the art of getting started
TRANSCRIPT
GETTING STARTEDTHE ART OF
“Success is like being pregnant; everybody congratulates you, but nobody knows how many
times you were fucked !”
anonymous
BASICS
THE ENTREPRENEUR COMMON TRAITS OF THE
AUDACIOUS
VISIONARY
TENACIOUSDISCIPLINED
AGILE
Take Risks. Go Beyond!
Live in the Future
Be Persistent. Keep going!
Adapt yourself to reality
Work. Push. Lead
INNER MOTIVATIONENTREPRENEUR'S “WHY”
PURPOSE
PASSIONPROSPERITY
EGO
FOUNDERS
STAKEHOLDERSTHE VENTURE’S
PARTNERS
EMPLOYEES
INVESTORS
CUSTOMERS
COMMUNITY
GETTING STARTED
IDEATIONRESEARCH
CONCEPTIONREFINEMENT
TEAMINGFOUNDATION
DOCUMENTATIONPLANNING
PROTOTYPINGPILOTING
MEASURINGFUND RAISING
ENVISION ACTBUILD
GETTING STARTEDTHE ART OF
“QUANTUM LEAP”Don’t move forward without solidifying the yellow phase
START YOUR BUSINESS AND PROVE THE MODEL
BOOTSTRAP / SEED
GROW YOUR BUSINESS TO
MASSIVE USERBASE/$$$
ROUND A
DOMINATE THE MARKET & CREATE
CONSIDERABLE VALUE
ROUND B / C / D
TO STRIKE GOLDDO THIS PROCESS 3 TIMES
START DISRUPTGROW
PROCESSES
REFINEMENTTHE VISION
ENVISION
SPARKSPRODUCTS & NEEDS
SHARDS+AUDIENCE
& PAINS
IDEAS+OPPORTUNITY & COMPETITION
CONCEPT+SOLUTION
& RESOURCES
VALLEY OF DEATH
LANDSCAPECOMPETITIVE
ENVISION
Read More
FOUNDATIONSTRUCTURE &
BUILD
RESPONSIBILITY
RESOURCES
STRUCTUREINCENTIVES
FOUNDATION
Entrepreneur A33%
33%
Entrepreneur C33%
33%
Entrepreneur B33%
33%
Entrepreneur A33%
33%
Entrepreneur C33%
33%
Entrepreneur B33%
33%
BOARD OF DIRECTORS
ADVISORY BOARD
FOUNDATION 2.0
SEED
Entrepreneur A26.4%
33%
Entrepreneur C26.4%
33%
Entrepreneur B26.4%
33%
Investor20%
33%
Investor dilutes everyone by 20%. Sets Valuation. ‘Vesting’ & ‘Cliff’ kick-in
33%
SEED 2.0
Entrepreneur A23.4%
33%
Entrepreneur C23.4%
33%
Entrepreneur B23.4%
33%Investor20%
33%
ESOP is appliedAdditional dilution for the founders (not for the investor)
33%
ESOP - 10%33%
SEED 2.0
Entrepreneur A23.4%
33%
Entrepreneur C23.4%
33%
Entrepreneur B23.4%
33%Investor20%
33%
ESOP is appliedAdditional dilution for the founders (not for the investor)
33%
ESOP - 10%33%
ROUND A
Entrepreneur A16.4%
33%
Entrepreneur C16.4%
33%
Entrepreneur B16.4%
33%
Investor 112.6%
33%
ESOP - 7%33%
Investor 230%
33%
New Investor comes in :)Former shareholders are diluted accordingly
33%
“Man cannot discover new oceans unless he has the courage to lose sight of the shore ”
Erez Yerushalmi