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About the AuthorPhilip Kotler, the Father of Modern Marketing, has been cited as the world’s foremost expert on the strategic practice of marketing and is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. The multi-award winner has authored or coauthored more than 50 other books on such subjects as marketing places, ideas, social causes, celebrities, universities, museums, and performing arts. In 2005 Philip Kotler was considered the world’s fourth most influential management guru by the Financial Times, and in 2008 The Wall Street Journal ranked him as the sixth most influential person in the business world.

The Authority on MarketingPhilip Kotler

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