Slide 1

The Advertising Campaigns of the 1901/2 Tobacco War and Ogdens of Liverpool Howard Cox

Slide 2

Significant outcomes of the Tobacco War included the formation of:- Imperial Tobacco Co (1901) British American Tobacco Co. (1902)

Slide 3

Final legacy of Tobacco War was Ogdens litigation

Slide 4

The Ogdens Archive Papers

Slide 5

Guinea Gold Ogdens leading brand selling at 10 for 3d Heavily advertised in the press during late 1890s

Slide 6

Hand-rolled Egyptian Cigarettes popularised modern form of smoking

Slide 7

James Dukes American Tobacco Co developed a substantial export trade in the UK during the 1890s

Slide 8

The Great Tobacco Deal Harmony and Approval Ogdens sell-out to ATC in Sept 1901

Slide 9

Tabs were Ogdens brand in the 5 for 1d segment

Slide 10

Ogdens Annual Cigarette Sales 1900-1903 Source: Ogdens Daily Sales Ledger Ref: 380 OGD/5/5/2/1

Slide 11

Imported American cigarettes competed in the 10 for 3d segment Sweet Caporal made significant inroads in the UK market at the expense of Guinea Gold

Slide 12

Creation of BAT led the Ogdens firm to be sold to Imperial But its export business became an important UK element of BAT