The Best-in-Class Glasses-Free 3D

In the movie theatre, moviegoers accept 3D glasses as part of the 3D experience. But watching 3D

at home is different. TV is a social experience: viewers want to crowd around and enjoy watching

together. Glasses make that experience impossible to achieve. That’s why 3D in the home will not

succeed until viewers can enjoy 3D content without glasses—and without thinking about it.

Dolby® 3D will drive the revolution to make the glasses-free experience a reality.

Dolby3Dwillchangethewaythatpeopleexpecttoexperience3Dathomeorondevicesliketabletsandmobilephones.Firstandforemost,Dolby3Dmakes3Dcon-tentsimplylookbetter.Butitalsofreesviewersfromwearinguncomfortableglassesthatpullthemoutofthestoryandoftenmakethemwanttogiveuponacomplex3Dexperiencethatdoesn’tkeeptheirattention.

Dolby3Diseasy—there’snothingtothinkabout.Yousitdownandwatch—onyourownorwithyourfamilyorfriends.Dolby3Dworksinsuchawaythatitexpandsthewaygroupscanwatch3D,too.The3Dlooksgreatfromeverywhereintheroom—realistic,lifelike,andimmersive—withoutbeingconstrainedtonarrowsweetspots.

Dolby3Dwillmake3Danexcitingexperiencethatwillbeamust-haveforconsum-ersintheirTV-buyingpurchase.Itwilltake3Doutoftherealmofa“trend”featureforHDTVsandintowhatwewillcometoexpectinTVsinthenearfuture.

What’smore,3Dcontentwillbecomefarmorewidelyavailable.Therewillbenoneedfor“dedicated”3Dchannels—3Dcontentcanmixfreelywithanynon-3Dcontent—again,taking3Dfromalimitednichetosomethingthatintegratesintoviewers’day-to-dayexperienceofprogramsofallkinds—fromfilmtolivesportsandbeyond.

Thedreamof3Dcomestruewhenwecanensurethat3Dworksbetterthrougheverypartoftheentertainmentdeliverychain—fromthewayinwhichthe3Dcontentiscreatedtothewaytheviewerexperiencesit.That’swhyDolbyandPhilipshavedesignedDolby3Dtodeliverthe3Dcontentalongwithintelligentinformationabouthowthecontentcreatorintendedittolook.ThisinformationenablestheTVorsmallerdevicetoperfecttheimageryonthescreen—soittrulylooksitsbestinallviewingenvironments.

Contentdistributorswinbecauseanincreasingnumberofconsumerswillbewillingtopayextrafortheabilitytogetthebest3Dexperienceofthecontenttheychoosetowatch.

Production

• Storyboarding• Previsualization• Shooting

• Visual Effects Workflow• Digital Intermediate Workflow

Distribution Channels

Server

Broadcast

Storage

Left Eye

Right Eye

Metadata

Presentation / Playback

Dolby 3DDecoder

Dolby 3DConversion &

Rendering

Postproduction

Real-TimeDepth Generation

Real-TimeEncoding

Non-Real-TimeEncoding

Non-Real-TimeDepth Generation

Mezzanine

Dolby ® 3DFormat Encoder

Dolby 3DFormat Encoder

3D + Depth+ Metadata

3D + Depth+ Metadata

Mezzanine

Dolby 3DFormat Transport

Stream

Dolby 3DFormat Transport

Stream

The Best Playback Experience for Consumers

Consumersaretheultimatewinnerswithglasses-freeDolby3D.Forone,theyarefinallyfreefromglassesthatcan,inthebest-casescenario,pullthemoutofthestoryand,intheworst-casescenario,causediscomfortandevenheadaches.

Consumersarealsofreetowatch3Dcontentinmoreplaces—onportablede-vicessuchastabletsandsmartphonesequippedwithDolbyenableddisplaysthatcandeliverbeautifulDolby3Dcontent.Moreover,they’reabletocustomizethe3Dimagetotheirpreferenceandcomfortlevel.

The Right Path for Content and Distribution

UsingtheDolby3Dformat,contentcreatorswillknowthatthecontenttheycreatewillreachtheplaybackdeviceinthewaythattheyintended.Forthefirsttime,artistswillbeabletotelltheirstoryinawaythattrulydelightsandengagestheviewer—inall-newsettingsbeyondthecinema.

Asatrueend-to-endplatform,theDolby3Dformatdeliversbothartisticandpracticaladvantages.Itallowsstudiostomaintaintheintegrityoftheircreativeintentbycontrollingcontentthroughtheentirechain.Italsoensuresaconsistentformatandpicturequalityacrossallstagesofcontentinterchange.

Theformatusesavailablemetadatafromproductiontogeneratehigh-qualitydepthmapsforautostereoscopicviewing.Dolby3Dmaximizestheavailabledepthrangeandintelligentlymaintainsthedirector’splacementofobjectsthere,assuringtherightviewerfocus.Onplayback,theDolby3Dformatdecoderworkswithcompresseddepthmapsandembeddedmetadatatoprovideaccuraterenderingofpre-encodedfeaturesforglasses-free3Ddisplays.Itextractstheintendeddepthforautostereoscopicviewing,providinghighlyeffective3Dthatisverycomfortabletowatch.

TheDolby3Dformatisdeeplyintegratedinthecontent-creationworkflowandrequiresonlyminimalincrementalchangestostereoscopiccontent-creationtools.Operatorsandaggregatorscanprepareandtransmitcontentwiththehighest-quality3Dwhileretainingbandwidthefficiency.

Production

• Storyboarding• Previsualization• Shooting

• Visual Effects Workflow• Digital Intermediate Workflow

Distribution Channels

Ser ver

Broadcast

Storage

Left Eye

Right Eye

Metadata

Presentation / Playback

Dolby 3DDecoder

Dolby 3DConversion &

Rendering

Postproduction

Real-TimeDepth Generation

Real-TimeEncoding

Non-Real-TimeEncoding

Non-Real-TimeDepth Generation

Mezzanine

Dolby ® 3DFormat Encoder

Dolby 3DFormat Encoder

3D + Depth+ Metadata

3D + Depth+ Metadata

Mezzanine

Dolby 3DFormat Transport

Stream

Dolby 3DFormat Transport

Stream

Dolby Laboratories, Inc. | 100 Potrero Avenue, San Francisco, CA 94103-4813 USA | T 415-558-0200 F 415-645-4000 | dolby.com

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Vudu is a trademark of Vudu, Inc. © 2013 Dolby Laboratories, Inc. All rights reserved. S13/XXXXX

Dolby 3D Components

• Contenttoolplug-in

• Real-timemetadatapreprocessor

• Dolby3Dformatencoder

• Dolby3Dformatdecoder

• Real-timedepthextractionandenhancementengine

• Multiviewrenderingengine

Clear Device Differentiation for Device OEMs

DevicemanufacturerswhochooseDolby3Dtodaywillbeabletodifferentiatetheirpremiumtelevisionofferingsbyprovidingthebest3Dexperienceinthemarketplace.

DeviceswillusetheDolby3Dformattoprocessdepthmapsandadditionalmeta-dataembeddedinthestream,boostingtheglasses-free3Dviewingexperience,improvingtheperceiveddeptheffect,anddeliveringasharperpicture,freeofartifacts.Andonanydevice,Dolby3Dalwayspreservestheoriginalintentofthecontentcreatorbyensuringconsistentformatandquality.

TheDolby3Ddecoderalsoincludesalltheessentialfeaturesforagreat3Dexperience,suchasreal-timeconversionof2Dcontentto3Dandastate-of-the-artmultiviewrenderingenginethateliminatesnarrowsweetspotsandcreatessmoothviewingtransitions.

Dolby3DwasdevelopedthroughajointprojectbetweenDolbyandPhilips.

To learn more about Dolby 3D, visit dolby.com/glassesfree3D.