the 3 musketeers in the era of convergence
DESCRIPTION
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.TRANSCRIPT
![Page 1: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/1.jpg)
Digital Day 2013
One for all, all for one! The 3 musketeers in the era of convergence
![Page 2: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/2.jpg)
![Page 3: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/3.jpg)
![Page 4: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/4.jpg)
![Page 5: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/5.jpg)
In the era of convergence
![Page 6: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/6.jpg)
Transformers: “Dark of the Moon & the 3 musketeers”
![Page 7: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/7.jpg)
Multiscreen is Reality!? Connected TV is Changing the Digital & Television Landscape
![Page 8: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/8.jpg)
User behaviour is radically changing
Multiscreen is a fact of life in digital media use
When they want it
Where they want it
![Page 9: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/9.jpg)
Connectivity via mobile phones increases engagement
EU: 44% WE:47% NE:50% SE:46% CEE:40%
40% of CEE users own a smartphone
![Page 10: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/10.jpg)
Media multi-tasking = more active consumers
44% of CEE users are online whilst watching TV
EU: 48% WE:58% NE:59% SE:39% CEE:44%
of CEE Internet users watch TV online 81% EU: 73%
WE:67% NE:81% SE:65% CEE:81%
![Page 11: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/11.jpg)
Video isn’t just
for TV anymore!
![Page 12: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/12.jpg)
![Page 13: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/13.jpg)
Global Ad Economy has spoken!
US Major Ad Spending, by Media (Billions)
Global Ad Economy
![Page 14: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/14.jpg)
Display
Search
Social
BRANDS ARE TAPPING INTO MULTIDEVICE & CROSS CHANNELS
Mobile
![Page 17: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/17.jpg)
How do brands & the advertising market react?
They face challenges when they plan, execute & optimize across screens
![Page 18: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/18.jpg)
How do brands & the advertising market react?
-There is more data, than information -Have to make sense of it so as to utilize it
![Page 19: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/19.jpg)
Imagine managing your brand message over TV, PCs, laptops, tablets, mobile phones,
even out-of-home
In real time
Imagine you're not imagining
![Page 20: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/20.jpg)
Even out-of-home ?
![Page 21: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/21.jpg)
Ad partnerships Cross TV & Online
![Page 22: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/22.jpg)
©2013 DG Inc. All rights reserved
Online TV
VideoFusion
![Page 23: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/23.jpg)
Unique Value Proposition
©2013 DG Inc. All rights reserved
Open APIs with
automated data feeds
Unified reporting and
analytics
Industry standard
currency for TV and
online
Robust proprietary
online video data and
metrics
Configurable campaign
monitor alerts
Integrate online, offline
& proprietary data
Easy-to-read
reports
Customizable,
dashboard with
multiple visualizations
![Page 24: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/24.jpg)
©2013 Digital Generation Inc. All rights reserved
![Page 25: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/25.jpg)
Something new is on the horizon
Any Spot, Any Screen
![Page 26: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/26.jpg)
7+1 tips to diving into convergence
![Page 27: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/27.jpg)
1. High Definition Matters 2. Content is King
![Page 28: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/28.jpg)
3. Sharing means Caring
![Page 29: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/29.jpg)
4. Don’t be late to the (3rd) Party
![Page 30: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/30.jpg)
5. Who is & Where is the consumer
![Page 31: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/31.jpg)
6. Don’t Sell Dog Food to Cat People
![Page 32: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/32.jpg)
Optimize on the Fly
7. Optimize on the fly
![Page 33: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/33.jpg)
This Screen, That Screen,
Just Make Sure it Works
![Page 34: The 3 musketeers in the era of convergence](https://reader033.vdocuments.site/reader033/viewer/2022051323/54b7eb704a79599c5a8b45b5/html5/thumbnails/34.jpg)
Thank you, Adda Kirkili Regional Head of Business Development Email: [email protected]
Find us in Social Media: