the best social media platforms to create brand awareness for your business
TRANSCRIPT
A presentation by
A DIRECTORY OF SOCIAL PLATFORMS
There is no better way to reach out to your target audience than through social media.
Which one do you use?+Several? +Or none and just
cry yourself to sleep?
+All?
Yes, you should have 3-4 different platforms,
But which ones will help you determine the focus of your brand?
To help you, here is a list of the most popular social media platforms...
This is one of the best ways to generate organic traffic through search engine optimization...
Blogs
Blogs
As 77% of Internet users read blogs.
Also, 61% of U.S. consumers have made a purchase based on a blog post, which is quite
influential.
Blogs
The key is to...
Blogs
+Give Advice
+Give Insight
+Note coming-of-age trends
River Pools and Spas shows off their knowledge through information about topics such as an
earthquake’s impact on a flexible fiberglass pool.
Blogs: Example
With1.28 billion monthly active users, Facebook is still the leader in the social medial platforms...
Originally intended for college students, 72% of adults are now visiting Facebook monthly.
It’s important for almost all businesses to have a Facebook page...
...however the most common reason determined to unlike a page is uninteresting content.
Since 75% of the engagement occurs in the first five hours of a post.
The owner of bareMinerals, Bare Escentuals, does a great job of engagement as their fans driving
conversations with:
Facebook: Example
+Posts+Likes+Shares+And Comments
A site based on showing your circles...
Google+
+Posts You Share
+Bringing Together Your Google Accounts
+Information About You
More than half of the interactions between a Google+ user and a brand is positive.
Google+
It’s an underestimated platform and something that needs to considered with its possibilities.
Google+
Global communications and technology company, Alcatel-Lucent, does a great job of utilizing all of Google+’s
features.
Google+: Example
Alcatel-Lucent has...
Google+: Example
+Live Chats+Videos From Recent Conference+Constant Updates of Posts Relating to Their Brand
With over 200 million active users, Instagram is all about connecting a community visually.
And their addition of videos, this allows businesses to create 15-second
engaging videos.
23% of teens alone consider Instagram to be their favorite social media platform...
...which can help boost your engagement incredibly if that’s your target audience.
The high-end designer Burberry incorporates video and images seamlessly from their runway shows to their
behind-the-scenes design.
Instagram: Example
This links to a video
featuring a dance
number in the windows
of their Shanghai building.
Instagram: Example
Known as the world’s largest professional network, LinkedIn’s 187 million active users are a force to be
reckoned with.
But to also create groups among colleagues that you may not see everyday.
Adobe is a great example of creating community and availability on LinkedIn.
LinkedIn: Example
They provide different pages according their audience – Whether it be their Creative Could or Marketing
Cloud.
LinkedIn: Example
Adobe continues to have a two-way
conversation with their
determined audience.
LinkedIn: Example
Not because they post interestingly angled pins of their vacuums sucking the world...
Pinterest: Example
...but rather an adorable kitten sitting on a recently vacuumed carpet.
Pinterest: Example
There’s the best of both worlds: proof their vacuums work and cute kitten for the Pinterest ladies to “aw”
and “ooh” over.
Pinterest: Example
Snapchat has 30 million active users sending 1-10 second videos and selfies to their friends constantly.
Snapchat
As 400 million Snapchats are sent daily, you might want to consider creating an account...
Snapchat
The World Wildlife Fund #LastSelfieSnapchat campaign raises awareness about endangered species.
Snapchat: Example
It’s extremely simple, but ridiculously powerful and effective.
Snapchat: Example
Snapchat
Click to watch the video.
A big user of gifs (an endless looping image), Fiat recently did an advertisement to play
on that idea called, “Endless Fun.”
Tumblr: Example
Tumblr: Example
Click here to view the gif-tastic video.
Dedicated to sharing ideas and information, Twitter is dominated by 255 million active users.
Although you can tweet images and videos, Twitter is still content-based.
This is a great platform for a two-way conversations among followers.
Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who...
Twitter: Example
Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who...
Twitter: Example
+Post Pictures of Their New Camaro
Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who...
Twitter: Example
+Have Questions About Their Car
Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who...
Twitter: Example
+Need Misconceptions Clarified
More than 1 billion users are visiting YouTube where originally-created videos are uploaded and viewed.
YouTube
YouTube is the #2 search engine following in the giant footsteps of Google.
YouTube
With 80% of traffic outside the U.S., the distribution platform can help your channel reach a large
audience.
YouTube
Several companies and talented individualscreate series to keep a consistent audience coming back.
YouTube: Example
Comedian Jenna Marbles gives brash advice and makes fun of herself and celebrities to her 13 million (and
counting) subscribers.
YouTube: Example
One of her most infamous series is “What Girls and Guys Do.”
YouTube: Example
YouTube: Example
Click to see what girls lie about.
...these looping six-second long videos can be some of the funniest six-second moments of your day.
Vine
60% of musicians’ Vines are retweeted while the weekend are most popular for sharing Vines.
Vine
The U.K.-based animation studio, Animate & Create, did an effortless and effective job of creating an old-
fashioned flip book.
Vine: Example
It showcases their talents but also adds some delight your Vine feed.
Vine: Example
Also, to prove the point of having more than one social media platform...
...each of these profiting companies listed as examples have at least two other active accounts.
Build your brand to greatness and elevate it above and beyond your competition!
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