the art and science of travel industry sem
TRANSCRIPT
Today’s webcast speakers
Judson RandolphSr. Program Manager,
Market Intelligence,
Bing Ads, Microsoft
Troy ScoffieldInsights Manager
Bing Ads, Microsoft
linkedin.com/in/troyscoffield/
Stein BroederContent Marketing Manager
Bing Ads, Microsoft
@steinbroeder
Online Travel is Travel
Source: Phocuswright Inc.
The traditional travel funnel
83% of travelers purchased
travel products online
71%
79%
of travelers selected
a destination online
of travelers compared and
chose travel products online
Digital dominates
Base: U.S. travelers with online access (N = 1,662)
Source: Phocuswright and Microsoft, Future of Travel, 2017
Source: Phocuswright Inc.
In travel’s
digital funnel,
the lines are
disappearing.
Source: Phocuswright Inc.
Booking companies
acquired search
companies
Search and planning
companies are now
booking
All brands are trying to
be more competitive
up and down the
funnel
Source: Phocuswright Inc.
In travel’s digital funnel, the lines are disappearing
Key takeaways for travel advertisers
Webcasts to help you learn.
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For the full presentation*, register for the on-demand webcast here:
https://aka.ms/travelindustrysem
*Check out the Resource List in the webcast console to download the full presentation.
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