions like the Gulf, the
energy performance and comfort levels of a
building clothed in glass are totally dominated
by the choice of glass,” explains James Law,
chairman and founder of Hong Kong-based
James Law Cybertecture International (JLCI).
By Jeff Roberts
Especially in hot
regions like the
Gulf, the energy
performance and
comfort levels of
a building clothed
in glass are totally
dominated by the
choice of glass.
James Law
DESIGNGLASS
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62 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Having designed several projects for the Mid-
dle East and India – and employing a highly
futuristic brand of architecture that melds the
form and function of a building with cutting-
edge technology – using glass that does what it
promises is crucial for JLCI. “Using the wrong
glass can have disastrous outcomes, including
making the building ineffi cient and unpleasant
as well as using unnecessary levels of energy to
keep occupants cool,” adds Law.
Because glass can range from fully transpar-
ent to fully opaque or refl ective, and can be
specifi ed in virtually any tint or colour, aesthet-
ics is less of an initial concern than function.
As Kareem Negm, LEED AP and architect at
Dar Al-Handasah (Shair and Partners), points
out, ‘function’ in the Middle East means more
than just energy-effi ciency.
Of course, double glazed, low-U glass should
be specifi ed externally to reduce solar gain but
because of religious and cultural privacy issues,
residential projects will almost always opt for
fully refl ective or very dark tints, regardless of
effi ciency levels of the glass. Internally, how-
ever, aesthetics take priority.
“Fritted glass for shower enclosures can be
used in hotel room to deliver light and main-
tain privacy,” explains Negm. “For commercial
applications, sandblasted logos and engravings
enhance branding and corporate identity.”
Wagner agrees that the choice of glass is
important where aesthetics are concerned, but
given the architectural trend of using massive
curtain walling in the UAE, the environmental
and climatological aspects of glass cannot be
ignored and the building standards need
to follow suit.
“Standards for thermal insulation of building
envelopes – which includes glass – are far too
tolerant given the harsh summer climate we
endure,” explains Wagner. “Th is allows for many
loopholes during the construction process and
ultimately can cause buyers and operators hor-
rendous long-term running costs.”
Is glass a liability in Gulf architecture? In the more moderate climates of Europe,
North America and parts of Asia, glass can be
an extremely versatile material that can simul-
taneously addresses effi ciency and design chal-
lenges. But, climates in the Gulf are harsher;
they require materials that function at higher
levels and, therefore, require careful consider-
ation during design and specifi cation.
Chad Oppenheim, founder and principal
of Miami-based Oppenheim Architecture +
Design, often says: “Building glass refrigerators
in the desert doesn’t make a lot of sense.” His
logic is doubly poignant given his experience
working in a solar-heavy climates and the num-
ber of projects OA+D has completed in Miami.
So, the obvious question remains, is glass a
liability in the Gulf? Th e architects, engineers
and LEED APs interviewed for this article sug-
gest it just might be.
“I think any material can be a ‘liability’ if
used improperly or unwisely, or where all
considerations in the use of that material are
not considered,” says Bohlen. “Well if you look
at it from an environmental point of view then
yes. We’re creating glass boxes that are heat
magnets. Th ey look nice but often trap the heat
inside and thus cost a lot of money to cool.
Th is cooling process harms the environment in
a tremendous way,” agrees Negm.
Wagner takes the argument a step further
to suggest that the ‘liability’ aspect of glass
doesn’t rest wholly with the material itself.
“Th ere is always an element of liability in glass,
no matter where you are located,” he explains.
“Th e reason that there appears to be a lack
of versatility in this market can be largely
attributed to the fact that the local manufactur-
ing industry has not developed a diverse and
feasible enough repertoire, which in return
has hampered construction of avant-garde
designs.... At the same time we have to consider
the environmental aspect of shipping tonnes of
products halfway around the globe, which adds
another great liability,” adds Wagner.
The fi nal wordIt seems clear that the key to using glass
correctly and responsibly lies in the ability
of architects, contractors, developers and
engineers to be collectively mindful of its
climatic challenges and specify the product in
conscientious ways.
“Just like any where else, glass can be a
versatile material in the Middle East, but it
must be used in conjunction with the correct
application and specifi cation to meet the
specifi c requirements of the region,” Bohlen
insists. “Th e [challenges] include high heat and
humidity, blowing sand particulates and plenty
of solar gain. Anytime you can avoid the sun’s
rays from directly striking the glass you have
gone a long way towards making the facade
and interior more effi cient.” 5
Japan is one of the largest consumers of solar glass solutions.
Image: Scheuten
In an ideal nutshell, the architect specifi es the
type of glass, the engineer verifi es that choice,
the contractor builds it, and the developer sells
a quality project as desired by the clients.
Richard Wagner
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65BIG 5 SHOW DAILY NOVEMBER 25, 2009
INFRASTRUCTURECABLES
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
INVISIBLE INFRASTRUCTURE
Cabling plays a hidden role in all
our lives. Buried underground and
sealed behind plaster board, cables
of all kinds provide the power and
connectivity that has become an
absolute necessity. Any modern city’s infrastructure
is expected to be infallible, placing added importance
on the quality of all cabling, whether low, medium or
high voltage.
One of the most important ingredients in
producing quality is experience. An independent
Swiss family business, R&M has garnered an
impressive 40 years’ experience in the information
and communication technology market. Its main
focus area is the development and manufacture of
future-oriented passive structured cabling solutions
for communications networks.
Outstanding products in the copper and fi bre-
optic domain have won R&M a reputation as a leader
in quality that always provides added value. R&M
solutions set standards for modularity as well as
convenience of installation and maintenance. Th e
company enjoys market leadership in Switzerland,
and is present in 16 additional countries, with their
own subsidiaries and agencies.
R&M’s regional headquarters is located in the
Dubai Airport Free Zone, while it has offi ces in Saudi
Arabia, Egypt and Jordan. Jean-Pierre Labry is the
newly-appointed MD of the Middle East operation,
while Andrew Sedman is the technical director.
Labry’s key responsibility is nurturing the company’s
growth in the MENA region.
He brings strong domestic experience and local
market knowledge to R&M, having worked in the
region for over 12 years, and closely with R&M for
the past eight years. He worked for 11 years with
a reputable electro-mechanical with a workforce
of 3 500. In addition, Labry was the quality, health,
safety and environment (QHSE) manager. In 2001, he
oversaw the launch of an IT infrastructure division
specialising in passive installation. It was not long
before this became one of the leading installer/IT
system integrators in the UAE, with a workforce of 250.
In terms of R&M’s impact on the Middle East
market to date, the company saw a 63.4% increase in
growth in 2008. Generating 78% of its sales abroad,
R&M has emerged as one of the top three players in
Europe and the Middle East, reports Labry. Total sales
for 2008 increased 2.2% over 2007 to $219 million,
refl ecting the impact of the global fi nancial crisis
after a strong growth phase.
Two thirds of total sales were recorded in the
structured building cabling (private network)
segment, while growth in the telecoms segment was
From power supply to telecoms, cables and cabling constitute the
‘invisible infrastructure’ that holds buildings together. We spoke to a
range of players about this vital sector.
By Gerhard Hope
R&M Middle East MD Jean-Pierre Labry.
largely attributable to major fi bre-optic projects.
Indeed, fi bre-optic technology has emerged as a focal
point of investment, with R&M planning to boost its
development of new fi bre-optic solutions by 10% in
2009. In bolstering its claim of being an innovation
leader, Labry points out that 20% of total sales are
achieved with products less than three years old.
Labry also reveals that the company is continuing
to decentralise from its traditional Switzerland home
base. “Th e fi rst management and logistics hub opened
recently in Singapore. Th is initial development will be
followed over the next two years by four hubs in other
regions. Th ese hubs will allow the R&M sales regions
to provide their customers with even better logistics
services.” Sedman’s role as technical director entails
looking after project implementation and processing
of the QPP training programme for distributors,
which will ensure high standards and customisation
to meet local customer needs.
Sedman will also be in charge of maintaining
superior technical support standards for sales
activities across the region. He has over 19 years’
experience in the telecoms cabling sector, together
with an extensive background in project management
in the fi eld of structured cabling.
Labry tells MEP Middle East that the company’s
impressive growth to date has given it a strong
base from which to pursue regional expansion. “We
are taking advantage of the current opportunities
by sourcing the skills we need to consolidate our
growth.” Indeed, R&M is one of the few companies
recruiting actively at present, as it takes advantage of
current trends such as the global move to fi bre-optic
networks, which Dubai and the rest of the UAE are
only just embarking upon.
Apart from its QPP programme for distributors,
R&M also has a training academy that disseminates
technical information on the latest innovations.
“Our involvement on the distributor side ensures
INFRASTRUCTURECABLES
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
66 BIG 5 SHOW DAILY NOVEMBER 25, 2009
excellence in the execution of our systems, while the
training academy is our way of giving back to the
industry itself so that it can benchmark itself against
the latest international developments,” says Labry.
ELECTRICAL SAFETYTh e issue of electrical safety is an inevitable corollary
of cables and cabling. Electrical safety is a major
concern in construction, operation and maintenance,
process design, electrical safety services, risk
management, workplace safety and regulations and
standards. A key player in this ancillary sector is
Duval Messien, represented by Manav Enterprise
Middle East FZCO.
Technical director Sonjib Banerjee says this French
multinational has very old roots, stemming from
1835, when Paul Duval pioneered the manufacture
of braided fl exible cables, and 1927, when Georges
Messien focused on earthing systems.
It might seem strange to consider lightning strikes
as a potential hazard in the UAE, but Banerjee points
out that Burj Dubai – where the company’s third-
generation Satelit 3 lightning protection system has
been deployed – points to the phenomenon of ‘vertical
cities’ in the region. Th ese have huge electrical loads
concentrated on relatively small footprints.
In terms of earthing systems, Duval Messien’s
fl agship in this regard is known as TEREC+, described
as a ‘miracle compound’ comprising seven diff erent
chemicals. Th e product quickly achieves a resistance
level in accordance with internationally acceptable
standards, while its ongoing interaction with the
native soil actually increases its eff ectiveness over
time. Maintenance-free and environment-friendly,
TEREC+ protects electrical and electronic equipment
from ground faults, which are a major cause of
electrical damage in the UAE, says Banerjee.
Banerjee also reveals that when TEREC+ achieves
an uptake in the UAE of about 1 000 bags a day, Duval
Messien is likely to establish a local mixing plant to
meet the heightened demand, with the main chemical
ingredients imported from France.
Another service that Duval Messien off ers to the
local industry is a fully-equipped technical library,
including the latest standards and regulations, that
MEP engineers can visit.
FIRE PERFORMANCEMiddle East GM Graeme Aittis explains the reasoning
behind establishing a local branch of this UK-based
manufacturer: “We had reached the point where we
felt we really needed someone on the ground here.
“We have been active in the region for many years,
trading through local distributors. However, to take
the business to the next level, we needed to establish
a presence. So this is a logical fi rst step.
“We believe the Middle East is important, and it
helps everyone for us to be nearer to our customers in
areas like this,” says Aittis.
“We are meeting a demand for on-the-ground
service in the Middle East, and we fi rmly believe
in off ering the highest level of support to all of our
customers. Th is is augmented by our full technical
and sales resources.”
One of the oldest cable companies in the world, AEI
Cables features a diverse range of products, running the
gamut from domestic building wires to armoured cables.
“Th e one area I would say we are most recognised
in this region is fi re-performance cables for the
general construction industry, used for fi re alarm and
emergency lighting systems, for example.” AEI is an
acknowledged leader in this area, and continues to
satisfy wiring applications in addressable alarm systems.
Fire-performance cables are high-end, high-
grade products, with the company complying with
international standards such as BASEC 9001, BASEC BA
2250 and LPCB 9001. Aittis comments that an increasing
requirement locally is for civil defense approval,
especially in terms of fi re protection, and AEI Cables is
able to meet this additional requirement as well. “If you
look at the fi re-performance cables, we have BASEC and
LPBC rating, which people recognise here.
“Th e next question is: are you civil defense approved?
So you really have to have this extra approval to be
able to sell such products into this market, and this
requirement is actually becoming stronger.”
What about the impact of ‘green’ building
standards and regulations on the demand for
high-performance cable products? “I would say it is
starting to have an eff ect in terms of a shift towards
low-smoke variations of cable products rather than
the traditional PVC-based ones.”
AEI Cables in the UK is a member of the British
Cablemakers’ Association (BCA), and thus is part of a
global campaign to rid the market of fake or imitation
cable products that compromise health and safety.
“Any poor-quality cable is of concern to us. As a
member of BCA we have been producing cables to
British and international standards for many years,
and we believe that these independent recipes
give customers confi dence that our cables are
manufactured to a published standard.
“Any deviation from this quality in the form of rogue
suppliers trying to reduce cost is a major concern from
a health and safety aspect, where the use of under-
sized conductors could have fatal repercussions.
“We believe there are many opportunities built on
innovation and quality, which has been the byword of
the AEI Cables brand for more than 100 years, and for
which we are known across the industry.”
In terms of current opportunities and the impact of
the economic slowdown, Aittis comments as follows:
“We recognise that certain sectors will recover
quicker than others, and we appreciate there are
many other hidden factors in the recovery process.
“Th e Middle East remains a strategically important
centre for the world, and therefore we anticipate a
quicker recovery than in Europe.”
LOCAL INDUSTRYTh is leading manufacturer of high-quality power
cables in the Middle East, and winner of the
Mohammed Bin Rashid Business Excellence Award
for its achievements in the manufacturing sector,
has been voted as a ‘Superbrand’ for the year 2009.
Ducab was among over 3 000 UAE-based
companies to receive this award, which recognises
outstanding qualities identifi ed with a particular
brand name.
From a humble beginning in 1979 to a regional
giant with 100% local holding, Ducab has established
a region-wide reputation as a supplier of quality
power cable solutions. Owned jointly by the
governments of Dubai and Abu Dhabi, Ducab boasts
one of the most modern manufacturing facilities
in the region, producing over 110 000 cubic copper
tonnes equivalent of low- and medium-voltage cables.
Th e latest developments in terms of the cable giant
have been media reports that it plans to set up a plant
in Qatar, its fi rst outside the UAE, by as early as
next year.
MD Andrew Shaw reveals that Ducab has already
progressed in this regard, as it is already in possession
of a manufacturing licence for Qatar, meaning that
establishing a presence there would be a logical
next step.
Th is would place Ducab in closer reach of raw
materials, and position it to grab a larger piece of the
GCC pie in terms of the growing demand for cables
for the region’s burgeoning infrastructure sector.
AEI Cables Middle East GM Graeme Aittis.
110 000 cubic tonnesLOW AND MEDIUM VOLTAGE CABLE CAPACITY OF
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Duval Messien technical director Sonjib Banerjee.
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BOILERS &WATERHEATERS
In association with
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69BIG 5 SHOW DAILY NOVEMBER 25, 2009
ON THE BOIL
Boiler manufacturers are looking at reducing harmful
emissions, as well as reducing energy costs for end
users by increasing effi ciencies, or even looking at
new fuel types.
Fulton of the US was recently awarded a grant from
the New York State Energy Research and Development Authority
to develop an ultra-high effi ciency condensing natural gas/B-100
biodiesel-fi red version of its Vantage boiler.
“We see biofuels as a premiere energy source people for the future
if, in fact, petroleum type fuels are no longer available or become
expensive or diffi cult to obtain,” says Fulton Heating Solutions Inc.
commercial heating product manager Erin Sperry.
SULPHUR-FREE FUELTh e biodiesel-fi red version of the Vantage boiler will take advantage
of the unique features of sulphur-free fuel, while achieving ultra-
high effi ciencies. Such an innovation stands to fi ll an important
technological niche in the boiler market. While gas-fired condensing
boilers can provide efficiencies over 89 AFUE, most conventional
oil-fired boilers are limited to operating at lower efficiencies due
to the corrosive nature of the sulphur content of the fuels. Unlike
most fuel oils, biodiesel, which is derived from vegetable oil, is non-
toxic, biodegradable, sulphur-free and, when burned, releases less
harmful pollutants into the atmosphere.
COMBUSTION PROCESS“Th ere are no commercial-size boilers on the market that can
condense on No. 2 oil because of the sulphuric acid production
associated with the combustion process,” says Sperry. “If it is not
possible to produce fl ue gas condensate, it is not possible to get the
highest effi ciencies from operating the boilers.
Th e ability to condense on an oil that would not result in sulphuric
acid production leads to being able to have ultra-high-effi ciency
condensing boilers with more than just gas-fi red options.” Th e ultra-
high effi ciency boiler will be beta-tested towards the end of 2009. If
all goes according to plan, the three million Btu version should be
available in 2010.
Lochinvar’s Sync boiler features smart-touch control with a touch-
screen user interface. Th is allows contractors to integrate boilers
into heating systems with less eff ort and with more control, says
marketing director Stirling Boston.
Th e modulating condensing design is housed in a compact
footprint that features multiple venting options for greater
installation fl exibility and ease of maintenance.
Th ese improved control strategies are not only user-friendly,
but they also help combat real-world scenarios such as part load
heating days, energy saving pumping and piping strategies, system
oversizing and limitations in technology for maintaining the heating
system at low loads.
“Due to these variables we are sometimes not able to operate
a complete heating system at effi ciencies as high as is desired.
However, we will continue to introduce new technologies and
controls designed to provide higher realised system effi ciencies,”
explains Boston.
We look at some of the latest technological trends
and developments on the international boiler
and water heater front
By Gerhard Hope
R&M Middle East MD Jean-Pierre Labry.
£200THE INCENTIVE PER
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BRITAIN’S BOILER
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BOILERS &WATERHEATERS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
70 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Increased effi ciencies lie at the heart on boiler innovation.
400 THOUSANDTHE APPROXIMATELY 400 000 BOILERS IN THE US
CONSUME 33 QUADRILLION BTU, ABOUT 25% OF THE
WORLD’S ENERGY, A YEAR.
Bryan Steam recently introduced its Triple-Flex ultra high
effi ciency condensing boiler, which uses a variable speed motor/
blower for precise control and energy savings. Th is US manufacturer
is also researching and developing the latest in control technologies
to deploy in the market. “We have seen a steady increase in the use
of PID control technology for more accurate control of the boiler for
precise output to the heating/process load.
“Th e use of various protocols for communications with the BMS is a
continual challenge as the industry works to fi nd a common standard,”
comments national sales and marketing manager Ronald Guth.
“We are also using the Honeywell Sola hydronic control to manage
the boiler while interfacing with the BMS to change the water supply
temperature as needed in order to reduce the loads on the system
pumps and chillers, for example.”
Since the Triple-Flex boiler is not temperature dependent, it
also provides ultra high effi ciencies. Most condensing boilers can
achieve effi ciencies in the 95% to 98% range when operated with
cool return water of 80°F at low fi ring rates. However, these are not
real-world operating conditions. When these same boilers are fi red
at maximum rate with nominal 160° return water and 180° supply,
effi ciencies are closer to 86% to 87%.
A LESSON FOR THE UAE?A lot of the technical innovation on the boiler and water heater
front is related to increased effi ciencies and reduced emissions. But
what about existing units? Perhaps Dubai, where ‘green’ building
is gaining momentum, can take a leaf from the UK, which has
introduced an innovative scheme to replace older boilers with the
latest technology.
Plumbers’ merchant Mick Williams of the UK has started a
campaign called ‘Reheat Britain’. It states that, by replacing that
country’s old, ineffi cient gas boilers, it would be possible to achieve
a major environmental benefi t, and at the same time generate
employment and stimulate economic activity.
According to the Energy Saving Trust of the UK, boilers account
for about 60% of the carbon dioxide emissions from a gas-heated
home. By replacing a G-rated boiler with a new A-rated condensing
alternative with better controls, household bills can be cut by up to
a quarter. In an average UK family home, that could mean a saving
of £235 a year. Reducing gas consumption reduces carbon dioxide
emissions at the same rate. Th us a house that swaps a G-rated boiler
for an A-rated alternative could also reduce its carbon footprint by
as much as 15%.
Stiebel EltronRepresented regionally by Gerabic General Trading LLC, Stiebel Eltron is the largest manufacturer of water heaters in Germany.
Most instantaneous water heaters are pressure-type units with pressure-resistant copper or plastic tanks of 1000 kPa (10 bar) pressure rating for a centrally-installed hot water supply, which can supply multiple outlet points depending on the amount of warm water, determined by the size of the element in kilowatts.
These compact units have a large element so that the water can be heated instantly and continuously. Stiebel Eltron manufactures two main types, namely electronically and hydraulically controlled units.Website: www.stiebel-altron.de
Initially, there will be a carbon cost in making and fi tting new
boilers. However, for an energy-using appliance like a boiler, the
proportion of manufacturing emissions – compared with emissions
from fuel used during its working life – is no more than a few per
cent, and savings are immediate.
Th e scheme could generate a new niche market for plumbers and
engineers to tap into. In the UAE, energy effi ciency in the MEP sector
falls largely on the HVAC side, but boilers and water heaters are
critical, as such equipment is a major consumer of energy. Companies
specialising in boiler optimisation also stand to benefi t. 5
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designed, engineered, and fi tted ... without compromiseNovember 2006: United Arab Emirates Federal Government passed the UAE Disability Act (Federal Law No.29/2006)
to protect the rights of people with disabilities and special needs. It is estimated that in the MENA region there are
approximately thirty (30) million people with special needs. Providing accessibility to this significant percent of the
population is not only a social and moral obligation it offers a huge retail business opportunity.
e-type platform lift: is formed of two stylish platform lifts capable of travelling a maximum of 1m. This low rise lift blends in and can be easily installed into any environment.
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a-type platform lift: a favourite among architects and engineers, fits well into all types of environment & has a maximum travel of 12 metres and 5 stops.
HEATH DONNELLY, Managing DirectorP.O.Box 111833, Dubai, U.A.EDUBAITel: +971 04 422 6457 / Fax: +971 04 368 4587ABU DHABITel: +971 02 635 0031 / Fax: +971 02 365 0064EMAIL: [email protected]: www.platformliftcompany.com
Building designers, construction companies, building owners and managers must ensure
that adequate disabled access is provided and properly maintained. Platform lifts are ideally
suited for offices, shops restaurants, factories, hotels, schools and any other public access
buildings. They can be customized to meet special requirements and provide a practical and
low cost solution when disable access needs to be added to an existing building.
MEPHVAC
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
73BIG 5 SHOW DAILY NOVEMBER 25, 2009
CLIENTS STILL CALLING FOR QUALITY
In spite of a global slowdown that has
forced many in the construction and
development industries to look for the
lowest price options, the manufacturers
and suppliers of HVAC and MEP
solutions have claimed that developers and
specifi ers are not cutting corners on price.
And, speaking at this year’s Big 5 exhibition,
companies specialising in these fi elds have also
claimed that the slight tightening of buyers’
budgets has, in fact, led to a better and more
competitive sector.
“Th ere is certainly still a big market here in the
Middle East and while it may not be as huge as
it was a year ago, we do feel it’s starting to grow
again,” said Peter Klyver, marketing director for
the Swedish Ostberg Group, which is dedicated
to energy effi cient ventilation systems.
“Our main clients are hotels and this is the
place to be for hotels,” Klyver added.
“Th ey’re not looking for the cheapest
solutions but actually the right balance between
quality and price. We’re a Swedish company and
with that comes a certain reputation for quality
– we’re not the cheapest but we’re certainly not
the highest price either.”
Western Airducts’ Tom Prideaux-Brune
agreed that the search for the right price was
not exactly destroying the industry.
“Our company manufactures grilles, diff users
and delivers air quality engineering. To be
honest, many of these products are very similar
across the board and, therefore, you do see a lot
of clients looking only at the bottom line.”
However, according to Western Airducts,
this had led to a push towards better levels of
service. “Manufacturing has become a service
industry, and we’ve been conscious of that in the
UK and are now applying those principles here.”
Th e Chinese company Gree manufactures
air conditioning solutions, chillers and fan coil
units and currently boasts a global network of
20,000 distributors, while producing more than
27 million units per year, enjoying a 46% market
share in AC in China.
“We’ve been doing good business in retail and
wholesale but, of course, we’ve also witnessed
a decline in construction over the past year,”
explained vice general manager of overseas
sales Larry Lam.
“We actually see the current market as a great
opportunity for Gree to grow its business. What
developers are actually looking for is a cost-
eff ective solution at an attractive price and we
certainly think we can compete on quality.”
Zakir Ahmed, the general manager of NIA
Limited, which supplies Gree’s products in the
region, added: “A few years ago, property prices
were booming and nobody was bothered about
price; all they were bothered about was delivery
and execution. Now, developers and clients
need a more realistic price solution.”
MEP and HVAC buyers are refusing to look for rock bottom pricesBy Matt Warnock
Maxell Trading [1E11] is a UAE-based
company that has been supplying the HVAC
market for the past eight years.
Sales executive CS Rathish said: “Th is market
is currently ruled by prices and competition.
Some big projects and high profi le smaller ones
too, still demand quality, but others often want
rock bottom prices.
“Th ere are some cases where there’s a
genuine cheaper alternative but, in others, a
handful of contractors are unfortunately willing
to compromise quality for price.”
However, Rathish is quick to point out that
the view of the market is far from a negative one.
“We feel that it has been a little tough to attract
business in the past few months but, that said,
we’ve already gone past our target for this year.
“Th e next six months into 2010 could be fairly
diffi cult, but then we’re confi dent that we will
see the market come back strong.”
So why are some companies reveling in
current economic conditions while others are
struggling to make ends meet and slashing jobs
every few months?
“It’s about the structure of a company. Big
companies have huge marketing budgets, big
distribution costs; Gree is very lean. Th e product
may cost the same to manufacture but delivery
costs less, there’s hardly any HQ overheads,”
explained NIA Limited’s Ahmed.
Th e one certainty is that HVAC specialists
still see the Middle East as an essential market.
“Th is is our fi rst time here and, the
architecture and fi nish is amazing – it’s like the
F1 of construction,” said Western Airducts’
Scott Lintern.
“In terms of the air quality engineering side
of the business, we’re getting a feel for the
market and trying to network. As health and
safety regulations come in here, we feel we
can play our part with 30 years’ experience
manufacturing according to UK regulations.” 5
Gree’s Larry Lam and Zakir Ahmed of NIA at their stand.
Peter Klyver of Ostberg Group.
EXHIBITORQ&A
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
75BIG 5 SHOW DAILY NOVEMBER 25, 2009
What attracted your company to come to the Middle East?For us it is a new market and a new opportu-
nity. Our main market is Europe but we also
off er our products in the US, South Africa and
New Zealand so we believe that we can also
sell our product here in the Gulf. We have
been coming to Dubai every month this year
and we have also visited Qatar and Bahrain.
Where in the Middle East are you based?We are currently setting up a branch in Ras Al
Khamiah Free Trade Zone. We have received
our trade license.
Will the new proposed ownership laws effect your business deci-sions?Th e law could give us more freedom, but we
will see how things go. We have been trying
to fi nd the best way to set up our business
here but there are so many diff erent possibili-
ties. We have a product that is of very high
quality and is not sold in the UAE so we need
to do the marketing ourselves. Th at’s why we
decided to set up our business in a free zone.
We have full ownership and it seemed like the
right option for us at the time.
What products do you offer?We off er high quality plywood for many dif-
ferent applications including outdoor joinery
works and for door manufacturing. We also
have fi re retardant plywood, which can be
used for public buildings. It is very versatile
and can be used for many diff erent projects.
We manufacturer doors, which have an alu-
minium sheet in the centre. Th is makes it fi re
retardant. We are doing tests on this product
at the moment.
What attracted your company to come to the Middle East?We are in the heating, ventilating and air
conditioning industry so the Middle East is
a huge market for us because air condition-
ing here is not a luxury, it is vital. Even the
poorest man in his small apartment needs air
conditioning.
Where in the Middle East are you based?We are based in Abu Dhabi and we have a
branch in the north of Syria to cover the
northern countries in the Middle East. Leba-
non, Syria and Iraq all have similar tempera-
tures to the Gulf.
Will the new proposed ownership laws effect your business future decisions?It will be benefi cial to us because it will give
us 100% ownership. At the moment our
branch is only a representative offi ce and we
have a sponsor. We are not based in a free
zone. It was important for us to have a repu-
table offi ce in the UAE. For me, the free zone
is only suitable for warehouses. A sales offi ce
needs to be in a tower. I have no interest to
relocate my company into a free zone.
What products do you offer?We are a district cooling provider. We have
ice storage, which is a fl exible solution for
the management of important energy needs.
It enables a signifi cant reduction in installed
chiller capacity (up to 70%), the use of low tar-
iff electricity for running cost savings. We also
have heat exchangers, which enable the trans-
fer of water from the base of a building to the
top. Th e pumps consume less energy thanks
to a very low pressure drop. In addition we
What Middle East projects are you currently working on?We are looking to work within shopping
malls. We have products like Joubert paint,
which is very easy to implement into any
project. We defi nitely want to do lots of work
with architects, consultants to introduce our
products to them and into new projects.
Which Middle Eastern country is leading the way, in your opinion?Th ere are still projects going on in Dubai and
in Abu Dhabi. I think things in Qatar are boom-
ing and I have met some people from Kuwait
who say that the economy is still going strong.
Saudi Arabia and Oman are also showing signs
of growth. We are looking to employ people so
we can cover the whole of the Gulf.
have fan coil units, which are the visible com-
ponents of central air conditioning.
What Middle East projects are you currently working on?We are hoping to work on Jabal Omar in
Saudi Arabia, which is a Saudi Oger project.
We are trying to sell 15,000 units there. Th e
contract will be awarded in 2010. We are also
working on Hamad Medical City in Qatar.
Which Middle Eastern country is leading the way, in your opinion?For me it is Saudi Arabia. It has not been
badly aff ected by the fi nancial crisis and it
has much more new income and lots of proj-
ects. Princess Nora University, for example, is
a huge project, which we hope to supply.
We have full owner-
ship and it seemed like
the right option for us.
The pumps consume
less energy thanks to
a low pressure drop.
Ubi France 4C152 Ubi France 4C152
SPEAKING FRENCHTwo French companies talk to CW about their journey to the Middle East
Joubert Plywood General manager
Michael Geoffroy.
Ciat Middle East Area sales manager
Mahidine Ait.
EXHIBITORPARTY
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
77BIG 5 SHOW DAILY NOVEMBER 25, 2009
BIG 5: EXHIBITOR
PARTYDid we see you at the
Exhibitor’s reception?
Liliya Kenzina and Nailya Kenzina Liliya Kenzina and Nailya Kenzina of FBM Company Dubaiof FBM Company Dubai
Sammi Lee of Yuhong and Sammi Lee of Yuhong and Mohammad Khan of MawaridMohammad Khan of Mawarid
Evan Govender and Ralph Orbanek Evan Govender and Ralph Orbanek of Messe Miadien, Germanyof Messe Miadien, Germany
Reyhan Ismailova of Cesan LTD and Ahmet Reyhan Ismailova of Cesan LTD and Ahmet Gorcelik of Onur Naturalstore MarblesGorcelik of Onur Naturalstore Marbles
Nick Jenkins of Manlift, Rosa Thomas, Louisa Nick Jenkins of Manlift, Rosa Thomas, Louisa Theobald and Sam Kane of BIG 5 PMLTheobald and Sam Kane of BIG 5 PML
Tatyany Holkina of Med Development, Yousif Naeemat of International Tatyany Holkina of Med Development, Yousif Naeemat of International Trading Interprise, and Williatte Adeline of L’Oreal Middle EastTrading Interprise, and Williatte Adeline of L’Oreal Middle East
Margaret Burgess, Keith Stubbs and Trevor Burgess of Margaret Burgess, Keith Stubbs and Trevor Burgess of DMG Australia & New Zealand agentsDMG Australia & New Zealand agents
Natasza Radkiewicz and Ewa Natasza Radkiewicz and Ewa Brynda of Inchem PigmentBrynda of Inchem Pigment
Shahran Bin Ahmed, Julian Schutt and Liliana Shahran Bin Ahmed, Julian Schutt and Liliana Faure of Co.Schutt Grande Forgesa FranceFaure of Co.Schutt Grande Forgesa France
Shari Robitaillo and Brooke Shari Robitaillo and Brooke Askin of Tecnia Askin of Tecnia
Jorg Rodenhauser, Clerissa Thomami and Jorg Rodenhauser, Clerissa Thomami and Matthias Arend of LiebherrMatthias Arend of Liebherr
Amanda Westerman Amanda Westerman of MECOM Forum UAE of MECOM Forum UAE and Britt O’Sullivan of and Britt O’Sullivan of Ecomodular Living UKEcomodular Living UK
EXHIBITORPARTY
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
78 BIG 5 SHOW DAILY NOVEMBER 25, 2009WA
Areej and Rami Al Hasooun Areej and Rami Al Hasooun of House of Equipmentof House of Equipment
Martini Caroline and Martini Caroline and Nousawaz Yann of RACNousawaz Yann of RAC
Daniel Wong and Fey Daniel Wong and Fey Yap of WTH IndustriesYap of WTH Industries
Rachel Fernandes of DMG Group and Rachel Fernandes of DMG Group and Krystal Fernandes of IntergraphKrystal Fernandes of Intergraph
Karan Yadav of Ecoventures, Aksana Buracmkouskaya of Karan Yadav of Ecoventures, Aksana Buracmkouskaya of Concrete Technology and Min Sung Yoo of KorvanConcrete Technology and Min Sung Yoo of Korvan
Cherie and Reggie Flagg of Metcon Cherie and Reggie Flagg of Metcon Global Steel Framing SystemsGlobal Steel Framing Systems
Olli Tienhaara of Entre Marketing Finland, Karin Nars of Olli Tienhaara of Entre Marketing Finland, Karin Nars of Dinolift oy Finland and Pasi Uusi-kuitti of Dinolift oy FinlandDinolift oy Finland and Pasi Uusi-kuitti of Dinolift oy Finland
Robert Braljacic, Konrad Aurin, Daniel Thompson, Robert Braljacic, Konrad Aurin, Daniel Thompson, Christoph Dorn and Peter Vriens of Fermacell AestuverChristoph Dorn and Peter Vriens of Fermacell Aestuver
Gemma Price and Mark Lawrence Gemma Price and Mark Lawrence of DMG Worldmediaof DMG Worldmedia
Iernesto Garcia of Yeyforma, Estefany Karstedt of Techmolde, Lydia Iernesto Garcia of Yeyforma, Estefany Karstedt of Techmolde, Lydia Gallego of Techmolde and Idoya Vidondo of Aragon ExteriorGallego of Techmolde and Idoya Vidondo of Aragon Exterior
Mazen Mkadem and Elisabeth Mazen Mkadem and Elisabeth Mueller of Linder DepaMueller of Linder Depa
Sina Luig of Intl. Exhib. Services Sina Luig of Intl. Exhib. Services and Dimple Mhamunkar of DMG and Dimple Mhamunkar of DMG
WorldmediaWorldmedia
Eric Wang, Sara Tang and Eric Wang, Sara Tang and Daniel Xia of ARK PrefabDaniel Xia of ARK Prefab
Mobile Crushing and Screening in Action
The unification of the Extec and Fintec brands within the Sandvik group of companies has created the world’s most comprehensive and dynamic line-up of mobile crushing and screening equipment. The Sandvik Mobile Screening and Crushing range now delivers all the familiar characteristics of productivity, versatility and exceptionally low running costs, but they are now combined with levels of durability and aftersales support that are synonymous with the Sandvik name. New name, improved service, same great product.
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P O B o x 1 7 7 7 4 J e b e l A l i F r e e Z o n e , D u b a i , U n i t e d A r a b E m i r a t e si r o n a u c t i o n s . c o m � i n f o @ i r o n a u c t i o n s . c o mTEL +971 4 8816142 � FAX +971 4 8813601
INTERNET BIDDING w/ LIVE AUDIO available!
EL PASO, TEXAS : NOVEMBER 24, 2009
OTHER UPCOMING AUCTIONS:
CRAWLER TRACTORS � WHEEL LOADERS � HYDRAULIC EXCAVATORS � MOBILE EXCAVATORS �MOTORGRADERS � FORKLIFTS � MANLIFTS � TELESCOPIC HANDLERS � GENERATOR SETS � TRUCKTRACTORS � DUMP TRUCKS � TANKER TRUCKS � CARGO TRUCKS � TRAILERS � TRUCKS � DOUBLEDRUM ROLLERS � COMBINATION ROLLERS � PNEUMATIC TIRE ROLLERS � WALK BEHIND ROLLERS �VIBRATORY ROLLERS � AIR COMPRESSORS � WELDERS � ROUGH TERRAIN CRANES � CRAWLERCRANES � LOADER BACKHOES � INTEGRATED TOOL CARRIERS � ASPHALT PROFILERS � AGRICULTURALTRACTORS � ATTACHMENTS � BUSES � CARS, PICKUP TRUCKS , VANS, JEEPS � Plus Much More...
DUBAI � UNITED ARAB EMIRATES � AUCTION STARTS 9AMPRIVATE AUCTION FOR HEAVY CONSTRUCTION MACHINERY AND LIGHT VEHICLESUNRESERVED PRIVATE AUCTION
8TH 9TH 10TH DECEMBER 2009
SHOW INFOSHOW STOPPERS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
81BIG 5 SHOW DAILY NOVEMBER 25, 2009
Win a Yamaha Banshee motorbike as well as
daily prizes of US $1,500 worth of Yamaha
clothing and apparel when you visit the four
brand new Sheikh Saeed halls
RIDE OFF ON A YAMAHA BANSHEE
Watch out for more informative and busy trade shows taking place in Dubai throughout 2010
FUTURE SHOWS
The Offi ce Exhibition9 - 11 February 2010Dubai World Trade Centrewww.theoffi ceexhibi-tion.comTh e Offi ce Exhibition
is recognised as being
the fl agship show for the offi ce sector. No
longer just a furniture showcase, we now
off er dedicated sectors for both technology
and consultancy. We bringing together the
world’s most important manufacturers and
suppliers, situated at the centre of the Gulf
region's construction boom.
2009 saw an increase in size of over 60%,
with visitor numbers increasing by nearly
20%! Be a part of the Middle East’s largest of-
fi ce solutions show and book your place now
for 2010… space is going fast!
The Hotel Show18 - 20 May 2010Dubai World Trade Centrewww.thehotelshow.comWhere the Hospitality industry meets...
Th e Middle East remains a strong market
for the hospitality sector, despite the current
global downturn. It is forecasted that new
hotel developments across the region will be
worth US $30 billion through to 2010/11.
Reliable estimates are that the UAE alone
will invest $19.9bn into hotel projects al-
ready under construction in 2009, which will
see fi t-out and supply business continue to
fl ourish over the next two or three years.
Four dedicated product sectors ensure
that exhibitors are able to take part among
their peers, and that visitors can identify
their needs easily and eff ectively:
• Interiors & Design
• Operating Equipment & Supplies
• Security & Technology
• Th e Resort Experience
FM Expo18-20 May 2010 Dubai World Trade Centrewww.fm-expo.comA joint venture with Streamline Market-
ing Group, FM Expo is a ‘one stop shop’ for
everything needed to manage and maintain
the built environment including: environ-
ment / energy, IT maintenance and manage-
ment, property services, security and health
and safety. Co-located with the Hotel Show
and InRetail, the 2008 event saw almost
100 companies take part and over 3,000 FM
specifi c professionals attend to discover the
latest maintenance, security, cleaning, infor-
mation technology and/or energy manage-
ment encompassed within a building.
Index8-11 November 2010Dubai World Trade Centrewww.indexexhibition.comNow in its 19th year, INDEX is the number
one business interior design show in the
Middle East. With over 1800 exhibitors from
around the globe, the event brings together
a comprehensive collection of innovative
and state of the art designs which are set to
inspire. INDEX 2008 was attended by 30,348
trade visitors and industry profession-
als, including nearly 30% attendance from
overseas. INDEX 2009 will see exciting new
developments including fl oor seminars by
renowned industry experts, stunning room
sets by leading interior designers, a new VIP
trade buyer programme and a lot more.
InRetail8-11 November 2010 Dubai World Trade Centrewww.inretailexhibi-tion.comInRetail (co-located
with the Index exhibi-
tion) is the largest retail design and shop-
fi tting exhibition in the Middle East. InRetail
off ers a spectrum of products and services
encompassing all working elements and sup-
port structures to the mall and retail sector.
From shop-fi tting and visual merchandising,
retail design and consulting to supply chain
management technology and retail secu-
rity, the event off ers a complete solution for
anybody involved in the retail sector. Our fi rst
class seminar programme running alongside
the exhibition off ers an educational look at
the retail sector and its development in the
Gulf from shopping mall construction to
security and globalising retail.
Two luckily Big 5 delegates have been selected to win
US $1500 worth of Yamaha clothing and apparel.
Th e names selected from the tombola at the Al
Yusuf Yamaha stand (11G41) were Faisal Yousef, chairman of Dur Al Yousefi ah
group and Mustafa Byloneh, general manager of Byloneh Company.
Th e competition will be open to exhibitors and delegates for the next two days and once you
enter the daily draw, your details will be automatically entered into a Grand Prize draw for the
Banshee motorbike, and a winner will be chosen on November 26 at 7:00pm.
Th e Yamaha Banshee motorbike is a sought after product here in the Gulf – it has Yamaha
build quality, it is simple, easy to maintain and huge fun off road.
Yamaha joined forces with Th e Big 5 to provide a special temptation for visitors to explore
four brand new Sheikh Saeed halls that the show fi lls and to promote what it can do for the
construction industry.
“We wanted to promote our utility vehicles to engineers and construction companies and show
them that they can be used on site,” said Al Yousuf Motors product manager Tamim Yousef. 5
Faisal Yousef (left) receives his prize from Tamim Yousef of Al Yousuf Motors.
DESTINATIONDUBAI
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
82 BIG 5 SHOW DAILY NOVEMBER 25, 2009
For more restaurants, bars and cafés visit timeoutdubai.com
It’s the third day of the Big 5 and you’ve probably got a few clients you’d like to take out to lunch. Time Out Dubai has picked out some business lunch restaurants. Posh or practical, you choose.
BEST BUSINESSLUNCHES AROUND TOWN
The Edge A clandestine restaurant that serves some of the
best eats in town.
Location: DIFC, Sheikh Zayed Road, Dubai; 04
363 7770
Travel: 10 minutes walk
Cuisine: European
Timing: Open Sun-Th u noon to 2pm
Credit Cards Accepted: Yes
Exchange Grill Th e meat at Th e Fairmont’s signature
steakhouse is some of the tastiest in town.
Perfectly cooked, appealing looking and served
in style.
Location: Fairmont Dubai, Sheikh Zayed Road,
Dubai; 04 332 5555
Travel: Sheikh Zayed Road
Cuisine: Steakhouse
Timings: Open daily Sun-Thurs 12.30pm to 3.30pm
Price: AED140 per head
Credit Cards Accepted: Yes
Rib Room Located at the gorgeous Emirates Towers
in Dubai, the Rib Room provides a good
atmosphere and reasonably good steaks.
Location: Jumeirah Emirates Towers, Sheikh
Zayed Road, Dubai; 04 319 8088
Travel: 7 minutes walk
Cuisine: Seafood, Steakhouse
Timings: Open Sat to Th u noon to 2.30pm
Price: AED100 per head
Credit Cards Accepted: Yes
Lobby LoungeTh is 24 hours restaurant-lounge provides a
diverse range of refreshments around the clock
and has a special sushi off er on at the moment.
Location: Shangri-La Hotel, Sheikh Zayed
Road, Dubai; 04 4052703
Travel: 10 minutes walk
Cuisine: Sushi
Timings: Open Sun to Th u from 11.30pm to 2pm
Price: AED66 per head
Credit Cards Accepted: Yes
Entre Nous Th is little restaurant is a hot spot for trade
centre delegates looking for a quick business
lunch.
Location: Novotel World Trade Centre Dubai
Tel: 04 3320000
Travel: 0 minutes (next door to the exhibition
centre)
Cuisine: International
Timings: Open daily noon to 3pm
Credit Cards Accepted: Yes
RIB ROOMJUMEIRAHEMIRATESTOWERS
EXCHANGE
GRILL
FAIRMONT
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SHOW MAPTHE ESSENTIALS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
85BIG 5 SHOW DAILY NOVEMBER 25, 2009
OPEN
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SHOW MAPTHE ESSENTIALS
In association with
WWW.CONSTRUCTIONWEEKONLINE.COM
86 BIG 5 SHOW DAILY NOVEMBER 25, 2009
Taxi Pick Up: Station E (Shuttle Bus from Ibis
Corner)
Taxi Drop Off : Za’abeel, Ibis Corner, Convention
Gate, Hall 1
Pick Up and Drop Off – Ibis Corner
Order from desk based at Al Wasl Corner
(Between Halls 4 & 5)
Th ere will be Free RTA Shuttle Buses from the
following stops to Dubai World Trade Centre:
Direction from Sharjah, Deira, Bur Dubai:
Jafiliya Metro Station
Direction from Abu Dhabi, Jebel Ali:
DIFC Metro Station
Car Park Shuttle Bus Red Route
(Free Service)
Over flow parking Jafiliya – DWTC Plaza
(behind Etisalat Building)
Car Park Shuttle Bus Green Route (Free Service)
Car Parks B, C, D – Hall 1
Shuttle Bus to Station E (Free Service)
Ibis Corner – Station E (Taxi Pick Up & Dubai
Mall Shuttle Bus)
Shuttle Bus to Dubai Mall (Free Service)
VALET
PRIVATE CAR HIRE
USEFUL INFORMATIONStation E – Dubai Mall (From 15:00 – 21:00)
RTA Shuttle Bus – Route C 045 (Costs AED 4.00
NOL card)
Picks up at RTA Bus Station at Convention Gate.
Stops at DWTC (Convention Gate) – Crowne
Plaza – French Connection – Al Murooj Rotana
– Dusit Dubai – DWTC (Convention Gate).
Start Time 08:00 – 20:00 (Bus every 30 minutes).
METROTAXI PICK UP AND DROP OFF
John, General Contractor
Dave,Precaster
Ellen, Structural Engineer
Bob,Steel Fabricator
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