the australian foodservice market · 2020-04-24 · general distributors in the australian...
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THE AUSTRALIAN FOODSERVICE MARKET
©FOOD INDUSTRY FORESIGHT - COMMERCIAL IN CONFIDENCE
2019 ~ FEBRUARY 2020
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THE NATURE OF THE AUSTRALIAN FOODSERVICE MARKET
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FOOD CONSUMER MARKETS
3
A$115Billion + A$57
Billion
A$172 Billion
RETAIL FOODSERVICE
A$19.5Billion
WHOLESALE
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PROPENSITY TO EAT OUT
4
In the la st two deca des Austra lia ns ha ve ma de
ea ting out a wa y of life. O ver three qua rters of the
popula tion a ged fourteen a nd a bove ea t out
a t lea st once a month.
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THE FOODSERVICE DOLLAR
5
Australians’ propensity to eat out is among the highest in the world. Australian households spend on average 36.6% of their food & non-alcoholic beverage budget on eating out as opposed to eating at home.
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EATING OUT A WAY OF LIFE
6
EATING OUT A WAY OF LIFE FOR AUSTRALIANS IN CITIESAND IN COUNTRY TOWNS
AUSTRALIANS EAT OUT FOR BREAKFAST, BRUNCH , LUNCH & DINNER
EVEN DURING UNCERTAIN ECONOMIC TIMES…AUSTRALIANS TRADE DOWN IN THEIR CHOICE OF OUTLET, BUT THEY DO NOT STOP EATING OUT
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AUSTRALIAN FOODSERVICE MARKET
7
UNIQUE DYNAMIC VIBRANT DIVERSIFIED EVOLVING
PLETHORA OF CUISINES
FASTEST CHANGING
FOOD MARKET
A MARKET OF INDEPENDENT
OUTLETS
HUGE VARIETY OF
EATING OUT OPTIONS
CONTINUALLONG-TERM GROWTH
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CUISINE
8
O UR NATIO NAL FO O D PALATE IS BOLD AND OPEN
NO REAL NATIONAL CUISINE
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SIX FOODSERVICE REGIONS
9
2. VICTORIA • MELBOURNE still the COFFEE CAPITAL of Australia• Domestic & international FOOD TOURISM critical to REGIONAL
VICTORIA• More of a SOUTHERN EUROPEAN DINING SCENE in
Melbourne…the GREEKS & ITALIANS
1. NEW SOUTH WALES • SYDNEY CENTRIC…diverse & dynamic• Many other LARGE URBAN AREAS & CITIES - WINE DISTRICTS -
HOLIDAY DESTINATIONS
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SIX FOODSERVICE REGIONS
10
3. QUEENSLAND • BRISBANE…A SOPHISTICATED DINING OUT MARKET
developed over the past two decades• Regional Queensland still a STEAK & SEAFOOD SOCIETY
4. WESTERN AUSTRALIA • PERTH…an ISOLATED ‘ISLAND’• Lingering SUPPLY PROBLEMS • A HUGE TOURIST REGION
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SIX FOODSERVICE REGIONS
11
5. SOUTH AUSTRALIA • Significant SUPPLIER OF FRESH PRODUCE• Still largely reigned by ENGLISH & GERMAN FOOD TRADITIONS• ADELAIDE…not a strong tourist destination in itself
6. NORTHERN TERRITORY • NT CLOSER TO ASIA than the rest of Australia• DARWIN …A FAST-DEVELOPING FOOD SCENE• NT AVAILABILITY & CONTINUITY OF SUPPLY…still CHALLENGING
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FOODSERVICE MARKET SIZE
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FOOD INDUSTRY
13
TO TAL SUPPLY O F FO O D & NO N-ALCO HO LIC BEVERAGES
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FOODSERVICE MARKET
14
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FOODSERVICE MARKET SIZE
15
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FOODSERVICE MARKET SIZE
16
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COMMERCIAL VOLUME
17
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INSTITUTIONAL VOLUME
18
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HOW MANY FOODSERVICE OUTLETS ARE THERE?
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FOODSERVICE CHANNELS
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FOODSERVICE OUTLETS
9%
1%
7%
20%
33%2%
26%
2%
62,937COMMERCIAL FOODSERVICE
OUTLETS
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FOODSERVICE CHANNELS
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FOODSERVICE CHANNELS
10%
1%
7%
19%
36%2%
23%
2%
22,676INSTITUTIONALFOODSERVICE
OUTLETS
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INDEPENDENTS VS CHAINS
24
AUSTRALIA IS A FOODSERVICE MARKET DOMINATED BY INDEPENDENT OUTLETS
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FOODSERVICE CHANNEL STRUCTURES
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FULL SERVICE RESTAURANTS
26
FINE DINING ONLY 2-3% OF
AUSTRALIA’S TOTAL NUMBER OF
RESTAURANTS
ALL FOODSTUFFSMADE FROM SCRATCH
WORKING WITH SOPHISTICATED LATEST EQUIPMENT
PASSION FOR THE ULTIMATE FRESH PRODUCE
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FULL SERVICE RESTAURANTS
27
UPPER/MIDDLEMARKET
PRESSURE TO DIFFERENTIATE THEMSELVES
INCLUDINGSIGNATURE FOOD DISHES
CREATING UNIQUE DINING OUT EXPERIENCE
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FULL SERVICE RESTAURANTS
28
LOWER ENDSUBURBAN &
REGIONAL
IN THE MAIN SERVINGSTANDARD FARE
DEMANDING ON THE OPERATOR CHEF OFTEN THE OWNER
PLETHORA OF DIFFERENT CUISINES
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CAFÉS
29
CAFÉSMANY MENU ITEMS
MADE IN ADVANCE
COFFEENO LONGER THE PRODUCT TO RELY ON
USUALLYNOT A TRAINED CHEF
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PUBS & TAVERNS
30
PUBS & TAVERNS
DURING THESE YEARSGASTRO PUBS EMERGED
2017 GROWTH PLATAUED2018 AT A CROSSROADS
2014 – 2015 – 2016SAW STEADY GROWTH IN POPULARITY
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HOTELS
31
HOTELSTHE HOTEL DINING ROOM - RESTAURANT
DECLINING IN IMPORTANCE
PRIVATE & BUSINESSFUNCTIONS GROWING
GREAT FOCUS ON THEBREAKFAST MEAL SEGMENT
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QSR CHAINS
32
QSR CHAINSSINCE 2014
GROWTH PLATEAUED
AUSTRALIA IS NOT A CHAIN NATION
STRONG GROWTH DURING 2009 - 2013 DUE TO THE TRADE DOWN EFFECT AMONG
CONSUMERS
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QSR INDEPENDENTS
33
QSR INDEPENDENTS
MOST IMPORTANT MEAL SEGMENTIS LUNCH
COFFEEAN ADDITIONAL REVENUE EARNER
QSR INDEPENDENTSUSUALLY RUN BY OWNER/OPERATORS
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INSTITUTIONAL KITCHENS
34
INSTITUTIONALKITCHENS
MAJORITY OF BACK OF HOUSE STAFFCOOKS & KITCHEN HANDS
HOWEVER HUGE CHANGES ARE AFOOT
WORKING UNDERBUDGETARY CONSTRAINT
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FOODSERVICE MEAL NUMBERS
35
A FOODSERVICE
OUTLET SERVES 300 MEALS PER
DAY ON AVERAGE
22 MILLION MEALS SERVED
EVERY DAYIN AUSTRALIA
ACROSS AUSTRALIA
MORE THAN 8 BILLION
MEALS SERVED ANNUALLY
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FOODSERVICE DISTRIBUTION
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TOTAL FOOD INDUSTRY DISTRIBUTION
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FOODSERVICE DISTRIBUTION
38
The foodservice supply chain in Australia is complex.
The total supply chain is very much larger than in the retail market; operated by a greater number of players. Tyranny of distance also plays a part when food and beverage suppliers want to reach commercial and institutional foodservice operators in cities and regional areas with their produce and products across a continent.
In today’s market, there are six established distribution channels (as per next slide).
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FOODSERVICE DISTRIBUTION STRUCTURE
39
DISTRIBUTION CHANNELS
1. General Distributors
2. Specialist Distributors/ Wholesalers
3. Cash & Carry 4. Supermarkets 5. Other Retailers
6. Direct from Manufacturer
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GENERAL DISTRIBUTORS
40
• Total estimated turnover of the four General Distributors in the Australian foodservice market is $8 billion.
• In order to understand the group’s market share of total foodservicedistribution, deductions from turnover have to be made for food & beverage distribution pertaining to the convenience market as well as other services provided.
• It is therefore estimated that the four General Distributors collectively hold a 36% market share.
GENERAL DISTRIBUTORESTIMATED ANNUAL
TURNOVER
% OF TOTAL GENERAL
DISTRIBUTORS
COUNTRYWIDE $2.8 billion 35%
BIDFOOD $2 billion 25%
PFD $2 billion 25%
NAFDA $1.2 billion 15%
TOTAL $8 billion 100%
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TRENDS & DEVELOPMENTS IN FS DISTRIBUTION
41
Over the past couple of decades, there have been no real changes to the total distribution structure and its key players.
There have also been no significant changes to the relative importance of each of the distribution channels.
Collective market share of the four General Distributors has remained the same at around 36% of total foodservice distribution over the past five years.
However, in the same time period, NAFDA has seen phenomenal growth – doubling its turnover to $1.2 billion in 2018. The group has therefore returned as a significant player in the market place.
New distribution channels are currently emerging in the foodservice sector with the establishment of Amazon Fresh as well as new procurement portals such as Ordermentum. We expect these new distribution channels to make significant impact and inroads into the market place in the next few years.
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FOODSERVICE OPPORTUNITIES IN AUSTRALIA
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FOODSERVICE OPPORTUNITIES
HEALTHY EATING slowly on the rise
Strong growth in the meal segments, BREAKFAST & BRUNCH
Significant trend towards CASUAL DINING prevails, leading to growth in Café and Pub dining
Over the past three to four years the market has seen the RISE & RISE OF THE HAMBURGER which is still in vogue
Significant LONG-TERM OPPORTUNITIES WITHIN THE AGED CARE channel with changing menu offerings and increase in budgets
LONG DAYCARE CENTRES one of the largest institutional foodservice by channel by number of outlets and growing serving up to seven meals a day
SUPPLIER MARGINS WITHIN THE AUSTRALIAN FOODSERVICE MARKET ARE HIGHER than those achieved in the retail market (supermarkets)
43
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