the 4 p's of kfc
DESCRIPTION
the 4 p's of kfc........will help you in learning about the four pillars of kfc.also a lot of images i have used will hold you till the end.........TRANSCRIPT
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ORGANISATIONAL BEHAVIOUR.. …
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THE 4 P’S OF KFC….
PRODUCT
PRICE
PLACE PROMOTION
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PRODUCT….. Core product offering is pressure fried on-the-bone
chicken pieces seasoned with the "Original Recipe“.
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KFC’s products include-chicken bucketsandwichessnacksburgerstoasted wrapsbox mealsdessertskrushers
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KFC’s food items are enjoyed by “EVERYONE”..
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KFC- “KEEP FRIENDS CLOSER..”
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PRICE…..Another “P” of any company denotes its price.
KFC as a company, has been very well able to regulate costs and provide “FINGER LICKIN GOOD” food to the people, at effective costs.
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KFC WOW @ 25….
KFC WOW is an initiative to attract STUDENTS and COLLEGE GOING YOUTH itself by providing a food range starting from Rs. 25 only.
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PLACE…..Headquarters: 1441 Gardiner
Lane, Louisville, Kentucky, in a three-story colonial style.
December 2013: 18,875 KFC outlets in 118 countries and territories around the world.
Today: 4,563 outlets in China, 4,491 in the United States, and 9,821 across the rest of the world.
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ENJOY KFC….ANYTIME….ANYWHERE..
Delivery right at your doorstep, at any odd hour of the day……
Effort is to make full possible interaction with the consumers, keeping in mind their (consumer’s) conveniences.
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KFC’s drive- through….
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PROMOTION……
1994: KFC’s first US nationwide promotional tie in, with the Looney Tunes franchise.
1995: KFC in the US featured a Matchbox promotion in Spring.
November 1998-January 2000: KFC US teamed with Nintendo, Game Freak and 4 Kids Entertainment in a Pokémon tie-in.
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KFC AND LOONEY TOONES MERCHANDISE..
KFC AND POKEMON MERCHANDISE…
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KFC’s CULTURE….