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Zanussi Solar The Appliance Of Science! THE AUTHORISED RESELLER PARTNER PROGRAM GUIDE

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Page 1: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

Zanussi SolarThe Appliance Of Science!

THE AUTHORISED RESELLERPARTNERPROGRAMGUIDE

Page 2: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

The growth in domestic solar sales is set to eclipse previous levels in 2018/19. In part it’s thanks to the lower production costs of Photo Voltaic panels and in no small part the development of affordable Battery Energy Storage Systems (“BESS”) in the domestic market.

“BESS” are to the solar market what Storage Tanks are to the Oil & Gas Industry.

They are the vessels that enable generated Solar Power to be harnessed, stored and deployed at a time of convenience or optimum value.

Home owners are now able to store their solar generation and use it long after the sun goes down. Solar Power is no longer a ‘use it or lose it’ power source.

Zanussi Solar is really looking forward to capitalising in this growth sector.

Zanussi Solar Authorised Resellers can also look forward to this exciting time of evolution and prosperity.

Zanussi designed this entirely new program for you, our prospective partners. You have the full weight of Zanussi Solar behind you, to seize the sale and win the market with the industry’s best-of-breed solutions portfolio. The three core principles of the Zanussi Solar Partner Program - Practical, Predictable and Profitable, are more than just a tagline; they are our commitment to you, based on research of other partner schemes around the world, it’s what partners said they most wanted from a Partner Program.

We want to be an extraordinary partner. A partner you can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line growth and bottom-line profits.

Our success is mutually dependent. Partners are an extension of us, of our sales team. Together, we can serve our customers in unequalled ways.

Today, together, we can be extraordinary.

THE GUIDINGPRINCIPLES CHANNEL PARTNERS ARE INTEGRAL TO ZANUSSI SOLAR’S OVERALL SUCCESS IN DELIVERING AN EXCELLENT CUSTOMER EXPERIENCE

ZANUSSI SOLAR COMMITS TO DELIVER A PRACTICAL, PREDICTABLE & PROFITABLE PARTNER PROGRAM

SALES ENGAGEMENT BETWEEN ZANUSSI SOLAR AND OUR CHANNEL PARTNERS WILL INCLUDE ELEMENTS OF DEAL REGISTRATION, JOINT TERRITORY/ACCOUNT PLANNING AND TEAMING AGREEMENTS. THESE ARE DESIGNED TO BUILD TRUSTING, LONG-TERM RELATIONSHIPS THAT RESULT IN SATISFYING OUR MUTUAL CUSTOMERS

ZANUSSI SOLAR COMMITS THAT SHOULD THERE BE TERRITORY CONFLICT, IT WILL BE MANAGED AND RESOLVED WITH THE HIGHEST LEVEL OF PRIORITISATION AND TRANSPARENCY

ZANUSSI SOLAR COMMITS TO OFFER COMPREHENSIVE TRAINING AND ENABLEMENT TO OUR CHANNEL PARTNERS FOR ALL, OF OUR PARTNER OFFERINGS

ZANUSSI SOLAR COMMITS TO SUPPORTING AND STRENGTHENING RELATIONSHIPS WITH OUR PARTNERS TO DEVELOP & ENABLE A ROBUST PARTNER COMMUNITY

ZANUSSI SOLAR COMMITS TO PAYING OUR PARTNER’S PROFITS, IN THE SHORTEST POSSIBLE TIMESCALES

ZANUSSI SOLAR COMMITS TO PROVIDING OUR PARTNERS WITH THE BEST IN FIELD AND BACK OFFICE SOLUTIONS, TAKING CARE OF ALL ORDER FULFILMENT AND ENABLING OUR PARTNERS TO CONCENTRATE ON THEIR NEXT SALE.

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Welcome to the Zanussi Solar Authorised Reseller Partner Program.

Page 3: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

RULES OF ENGAGEMENT

Zanussi Solar has a core set of Rules of Engagement that permeate the behaviour of the entire organisation.

There are guiding principles for these rules of engagement, namely the integral role that partners play In Zanussi Solar’s overall success to delivering an excellent customer experience.

Zanussi Solar’s leadership team has a zero-tolerance policy for any dishonouring of these rules, ensuring trust and commitment to all Zanussi Solar partners.

PROSPECT REGISTRATION

Zanussi Solar is committed to rewarding partners for driving new business.

Through a fully integrated and streamlined process, as well as a nationally enforced Rules of Engagement, the Prospect Registration process helps to ensure partners stick to promoting Zanussi Solar products and solutions to their customers in their own territory.

Partners with registered opportunities outside of their own territory, may with the expressed approval of the territory partner, conclude a sales opportunity.

The Prospect Registration Process provides transparent collaboration between partner’s whilst avoiding territory conflict.

PARTNER PROFITS

In addition to Solar, we provide multiple ways to improve your profitability such as when you include other energy products & services.

Our high volumes of sales & installs, ensure our partners benefit from our scales of economy and maximise their opportunity for profit.

We appreciate that fast partner payments are of paramount importance, that’s why our expert installation scheduling teams ensure we get the system on the roof at the earliest opportunity and our partners paid every two weeks!

Program Tiers & RequirementsThe Zanussi Partner Program has 3 Tiers, each have their own set of benefits and requirements. Rewarding & incentivising partners for growth & development, enabling partners to progress beyond the entry level of Authorised status.

TRAINING & COMPETENCIES

Zanussi Solar offers training and competencies with the flexibility to specialise in certain solution areas. Spanning sales, technical, services and marketing, these trainings ensure each partner has the appropriate knowledge and skillset to meet their customers’ needs.

By completing competencies, partners can benefit from increased sales due to greater expertise with products and solutions. Additionally, as partners complete more competencies, they will have the opportunity to progress to higher Program Tiers and receive greater rewards along the way.

INCENTIVISING & REWARDING

Marketing Development Funds (MDF) Zanussi Solar offer partners two types of Marketing Development Funds including Proposal and Installed-based MDF. Installed MDF rewards qualified partners with predictable funding, which is accrued based on sales & Installs, related to partner type and tier. Proposal-based MDF represents incremental discretionary funds provided to partners based on strategic proposals aligned to specific product sales and marketing priorities. Both funds serve to support a breadth of marketing activities.

PRODUCT REBATES/DISCOUNTS

Qualifying Partners can increase profits based on achieving agreed volume of installs in qualifying periods.

ADVANCED TRAINING & SUPPORT

Qualifying Partners can continue to receive ongoing training and support over several days.

Partner Portal Access, includes Quoting tool, sales presentations, training, deal registration, product information etc

Zanussi Web Site Landing Page

Internal Marketing Support Local & National

Customer Finance Facilities

Training Support

AR Installation Program/Training Program

AR Partner Support Desk

Training Academy Qualification, Accredited Renewable Energy Diploma, paid for by Zanussi Solar

Training Academy Qualification, Advanced Renewable Energy Diploma, paid for by Zanussi Solar

Marketing Develop Fund Award Based on Number of Proposals

Marketing Development Fund Award Based On volume of Installs

Product Rebates Based on volume of Installs

Advanced Training & support program

LEVEL FEATURES AUTHORISED PREMIUM ELITE

Page 4: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

PARTNER PORTALThe Zanussi Partner Portal provides access to the tools and resources you need, including:

• DEAL REGISTRATION

• TRAINING & COMPETENCIES

• SALES & MARKETING TOOLS

• QUOTING & PURCHASING

• REBATE AND MDF TRACKING

• SERVICES & SUPPORT

SALES TOOLS

Quick, easy remote access to essential tools and resources helps introduce new products to your customers, gather core requirements, configure solutions, generate persuasive proposals and much more.

ENABLEMENT

Close deals faster with helpful links to a comprehensive set of sales enablement resources and electronic contracts enabling e-signatures.

PROPOSAL TOOLS

Generating persuasive & compelling proposals has never been easier with Zanussi Solar proposal-ready content and powerful document automation capabilities.

CALCULATORS

Generate more sales and improve productivity by equipping your staff with the latest in field remote app. Simply populate the required fields of information and let the app calculate all the costs, savings & ROI.

MARKETING SUPPORT

MARKETING DEVELOPMENT FUNDS (MDF)

Zanussi Solar offers two types of Marketing Development Funds to its Partners, including Earned and Proposal-based MDF.

Earned MDF rewards qualified partners with predictable funding, which is accrued based on volume of installs, related to type and tier.

Proposal-based MDF represents incremental discretionary funds provided to partners based on volumes of proposals aligned to regional sales and marketing priorities. Both funds serve to support a breadth of marketing activities.

Working together we can agree a Sales & Marketing Plan, this will enable us to manage our support to you and help you drive your business growth.

MARKETING ACCESS

Partners with limited resources can easily create and automate digital marketing via co-brandable, turn-key solutions for web content syndication, email and social campaigns

CAMPAIGNS

Images & Branding, access to numerous Zanussi Solar product and solution images, logos and campaign collateral for use in your marketing initiatives, including uniforms for door canvassers and sales staff.

Partnering with Zanussi Solar you will have access to the best marketing support in the industry.

WE CAN PROVIDE

• PROSPECT DATA*

• WEB GENERATED LEADS*

• CONFIRMED CALL CENTRE LEADS*

• CONFIRMED BOOKED APPOINTMENTS*

Page 5: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

PARTNER CREDIBILITY

If you are not a HIES Member, you soon will be!

BECOME AN APPROVED MEMBER OF HIES

FREE INSURANCE BACKED GUARANTEE FOR EVERY CUSTOMER

FREE MEDIATION TO HELP FULLY RESOLVE ANY DISPUTES SHOULD THEY ARISE

FREE INDEPENDENT INSPECTIONS TO ASSIST WITH INSTALLATION/PRODUCT DEFECTS AT HIES DISCRETION

FREE ACCESS TO OMBUDSMAN TO CONCLUDE DISPUTES WITHOUT INCURRING LEGAL FEES OR COSTS

ALL MEMBERS INSTALLING ‘FIT’S’ GENERATED PRODUCTS WILL BE MCS REGISTERED

£699

A BALANCE REDUCING SOLAR SYSTEM LOAN

Customers can make extra payments as and when, in doing so they reduce the length and amount of interest they pay.

Settling a Shawbrook Bank Solar System Loan is a straight forward procedure.

Shawbrook Bank Customers can settle their loan at any time, the settlement figure will be calculated and will include 28 days notice, plus an additional 30 days interest.

CUSTOMER FINANCE OFFERINGPartners who are not Finance Conduct Authority (FCA) registered, will be able to offer their customers finance directly through the Zanussi Solar partnership with the Shawbrook Bank.

EPVSYour customer our responsibility

We think it’s incredibly important for our customers to be satisfied they have made an excellent choice in choosing Zanussi Solar. Equally important is the piece of mind that they can derive from the HIES Scheme, in terms of installation, product warranty and indemnities.

Furthermore, the Energy Performance Validation Scheme (EPVS) provides customers with further assurance that the projected incomes from exporting & FIT subsidies along with reduced electricity costs are reasonable financial assumptions.

Page 6: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

Shawbrook is a specialist UK

savings and lending bank founded

in 2011 to serve the needs of

SMEs and individuals in the UK

with a range of lending and saving

products. At 31 December 2016

our total lending reached

£4.1 billion and we have now

raised more than £3.9 billion

in deposits since our launch.

Shawbrook completed its

successful IPO and listed on the

London Stock Exchange in

April 2015 (LSE:SHAW)

GAIN ACCESS TO DIRECTLY OFFER FINANCE TO CONSUMERS IN THEIR OWN HOME

60 MONTHS IBL

120 MONTHS IBL

180 MONTHS IBL

12/24/36 MONTHSINTEREST FREE

Partners that are FCA registered can continue to use whichever lending partner they currently have relationships with, or alternatively they can propose Shawbrook Bank to their customers.

HASSLE FREE INSTALLATION & MAINTENANCE

BECOME A ZANUSSI SOLAR AUTHORISED RESELLER TODAY!

YOU CHOOSEBecome a Zanussi Solar Authorised Reseller (AR)

or

Zanussi Solar Authorised Reseller & Installer (ARI)

ARI partners must hold all relevant photovoltaic, electrical & roof installation certificates.

WE CAN PROVIDE YOU WITHZanussi Solar Livery for your van or we can even provide you with a Zanussi Solar wrapped van (subject to agreement).

Today together, we can be extraordinary!

WHICHEVER YOU CHOOSE

You can be sure that you will have the opportunity partnering with Zanussi Solar to make excellent profit gains, with none of the usual pains associated with being an independent trader.

MANAGE YOURSELF AND EARN CIRCA £180,000 PER ANNUM

MANAGE A SMALL TEAM AND EARN CIRCA £800,000 PER ANNUM

We can provide you with: • Zanussi Solar Livery for your car or van, we can even provide you with the car or van!

• Zanussi Solar wrapped of course (subject to agreement).

Page 7: THE AUTHORISED RESELLER PARTN ER PROGRAM GUIDE€¦ · can succeed with, a partner you can trust, a partner providing you with a world-class portfolio that will help you drive top-line

0800 688 [email protected]