the basics dates: september 19 th & 20 th location: georgia tech hotel & conference center...

USER CONFERENCE

2011

USER CONFERENCE 2011

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The Basics Dates: September 19th & 20th

Location: Georgia Tech Hotel & Conference Center and Global Learning Center in midtown Atlanta, GA

As always, admission includes: Breakfast and lunch both days Continuous refreshments throughout both days Wireless connectivity in all meeting rooms Monday night networking social


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New Features Location: Moving back to Midtown Optional Early Registration on Sunday Sunday Night Welcome Event Cassies Awards Ceremony User Experience Focus Group FREE Consulting Time (worth $250/hour)


And now what you’ve been waiting for…


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The ScheduleMONDAY Conference Room A Conference Room B Breakout

8:00-10:00 Breakfast & Registration

10:00-10:20Welcome

David Cummings, President & CEO

10:30-11:10Cascade 2012 Product Roadmap

Kat Liendgens, Chief Operating Officer & Bradley Wagner, Vice President of Engineering

11:20-12:15Creative Uses of Cascade Server

Justin Klingman, Beacon TechnologiesCreating a New Website on a Tight Budget

Karen Horsfall, UT Arlington Library-

12:15-1:30 Lunch

1:30-2:20Cascade 6.8 and 7 Features

Mike Strauch, Senior Product Engineer

Agile MarketingKat Liendgens, Chief Operating Officer &

Joel Dixon Solutions Consultant

UI/UX Focus GroupAdam Griffis, Software

Engineer

2:30-3:20Creating an Online Event Calendar

Jon Whitener, University of Detroit Mercy

Benefits of Having an Internet Site and an Intranet Site for Different Audiences

Linda Watson, Rollins College

CS for NewbiesRahul Bhagnari, HH

Project Analyst

3:30-5:00The Perfect Marriage: Cascade XML + Cascade

Preview + Open Source XML DatabaseEric Palmer, University of Richmond

Blogging & Photo GalleryMatt Carter, University of New Mexico

CS for NewbiesRahul Bhagnari, HH

Project Analyst

5:30-8:00Monday Night Networking Social

Cypress Street Pint & Plate


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The ScheduleTUESDAY Conference Room A Conference Room B Breakout

8:30-9:30 Breakfast

9:30-10:20Implementing a Mobile Site

Charlie Holder, Services TrainerContent Re-use Across Sites

Nadira Yasmeen, Services Developer-

10:30-11:20Building Basic Structured Data Forms Christie

Allen, University of Texas, Arlington13 Ways of Looking at Your Audience

Alex Shapiro, UC Hastings College of Law-

11:30-12:15Tips and Tricks for Outputting Non-XML

Compliant Content TypesPenny Harding, Services Manager

Go with the Flow:Getting the Most out of WorkflowBrent Arrington, Software Engineer

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12:15-1:30 Lunch & Cassies Awards Ceremony

1:30-2:20Web Services to Integrate

Dynamic ContentNathan Tanner, Utah Hospitals

Implementing Category and Keyword Search Ability

Syl Turner, Software EngineerSpectate Demos

2:30-3:20Wall-Mounted Display

Jason Aller, UC Davis School of LawTransitioning to a New DesignAmy Liu, Senior Sales Engineer

Spectate Demos

3:30-4:20IU Site Builder: Cascade Server for Non-

technical ManagersErick Carballo, Indiana University

Showing Information in Different Ways Based on Importance

Kevin Zink, mStoner

Approaches to End User Training

Blaine Herman, Vice President of Sales and

Marketing

4:30-5:00 Informal Discussions by Topic


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Cascade 2012 Product Roadmap

Presented by Kat Liendgens, Hannon Hill Chief Operating Officer and Bradley Wagner, Hannon Hill Vice President of Engineering Explore trends in web content management in 2011 and

what we expect in 2012 Learn about new functionality in the product this year,

including publishing improvements, mobile, HTML5, social and analytics

What’s next for Cascade Server, including modules, tighter integration with the published web server, and rich UI improvements to make Cascade look and feel more like a desktop application


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Cascade 6.8 and 7 features

Presented by Mike Strauch, Hannon Hill Senior Product Engineer Explore new features of Cascade Server 6.8, such as the

Google Analytics Connector, Native Image Editor and Parallel Publishing

Get a sneak peak of the forthcoming features of Cascade Server 7


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Agile Marketing

Presented by Kat Liendgens, Hannon Hill Chief Operating Officer and Joel Dixon, Hannon Hill Solutions Consultant Show how Cascade Server, the Google Analytics Connector,

and Hannon Hill’s new inbound marketing tool, Spectate, can help with social media marketing

This session will emphasize agile marketing, goal setting and measurement


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Implementing a mobile site

Presented by Charlie Holder, Hannon Hill Services Trainer The definition of a mobile site Demonstration of how to create a mobile site, from design

to development How to publish a mobile site, including configuration to

destination mappings


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Content re-USE across sites

Presented by Nadira Yasmeen, Hannon Hill Services Developer Best practices in sharing content Distinguishing between what is appropriate to share across

sites and what is not Suggestions for sharing content across sites and

rebranding the output for various sites


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Tips and tricks for outputting non-xml Compliant content types

Presented by Penny Harding, Hannon Hill Services Manager Why this is useful and some examples Demonstration of the basic methods for outputting non-

XML compliant pages from Cascade Server Demos will include

.htaccess iCal (.ics) JavaScript (.js) JSON (.json)


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Go with the flow: Getting the most out of workflow

Presented by Brent Arrington, Hannon Hill Software Engineer Best practices Configuration tips Sample use cases


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Implementing category and Keyword search ability

Presented by Syl Turner, Hannon Hill Software Engineer How to create a simple, client-side search based on

keywords or other metadata in Cascade Server How to set up an index block/format to search content Use JQuery with a published XML for JSON file


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Transitioning to a new design

Presented by Amy Liu, Hannon Hill Senior Sales Engineer Determining if the site needs to be completely restructured

or if the redesign is more cosmetic Important items to consider before any portion of the new

design reaches your CMS The process for implementing your new design without

disrupting the content updating process for your existing site by your CMS users

Steps to a successful site launch


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Approaches to End User Training

Conducted by Blaine Herman, Hannon Hill Vice President of Sales and Marketing Birds-of-a-feather discussion about conducting ongoing

training for end users Among other topics, this session will touch on best

practices for end user workshops and help sites that are organization-specific


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UI/UX Focus group

Breakout session led by Adam Griffis, Hannon Hill Software Engineer An opportunity for clients to discuss the Cascade Server UI

with one of our software engineers This session will be client-driven but we will provide

jumping off points as needed


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Cascade server for newbies

Breakout sessions led by Rahul Bhagnari, Hannon Hill Project Analyst Rahul will go through the basics of Cascade Server for new

clients or anyone new to using Cascade Server within their organization

There will be two of these sessions to allow for small groups and ample Q&A time


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Creating a new website on a Tight budget

Presented by Client Speaker Karen Horsfall of UT Arlington Library Karen will explain how the UTA Library created its new

website utilizing the staff and the talents they have in-house

She will provide the audience with takeaways and best practices from her experience


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Creating an online event calendar

Presented by Client Speaker Jon Whitener of University of Detroit Mercy Jon will present several reasons he has found for using

Cascade Server as an integral part of a dynamic calendar system

He will also show how Cascade Server is used in an online event calendar system for University of Detroit Mercy


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Benefits of having an internet Site and an intranet site for different audiences

Presented by Client Speaker Linda Watson of Rollins College Rollins College uses an internet site for marketing the

college to prospective students, donors, alumni and friends and an intranet site to provide useful information, news and key links to faculty, staff and current student

Linda will explain the benefits she has found of using this strategy and her tips for executing it at your organization


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The perfect marriage: Cascade XML + Cascade preview + open Source XML Database

Presented by Client Speaker Eric Palmer of the University of Richmond Eric will explore how the University of Richmond has

maximized the value of Cascade Server’s data definitions, XSLT processing and the Cascade Server preview function by extending the web infrastructure with eXist-db, an open source XML database

He will explain the benefits of this approach and provide enough code examples to help others get started if they are interested in setting up the same type of ecosystem


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Blogging and photo galleries

Presented by Client Speaker Matt Carter of the University of New Mexico Matt will explain how the University of New Mexico has

been using XSLT with the Flickr API to make a photo gallery page and using a set of XSLT scripts that leverages the Flickr API to query and pull content from Flickr groups and photo sets to display them on their website

He will also demonstrate how they are leveraging Cascade Server to provide departments with news and blog systems for their sites by utilizing a set of shared XSLT formats, predefined asset factory configurations and site-specific indexes


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Building basic structured data forms /Using xslt

Presented by Client Speaker Christie Allen of UT Arlington Christie will provide an overview of structured data forms,

how to understand XSLT, and recommended best practices for creating and editing structured data forms

Handouts will include plug-and-play XSLT code snippets and cheat sheets for decoding and deconstructing XSLT

This presentation will best serve users with little to no knowledge of XML/XSLT


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13 ways of looking at your audience

Presented by Client Speaker Alex Shapiro of UC Hastings College of Law Alex will provide new ways of thinking about your audience

when creating content for your site His tips will draw on his many years of experience in

communications and online marketing


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Web services to integrate dynamic content

Presented by Client Speaker Nathan Tanner of the University of Utah Hospitals and Clinics Nathan will discuss using web services, PHP and data

definitions to integrate dynamic content within sites He will share a case study of how they have integrated

physician and faculty search, health content, new video and other related content all within Cascade Server


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IU Site Builder: Cascade server for non-technical managers

Presented by Client Speaker Erick Carballo of Indiana University Erick will show the audience how IU has created a custom

collection of assets and tools to empower non-technical users to create and maintain their own official IU websites

He will share what they have learned from this experience and how this concept can be applied at other universities as well as the benefits of this strategy for user across the spectrum of technical ability from beginner to expert


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Wall-Mounted display

Presented by Client Speaker Jason Aller of the University of California Davis School of Law Jason will discuss how to use Cascade Server to put your

content on the wall He will show what his team has done to publish from

Cascade Server to kiosks and wall-mounted displays and share his best practices with the audience


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creative uses of cascade server

Presented by Partner Speaker Justin Klingman of Beacon Technologies Justin will present on some of the most creative uses of

Cascade Server he has seen He will show real examples of real client sites


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Showing information in difference ways based on importance

Presented by Partner Speaker Kevin Zink of mStoner Kevin will present on how to show information in different

ways based on importance He will show how they set up specialty tagging for one of

their clients to allow for notifications and alerts to be posted on the home page as well as the ability to display a minified version of the homepage in emergency situations


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Questions, comments, requests? Any questions, comments or requests regarding the planned

sessions or the 2011 User Conference in general? If you think of something later, please email Chris Armistead at

[email protected]


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Sign up today! The early bird rate of $995 will expire on June 17th, after

which the price will increase to $1,095 The day rate package includes everything except

accommodations and is $650 Please sign up from this custom link: http://goo.gl/VTtlj

USER CONFERENCE

2011

the basics dates: september 19 th & 20 th location: georgia tech hotel & conference center...

Documents