the beginner's guide to tumblr - beachwood high school beginner's guid… · right corner...

The Beginner’s Guide to Tumblr

June 3, 2012 by Christine Erickson 12

Tumblr is a micro-blogging platform that churns out more than 64 million posts daily. There are 57.5 million blogs

on Tumblr, which might seem intimidating to anyone not already using it.

Tumblr could be useful to you for many reasons, depending on what you’re looking to get out of it, for example,

inspiration, scrapbooking, communication or a portfolio.

The site is a mix of bloggers, brands and tastemakers. But to keep it simple, there are essentially two types of

bloggers on Tumblr: those who create original content and those who curate, or re-blog posts.

Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power

blogger.

1. Getting Started

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Tumblr registration is simple: You only need an email address, password and username. However, considering

there are 57.5 million blogs on Tumblr, it’s possible that you won’t get your first choice of username.

With Tumblr, you can change your URL later, so if you absolutely hate it down the road, that can be fixed — but

keep in mind that change will affect SEO.

Be sure to upload a default image, too, to complete your profile.

2. What Do I Do With This?

Once you have an account, there are a number of following options, depending on how you want to utilize the

site.

Some use Tumblr to write and create original content, for example, to document lifestyle, travels, milestones or

to showcase work.

Tumblr hosts some hilarious parody and nostalgia blogs that cater to specific persons, places or things.

If you’re not creating your own content, Tumblr is also great for curating. Many users browse the web for the best

and most interesting things they can find. It’s up to you to decide what that is: hilarious videos, inspiring quotes,

breathtaking photos? Whether you like animals, fashion, art, music, film or just a random assortment of

interesting finds, decide what you want to blog about before going further.

Here are a few examples of what others are doing on Tumblr:

10 Must-Follow Tumblrs for Science LoversTumblr Blog Sheds Light on American Housing Crisis10 Tumblrs Serving Up the Best Animated GIFs‘Who Needs Feminism?’ New Tumblr Promotes Gender Equality25 Outstanding Kitty-Themed Tumblrs [LOTS OF CATS]Typography Inspiration: 10 Terrific Tumblr Blogs


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How Tumblr and Cinemagraphs Became the New Web Design Chic

3. Customizing

1. Quadro

From the font to the layout, the Quadro theme is a close tie with the Pinterest pinboard.

2. Kinley Lite

Kinley Lite uses a very similar pinboard layout, as well as a similar color and font style.


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3. Star-Aurora

Star-Aurora is another mosaic-style option with a bolder font.


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4. Meringue

The Meringue theme also has the same pinboard feel to it.


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5. Nominal

This theme uses a crisp font, and has a clean, mosaic look.


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6. Cargo

Cargo has the same mosaic asthetic as your Pinterest board, but it's a little more minimalist.


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7. Canvas

This example includes text, however, it's still the same board-like layout. This theme also includes the

infinite scroll option.


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8. Tessellate

For Tumblr users who post mostly images, Tessellate is a no-brainer.


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9. Photo Stack

When you hover over the scattered stack of photos, the theme organizes into a neatly arranged board.


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Aside from suiting your blog to your personality, one of the most fun things about Tumblr is the ability to

customize themes. Tumblr themes offer the ability to customize the look, feel and functionality of your blog.

Try to avoid the default theme, simply because there are hundreds more to choose from, and many talented

designers have put a lot of effort into them.

Some themes are free, but if you really want your blog to stand out, consider paying for a premium theme that

offers more personalized options.

Once you’ve selected a theme, you can customize further by editing HTML, changing colors or font type, adding

a background image or adding pages.

Here are a few of our favorite themes:

12 Free Tumblr Themes to Class Up Your Blog

8 Professional Tumblr Themes for Your Small Business

Mashable Picks: Our 11 Favorite Tumblr Themes

9 Free Tumblr Themes That Look Like Pinterest

4. The Dashboard


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Tumblr’s dashboard is really user-friendly, no matter the format of content you want to post.

If you’re not ready to publish a post, or want to come back to it later, you can either save as a draft or schedule it

in the queue. Both options are on the right side of the dashboard.

At the top of the dashboard, next you your profile picture, you’ll see a series of colorful icons labeled by format:

text, photo, video, etc. Depending on what you’re trying to share, the options in each individual post box are

really easy to figure out.

For added convenience, you can place the Tumblr bookmarklet at the top of your web browser. There are a

number of other useful tips here.

The tabs at the top of the dashboard allow you to filter between views: either just your posts or those from

people you follow. (We’ll talk more about your followers later.) If you want to see your posts in the back-end, click

on your tab. To view it as your chosen theme, click on your profile picture.

Each post in the dashboard has a series of buttons at the top-right, which let you engage with others by

re-blogging and liking their posts. (This is where the distinction between original content creator vs. curator is

most prominent.) Most original content bloggers don’t re-blog very often because they are publishing to a certain

style or subject.

However, the more followers you have, the more quickly their posts move on your dashboard — remember, there

are millions of posts each day. If you want to keep all of your favorite posts in one place, the little heart at the

right corner of each post is your friend. You can then click the heart tab on the far-right to access all of the things

you’ve liked in one place.

5. Navigation

By now, you should be set up and ready to “tumble.” But half the fun is discovering what other people are

posting, especially if you’re using the platform to curate, or re-blog. So, how do you find other interesting people

and blogs?


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Tumblr has a series of tags, which you can view in Explore, that separate individual posts by different interests —

for example art, humor, music, fashion, television, etc.

A select group of people manage each tag and hand-pick posts best-suited for the category.

Additionally, Spotlight is a Tumblr feature that showcases various noteworthy blogs within each tag.

You can read more about some of the tags and their editors here:

Tumblr Fashion Editor Reveals the Secret to Gorgeous ContentTumblr Humor Editor Reveals the Secret to Finding Hilarious ContentHow Tumblr Rekindled the Art of Animated GIFs

6. Connecting With People

Tumblr is not just for self-engagment. There are a number of ways to connect with people you know and reach

out to new people.

First of all, by authorizing Gmail, Twitter and Facebook, you can see which of your friends are already using the

platform.

If you’d like to reach out to someone privately, see the envelope icon at the top-right, where you can send a

message. The feature offers different styles of paper-themed backgrounds and fonts, which makes each

message seem more personal.

Some users have also enabled the “Ask Me Anything” feature. Keep in mind the user can post any question on

his site, but you can always opt to ask anonymously.

7. Mobile

Once you’ve successfully navigated the basics of Tumblr, take your blogging on-the-go with the platform’s free


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mobile app — available for iOS and Android.

The mobile app’s features are pretty similar to the website, except that the dashboard appears slightly more

minimal. Otherwise, all of the things explained above are available on mobile — you can still post all the same

formats of multimedia, and even customize your blog.

Tumblr is as vast as it’s never-ending dashboard — there’s a lot more to the site, but this overview should give

you a good head start.

What tips do you have for someone testing out Tumblr for the first time? Share your advice in the comments.

Image courtesy of Tumblr, silas216


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