1. THE AWARDS SEASON 2012 DCM.CO.UK

2. WHAT IS THE AWARDS PACKAGE?

3. A SELECTION OF FILMS ACROSS THE AWARDS SEASON* WHICH TARGET A UNIQUE ABC1 AUDIENCE * Films across January - March

4. Source notes: CAA Film Monitor Jan 10 Dec 10 Base: 15+ AWARDS 2012 AUDIENCE PROFILE CINEMA: THE QUALITY BROADCAST CHANNEL Awards profile based on 6 films across the awards season 2011 Social Grade Age AGP AWARDS 15-24 AGP AWARDS ABC1 C2DE 25-34 35-44 45+

5. AWARDS SEASON 2011 FILMS INCLUDED The Kings Speech ABC1 83% True Grit ABC1 76% The Fighter ABC1 67% Black Swan ABC1- 75% 43.5 million Industry Impacts 34.7 million DCM Impacts 3 rd Best Start to a Year Ever EDI Admissions 1 st Jan 25 th March 2011 127 Hours ABC1- 67% Never Let Me Go ABC1- 77%

6. AWARDS SEASON 2012 FILMS INCLUDED The Artist 10 Nominations Hugo 11 Nominations The Help 6 Nominations Moneyball 6 Nominations EDI Admissions 1 st Jan 25 th March 2011 War Horse 6 Nominations The Descendants 5 Nominations

7. AWARDS SEASON ADVERTISERS 2011 INCLUDED:

8. AWARDS 2012 DATES: GOLDEN GLOBES - 15 th January BAFTAS - 12 th February ACADEMY AWARDS - 26 th February

9. THANK YOU DCM.CO.UK