the art of upsells and downsells' -- pioneer nation 2014
DESCRIPTION
A workshop by Ryan Delk at Pioneer Nation in Portland focused on the art of offering upsells and downsells to your audience.TRANSCRIPT
Driving additional revenue for you, by driving additional value for your buyer.
+ revenue
+ revenue + value
Saving revenue you’d otherwise lose by selling a less-expensive product to a prospective buyer.
+all gravy
+ details
+ upsell
+actionable
+actionable
+reasonable
+actionable
+reasonable
+valuable
+actionable
+reasonable
+valuable
+simple
+ details
+ save
+value
+value
+discount
+value
+discount
+tiered
+clear messaging
+clear messaging
+price drop
+clear messaging
+price drop
+timing
+clear messaging
+price drop
+timing+timing+timing
yes → yes+
yes → yes+
no → yes
+ details
Driving additional revenue for you, by driving additional value for your buyer.
Driving additional revenue for you, by driving additional value for your buyer.
Saving revenue you’d otherwise lose by selling a less-expensive to a prospective buyer.
+upsell
+upsell
+downsell
