the basics of video compression and the future of 4k tv ica's conference for video providers...
TRANSCRIPT
The Basics of Video Compression and the Future of 4K TV
ICA's Conference for Video Providers
Robert Saunders, CEOSkitter, Inc.
4K UHD
1080p
720p
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A LITTLE HISTORY
DVDVCD
VCD 320x180DVD 640x360720p 1280x7201080i 1920x10804K UHD 3,840 x 2,160
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ANOTHER WAY TO LOOK AT 4K VIDEO
A permanent step in the evolution of video quality (NAB).This step moves across all aspects of video production and distribution.UHD 4K TV is already available and on the market by:– LG ULTRA HD 4K TV– Samsung 4K Ultra HD TV– Sony 4K Ultra HD XBR TV
déjà vu all over again4
4K VIDEO
Raw 4K Video data rate is 8.9 Gbps 30 fps 4:4:4Raw 4K Video Data Rate 8.9 Gbps 60fps 4:2:0, Same Chroma Encoding as Blu-ray4K devices are limited to 30 frames per second or less using HDMI 1.4HDMI 2.0 will be required for 4K 60 4:4:4 Frames per Second
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BANDWIDTH AND STORAGE IS A PROBLEM
Required storage: 4K Video at 29.97 fps(uncompressed)– 1 second: 46.61 GB– 30 seconds: 1.40 TB– 1 minute: 2.80 TB– 5 minutes: 13.98 TB– 1 hour: 167.79 TB– 24 hours: 4.027.05 TB
2012 Ateme Demonstrates 4K compressed video at 15 Mbps2013 SES Transmits First 4K UHD video via satellite at 20 MbpsBeamr Video demonstrates 4k UDH video encoded at 11.2 Mbps at NAB 20144K UHD MPEG4-HEVC bit rate will be between 11 to 20 MbpsApril 2015, Thomson Video Networks Introduces Breakthrough ViBE® 4K Real-Time HEVC 10-Bit Encoder for Ultra HD Broadcasting
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DISTRIBUTING 4K UHD & MPEG4-HEVC
Broadcom announced the BCM7445 which is a 4K UHD STB chip capable of decoding HEVC at up to 4096x2160p at 60 fpsSTMicroelectronics has introduced two set-top box System-on-Chip (SoC) families, “Cannes” and “Monaco”ZTE’s New 4K STB Uses Broadcom’s 4K & HEVC ChipsABOX42 unveils 4K/H.265 STB platform for IPTV and OTT based on the Broadcom BCM7251
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WHERE’S THE STB
Sony unveils some awesome new 4K technologies featuring OLED, a 4K zoom cameraJVC introduces 3 new 4K UHD CamerasNAB conference makes way for more 4K content (PC World)Panasonic Showcases Professional 4K Solutions With Its AV Technology and IT Solutions at NAB 2015NAB 2015 – HDR(High Dynamic Range) Outshines 4K
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NAB 2015: 4K IS EVERYWHERE
Canon C300 Mark II JVC LS300
January 2010, YouTube will serve up 4K (a.k.a. Ultra HD or UHD) in a new format called VP9April 2014, Netflix begins streaming 4K UHD– Netflix's 4K streams are only viewable on 2014 4K TVs that include a built-in
H.265/HEVC decoder– "House of Cards," as well as "some nature documentaries."
WSJ, 4/15/3014 -Though there's still no TV programming broadcast in UHD—and none on the way, for the time being—the equation changes this spring when Samsung, SonyLG and Vizio couple their Ultra HD TVs with streamed content from the Internet: UHD programs like "House of Cards" from Netflix, with more shows and films on the way from Amazon.com, M-Go and Comcast.September 11, 2015 NASA, Harmonic Launch First Non-Commercial UHD Channel in North America.
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4K UHD VIDEO STREAMING AVAILABLE TODAY
ATSC 3.0 Standard for over-the-air delivery could be completed by 2016.ATSC 3.0 will be a worldwide standard for TV broadcast systems.When the ATSC 3.0 digital broadcast standard arrives, your TV tuner will stop working! (Consumer Reports July 29, 2015)
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ATSC 3.0 TAKES THE NEXT STEP TO 4K UHD
“4K is not going to happen for broadcasting until ESPN says so.” Mark Aitken, Sinclair Broadcasting“We’ve done a lot of testing of 4K in our labs, and you know what, it produces the best HD pictures we’ve ever seen” Richard Friedel, FOX “Having an edited 4K master on the shelf is going to add to the asset value in the future, no matter how it’s distributed” Bob Siedel, CBS“It will be 3-5 years before we have stable technology to bring 4K to consumers. Andreas Bereczky, ZDF"The biggest 4K delivery platform by year's end will be the PlayStation 4. Many assume 4K to the home will be OTT services. Jan Weigner, Cinegy
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4K UHD INDUSTRY COMMENTS
All new video will be produced in 4K– Down sampling to HD produces much better quality HD content– Video producers want their content to have a longer “shelf life”– CBS and others have been using 4K for acquisition (CBS used six 4K
cameras at the 2013 Super Bowl)
MEPG4-HEVC encoding will find a home with current HD TV delivery– Bit rates for HD video will drop below 4 Mbps– MPEG-DASH and MPEG4-HEVC will become the standard for OTT video
delivery
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4K TECHNOLOGY
Customers are all ready buying 4K TV’sStreaming OTT content will be the first delivered 4K video Initially, gaming will drive 4K TV purchasesAt least 3 more years until 4K linear broadcast content is availableIt will happen fast when it happens
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CLOSING THOUGHTS
