the 50/50 rule of career development
TRANSCRIPT
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The 50/50 Rule of Career Development
georgejmount.com/networkingcourse
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Weinberg and Mares: Spend 50% of your time building products and 50% marketing them
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Is an awesome product with no audience much of a product?
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Applying the 50/50 Rule to “Me, Inc.”
Product: Your knowledge.Marketing: Content!
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Unrealistic for your desk job – think after hours
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Example 1: Blog about a book or course• Share good resources• Show you value continued
learning• Engage with knowledge
more seriously
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Example 1: Twitter chats• Learn something• Share ideas• Connect with others
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Many, many more…Note: You do not have to be a writer to build “Me, Inc.” through content marketing.
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Bottom line: You need traction, too.
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Resources• Weinberg and Mares,
Traction: How Any Startup Can Achieve Explosive Customer Growth• George J. Mount, “Branding Bean Counters”