the 50% milestone for community engagement
DESCRIPTION
How do you know when an Online Community is working? One key indicator is when the community, as opposed to the Community Manager, stimulates 50% of discussions. How do you reach that milestone?TRANSCRIPT
How do you know when an Online Community is working? One How do you know when an Online Community is working? One key indicator is when the community, as opposed to the key indicator is when the community, as opposed to the
Community Manager, Community Manager, stimulates 50% of discussionsstimulates 50% of discussions. How do . How do you reach that milestone?you reach that milestone?
Reaching the Reaching the 50% 50% MilestoneMilestone
When you are starting your community recruit a good When you are starting your community recruit a good set of Founder Members. Look for people who are not set of Founder Members. Look for people who are not
only knowledgeable and well-respected in the broader only knowledgeable and well-respected in the broader topic area, but also topic area, but also active and willing to lead active and willing to lead
discussions with othersdiscussions with others..
Founder MembersFounder Members
Have a plan for how you will reach new members outside the Have a plan for how you will reach new members outside the community. It may be asking existing new members to invite community. It may be asking existing new members to invite
others, a direct reach out online, or part of your sales others, a direct reach out online, or part of your sales process. New community members creates the process. New community members creates the opportunity opportunity
for new discussionsfor new discussions..
Growth StrategyGrowth Strategy
The role of the Community Manager is to The role of the Community Manager is to get people get people talkingtalking. Ask open, thought-provoking, and even personal . Ask open, thought-provoking, and even personal
questions. Post activities. Create events. Share a little questions. Post activities. Create events. Share a little bit of your own life.bit of your own life.
Initiate DiscussionsInitiate Discussions
DonDon’’t just wait for peoplet just wait for people’’s replies. Let them know that s replies. Let them know that ““an interesting discussion has startedan interesting discussion has started”” . You can use . You can use
automated notifications and emails, but donautomated notifications and emails, but don’’t be afraid t be afraid to reach out personally to members and ask for their to reach out personally to members and ask for their
contribution.contribution.
Invite RepliesInvite Replies
Create Create something special for your communitysomething special for your community. It could . It could be a video, an article, an infographic. Better still - invite be a video, an article, an infographic. Better still - invite your community members to your community members to co-createco-create something with something with
you. you.
Create ContentCreate Content
Make members feel Make members feel appreciated and valuedappreciated and valued. It might be . It might be something small like saying Happy Birthday or something small like saying Happy Birthday or
recognising an especially good post. Or it might be recognising an especially good post. Or it might be featuring their content or contribution in newsletters, featuring their content or contribution in newsletters,
sticky posts and feature areas.sticky posts and feature areas.
Spotlight MembersSpotlight Members
Identify Identify Founder MembersFounder Members who will happily lead who will happily lead discussiondiscussion
In Summary:In Summary:
Have a Have a Growth Strategy Growth Strategy to bring in new membersto bring in new members
Initiate discussionsInitiate discussions using questions, activities and using questions, activities and eventsevents
Invite repliesInvite replies directly and indirectly directly and indirectly
Create Create great contentgreat content
SpotlightSpotlight Member contributions Member contributions
Want More?Want More?
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