the application of applications
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The Application of Applications.
© Liam Thorpe-Young 2013
What is an Application?
“A Program Designed for End Users”
“...Causes a Computer to Perform Useful Tasks”
Desktop.
Mobile.
© Liam Thorpe-Young 2013
The Transition
© Liam Thorpe-Young 2013
Changing Times
Hardware Improves.
Greater Functionality.
Smaller Package.
No Longer Limited to the ‘PC’
© Liam Thorpe-Young 2013
Reasons For Change
Growth Of Mobile Devices.
Contracts.
Culture.
© Liam Thorpe-Young 2013
Reasons For Change
For Speed.
Fun & Entertaining.
Adverts.
Inexpensive.
© Liam Thorpe-Young 2013
Reasons For Change
Desktop Applications - Feature Full
vs
Mobile Applications - Feature Appropriate
© Liam Thorpe-Young 2013
The Forcing
Microsoft, Apple Merging Mobile and Desktop OS.
© Liam Thorpe-Young 2013
Its About Experience
Weighted Towards User Experience
Apple's "skeuomorphic" Design
Common Design Patterns
© Liam Thorpe-Young 2013
Why So Popular?
Developers
Smart DataTarget Audience
AnalyticsSimple Design Patterns
Mass Market...
End Users
Ease of UseAnywhere Computing
Fun...
© Liam Thorpe-Young 2013
Changing Times
A ‘PC’= Mobile
Have a More Personal and Intimate Connection than any Computer Ever Has.
© Liam Thorpe-Young 2013
The Now
© Liam Thorpe-Young 2013
The Fact
65%▼
© Liam Thorpe-Young 2013
The Fact
▲50,000,000,000
© Liam Thorpe-Young 2013
The Fact
1/2
2012© Liam Thorpe-Young 2013
Mobile Platform Market Share 2012
2.7%
18.8%
64.1%http://www.gartner.com/newsroom/id/2120015
© Liam Thorpe-Young 2013
App Revenue 2012
4%
74%
20%
http://techland.time.com/2013/04/16/ios-vs-android/
© Liam Thorpe-Young 2013
App Download Share 2012
0.3%
40%40%
http://www.research2guidance.com
© Liam Thorpe-Young 2013
Market Trends?
Games
Office Collaboration
Health
Pre-Teen
Education
© Liam Thorpe-Young 2013
How Do We Use Them?
Micro-Tasking
Locality
‘Bored’
3 Step Rule
App Hopping
© Liam Thorpe-Young 2013
Money Models
Free
Freemium - Free with In App PurchasesSubscriptions
Adverts & Advert Removal
Premium
© Liam Thorpe-Young 2013
The Future
© Liam Thorpe-Young 2013
Interesting Future
U.S. Department of Defense Approves iOS 6 Devices for Military Networks
© Liam Thorpe-Young 2013
Where Will It End?http://static5.businessinsider.com
© Liam Thorpe-Young 2013
Where Will It End?http://www.techoftomorrow.com
© Liam Thorpe-Young 2013
© Liam Thorpe-Young 2013