The Barcelona CodeDLD – Tel Aviv – September, 2014

Accesible and

well connected

with the rest of

the world

Life Style

Olympic

Games

Weather

Beaches

Mediterranean

Gaudi

Achitecture

Gastronomy

Football Club

Barcelona

Culture

Design

BARCELONAWhat people know about Barcelona

2 /

All

BARCELONA

Mobile World Congress

85,916 total attendees

(+18% from 2013)

201countries

represented

3099media attendees

350M €ECONOMIC

IMPACT FOR THE

CITY

Mobile technologies enhance people’s lives

and enable new economic models underpinned by

entrepreneurship and innovation.

THE MOBILE WORLD CAPITAL IS A SHARED VISION AND

COLLECTIVE ACTION FOR CHANGE, USING MOBILE AS A

CATALYST.

CHANGING

TOGETHER

OUR VISION

4

TALENT KNOWLEDGE CONNECTING

PLATFORMS

QUALITY

OF LIFE

BARCELONACity’s real assets for mobile transformation

• 8 prestigious

Universities

• IESE/ ESADE top 5

Business Schools

• Competitive cost of

skilled labour

• Creative designers and

developers ecosystem

• Large number of

R&D Centers

• Network of scientific

parks

• Increase of 75% in

scientific publications

from 2000 to 2007

• 22@: the new city

district where more

than 1500 innovative

companies have set

up

• 1st European city in

quality of life for workers

• Open city (18%

foreigners)

• Pleasant climate, city

beaches, green spaces,

extensive cultural offer,

innovative cuisine and

modern public transport

• Tourism: 10th

destination city of the

world, 4th in Europe

• 145 events per year

• Main Trade Shows

(Mobile World

Congress, Smart City

Expo World Congress,

4YFN, ...)

• Festivals (Sónar, Offf,

Primavera Sound,

Sitges Fantastic Film

Festival…)

• Corporate Conventions:

World’s 3rd most

popular congress city

and 6th city in the world

for convention tourism.

5 /

• European startups raise up

to 94 % less capital in all

stages of the startup

lifecycle than their US

counterparts

• “Death valley”: Funding

opportunity between 0,5M €

and 3M € as post

accelerator programs

startups don’t find funds to

be able to launch their

products into the market

• Link knowledge assets with

entrepreneurs and funding

• Public sector commited to

create demand for innovative

products

BARCELONAA huge opportunity

for investors and new ventures

ENTREPRENEURS

CRITICAL MASS

• Entrepreneurial activity

rate (7,9% of working-age

population): Big potential

for growth.

• Highest number of

startups in Spain.

• Commitment from the

public-private sector to

reach the top 5 european

startup ecosystems

VENTURE CAPITAL &

BUSINESS ANGELS

KNOWLEDGE FROM

R&D TO MARKET

6 /

COMMITMENT

This global ambition has the complicity and the active participation

of the private and public sector

FOUNDING PARTNERS:

EU ALIGNMENT:

INDUSTRY:

MWCB programmes are aligned with the “Europe 2020 Agenda” strategy

7 /

INITIATIVES FOR CHANGE

A hub for mobile and digital business while focusing on

social priorities for people

ENTREPRENEURSHIP

AND INNOVATION

Attitude

To improve the entrepre-

neurial culture of the new

generations (and not that

new).

INITIATIVES

mSchools

Mobile Tech camps

Startup weekends

Global startup youth

Growth

To consolidate the mobile

community, and boost the

ecosystem.

Scale

To develop Barcelona as a global

mobile innovation benchmark.

INITIATIVES

4YFN

Ambassadors

program

Talent fair: up

INITIATIVES

Mobile acceleration hub

mStartup Barcelona

Mobile Tech Edge Incubator

Mobile vertical fund

Time

INMEDIATE LAUNCH

10

To become a benchmark in global mobile innovation

and a good place to start a new mobile business

ENTREPRENEURSHIP

AND INNOVATION

LAUNCHED

450 entries

MOBILE START-UP

COMPETITION

INTERNATIONAL

AUDIENCE & INVESTORSMEDIA

COVERAGE

11 /

67countries & 100 VCs1.643impacts

5 continents

200selected projects

134 journalistsfrom 14 countries10

finalists

ENTREPRENEURSHIP

AND INNOVATION

4 Years from Now is an initiative of Mobile World Capital Barcelona.

An international event focused on mobile entrepreneurship and

innovation which takes place during the Mobile World Congress.

Change the rules, change the tools, change the future

NEXT STEPS

• Expand to 10,000 students

• Launch Mobile History Map

October 2015

• Pilot mSchools Lab

• Pilot mSchools Market

>13

To promote mobile education, opening up new ways of teaching and

learning that improve achievement and employability

Encourage learning

with Mobile

To support students, parents,

teachers and schools to enable

new ways of teaching and

learning using mobile

technology.

Improve digital Skills Create an open environment

To promote digital skills and

entrepreneurial spirit.

To increase accessibility of mobile

technology content and solutions

to all.

mHEALTH

Wellness • Chronic Diseases • Mental Health • Pharma

Enablers

To accelerate the adoption of

solutions and best practices

through standards definition and

proven methodologies.

Get mHealthy Raising awareness

To engage citizens in using

mHealth and generate public

demand for mHealth solutions.

To disseminate mHealth

information and foster the

community.

INITIATIVES

Standards & Interoperability

PHR mIdentification

INITIATIVES

mHealth CAT Plan

Vaccine App

INITIATIVES

mobilehealthglobal.com

Workshops

mHEALTH

15

To promote improvements in citizen’s health and welfare by

personalizing services based on mobile technology

SMART LIVING

SMART LIVING

mCommerce for

retail and tourism

To improve the shopping

experience: increase the

revenues of merchants, improve

the satisfaction and loyalty of

citizens and tourists.

Mobile in transport Mobile identity

To accelerate the roll out of

technology & mobile services

which improve user experience

(simple, secure and convenient)

while accesing the transport

system and travelling.

To accelerate the access to

secured government services

using mobile authentication and

identity.

17

To support the development of services improving people’s

interactions with the smart city they visit or live in

COMMUNITY

ENGAGEMENT

CREATIVITY

ENTREPREUNEURSHIP

INNOVATION

FEEL THE TECH - TOUCH THE FUTURE

COMMUNITY ENGAGEMENT

MOBILE WORLD CENTRE

Developing Mobile World Centre 2.0 as ‘the place to be’ for the community

19

MOBILE WORLD CAPITAL

BARCELONA

Join the mobile transformation.

See you in Barcelona.

Thank you!