the benefits of card payment gateway in e commerce website
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The Benefits of Card Payment Gateway In eCommerce Website
A card payment gateway is a way to process transactions online which involve credit and debits cards. Card payment gateways are an essential tool in the electronic transactional process between customers, business and the banking institutions.
So a card payment gateway acts as portal for the money to be transferred through when an online sale occurs using a credit or debit card. A card payment gateway is the equivalent of a physical point of sale terminal you find in most retail shops. So in essence a Card Payment Gateway provides website owners with the ability to collect and process credit and debit card payments over the Internet. So without a card payment gateway a website is not able to take any payments of goods and/or services which are purchased online.
The main benefits of a card payment gateway are: Security Compliant
Multi Payment Service Provider Support
Instant Payment
Easy Integration
Reduced Overheads
Convenience
Security Compliant
Card payment gateways insure that you are safe to handle online transactions. The Payment Card Industry Data Security Standard (PCI DSS) is a global standard covering the way in which card holder data should be handled. If a website is taking online payments then they need to be compliant with these PCI DSS security standards.
Card payment gateways protect both credit card and debit details by encrypting sensitive information, ensuring the information is passed securely between the customer and the merchant and also between merchant and the payment processor. Using an online payment gateway means you don’t need to worry about meeting these compliance requirements as the card gateway provider will handle these security aspects for you.
Multi Payment Service Provider Support
Most card payment gateways will allow your website the ability to support multiple payment service providers (PSPs) and merchant accounts within a single implementation. This then allows the use of different PSPs for different commercial entities using the card payment gateway
Instant Payment
Using a payment gateway means Payments can be authorized in real-time guaranteeing the availability of funds. Funds are then automatically transferred to your account within 3 working days.
Easy Integration
Most card payment gateways can be easy integrated into any website design meaning your website can become an eCommerce website with minimum effort and changes to your website.
Reduced Overheads
Card payment gateways save card processing time and free up resources to help improve your customer services. It means that fewer transactions need to be handled manually, or indeed require any manual intervention, hence freeing resources. Card payment gateways can also be expanded to use a recurring payments solution.
Convenience
By being able to take payments online means that you are able to take payments 24/7, 365 days a year from anywhere on the globe with any device with web access. By being able to process all sorts of credit and debit cards with a card payment gateway, you are increasing your customer base.
So if you are seriously thinking about turning your website into an eCommerce site or you want to build a website that can take online transaction then make sure you integrate a card payment gateway into your website.There are many card payment gateway providers out there all offering different additional features. The best step is to research fully into this area and choose the best card payment gateway that best suits your website and industry.
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