The 90-Minute Roadmap to Commercial PhotographyBy: Erick AlmasTrack: Portrait and Commercial

How to break into this market? Have something your unique And put it out there Must break through plethora Storytelling & metaphorical images?

About feelings, and emotions About what you want to associate with the product

Amazing pictures that are emotional, honest and unique

How to create images that are a representation of us The more personal you make it the more universal it becomes

Become conscious of what you like You need find what makes up your photographic DNA What you want to show to people Practice pictures Find emotional and visual descriptors

What down what you like, what you like about themo Emotions attached

Build pictures

Make list of this is who I am, don’t wait for inspiration, it just doesn’t come to you? Didn’t work over the course of the summer time

Reread your favorite book Inspiration is something you can practice “A goal without a plan is just a wish” D’Antoine de Saint-Exupery”

Must nurture and put things together Created and put together Deliberateness, must be repeatable “Don’t be boring, invent something” Diana Vireland, Fashion Editor

Marketing: Short attention span and were impulsive Top of mind awareness, point of market

Why are agencies done well to reach me?

Wants to debunk that

This is how you should do it1. Tenacity2. Tenacity, if you don’t work hard at it, you won’t have it3. Don’t worry about the bottom start at the top4. Worry about marketing, be smart about it5. Can’t just be a photographer must create visual content

a. Still picturesb. Behind the seen, tells you how its done

Think like the people who advertise to you

One of the most important things is to speak elegantly about your pictures Must be over to do it over and over again Bring your emotions to the connection being made between people ATT has information telling them every store you walk into and when

Storytelling and connect with subject (landscapes or portrait)