the 7 shifts
TRANSCRIPT
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SEVEN SHIFTS How we will bring a Billion Acts of Courage to life
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Stories hold incredible power because they shape how we understand “reality” and our place within it. Stories have the power to influence how we think, what we believe to be true and possible, and how we
act.
STORIES HAVE THE POWER TO LITERALLY CHANGE THE WORLD.
The Greenpeace Story Team – Tommy Crawford, Brian Fitzgerald, and Amrekha Sharma -- have been working with brilliant people inside and outside of the organisation, from all corners of the globe, to shape a new story for Greenpeace that is grounded in our past successes, and designed to spark an even more
spectacular future.
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AS OUR ORGANISATIONAL STORY EVOLVES, WE TOO, AS AN ORGANISATION
MUST EVOLVE. No matter how compelling a story we tell externally, it will be hollow and ultimately unconvincing unless
we live it.
For us to succeed in creating a collective story that promotes hope, courage and a recognition of our intrinsic interconnectivity, we must embody it. We must walk the talk.
To help us to do this, we’ve derived the following SEVEN SHIFTS:
Seven things that we must move away from, and seven things that we must move towards.
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THEY ARE DIRECTIONS RATHER THAN DESTINATIONS.
Different offices and different projects will be at different stages of living these.
They are intended to be aids to decision making and evaluation. Does this new project or piece of work further one or more of these transitions? If not, how can we make it do so?
We are on a journey together to be the organisation that the world needs, and to drive the world towards
the more beautiful future that we know to be possible.
THESE SEVEN SHIFTS AIM TO GIVE US A COMMON MAP TO STEER BY. A COMMON SET OF STARS TO GUIDE US ON OUR WAY.
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FROM SYMPTOMS TO ROOT CAUSES
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FROM SYMPTOMS TO ROOT CAUSES
SHIFT 1
Easyvictorieswon'tdeliverabe3erworld.Ifwewanttotransformhumanity'srela:onshiptoplanetEarth,wecan'tworkattheendofthepipe:weneedtogettothesource.Inaninterconnectedworldrunningoutof:me,movingafactoryfromonebackyardtoanother,orstoppingonecompany'sdestruc:vesupplychainwithoutregardtoanotherisn'tgoodenough.Weneedtohacktheopera:ngsystemsofcivilisa:on.
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FROM REINFORCING OLD STORIES TO BUILDING NEW ONES
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FROM REINFORCING OLD STORIES TO BUILDING NEW ONES
SHIFT 2
Thestoriesthatholdbackabe3erworldarerootedinapathy,disconnec:on,andfailuresofimagina:on.Greatstoriesarestoriesofhumantriumph;ofhope,empathy,connec:on,crea:vity,andcourage.Storiesthatmaketheseeminglyimpossiblecometrue.Thepowerofastorygrowsexponen:allywitheverytelling:webuildabe3erworldwhenwetellgreatstories,retellthegreatstoriesofothers,andputourgreatesteffortintobuildingthenewinsteadoffigh:ngtheold.
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FROM SECRETIVE TO OPEN SOURCE
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FROM SECRETIVE TO OPEN SOURCE
SHIFT 3
Thenewpowerintheworldiscollabora:on:people-powereddesigns,people-poweredstrategies,people-poweredimprovements.Thebe3erworldweworkforisopenandtransparent.Ourdefaultvalueshouldbesunlight.
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FROM FEARING FAILURE TO FEARLESS INNOVATORS
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FROM FEARING FAILURE TO FEARLESS INNOVATORS
SHIFT 4
Changingthefuture,breakingthestatusquo,demandingmorethanbusinessasusual:thesethingsrequiremountainsofaudacity.Wedon’thave:metoplayasafegame.Ifwe’renotfailing,we’renotinnova:ng.Ifwe’renotinnova:ng,we’renotchangingthegame.Ifwe’renotchangingthegame,we’rewas:ngour:me.
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FROM LONE HERO TO HERO AMONG HEROES
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FROM LONE HERO TO HERO AMONG HEROES
SHIFT 5
Egocentricorganisa:onsonlytalkaboutthemselves.Network-centricorganisa:onsalsolistenandamplifyothervoicesinsymphonic,society-wideconversa:ons.Wecansharewhatwehavelearnedover40yearsofcampaigning.Wecanuseourabilitytoreachmillionstochampiontheworkofothers.Wecanbuildcommuni:estofacilitateco-crea:onanddisrup:veadventuresoutofourcomfortzones.Ouractsofcouragecanbeconsciouslydesignedtoinspiremore.
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FROM SUPPORTERS TO CHANGE AGENTS
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FROM SUPPORTERS TO CHANGE AGENTS
SHIFT 6
Abe3erfuturewillbebuiltbypeoplewhoknowthattheirownac:onsac:velyshapethatfuture.Itwillbebuiltbymorepeopleapplyingtheirskillsandpassionstothechallengeofhumansurvival.Morepeopleamplifyingstoriesofinnova:onandcourage.Morepeopleraisingques:onsaboutthewaythingsareandcomingupwithbe3erideasaboutthewaythingsmightbe.Morepeopleopera:ngattheedgeoftheircomfortzonesandindoingsoigni:ngasparkinothers.
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FROM DOGMATIC DEFENDER TO CHAMPIONS OF THE “IMPOSSIBLE”
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FROM DOGMATIC DEFENDER TO CHAMPIONS OF THE “IMPOSSIBLE”
SHIFT 7
“No,Don’t,Stop”:allnecessarywords,butnottheonesthatinspiretransforma:onalmovements.Torallymillionsofpeoplearoundavisionofabe3erworld,weneedtobeclearnotonlyaboutwhatwestandagainst,butwhatwestandfor:thebigvision,thedreamwedaretosayisnotonlypossible,butwillsomedaybelookedbackuponasinevitable.
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The Seven Shifts were created by the Story Team in collaboration with external and internal troublemakers. They continue to be a work in progress within Greenpeace. For more information about their origins,
contact Tommy Crawford or Brian Fitzgerald. For more information about their current status at Greenpeace, contact Mike Townsley.
Love bombs for the illustrations go to Iris Maertens.
Thank you to everyone involved for your brilliant input, insights and guidance.