The 3DayCar ProgrammeThe 3DayCar Programme

ICDP

Cardiff University

University of Bath

Summary Information

Project History

• Innovative Manufacturing Initiative - Land

Transport– set framework

• Team responded to Nov 1997 IMI tender

invitation

• Concept agreed Dec 16th 1997

• Full proposal submitted Feb 8th 1998

• But: more time required

• ‘Scoping Study’: May-July

Summary Information

Research Team

• A three member consortium …

… with a unique range of research experience across the

new car value stream …

… reinforced by their existing research partnership

ICDP

Solihull

LERC

Cardiff

School of Management

Bath

Summary Information

The project headline

“To develop an organisational & process framework within which a

customer’s need for a vehicle can be fulfilled in 3 days, from order

placement, manufacture & delivery”

Summary Information

Project Objectives i

• Identify the methods needed to meet a ‘3

day’ goal

– product technology, production, marketing, distribution

• Examine the impact of ‘3 day’ production

methods

– upstream & downstream

Summary Information

Project Objectives ii

• Consider the roles & competencies

required throughout the chain

• Identify the scope for new entrants in a ‘3

day’ market

• Examine the environmental & resource

impact of a large scale move to ‘3 day’ cars

Summary Information

Research Methodology

• Investigations centred around topic

streams

– Finance

– Technology

– Organisation

– System

– Marketing

– Environment

Summary Information

Finance

• Development of a total value

stream costing model– including marketing & distribution costs

• Cost implications of flexible production– including trade-off between factory flexibility &

distribution cost

• Using sponsor data

ICDP

Solihull

““Costs, value, profits, waste”Costs, value, profits, waste”

Summary Information

Technology

• Product & process

technologies needed to produce

a ‘3 day’ car– including product development implications of

customer order fulfilment

• Drawing on Foresight Vehicle Programme

Bath

““Design & buildability”Design & buildability”

Summary Information

Organisation

• Processes & responsibilities

in the ‘3 day’ value stream– management & organisational implications– new relationships between independent partners

• Information flows & systems architecture

LERC

Cardiff

““The key relationships”The key relationships”

Summary Information

System

• Time based system model of

the customer fulfilment process– including key decision & ‘decoupling’ points

• Building on LERC & ICDP simulation

experience– new cars, spare parts

LERC

Cardiff

““The process dynamics”The process dynamics”

Summary Information

Marketing

• Understanding customer needs

• Marketing & selling processes

needed to optimise customer

value– transferring customer wants throughout production

& product development chain

• Identification of processes needed to

match heightened customer expectation

ICDP

Solihull

““The voice of the future customer”The voice of the future customer”

Summary Information

Environment

• Total environmental impact &

resource utilisation forecast– economic, infrastructure & employment impact of

the ‘3 day’ cycle

• Examination of the role of the distribution

channel in reconfiguring, rebuilding &

recycling

““The voice of society”The voice of society”

Bath

Marketing

Environment

System

Organisation

Technology

Costs

Dissemination

Summary

1999 2000 2001

modelling testing/validation dissemination conference

web site Video etc

Cust modelling Cust inputs aftersales

Deliverable dissemination

Project Plan Summary

Summary Information

Communication & Dissemination i

• Sponsors conferences

– Major annual & mid year conference

• Web site

• Sponsors bulletin

• Academic journal & conference papers

• Comprehensive results communication

during the final year

Summary Information

Industry Support

• Broad base of support covering all sectors– Component Suppliers

– Logistics Services

– Distributors

– Professional Bodies

– Car manufacturers

– Service organisations

– IT, communications

• Forward thinking companies

Summary Information

Sponsor Benefits

• Involvement in ‘leading edge’ thinking

– Key staff can work with research team

– Direct access to researchers

• Ability to shape research priorities

• Participation in ‘cross industry’ networks

• Involvement in private seminars

– Privileged presentations of findings

Summary Information

Sponsors

• Thyssen Krupp

Automotive

• Axial

• BEA Systems

• Ford

• Honda

• Goldman Sachs

• Inchcape

• LEIG

• Nissan

• Peugeot

• NFDA

• Vauxhall

• Wallenius

• Cap Gemini

• Bundy

• Institute of Logistics &

Transport

Summary Information

Funding

• £1.5 million over 3 years

• Half from EPSRC

• Two funding levels for sponsors

– £18k pa

– £9k pa

• In-kind support important

Summary Information

Project Organisation

p ro ject su p p ort

M arke ting E nvironm ent

O rganisa tion T echnology

F inance S ys tem

R e se a rch S tre a m s

Projec t M anagem ent T eam

Project Board

Summary Information

Project Management Team

• Project director

– John Whiteman

– Prof Jonathan Brown, deputy

• Senior research centre directors

– Profs Graves & Hines

• Project Managers

– Simon Elias, Geoff Williams