the art of the webinar: strategies to maximize research dissemination and outreach efforts sponsored...
TRANSCRIPT
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The Art of the Webinar: Strategies to Maximize Research
Dissemination and Outreach Efforts
Sponsored by The American Youth Policy Forum
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PresentersScott Solberg, Associate Dean for
Research, Boston University
Loretta Goodwin, Senior Director, American Youth Policy Forum
George Knowles, Communications Associate, American Youth Policy Forum
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ObjectivesExplain why using webinars can help with
dissemination of research and outreach
Demonstrate how to create a successful webinar experience
Describe how AYPF can assist you in these objectives
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Let’s have a dialogue!• Want to ask the
presenters a question?
• Use the questions box anytime
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Polling QuestionHow many of you have used a webinar to
disseminate your research?
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Scott’s WebinarBoston University’s experience working with
AYPF
Why recommend this option?
Following Scott’s comments there will be time for Q&A, so please type your questions in the “Questions” box.
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Why use a Webinar?
Increase visibility and accessibility of your research
Augment grant applications
Interact with your audience in real time, and get feedback
Incorporate into your evaluation system
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The Four Ps: Creating a successful webinar
experiencePlanning
Practicing
Promoting
Presenting
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Webinar production: a look behind the scenes
Dedicated AYPF staff with specific roles (presenter, moderator)
Back-up system
Webinar recording
Post-webinar surveys
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Question and Answer Time!
Please type any questions you have for Scott in the “Questions” box.
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PlanningConsider: Is a webinar the right format?
Framing the research for a broad audience
Which platform will you use?
How many presenters are needed?
Prepare materials
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Planning: Prepare Materials
How many slides can you discuss in the time frame?
Create dialogue – surveys, polls, questions
Include graphics and visual materials
Avoid “walls of text”
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What NOT to do:
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PracticingReview video tutorials on
GoToWebinar
Participate in practice sessions or “dry runs” with AYPF staff
Practice in front of the mirror
Avoid reading from a script; use a conversational tone
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Questions/Comments?
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Promoting
Integrate webinars into communications channels (social media, e-bulletins, etc.)
Email invitations
Share with targeted colleagues
Send invitations to your networks
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PresentingFacilitate a discussion, keep audience
engaged
Bring the energy!
Let slides act as a guide
Verbatim is verboten!
Remember your conversational tone!
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Who is AYPF?
We Bridge Research, Policy and Practice
Inform and Convene Policymakers
Disseminate Information, e.g. via webinars
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Why work with AYPF?Experience
Reach
Relationships
Reputation
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Final Questions/Comments