Element # 1. CredibilityRefers to the impression we make on our readers

Element # 2. UsabilityRefers to how well people can use and understand your online marketing

Element # 3. VisibilityRefers to your ability to get noticed

Element # 4. SellabilityRefers to how well you can show & tell your audience about yourself & your books

Element # 5. ScalabilityRefers to the increasing momentum that your marketing e�orts achieve over time

Some Parting Words To Help Persuade You To Start Now

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The 5 Elements Of Successful Online MarketingHow To Build A Better Marketing Plan, And Sell More Books

• If you have any hopes of making money with your self-published book, you will need to become familiar with online marketing.

• But, if you self-published your book simply for the sake of seeing your name in print, that is �ne too.

• But if you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells.

• And that means learning about marketing, especially online marketing. But don’t stress out over this. It’s actually an interesting process.

• So to get you started, here is an explanation of the �ve basic elements of a successful online marketing plan:

• Credibility is by far the most important part of marketing.

• Without this trait, our marketing e�orts will not work well.

• With this trait, your readers, your followers, your buyers, and your customers, will listen to your message – and hopefully look to you for even more information.

• Your credibility, and your believability, will keep readers hooked.

• They will then be more likely to take a chance and buy from you.

• All of your online marketing e�orts need to be as user-friendly as possible.

• This means that your website and blog need to be easy to understand and use.

• It’s navigation buttons needs to be easy to see and follow.

• Your contact information needs to be easy to �nd.

• People need to understand why your book is worth buying from you.

• We can help this process with press releases, videos, and testimonials.

• Having credibility, usability, and visibility all together make you and your book much more sellable.

• This momentum will happen when you continue to improve your credibility, usability, visibility, and sellability.

• Constantly working on and improving these �ve elements will make them more powerful and make your marketing e�orts more e�ective and productive.

• The whole point of marketing is to get you and your book noticed.

• We do this by utilizing social media such as Twitter, Facebook, LinkedIn, YouTube, etc.

• We can also get interviewed on the radio, or in a magazine, or write a guest blog post, or get our book reviewed, or create a podcast.

• The number of ways to get noticed by a speci�c audience are limitless.

• Of course, your own website will have links to all of the places that you get mentioned, as well as to all of your social media pages.

• Each of these elements has a major role to play in ensuring that your online marketing strategy has a strong foundation.

• And this foundation will enable you to build a larger audience, and achieve the higher book sales that you seek.

• None of these elements are di�cult to understand, or to build, or to implement into your marketing plan.

• But none of them will get built overnight. It will take time and e�ort on your part.

• But once you start, you will quickly discover that online marketing can become a very enlightening learning experience.

• Blog: KunzOnPublishing.com• Linkedin: Linkedin.com/in/JosephCKunzJr• SlideShare: SlideShare.net/JosephCKunzJr• Podcast: The Business Of Self-Publishing• Twitter: @jckunzjr• Hashtags: #selfpublishing #bookmarketing © 2016 Joseph C. Kunz, Jr.

Joseph C . Ku nz , J r .

An insider’s guide to becoming a �nancially successful self-publisher

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