the annika award - ellington cmsgolfweek.media.clients.ellingtoncms.com/news/... · 7/15/2013 ·...
TRANSCRIPT
THE ANNIKA AWARD
ABOUT THE ANNIKA AWARD The ANNIKA Award recognizes and salutes the increasingly strong U.S. women’s intercollegiate golf programs and players by honoring the leading female college golfer of each year in the name of the greatest female golfer in history.
• Award winner will receive a sponsor’s invite into the Kraft Nabisco Championship (similar to the men’s Haskins Award winner’s exemption into The Greenbrier Classic)
• The awards dinner will be held either at the ANNIKA Intercollegiate in Orlando, Fla.
• Annika will serve as keynote speaker
AWARDS SPONSOR WILL RECEIVE: • Special pricing on their paid media schedule in Golfweek
magazine and on Golfweek.com to promote the award throughout the year
• Invitation to and presence at The ANNIKA Award dinner
• Presenting sponsorship of the 2014 ANNIKA Intercollegiate – a Division-I women’s college golf tournament that attracts the nation’s top teams o Event will be held in Orlando, Fla. o Event will include an Am-Am component o 100% turnkey event executed by the Golfweek Collegiate
Tournament Division o Event will be covered in print and online by Golfweek staff
and will include video production
• A private clinic hosted by Annika
• Rights to use name/likeness/image of Annika over term in conjunction with award
Sponsorship involvement
2013-2014 SPONSORSHIP: $250,000 • Paid Golfweek media schedule • Attendance at The ANNIKA Award dinner • ANNIKA Intercollegiate sponsorship • Private clinic with Annika • Rights to use name/likeness/image
SUMMARY OF BENEFITS
SPONSORSHIP PRICING BREAKDOWN
OPPORTUNITIES FREQUENCY RATE TOTAL
Full-Page Ad 6 $15,000 $90,000
Digital Package (See digital breakdown below) $35,000
Event Benefits (As outlined on sponsorship involvement page) $125,000
Total Investment: $250,000
Digital Package Month 1 Month 2 Month 3 Month 4 Total Impressions
Home page brandwrap 24-hour brandwrap on home page with wallpaper and ad units
2 2 2 3 9 1,620,000
Approach Shots e-newsletters Top 300x250 position on e-newsletter sent to 55,000 opt-in subscribers
1 1 1 2 5 275,000
Crash Course e-newsletters 300x250 ad on e-newsletter sent to 7,000 opt-in subscribers
1 1 1 1 4 28,000
Interstitial 650x500 takeover unit
7,500 7,500 7,500 7,500 30,000 30,000
ROS banner ads Leaderboard (728x90), large rectangle (300x600), medium rectangle (300x250)
175,000 175,000
175,000
175,000
700,000 700,000
Total Impressions: Overall CPM:
2,653,000 $13.19
Career Highlights 89 Career Victories 72 LPGA Tour Titles
10 Major Championships 8 Rolex Player of the Year Awards
6 Vare Trophy Wins (Lowest Scoring Average)
7 ESPY Awards $22 million in Career Earnings
“Ms. 59”
ABOUT ANNIKA • Won seven collegiate titles • First non-American and first freshman to win the individual NCAA National Championship (1991) • 1991 NCAA Co-Player of the Year with Kelly Robbins • Runner-up in the 1992 NCAA National Championship • 1992 Pac-10 champion • 1991-92 NCAA All-American CAREER HIGHLIGHTS • 89 Career Victories • 72 LPGA Tour Titles • 10 Major Championships • 8 Rolex Player of the Year Awards • 8 Time Solheim Cup Participant • 6 Vare Trophy Wins (lowest scoring avg.) • 7 ESPY Awards • $22 Million in Career Earnings • “Ms. 59” ACHIEVEMENTS • Member, World Golf Hall of Fame • Golf Ambassador, International Golf Federation • Ambassador, United States Golf Association • “Most Caring Athlete,” USA Weekend Magazine • Member, Governor’s Council on Physical Fitness • Vice Captain European Solheim Cup Team • USGA Bob Jones Award Recipient