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THE ANALYSIS OF SPEECH ACTS APPLIED ON

THE DESIGN MOLVI T-SHIRTS AS ISLAMIC PROPAGANDA MEDIA

(PRAGMATICS APPROACH)

THESIS

Submitted as a Partial Fulfillment of Requirements

for the Sarjana Sastra Degree at The English Department

Faculty of Letters and Fine Arts Sebelas Maret University

By:

ULFA KHOIRUNNISA’

C0307007

ENGLISH DEPARTMENT

FACULTY OF LETTERS AND FINE ARTS

SEBELAS MARET UNIVERSITY

SURAKARTA

2014


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MOTTO

Keep on dreaming and doing some positive changes It makes you alive...


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DEDICATION

I would like to dedicate my thesis

for:

ISLAM,the best religion, the blessing for all mankind

My family: My father, my mother, my brothers and

sister, my mother in law, my husband, and my son

People who want me to finish my study


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ACKNOWLEDGEMENT

Allhamdulillahirrobbil’alamin.

All praises just for Allah SWT, for His wonderful blessing, love and guidance

so that I can complete this thesis. I would like to thank to Prophet Muhammad

shalallahu ‘alaihi wa salam who brings me and many people to the light. This thesis

will not be complete without supports from others. Therefore, I would like to express

my gratitude to the following persons who have given important contributions to this

thesis.

1. The Dean Faculty of Letters and Fine Arts, Drs. Riyadi Santosa, M.Ed., Ph.D.

2. The Head of English Department, Drs. Agus Hari Wibowo, M.A, Ph.D., and

the Secretary of English Department, Dra. Sri Kusumo Habsari, M.Hum,

Ph.D.

3. My thesis supervisor who always supports me to finish my study in Sebelas

Maret University, Prof. Dr. Djatmika, M.A.

4. My academic supervisor for the motivation, Mrs. Fitria Akhmerti Primasita,

S.S., M.A.

5. All of the lecturers of English Department.

6. My parents Ibu Sukanti and Bapak Aminudin who are very patient to grow

and guide me to be ‘a true learner’ in this life.

7. My mother in law, Ibu Tuti Indriani for the worth advices.


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8. My beloved husband, Aji Cokro Dewanto and my little son, Fauzan Ar

Royyan who always motivate me by ‘special ways’.

9. My brothers and sister, Riza, Syafiq, Rina, and Kiki.

10. All of classmates in English Department 2007, especially Bara, Dhian Nurma,

Edwi, Yusuf, Vista. Thanks for the big inspirations.

11. My sisters in FSSR, Yaumil Tasnima, Dhian Widhi and Nur Hayati. A bunch

of thanks for the assistances.

Surakarta, 10 December 2014

Ulfa Khoirunnisa’


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TABLE OF CONTENT

COVER ............................................................................................................ i

APPROVAL OF THE THESIS SUPERVISOR ............................................ ii

APPROVAL OF THE BOARD OF EXAMINERS ...................................... iii

PRONOUNCEMENT ..................................................................................... iv

MOTTO ............................................................................................................ v

DEDICATION ................................................................................................ vi

ACKNOWLEDGEMENT .............................................................................. vii

TABLE OF CONTENTS ................................................................................ ix

LIST OF TABLES .......................................................................................... xii

ABSTRACT .................................................................................................... xiii

CHAPTER I: INTRODUCTION

A. Research Background..................................................................... 1

B. Problem Statements.................................................................... … 3

C. Research Questions......................................................................... 3

D. Research Objectives...................................................................…. 4

E. Significance of the Study................................................................. 4

F. Scope of Research ………............................................................... 4

G. Research Benefits ……………………………………………….... 5

CHAPTER II: LITERATURE REVIEW

A. Pragmatics .................................................................................. ..... 6

B. Context ....................................................................................... ..... 7


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C. Implicature ................................................................................. ..... 8

D. Speech Acts ................................................................................ ..... 10

E. Classification of Ilocutionary Acts ............................................ ..... 11

F. Direct and Indirect Speech Acts ................................................ ..... 13

G. Politeness ................................................................................... ..... 15

H. Islamic Concepts ........................................................................ ..... 23

CHAPTER III: RESEARCH METHODOLOGY

A. Type of Research........................................................................ ..... 27

B. Research Location....................................................................... ..... 27

C. Data and Source of Data............................................................. ...... 27

D. Sample and Sampling ...................................................................... 28

E. Data Validity............................................................................... ..... 28

F. Technique of Collecting Data........................................................... 29

G. Technique of Coding Data ............................................................... 29

G. Technique of Analyzing the Data ..................................................... 30

CHAPTER IV: ANALYSIS AND DISCUSSION

A. Data Analysis .................................................................................. 32

1. Aqidah (creed) ......................................................................... ..... 32

2. Ibadah (practices) .................................................................... ...... 34

3. Muamalah (interactions/transactions)............................................. 42

4. Akhlaq (disposition/ethic)............................................................... 44

5. Islamic Identity......................................................................... ...... 55

6. Issue......................................................................................... ...... 62

B. Discussion ........................................................................................ 64

1. The Types of Speech Acts applied on the t-shirts of Design Molvi 64

2. The Intentions of the Use of the Speech Acts................................. 65


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a. The Intentions of the Use of Representatives Speech Acts.......... 65

b. The Intentions of the Use of Directives Speech Acts................... 67

c. The Intentions of the Use of Commisives Speech Acts................ 70

3. The Strategies used by the Designer to Deliver the Islamic Messages 71

a. The way of the use of the speech acts......................................... 72

b. The use of politeness strategies................................................... 75

c. The use of popular forms............................................................. 79

d. The use of popular icons.............................................................. 81

V. CHAPTER V: CONCLUSION AND SUGGESTIONS

A. Conclusion ............................................................................ 83

B. Suggestions ........................................................................... 84

REFERENCES

APPENDICES


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LISTS OF TABLE

Table 4.1 Percentage of the Types of Speech Acts ................................................ 65

Table 4.2 Intentions of the Use of Representatives Speech Acts............................ 65

Table 4.3 Intentions of the Use of Directives Speech Acts..................................... 67

Table 4.4 Intentions of the Use of Commissives Speech Acts................................ 70

Table 4.5 Strategies Used by the Designer.............................................................. 71

Table 4.6 Distribution of the Forms of Direct and Indirect Speech Acts............... 74


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ABSTRACT

Ulfa Khoirunnisa’. C0307007. 2014. The Analysis of Speech Acts Applied on The

Design Molvi T-Shirts as Islamic Propaganda Media (Pragmatics Approach).

Undergraduate Thesis. Faculty of Letters and Fine Arts. Sebelas Maret

University.

This research attempts to find out the types of speech acts applied on the t-

shirt of Design Molvi, the intentions of the use of the speech acts and the strategies

used by the designer to deliver the Islamic messages through the t-shirt. This research

uses the pragmatics approach. It is a descriptive research which takes total sampling

technique. The data of this research were taken from the verbal text applied on the

adult t-shirts of Design Molvi in designmolvi.com website. The data are classified

based on Searle’s speech act theory.

The first finding of the research shows that there are three types of speech acts

from the 35 data; they are Representatives, Directives, and Commissives;

Representatives speech acts with 13 data (37%), Directives speech acts with 21 data

(60%), and Commissives speech acts with 1 datum (3%).

The second finding of the research shows the intentions of the use of the types

of speech act. There are totally ten intentions of the use of the types of speech act that

found in this research. They are to assert, to represent, to state, and to clarify, to

command, to advise, to prohibit, to suggest, to invite, and to threaten. The use of

representatives speech acts are intended to assert the sender’s aqidah; to represent

muamalah concept in Islam, to represent Islamic identity; to state his akhlaq, to state

Islamic identity; to clarify the issue of terrorism. The use of directives speech acts are

intended to command the receiver to have the straight aqidah, to command the

receiver to do ibadah and do good akhlaq; to advise the receiver related to how to do

ibadah like the Prophet’s and to advise the receiver to have good akhlaq; to prohibit

the receiver not to do a particular activity related to ibadah; to suggest the receiver to

do muamalah and do good akhlaq; and to invite the receiver to love Islam. Whereas,

the use of commissives speech act is intended to threaten the enemy of Islam

The third finding of the research shows the strategies used by the designer to

deliver the Islamic messages through the t-shirts. There are 4 kind of strategies. The

first strategy is the use of direct and indirect speech act including 26 data of direct

speech acts and 9 data of indirect speech acts. The second strategy is the use of

politeness strategies including 13 data which use bald on record strategy, 1 datum of

positive politeness strategy, 10 data of negative politeness strategy, and 11 data of off

record strategy. The third is the use of popular forms. Then, the last strategy is the use

of popular icons of game, social media, and superhero.

the analysis of speech acts applied on the design …

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