the 3 pitfalls of managing international teams by moriah scoble - #sejsummit 2015 silicon valley
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Moriah Scoble Head of SEO, RingCentral
• Former editor and nonprofit executive director"
• Specializes in relationships with creatives and coders"
Pitfall #1
Cultural Ignorance
• Research “business etiquette”
• Get to the root of the communication style
#SEJSummit!#Searchmetrics! @Symbiocracy!
Pitfall #2
Disregarding their cues
• We talk to people the way we want to be spoken to.
• Try everything you researched, but follow their lead. Mirror them.
#SEJSummit!#Searchmetrics! @Symbiocracy!
Pitfall #3
Suggesting we’re on different teams
• Meet in person and on online meetings
• Focus on shared goals.
#SEJSummit!#Searchmetrics! @Symbiocracy!