the 4th industrial revolution

And tap into revenues of one of the most vibrant

global markets

How to become part of the 4th industrial Revolution

The #1 question to answer when starting a new business

“Am I entering a growing or

a dying market?”

Choose a lucrative market that will stack the odds in your favor

Not all markets are equal!

Do not stop looking! Thinking "technology is outside

of my reach or interest”?

Within this lucrative market

is a gem: SaaS*

*Software-as-a Service

Software as a Service/SaaS

Cloud-based services that offer solutions

on a month-to-month subscription basis

In 2016

This trend will remain on the upswing

With this presentation we’ll explain how you

can start a business in this vibrant marketHow can you "leapfrog"

into this market?

Upfront capital Technical knowledge

Programming knowledge

Technical team

Physical infrastructure (Warehouse, office, own servers, etc.)

What you DON'T need

Determination

Discipline

Energy

Common sense

A device to connect to the Internet

To identify a business opportunity

What you DO need

Finding new business opportunities

is what

sets entrepreneurs apart

We will only explore 2 areas

in which to find

new business opportunities

See

http://bit.ly/1S3ys3U

for more on

"On finding new business opportunities"



































Shadow business processes

1st area for new opportunities:

#1 Processes & practices

not supported by, or on the radar of, the IT department

Shadow business process are…

#2 Processes typically supported

by spreadsheets, paper, emails, phone calls, etc.



#3 Solutions developed on a ad hoc basis rather than

a formal, generic solution for all

#4 Informal processes used by

a department or team


#5 Temporary processes

E.g. hosting an international workshop

http://bit.ly/1WMmTGn


http://bit.ly/1WMmTGn

#6 A quick solution

E.g. the sales team wants to evaluate customers’ satisfaction levels for their

year-end performance report http://bit.ly/1Uax3Al


http://bit.ly/1Uax3Al

What is the future of

There a MASSIVE need for agile SaaS solutions

in the corporate world

Our conclusion…

We’ll soon motivate this premise

Not yet convinced that you do not need technical skills?

Non-technology industries

2nd area for SaaS opportunities:

"Software will disrupt & revolutionize

all non-technology industries."

They don’t own a single vehicle

yet they are the biggest taxi operator in the world

Think Uber…

Uber is in essence a software company

They don’t own a single property

yet they are the biggest hotel company in the world

Think Airbnb…

Airbnb is in essence a software company

“We believe that every industrial company

will become a software company.”

General Electric, CEO Jeffrey Immelt

Billing for garden services http://bit.ly/1UQxlXc

Software solutions for non-tech industries

http://bit.ly/1UQxlXc

A bike repair business uses software to manage the

flow of tasks as bicycles come in for repairs

http://bit.ly/1tnWT7Q


http://bit.ly/1tnWT7Q

Property maintenance company logs faults & issues,

and optimizes the management of the repair process

http://bit.ly/1UQzbHq


http://bit.ly/1UQzbHq

Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions?


Answer: Because of a phenomenon called the

“democratization of technology”? It is the increased access for tech-nots

to sophisticated technological products, tools and services.


Answer: Because of a phenomenon called the

“democratization of technology”? It is the increased access for tech-nots

to sophisticated technological products, tools and services.

Examples: Shopify, Kotive & 3D printing.

Identify an "itch" in the market

or an area of frustration or need

or

an "ill-structured problem" that causes uncertainty and irritation

#1 Find an “itch”

“How to start…”

The differentiating success factor is how creatively you can match

solutions to problems

#2 Pair this “itch” with a software solution


Get template solutions that you can use as-is or customize

http://www.kotive.com/solutions/

#3 Take an existing solution


http://www.kotive.com/solutions/

Design custom solutions for your customers based on your insights

http://bit.ly/1UhoPDk

#4 Or, create your own solutions


http://bit.ly/1UhoPDk

Start to market your solution to a specific niche market

E.g. garden services, event organizers, NGO, learning

institutions

#5 Sell to a niche market


Read the full post athttp://www.kotive.com/blog/leapfrog-into-butter/

continue

http://www.kotive.com/blog/leapfrog-into-butter/

Non-tech businesses have real challenges that can effectively be solved with technology BUT…

Market dynamics

…many of them do NOT know that there are software solutions

to their everyday frustrations AND…

Market dynamics

…many of them do NOT know where to begin the search for effective solutions AND…

Market dynamics

…they are often reluctant to start using technology, believing it is out of their reach AND…

Market dynamics

…they want to remain focussed on their core business.

Market dynamics

and gently assist them in

implementing it then…

If you can introduce them to

software solutions

and gently assist them in

implementing it then…

If you can introduce them to

software solutions

they will love you for this

& will gladly pay for it!

Your customers are not geographically confined to your own hometown

The globe is your market

Photo credits https://unsplash.com/@matthewwiebe

https://unsplash.com/@nasa

Signup at kotive.com and get started in the

software solutions market

Design, share & run taskflows for your and your customers’ business

http://kotive.com

the 4th industrial revolution

Small Business & Entrepreneurship