the 8 best practices for a better customer service

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When I wake up in the morning, I don’t think. I just turn on Freshdesk and it tells me what I have to do. When my tickets are all closed, no questions asked, my day is done Efraim Siounis, StrongFruit

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Ever woken up to an angry customer at 3 in the morning, and wondered if there was a better way? Learn the best practices of setting up support channels, prioritizing issues, managing SLAs, creating a powerful self-service experience, and more.

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Page 1: The 8 Best practices for a Better Customer Service

When I wake up in the morning, I don’t think. I just turn on Freshdesk and it tells me what I have to do. When my tickets are all closed, no questions asked, my day is done Efraim Siounis, StrongFruit

Page 2: The 8 Best practices for a Better Customer Service

FreshTips Week

Automations Monday

Reports Tuesday

Gamification Wednesday

Themes Thursday

Best Practs Friday

Page 3: The 8 Best practices for a Better Customer Service

Freshdesk Best Practices

Page 4: The 8 Best practices for a Better Customer Service

#1. Fine grained categorization using Dependent fields

Page 5: The 8 Best practices for a Better Customer Service

Pareto is such a spoilsport80% of your support queries refer to the same 20%

problems

Fewer than 6% of angry customers get in touchThe rest jump off bridges, or just go away

Your customers want to talk to each otherOn your turf, or someone else's’…

Is your support just deflecting blows?

Page 6: The 8 Best practices for a Better Customer Service

Filter tickets with razor-sharp

accuracy

Get the right expert to do the right

thing

Deeper insights and meaningful

reports

Why smart categorization

Page 7: The 8 Best practices for a Better Customer Service

#2. Zero Errors with Automations

Page 8: The 8 Best practices for a Better Customer Service

The Dispatch’r

Categorize, Prioritize &

Assign

Shoot alerts and

notifications

Manage new ticket

workflows

Mark and tag tickets

Page 9: The 8 Best practices for a Better Customer Service

#3. Foresee Frustrations withSupervisor

Page 10: The 8 Best practices for a Better Customer Service

Never forget reminders

Auto-close old mailers

Manage escalations

Prevent frustration

The Supervisor

Page 11: The 8 Best practices for a Better Customer Service

#4. Find out what’s next using SLAs

Page 12: The 8 Best practices for a Better Customer Service

Order by Due Time

SLAs should drive Due by Time

Issue Priorities should drive your

SLAs

Working on your Queue

Page 13: The 8 Best practices for a Better Customer Service

The Priority Matrix

Bu

sin

ess

Im

pact

Urgency

Page 14: The 8 Best practices for a Better Customer Service

Getting Smart with SLAs

Automate workflows for:

•Specific expertise groups

•Support channels

•Each product you support

Page 15: The 8 Best practices for a Better Customer Service

Account for “off days”

Remember the Time...

Zones

After 6 Support process

Make them Meaningful

Page 16: The 8 Best practices for a Better Customer Service

#5. Reduce, Reuse, Get Consistent

Page 17: The 8 Best practices for a Better Customer Service

Reusable Cans

• Reusing common responses

• Organizing replies by templates

Getting Smart

• Build a Kbase

• Get smart suggestions

Canned Responses & Suggested Solutions

Page 18: The 8 Best practices for a Better Customer Service

#6. Non-invasive updates withPublic notes

Page 19: The 8 Best practices for a Better Customer Service

Take control of when alerts go out

Turn off email notifications

Add a public notes to talk about minor

changes

Reply when you send out critical updates

Page 20: The 8 Best practices for a Better Customer Service

#7. Complete the Support Loop

Page 21: The 8 Best practices for a Better Customer Service

Follow-upNotify

Mitigate Escalate

Email Notifications The Supervisor

Service Levels Automatic Escalations

Automate your support cycle

Page 22: The 8 Best practices for a Better Customer Service

#8. Focus on Self Service

Page 23: The 8 Best practices for a Better Customer Service

Old-school inbound support

Vanilla experiences that don’t really count

No personalization, no personality

FAQs that scream “Boring”

Age old support isn’t good enough

Page 24: The 8 Best practices for a Better Customer Service

What you should be offering

Sense of accomplishment.

No waiting. Immediate answers and

solutions.

Transparency and trust.

A bro to watch their back

Page 25: The 8 Best practices for a Better Customer Service

#9. Get on the diet

Page 26: The 8 Best practices for a Better Customer Service

What makes customers happy?

Responses faster than the speed of light

Getting it right the first time

Satisfaction makes the experience

unforgettable

Page 27: The 8 Best practices for a Better Customer Service

Create dependent fields for razor-sharp

categorization

Reduce human errors using the Dispatch’r

Manage follow-ups and frustrations using

Supervisor

Let your SLA policies decide what you do next

Automate your support cycle and complete the

loop

Self service is the way to go

FreshTips to make your day

Page 28: The 8 Best practices for a Better Customer Service

Questions??

Page 29: The 8 Best practices for a Better Customer Service

FreshTips Week

Automations Monday

Reports Tuesday

Gamification Wednesday

Themes Thursday

Best Practs Friday

Page 30: The 8 Best practices for a Better Customer Service

Sign up for Freshdesk

www.freshdesk.com/signup