the 8 best practices for a better customer service
DESCRIPTION
Ever woken up to an angry customer at 3 in the morning, and wondered if there was a better way? Learn the best practices of setting up support channels, prioritizing issues, managing SLAs, creating a powerful self-service experience, and more.TRANSCRIPT
When I wake up in the morning, I don’t think. I just turn on Freshdesk and it tells me what I have to do. When my tickets are all closed, no questions asked, my day is done Efraim Siounis, StrongFruit
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FreshTips Week
Automations Monday
Reports Tuesday
Gamification Wednesday
Themes Thursday
Best Practs Friday
Freshdesk Best Practices
#1. Fine grained categorization using Dependent fields
Pareto is such a spoilsport80% of your support queries refer to the same 20%
problems
Fewer than 6% of angry customers get in touchThe rest jump off bridges, or just go away
Your customers want to talk to each otherOn your turf, or someone else's’…
Is your support just deflecting blows?
Filter tickets with razor-sharp
accuracy
Get the right expert to do the right
thing
Deeper insights and meaningful
reports
Why smart categorization
#2. Zero Errors with Automations
The Dispatch’r
Categorize, Prioritize &
Assign
Shoot alerts and
notifications
Manage new ticket
workflows
Mark and tag tickets
#3. Foresee Frustrations withSupervisor
Never forget reminders
Auto-close old mailers
Manage escalations
Prevent frustration
The Supervisor
#4. Find out what’s next using SLAs
Order by Due Time
SLAs should drive Due by Time
Issue Priorities should drive your
SLAs
Working on your Queue
The Priority Matrix
Bu
sin
ess
Im
pact
Urgency
Getting Smart with SLAs
Automate workflows for:
•Specific expertise groups
•Support channels
•Each product you support
Account for “off days”
Remember the Time...
Zones
After 6 Support process
Make them Meaningful
#5. Reduce, Reuse, Get Consistent
Reusable Cans
• Reusing common responses
• Organizing replies by templates
Getting Smart
• Build a Kbase
• Get smart suggestions
Canned Responses & Suggested Solutions
#6. Non-invasive updates withPublic notes
Take control of when alerts go out
Turn off email notifications
Add a public notes to talk about minor
changes
Reply when you send out critical updates
#7. Complete the Support Loop
Follow-upNotify
Mitigate Escalate
Email Notifications The Supervisor
Service Levels Automatic Escalations
Automate your support cycle
#8. Focus on Self Service
Old-school inbound support
Vanilla experiences that don’t really count
No personalization, no personality
FAQs that scream “Boring”
Age old support isn’t good enough
What you should be offering
Sense of accomplishment.
No waiting. Immediate answers and
solutions.
Transparency and trust.
A bro to watch their back
#9. Get on the diet
What makes customers happy?
Responses faster than the speed of light
Getting it right the first time
Satisfaction makes the experience
unforgettable
Create dependent fields for razor-sharp
categorization
Reduce human errors using the Dispatch’r
Manage follow-ups and frustrations using
Supervisor
Let your SLA policies decide what you do next
Automate your support cycle and complete the
loop
Self service is the way to go
FreshTips to make your day
Questions??
FreshTips Week
Automations Monday
Reports Tuesday
Gamification Wednesday
Themes Thursday
Best Practs Friday
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www.freshdesk.com/signup