The 80% caseKonrad Synoradzki, UX Team Leader

„Without data you’re just another person with an

opinionW. Edwards Deming

The 80% case

Konrad Synoradzki

UX Team Leader at Allegro Group

@sykonrad

#extreme #ABtesting

1. Speed matters!

2. What to build?

3. Examples

4. Q&A

The 80% case - agenda

Speed matters

https://www.flickr.com/photos/mckaysavage/255451714

Speed matters

Speed matters

https://www.flickr.com/photos/71363363@N06/7664623602

1. Speed matters!

2. What to build?

3. Examples

4. Q&A

The 80% case - agenda

What to build?

https://flic.kr/p/4ASwgW

What to build?

almost 80% of ideas fails

What to build?

What to build?

one of recipes - A/B test yours ideas!

Size doesn’t matter

1. Speed matters!

2. What to build?

3. Examples

4. Q&A

The 80% case - agenda

Example no. 1

What to do after adding product to cart?

or

Example no. 1

http://www.flickr.com/photos/instantvantage/5989252218/

Example no. 1

fail!

Example no. 2

Think about product you do not have…

But you really want to have it…

But the ‘cost’ of developing it is ~3 months

and the result is unknown

Example no. 2

Product - coupon codes - we didn’t have it!

Example no. 2

Experts saids:

Example no. 2

Example no. 2

but we added one field for 50% of users

not working field

Example no. 2

and the result….

Example no. 2

we didn’t noticed decrease conversion rate

Example no. 2

we repeat this test

and we was sure that it is safe for our business

Example no. 3

Somewhere in the universe allegro.pl

Example no. 3

exists quite important form

Example no. 3

with quite good hidden line

Example no. 3

with quite good hidden line

here it is!

Example no. 3

Iteration #1: why don’t test copy & location?

Example no. 3

tadamm

Example no. 3

oh wait! Maybe next iteration?

Iteration #2: let’s add some color!

Example no. 3

could be even better?

Example no. 3

finally

80% increase conversion rate

The 80% case

Konrad Synoradzki

UX Team Leader at Allegro Group

@sykonrad

#extreme #ABtesting

Q&A

that’s all