the ‘monetize your message’ workbook - boldheart · the ‘monetize your message’ workbook...

© 2000-2013 Client Attraction LLC. All Rights Reserved. www.MonetizeYourMessage.com 1

The ‘Monetize Your Message’

Workbook

www.ClientAttraction.com www.MonetizeYourMessage.com


Determine what makes your heart sing What stirs your soul? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ On a scale of 1-10, ‘10’ representing what you would do for free all day long at work and love every minute of it, what are your “10s”? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What section(s) of the bookstore do you always gravitate to? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


What types of books are on your nightstand? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What are you passionate about in your business? In life? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Who do you want to stand up for? Who do you want to help? Who do you want to be a hero to? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


What are your non-negotiable values? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What would you do for a living if you lived in a vacuum, where there were no limitations, consequences or repercussions and you could only succeed? What would you do for work in this situation? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What would you attempt if you could not fail? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


What have you mastered that fills your heart? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What have you overcome in your life and whom do you want to help so they can overcome it too? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What gives you untold energy, meaning and fulfillment when you do it? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


What aspect of your current business do you love to do above all else, the one that brings you bliss? What is that sacred ‘kernel of corn’ in the cornfield of your business? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What would you do for free, all day long, and still feel passionate about it, grateful to be able to do it all over again (for free) the next day? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What brings you to tears, either happy or sad? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


How do you want to leave a mark on the world? What’s your Big Why? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


Your conclusions about your mission Your conclusions about your mission, purpose and calling in this lifetime: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What will you do to align your mission and passion with your business? What will you do to weave it in to your existing business? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ By when will you do this? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


Getting clear on your compelling message Why do you do what you do? What do you believe to be true about your work? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Who do you love? Who do you want to be a hero to? Why? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Who are your 5 best clients ever? What do they have in common? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


What do their issues tend to be? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What are their biggest dreams and aspirations? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ What do they need to do most right now to achieve success or results they want? ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________


Creating a Client Profile

Ramp-Up Rachel (Ramp-Up Rob)

“I’m in Ramp-up phase and I want more clients

and to make more money!” You are within the first few years of starting your business, a part-timer or person transitioning to a new business from a day-job and usually making

less than $75k in your own business Who you are As a Ramp-Up Rachel or Rob, you’re an entrepreneur who’s in the building stages of your business or looking to transition fully and successfully into your new business. You’re smart, you’re motivated, you’ve got a lot to offer your clients, you love what you do, and it’s time you made more money at it. Your biggest focus right now is on getting a lot more clients consistently, so this is the building stage for you and your marketing materials and sequences. You want to ramp up the business and that means more clients, pronto. What your issues tend to be You’re super-passionate about this business; in fact, you know it’s your calling. You so badly want to ramp it up to have consistent cash-flow, but right now, the clients aren’t coming as quickly as you’d like, the marketing is not close to being finalized and there’s a lot more to do before you’re fully ramped-up and feeling successful. All of this is creating some stress in your life, sometimes requiring you to work long hours trying to make the business work. That’s because you ‘don’t know what you don’t know’ about the right marketing yet, and you’re still learning what’s going to work to get you more clients and bring in more money consistently. There’s a lot of energy going out, but the results aren’t exactly what you want them to be, and you know you can’t keep doing the same things anymore, because you keep getting the same under-whelming results. If we’re really being honest, you sometimes experience self-doubt, wondering if you’re really meant to be doing this. What you need most right now Your primary focus needs to be on creating a strategy for marketing effectively and doing some serious planning to attract more ideal clients and generate greater income from your business. It’s all about creating the marketing plan, and then WORKING the plan consistently, so you fill your pipeline quickly and turn more prospects into paying clients. At the same time, it’s important for us to look at your packages and programs, and especially your pricing and to raise your rates (you’re probably not charging enough and are therefore leaving a lot of money on the table.) Then, it’s all about stating specific goals and creating the focus and accountability you need to move your business forward quickly, yet comfortably, so you finally see the results and feel even more successful in your own business. The ‘Client Attraction Business School’ track you’ll start in… The Growth Track (Gold)


Creating your own Ideal Client Profile 1) Who they are ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 2) What their issues tend to be ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 3) What they need most right now ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________

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Create your Marketing Pie


30 business models to monetize your message past one-to-one service

Leveraged Income Business Model #1: Teleseminar series or telephone bootcamp Business Model #2: Live group sessions Business Model #3: Live online courses Business Model #4: Multi-speaker events Business Model #5: Multi-day workshops Business Model #6: Yearlong Masterminds Business Model #7: Professional associations Business Model #8: Membership site or continuity program Business Model #9: Group VIP day Business Model #10: Paid livestream of live event Passive Income Business Model #11: Home study system (manual with binder, CD’s, worksheets) Business Model #12: Ebooks Business Model #13: Ecourses Business Model #14: Digital audio programs Business Model #15: CD programs or transcripts of CD’s of expert calls Business Model #16: DVD’s of live event (workshop-in-a-box) Business Model #17: Telesummit CDs and transcripts Train the Trainer Business Model #18: Associates you bring on board to support clients Business Model #19: Train the Trainer event or course Business Model #20: Certification program (live or online) Business Model #21: Monthly usage fees Business Model #22: Licensing Business Model #23: Franchising Business Model #24: Monthly Done-For-You Money From Others Business Model #25: Paid speaking Business Model #26: Selling from other peoples’ stages Business Model #27: Affiliate commissions from programs you promote Business Model #28: Corporate sponsorships Business Model #29: Event sponsorships (people rent booths at your event) Business Model #30: Advertising on your blog


Create your Revenue Pie


Price Elasticity (Charge more and get it)

For the right high-value program, marketed well, people will pay more than you initially think they will (even people with ‘no money’!) When someone wants something very badly, they will move mountains to find the money to pay for it, every time, without fail. 8 Ways for you to charge more money right now: 1) Exclusivity (how could you position what you offer as so exclusive that people would pay even more for it?) ____________________________________________________________ 2) Scarcity (How can you limit the number of clients you work with or products you offer?) ____________________________________________________________ 3) Acceptance not guaranteed (What application process can you begin using now?) ____________________________________________________________ 4) Direct access (What program could you create with even more access to you?) ____________________________________________________________ 5) Done-for-you (What program or service could you offer that does it for them?) ____________________________________________________________ 6) Posturing and Association (How can you position yourself as being even more successful or who can you associate with who has already achieved that position?) ____________________________________________________________ 7) Speed of implementation (How can you help clients implement more quickly?) ____________________________________________________________ 8) ROI (How can you either get a better return-on-investment for your clients or showcase more prominently how you currently do that for existing clients?) ____________________________________________________________


Match your ‘giving back’ to what means most to you

Here’s what means most to me: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ These are organizations that already exist that align with what matters most to me: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Here’s an organization (or project) I’d like to start: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________

the ‘monetize your message’ workbook - boldheart · the ‘monetize your message’ workbook...

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