the ‘abbey’ road to more u.s. market share in 2015 rwd ff · before current masterpiece...

1
FF/RWD By Ariana Romero « » 34 BROADCASTING & CABLE DECEMBER 22, 2014 BROADCASTINGCABLE.COM The British conquered America(n television) with Downton Abbey, set to premiere its fifth season on the first Sunday of 2015, Jan. 4. “We’re not up against all the fall premieres. It has shown that it holds up really well against football because it is an alter- native,” Hoppe said of the midseason premiere. “It’s a post-holiday treat.” The season 4 finale went up against NBC’s Winter Olympics Clos- ing Ceremony but still drew a 5.4 rat- ing and 8.5 million viewers. PBS will bring out Abbey’s histori- cal expert ALASTAIR BRUCE for the special Manners of Downton Abbey following the premiere. PBS will start the Brit fare early with three pre- mieres this week. Vicious, a sitcom starring IAN MCKELLEN and DEREK JACOBI, and Call the Midwife will both air holiday specials on Christmas Day, the U.K.’s “biggest night of television,” according to Hoppe, in tandem with their English counterparts. The Great British Baking Show pre- heats the oven on Dec. 28 and will have the “sweet” Sun- day lead-in spot to Downton the following week. NBC imports its own British superstars this week as the network airs One Direction: The TV Special fea- turing the U.K. boy band on Dec. 23 at 8 p.m. For those who like their TV served digitally, Acorn TV, an American streaming service dedicated to British properties, now has 110,000 subscribers, double the level at the end of 2013. The platform features classics like I, Claudius and in-production shows including detective drama Foyle’s War, which Acorn owns. President MARK STEVENS says word of mouth helps British fare take hold online. There are “more places to watch the content, there’s more people talking about the content online and it’s easier for people to get their hands on it,” Stevens told B&C. Next year, the company plans to launch Partners in Crime, based on an AGATHA CHRISTIE novel. CBS capitalizes on James Bond mania, airing English import Secret Agent during the mid-1960s, as a lengthened version of the can- celled British series Danger Man. PATRICK MCGOOHAN, who played Agent lead John Drake, shows up on the net again in 1968 Brit cult classic The Prisoner as captive former agent No. 6. Upstairs, Downstairs began America’s obsession with Brit- ish aristocracy and their ever- important help about 40 years before current Masterpiece standard-bearer Downton Abbey. The upscale soap, which started airing during Masterpiece’s third season in 1973, followed posh Lon- don family the Bellamys from 1903 until 1930, racking up three Emmy award wins for best dra- matic series and another for best limited series. PBS unspooled several period epics to further stoke Anglophilia, going international with I, Claudius, which began in Masterpiece’ seventh season, and season 14’s Jewel in the Crown. Claudius took a look into the history of Rome, and its (power) mad rulers, while Jewel brought viewers to the last days of Britain’s Indian empire. Adaptations of British shows have long crossed the At- lantic to become U.S. staples, like All in the Family, Three’s Company and The Office on broadcast nets to cable and streaming standouts including Veep and House of Cards. U.K. television is no longer a synonym for ‘stuffy’ on this side of the pond. Blighty fare is a holiday crowd-pleaser, traveling the ‘Abbey’ road to more U.S. market share in 2015 The British Are Coming, The British Are…Here FF RWD The original U.K. version of The Office bowed in 2001, starring cocreator Ricky Gervais (center) as David Brent. Press Play If you would like to see a subject in FF/RWD, send your idea to [email protected] with FF/RWD in the subject. McKellen (left) and Jacobi in Vicious. “There are these certain time periods and locations that resonate, and as we look at what we want to partner on and coproduce, that often plays into it.” —Beth Hoppe, PBS chief programming executive, told B&C Upstairs, Downstairs PBS will debut season 5 of Downton Abbey Jan. 4, following its U.K. premiere in September. Jewel in the Crown One Direction: The TV Special Foyle’s War 1204_FFRWD.indd 29 12/18/14 11:05 AM

Upload: others

Post on 20-Jul-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: the ‘Abbey’ road to more U.S. market share in 2015 RWD FF · before current Masterpiece standard-bearer Downton Abbey. The upscale soap, which started airing during Masterpiece’s

FF/RWDBy Ariana Romero

«»

3 4 B R O A D C A S T I N G & C A B L E D E C E M B E R 2 2 , 2 0 1 4 B R O A D C A S T I N G C A B L E . C O M

The British conquered America(n television) with Downton Abbey, set to premiere its fi fth season on the fi rst Sunday of 2015, Jan. 4. “We’re not up against all the fall premieres. It has shown that it holds up really well against football because it is an alter-native,” Hoppe said of the midseason premiere. “It’s a post-holiday treat.” The season 4 fi nale went up against NBC’s Winter Olympics Clos-ing Ceremony but still drew a 5.4 rat-

ing and 8.5 million viewers. PBS will bring out Abbey’s histori-cal expert ALASTAIR BRUCE for the special Manners

of Downton Abbey following the premiere.

PBS will start the Brit fare early with three pre-mieres this week. Vicious, a sitcom starring IAN MCKELLEN and DEREK JACOBI, and Call the Midwife will both air holiday specials on Christmas Day, the U.K.’s “biggest night of television,” according to Hoppe, in tandem with their English counterparts. The

Great British Baking Show pre-heats the oven on Dec. 28 and will have the “sweet” Sun-day lead-in spot to Downton the following week.

NBC imports its own British superstars this week as the network airs One Direction: The TV Special fea-turing the U.K. boy band on Dec. 23 at 8 p.m.

For those who like their TV served digitally, Acorn TV, an American streaming service dedicated to British properties, now has 110,000 subscribers, double the level at the end of 2013. The platform features classics like I, Claudius and in-production shows including detective drama Foyle’s War, which Acorn owns. President MARK STEVENS says word of mouth helps British fare take hold online. There are “more places to watch the content, there’s more people talking about the content online and it’s easier for people to get their hands on it,” Stevens told B&C. Next year, the company plans to launch Partners in Crime, based on an AGATHA CHRISTIE novel.

CBS capitalizes on James Bond mania, airing English import Secret Agent during the mid-1960s, as a lengthened version of the can-celled British series Danger Man. PATRICK MCGOOHAN, who played Agent lead John Drake, shows up on the net again in 1968 Brit cult classic The Prisoner as captive former agent No. 6.

Upstairs, Downstairs began America’s obsession with Brit-

ish aristocracy and their ever-important help about 40 years before current Masterpiece standard-bearer Downton Abbey. The upscale soap, which started

airing during Masterpiece’s third season in 1973, followed posh Lon-don family the Bellamys from 1903 until 1930,

racking up three Emmy award wins for best dra-matic series and another for best limited series.

PBS unspooled several period epics to further stokeAnglophilia, going international with I, Claudius, which began in Masterpiece’ seventh season, and season 14’s Jewel in the Crown. Claudius took a look into the history of Rome, and its (power) mad rulers, while Jewel brought viewers to the last days of Britain’s Indian empire.

Adaptations of British shows have long crossed the At-lantic to become U.S. staples, like All in the Family, Three’s Company and The Offi ce on broadcast nets to cable and streaming standouts including Veep and House of Cards.

U.K. television is no longer a synonym for ‘stuffy’ on this sideof the pond. Blighty fare is a holiday crowd-pleaser, travelingthe ‘Abbey’ road to more U.S. market share in 2015

The British Are Coming, The British Are…Here

FFFF RWD

The original U.K. version of The Offi ce bowed in 2001, starring cocreator Ricky Gervais (center) as David Brent.

Press PlayIf you would like to see a subject in FF/RWD, send your idea to [email protected] with

FF/RWD in the subject.

McKellen (left) and Jacobi in Vicious.

“There are these certain time periods and locations that resonate, and as we look at what we want to partner on and

coproduce, that often plays into it.” —Beth Hoppe, PBS chief

programming executive, told B&C

Upstairs, Downstairs

PBS will debut season 5 of Downton Abbey Jan. 4, following its U.K. premiere in September.

Jewel in the Crown

One Direction:The TV Special

Foyle’s War

1204_FFRWD.indd 29 12/18/14 11:05 AM