the benefits of google authorship for your website by: mickey mellen
DESCRIPTION
Digital Atlanta 2013TRANSCRIPT
authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship: ● your previous content ● your g+ authority
benefits of Google Authorship
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
- Eric Schmidt, from “The New Digital Age”
faces in search results
higher ranking from pages that your connections share
search advantages
● pure search results may not yet be impacted ● the more connections you have on g+, the
more people will be impacted by your g+ behavior
● instant indexing
most g+ posts pass link equity
advantages to fight duplicate content
attribution in Google Image Search
downsides to authorship
● Perhaps a waste of time to get it set up. ● Limited effectiveness ● Single author per piece of content
hard to use on faceless corporate blogs
rel:publisher will help a bit
setting up authorship
● is yours set up yet?
set up g+ account
You need a real name and a human photo
add your site as a “contributor to” item
link from your site to G+ with rel=author
Do it manually, or on WordPress using a theme from StudioPress or a plugin like WP SEO
- or - verify your domain-based email with Google
check Rich Snippets testing tool
how to use it as a business
<a href="https://plus.google.com/yourpageID" rel="publisher">Find us on Google+</a>
<link href="https://plus.google.com/u/0/110946272397485222707/" rel="publisher" />
how to use it as a business
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