the best ad copy ever written - 5 example
TRANSCRIPT
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COPYWRITING FROM THE GOLDEN AGE
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LemonPerhaps the most famous ad of all time, this Voltswagon print advert was copywriting at it’s most genius. Attention-catching, backed up with a paragraph that sells.
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The MoneyA classic from Ogilvy, this wonderful bit of text reminds people of the otherwise forgettable utility of matches.
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The BeerAn infamous reminder of cultural sexism, it is witty copywriting nevertheless. Certainly memorable.
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Duck’s BackA great tagline matched with hilarious, memorable imagery – all tied into the reason people would buy the product. Classic.
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TomorrowA series of adverts aiming to modernise Rolex, these print ads did an excellent job of implying that a watch opened up possibility & lifestyle.
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BONUS – Daft PunkAs a tribute to the exciting, powerful print ads of yesteryear, electronic music duo Daft Punk made vintage style print ads – in 2015.
Ironically, they got their widest distribution online. They were an excellent balance between vintage and futurism that their Grammy-winning album of the same year aimed to explore.
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