The pieces of a great business proposal

1. The Cover Letter

Entices reader to click further

Make it personal

Insert client’s name multiple time

Highlight that thing that makes you really great!

2. Executive Summary

Outline your client’s Problem

Discuss Opportunity to Outsource

Offer a customized Solution

3. The Proposal

Follow an industry-standard template

Prioritize your services based on client’s needs

Set goals of what YOU can do for THEM

Sell Benefits over Features

Use the power of SWOT

Strengths:

What has been successful before?

What makes us better? Unique?

What positive feedback have we received from previous clients?

How do our costs compare with market average?

Weaknesses:

What areas could use immediate improvement?

What strategies have failed?

What internal factors are losing sales?

What relevant services are we unable to deliver?

Opportunities:

Are there emerging trends we’ve overlooked?

Has tech changed our industry?

Has a new, leaner methodology emerged that’ll increase your bottom line?

Has a former competitor left?

Threats:

Do your competitors share greater market share?

Do you have a bad public insight?

Have new gov regs added cost?

Are you struggling to maintain cash flow?

SWOT helps you identify your Strengths and Competitive Advantages to make

decisions of what to portray .

4. Services & Pricing

Your client is spending HALF the time looking at your Pricing

BE SPECIFIC (no estimates)

Don’t negotiate below your value!

Offer Pricing Options

Quantity, Hourly, Packages, Discounts

5. Mission StatementWho: Who are your core target customers?

What: What are you giving the customers?

How: How are you different from the competitors?

Why does your proposal need a mission statement?

Your clients will know who you are & what you do

Tailor it as a solution to your client’s needs

Shows you know their business.

6. The Terms

The boring legalize part

Use a proposal template to reuse text

Or trade your services with your lawyer friends

7. About Us

Give a face to your company

Brag but about your experience relevant to client

Use photo examples of experience & to put a face on your company

8. Electronic Signature

Legally binding

Don’t give clients a chance to change their mind stumbling over printing, scanning, uploading

Allow them to say Yes from anywhere on their smartphones, tablets, or anywhere with Internet!

1. Cover Letter

2. Executive Summary

3. The Proposal - Apply SWOT!

4. Services & Pricing

Pieces of a Great Proposal5. Mission Statement

6. The Terms

7. About Us

8. Electronic Signature

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persuasive business proposals today!