the best way to advertise
DESCRIPTION
The best way to advertise. Types of outdoor advertising. Billboards. Transit forms. Alternative forms. Street furniture. Billboard Adverts – From Then To Now. 1794 - The invention of Lithography 1889 - The first billboard was displayed at the Paris - PowerPoint PPT PresentationTRANSCRIPT
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The best way to advertise
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Types of outdoor advertising
• Billboards
• Street furniture
• Transit forms
• Alternative forms
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Billboard Adverts – From Then To Now
1794 - The invention of Lithography 1889 - The first billboard was displayed at the Paris Exposition 1920 - Highways were found to be subject to much higher usage once drivers began to dominate the roads 1960 - Tobacco advertising became restricted. Now - we pass brightly coloured printed outdoor advertisements in so many innovative locations on a daily basis.
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6 basic rules of billboard advertising
1. For Billboards, Six Words or Less is Ideal.2. Get Noticed, But Don’t Make Your
Billboards a Huge Distraction.3. This is Not the Time for Direct Response.4. Billboards Should Be Smart, But Not Too
Clever.5. The More Billboards, The Better. 6. Don’t Say It, Show It.
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Penline Tape
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Economist Light Bulb
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Thorntons
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3M
3M
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Conclusion
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Thank you for your
attention