The Art of Investing in Equity

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Why invest in Equity ?

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Why invest in Equity ?

One of the most profitable ways to invest your money but

picking a good share at a good time is the key to

success

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That’s Okay, But how to invest ?

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That’s Okay, But how to invest ?

• Use your intuition

• Be observational

• Do your research

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So, What are the factors I should

be looking at ?

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Factors one should be looking at

• Fortunes of the company

– Always keep your eyes open to know when a company’s fortunes are going

upwards or downwards

– Read the balance sheets while doing your research

• Mergers & Acquisitions

– Mergers create new opportunities for investors

– Investors have a chance to get more value

• International Factors

– An international trend has several implications on industries

– Keeping a sharp eye on the global trends today is a necessity

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Factors one should be looking at

Role of the Government

– Regulator, Owner & Investor of the economy

– A government’s policies can have a beneficial or an adverse impact on an

industry, so keep checking the policies.

Innovations

– Innovations fuel growth

– Investing your money in an innovative company is wise

Look to the future

– Look at not only the present, but also the future

– Analyze existing information and use your intuition and perception to try and

gauge the future.

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Remember: Use your intuition, have good

observation & do your research thoroughly

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Thank You!

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Registered office: Kotak Securities Limited, 1st Floor, Bakhtawar, 229,

Nariman Point, Mumbai - 400021. SEBI Registration No: NSE

INB/INF/INE 230808130, BSE INB 010808153/INF 011133230/INE

011207251, OTC INB 200808136, MCXSX INE 260808130.

Disclaimer: Investments in securities are subject to market risks,

please read the SEBI prescribed Combined RDD prior to investing.

* Awarded Best Broker in India by FinanceAsia in 2009 and 2010