Berlin Beverage Group provides a 360° service portfolio for the premium bar and

beverage industry

360°

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All of the brands and products affiliated with Cocktailian GmbH, Mixology Verlags GmbH and Bar Convent GmbH are united under the umbrella brand, Berlin Beverage Group. Collectively these brands represent a 360° premium range of products and services for the bar and beverages industry, and they form a dynamic interface between the industry, the gastronomy sector and consumers.

What is the Berlin Beverage group?

The Berlin Beverage Group is made up of three companies, each of which has grown into one of the leading enter-prises in their respective segments over the last 12 years. Mixology Magazine is acknowledged as the German- language region’s leading bar culture periodical, and Bar Convent Berlin has established a reputation as one of the most acclaimed bar industry events in the world. The Cocktailian brand brings together the Cocktailian book series, broadly acknowledged as standard reference works by pros and fans alike, and the cocktailian.de online shop. The web shop was founded in 2010 and has since become an essential product supply source for the gastronomy sector in Germany and internationally. The site’s clientele profile reveals not only a roster of business customers, but also a consistent rise in the number of end consumers.

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Mixology Magazine

Bar Convent Berlin

Brew Berlin

Mixology Online

Mixology Market

Mixology Bar Awards

Mixology Bar Guide

Made in GSA

Cocktailian Online Shop

Cocktailian Books and Publications

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For more than 11 years now the experts and insiders at Mixology have been covering the world’s finest drinking establishments and innovative bartenders in a never- ending quest to bring our readers the latest, most in- teresting stories and advances in the world of bar cul-ture. Our range of topics includes bar scene overviews in individual cities, presentations of new spirits, beers, liqueurs and soft drinks, bar history features, reports on bar culture competitions, bar technique analyses, tips on how to build your own home bar and much more. Mixo-logy’s story is a resounding success!

Mixology is now known to a broad audience. The rea-dership, composed mainly of bar operators, bartenders and the beverage industry in the early years is now in-creasingly complemented by drink lovers and bar flies, who currently make up over 30 % of the readership accor- ding to a recent survey by the magazine. Mixology is today avidly read on both sides of the counter, something that is expressly welcomed by the founding team.

Est.

2002

the magazine of Bar culture

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mixology online

The ever-expanding scope of the Mixology Online news portal is a testament to the increasing importance of fast, up-to-date online news reporting. In contrast to our print magazine, Mixology Online crosses the language barrier with content in both German and English, with daily reports also appearing on Twitter and Facebook.

100,000 Facebook Fans10,000 Twitter Followers115,000 PIs / month63,750 Visits / month

Mixology Online’s extensive reach and close contact with the bars and their bartenders make the site an attractive platform for manufacturers to present their products in a credible setting.

~ mixology.eu

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mixology verlags products

mixology Bar guide Released annually each October, the 2015 edi-tion of the Mixology Bar Guide is the fourth annual issue of this popular book series. The compact 200-page paperback compiles the latest happenings in the bar world and opens the doors for the reader to the best bars in Germany, Austria and Switzerland.

mixology Bar aWardsFor over eight years now the Mixology Bar Awards have been regarded as the »Oscars« of the bar scene. Each year, the finest bartenders and best bars are celebrated by the who’s-who of the international bar industry. This prestigi-ous event also heralds the beginning of the Bar Convent Berlin fair and the publication of the latest Mixology Bar Guide.

made in gsaEstablished in 2007, Made in GSA is a label for bar products from Germany, Austria and Switzerland. Made in GSA aims to connect tradi-tional local producers and interesting start-ups with the bar scene. In 2013 and 2014 over 100 brands and products participated in the Made in GSA competitions. Around 200 bartenders from Austria, Germany and Switzerland took part.

mixology

Bar awards 2015

The label for bar products from Germany, Austria and Switzerland.

Bar Convent Berlin

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The bar and beverage industry trade show Bar Convent Berlin, first held in 2007, ranks among the largest inter-national events of its kind today. Due to a strong and ongoing annual growth Bar Convent expects to reach the threshold of 10.000 visitors and 200 exhibitors soon. Companies from around the world are presenting their newest products and creations and give insights into the world of their brand to an audience of barten-ders, bar-owners, importers and distributors.

International bar and beverage professionals host tastings, seminars and panel discussions throughout the event on six different stages. The Bar Convent is a unique industry platform and a great opportunity to present your company or brand to your target audience and avoid waste circulation. Become a part of Europe’s most important trade show for bars and drinks, held in one of the world’s most exciting cities.

Est.

2007

the european Bar & Beverage trade shoW

visitors nation of provenance

I 6,8 %

UK 4,6 %

CH 4 %

PL 4 %

A 3,5 %

F 3,3 %

R 2,8 %

S 1,7 %

DK 1,5 %

NL 0,8 %

Other 7 %

D 60 %

type of Bars

Lounge Bars

Alternative Bars

Classic Cocktail Bars

46,6 %

Hotel BarsRestaurant

Bars

8 %

6 %

15,1 %

22,3 %

New Products

Other1 %

Networking

Business Contacts

Seminars & Workshops

length of stay

= 79 %

= 21 %

Two Day Visit

One Day Visit

reasons for attending

profession

Beverage Wholesalers 2,6 %

Media 1,5 %

3,3 %

Restaurants

Catering

Bar Managers

8,6 %F&Bs & Hoteliers

Bartender25,7 %

Beverage & Spirits Industry20 %

Bar Owners

Other

12,3

15,7 %5,75,3

16 %

46 %

26 %

21 %

»Brew Berlin is the new platform for beer in bars. It targets breweries, gastronomers, importers and distributors, who use the professional environment of our international bar show to exchange ideas.«

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Welcome to Brew Berlin, the platform for beer in bars. Founded in October 2013, the new segment of the Euro-pean Bar and Beverage Trade Show Bar Convent Berlin strives to bring together leading bar owners, gastro- nomes, and beverage retailers with innovative brewers and breweries.

Thus, Brew Berlin supports the roots of a new movement in beer in the German-speaking countries. Its main traits are unique and aromatic beer compositions, greater attention to product presentation and new ways of ad-dressing target groups. A bilingual blog by the authors of Mixology Magazine as well as a wide range of tastings, talks, and exhibits at the annual bar show Bar Convent Berlin itself are elements of the new platform for beer in bars. On top of that, Brew Berlin hosts regular indus-try MeetUps and networking events. With these means, Brew Berlin establishes an effective connection between producers and bar owners.

~ brewberlin.com

the platform for Beer in Bars

Est.

2013

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Cocktailian is much more than just a shop or a book. The Cocktailian team is made up of former bartenders and gastronomy professionals who apply their expertise in meeting the needs and wishes of bartenders, gastro- nomes, connoisseurs and barflies.

This is reflected in the shop’s portfolio. Cocktailian sour-ces articles from around the world according to standards like quality, user-friendliness, innovation, appeal and value for money. It’s this effort and dedication that ma-kes Cocktailian the »bartenders’ choice«.

The same standards apply for the Cocktailian book series. A collective of experts from around the world guarantees comprehensive informative content, topicality and quality. The latest series, Cocktailian 3 – Bier & Craft Beer, sees Cocktailian expanding the knowledge base on the topic of beer that is reflected in today’s broad selection and market orientation.

the Bartenders’ choice

Est.

2010

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cocktailian shop

Since its introduction the Cocktailian product portfolio has undergone constant growth, consistently striving to provide a high-quality range of affordable products for gastronomy pros and fans alike, both in Germany and abroad. And just like in the gastronomy sector, service is also Cocktailian’s top priority.

34% Bar accessories & tools

29% Beverages & spirits

25% glasses & containers

2% consumer goods

7% Books & literature

3% merchandise & clothing

~ cocktailian.de

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34% Bar accessories & tools

3% merchandise & clothing

cocktailian Book series

1 – das handBuch der Bar. 2010 This sweeping bar manual for pros, beginners and connoisseurs unlocks the DNA of the cock-tail based on the example of 13 of the world’s key cocktails. This enables experts and amateurs alike to replicate the book’s 230 recipes and then easily derive hundreds of other cocktails or cre-ate their own. 3rd print run, 10,000 copies sold.

2 – rum & cachaÇa. 2011 This edition of Cocktailian is dedicated wholly to the world of these sugarcane distillates. Cocktailian 2 presents the different styles of this popular spirits variety along with its most important distilleries and brands. The best rum and cachaça cocktails recipes from bartenders around the world are a central component of this bar manual. 1st print run: 3,000 copies sold.

3 – Bier & craft Beer. 2014Our third book in the Cocktailian series con-tains instructions for home brewing, recipes for perfect beer cocktails and everything you need to know about the most important beer varieties, their histories, development and production. Cocktailian 3 is a »Beer Bible« providing a com-prehensive insight into the booming world of brewed specialties. 1st print run: 5,000 copies.

The conglomeration of these three companies and their labels produces a variety of benefits for our customers on the German market. And for foreign manufacturers, our 360° on-trade portfolio can facilitate your smooth entry onto the German market with everything from the creation of your network to the placement of your brand and sales in the premium gastronomy segment.

Our domestic German customers and foreign-based clients with brands already established on the German market also profit from this centralization of our ener-gies and resources. The processing of diverse on-trade activities through a central contact point simplifies annual planning and implementation. And now we can also offer financially attractive bundles utilizing all three companies’ areas of expertise.

everything under one roof

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an overvieW of our products & services

ad placement ~ In Mixology, the largest German-language

bar culture magazine~ On Mixology Online for interactive advertising

~ In the Mixology Bar Guide~ On cocktailian.de

product and Brand presence~ At Bar Convent Berlin

~ Your event as a part of Mixology Bar Week Berlin~ As a partner for the Mixology Bar Awards

sales / logistics~ Integration of your product(s) in the Cocktailian Shop

~ Processing of sample shipments ~ Processing of logistical activities

across the Board~ Comprehensive event marketing concept

~ Event execution~ Expertise in sales and positioning

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Berlin Beverage groupSchlesische Str. 2810997 BerlinGermany

Florian SacharukBusiness Development Managerflorian@berlinbeveragegroup.com+49 30 233 299 451

business@berlinbeveragegroup.comtwitter.com/BerBevGroupberlinbeveragegroup.com

contact

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