the b2b platform to make international business
TRANSCRIPT
B2B PLATFORM TO MAKE
INTERNATIONAL BUSINESS
HISTORIC of INTRADEBOOK• 2012: Founded on April 26• 2013: Selected in the StartupSC Program, SEBRAE/SC.• 2013: Approved for Technological MIDI Incubator, SEBRAE/SC.• 2014: Approved in the Tecnova Financing Program, FINEP/FAPESC.• 2014: Selected among the 74 most innovative companies, Programa
InovAtivaBrasil, MDIC.• 2014: Selected among the 30 most innovative companies, Programa Desafio
Brasil, FGV/SP, SENAI/SP.• 2015: Certified in the ConnectAmericas Program, IADB - Inter-American
Development Bank.• 2015: Projects approved in the SEBRAEtec Program, SEBRAE/SC.• 2015: Selected for OutSourceLAC/Guadalajara, IADB - Inter-American
Development Bank.• 2016: Selected for OutSourceLAC/China, IADB - Inter-American Development
Bank• 2016: Institutional support of SOFTEX.• 2017: Selected to be ITC's international business platform for international trade
developmentof the ITC - International Trade Center (UN/WTO).
INTRADEBOOK Platform
Market Potential
Small Business in the World (est.)
→ 125 million in the world, 89 million emerging
→ 400.000 exporters
Small Industrial Companies in Brazil→ 930.106 (2013)
→ 9.182 exporters (2013)
INTRADEBOOK Platform
“When the same actions are repeated, different results can not be expected”
Evolution of ExportsBrazil – 2003-2015 – US$ billions
Evolution of the MSMB numberof exporting companies
Brazil – 2003-2015
Difficulties for ExportBrazil
(Source: FIESP)
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Industrial MSB Enterprises
Want to Export - 86%
Do Not Know Market - 63%
Do Not Know How Communicate - 62%
Do Not Know Routines - 49%
Insufficient Quality - 5%
Exporters - 0,5%
Difficulties for ExportThe three main difficulties
ROUTINES
• Do not know routines
• Do not know laws and regulations
• Does not know how to price
• Do not know the step-by-step
MARKET
• Can not find BUYERS
• Can not find SUPPLIERS
• Not aware of market opportunities
LOGISTICS
• Unknown internationallogistics
• Transport can make an export impossible
• Can not calculate costs
MSME´s ExportsItália – Coréia do Sul – Argentina - Brazil
0
10
20
30
40
50
60
Itália Coréia do Sul Argentina Brasil
53%
40%
10%5%
%
Itália
Coréia do Sul
Argentina
Brasil
Passport to International TradeThe INTRADEBOOK platform
INTRADE
• Tests
• Training
• Simulations
• Step by step
INBUSINESS
• Buyers
• Suppliers
• Register
• Search by HS
INSERVICE
• Logistics
• Exchange
• Insurance
• Door to Door
The INTRADEBOOK platformInTrade + InBusiness + InService
The INTRADEBOOK platformBusiness Model
Free:• InTrade• InBusiness• InService
Additional features paid:• InTradePlus• InBusinessPlus• InServicePlus• InControl
Training StrategyBrazil – Number of qualified companies
Region Pilot Project Step 1
Interested
Step 2
Empowered
Step 3
Exporting
North Amazonas/Pará 10.000 2.000 200
Northeast Pernambuco 10.000 2.000 200
Midwest Mato Grosso 10.000 2.000 200
Southeast São Paulo 120.000 24.000 2.400
South Santa Catarina 50.000 10.000 1.000
Total 200.000 40.000 5.000
PASSPORT FOR SMALL BUSINESS INTO INTERNATIONAL TRADEITC – International Trade Centre
The International Trade Centre (ITC), WTO and UN agency for international trade has the following objectives:• Strengthen the integration of the business sector of developing countries and economies in transition into the global economy• Improve the performance of trade and investment support institutions for the benefit of SMEs• Improve the international competitiveness of SMEsWith support from funders and development partners, ITC works with policymakers, trade and investment support institutions (TISIs), exporters and other stakeholders in the public and private sectors to enable export success of SMEs in developing countries and transition economies.In 2017, ITC chose INTRADEBOOK to be the international business platform for projects in the countries it operates - 164 countries.
PASSPORT FOR SMALL BUSINESS INTO INTERNATIONAL TRADEITC – International Trade Centre
• “Memorandum of Understanding –ITC/INTRADEBOOK”
• Purpose: leverage, develop and disseminate trading facilities in international business among small businesses.
• Duration: 3 years as of 03/03/2017.• Scope: 164 countries supported by ITC.• Projects: by separate agreements (Annex)• Small Business: 125 million in the world, 89 million emerging.• 1st projects: "womenacrossborders" and "shetrades".• 1st version: Swahili (50 million, East Africa).• Future: largest international business platform for SMEs.• Marketing and communication: ITC• Involvement: institutions and governments.
LOCATIONRodovia SC- 401, 4.150, Centro de Inovação ACATE
Florianópolis, SC, Brazil - 88032-005
Thank you!
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• +55 (48) 3012-3636
• +55 (48) 99931-0745
• Skype: kleperlavor