the 26th annual medical fitness association international ... · the medical fitness association...

The 26th Annual

Medical Fitness Association

International Conference & Trade Show

November 8-10, 2017

Orange County

Convention Center

Orlando, Florida

Reflections of the Past

Vision for the Fu-

The Medical Fitness Association International Conference and Trade Show 2017

Table of Contents

Page 3 Medical Fitness Conference Introduction

Page 4 Building Relationships

Page 5 Keynotes

Page 6 Reasons to Attend

Pages 7-8 General Sessions & Events

Page 9 Trade Show & Expo Floor

Page 10 Continuing Education Credits

Pages 11-13 MFA Seminars-At-A-Glance

Pages 14-36 MFA Seminar Descriptions

Page 37 Travel Information

Page 38 General Conference Information

Page 39 Registration Information

Page 40 Registration Form


The Medical Fitness Association invites all Medical Fitness Professionals to join us for the 26th An-nual International Conference. You will experience a new and exciting energy level while enjoying comprehensive offering of seminars and outstanding keynote speakers.

The 2017 Medical Fitness International Conference and Trade Show will not only challenge you to take your business and personal development to new levels, but also provide you with new actionable programming ideas that can be executed within the next 90 days and that can impact your bottom line. It’s time you build new relationships with peers within the industry! In addition, each participate will have access to the Athletic Business Conference:

Trade Show with over 200 Exhibitors

Early Morning Workouts on Expo Floor

Thursday Evening Reception at Lafayette’s

Keynote Presentation by Charles Duhigg

Experience new educational tracks that provide participants with a wealth of information and program templates with action steps for immediate implementation within their medical fitness center.

Building your Business

Expanding Revenue

Setting Foundations

Building Your Personal Training Empire

Team Building

How to Use Your MFA Marketing Materials

Programming for Special Populations

Weight Management

Unique Health Circumstances

Spinal Cord Injuries and Programs

Special Physician’s Track

New this year! We have added a new incentive this year for all of our attendees. Throughout the conference, we will have opportunities to meet as a whole body in several plenary sessions where we will learn how to develop a concise and consistent message about who and what MFA is for the marketplace and for your staff.


It is all about Building Relationships:

Our new format for educational tracks will allow individuals the opportunity to learn as a group while pursuing their educational objectives.

The Annual Medical Fitness Association Reception at The Pub in Pointe Orlando on Wednesday Evening.

Show with over 200 exciting booths where MFA participants can enjoy seeing the latest cutting-edge equipment &

services.

Early Morning Workouts is an excellent way to build teamwork as well as new relationships. Bring your badge to work-out on Friday morning from 6:30-8am.

Reception on Thursday Night for all participants of the MFA


World Class Keynotes:

Medical Fitness Association Members will enjoy three outstanding speakers who will address critical topics impacting our Industry and Business.

Wednesday, November 8

12:30-1:30pm

Steve Long, President and CEO, Hancock Health

“Discover Population Health Concept and How Reimbursement Works”

Thursday, November 9

10:15-11:15am

Joseph Ruane, MD, Medical Director, OhioHealth McConnell Heart Health Center

“Physician Perspectives on Successful Integration”

Friday, November 10

11:15-12:30pm

Charles Duhigg, Best Selling Author and Speaker

“Why we do What we do in Life and Business”

Who will benefit from attending?

Aquatic and Childcare Staff Kinesiotherapists

Athletic Trainers Marketing and Sales Consultants

Clinicians/Rehab Specialists Medical Directors

Exercise Physiologists and Personal Trainers Medical Fitness Students

Fitness Center Directors and Managers Owners and CEOs of Health, Fitness, Wellness Facilities

Group Fitness Instructors Physicians

Healthcare Business Planners and Developers Program Leaders

Health and Wellness Studio Owners Registered Nurses

Hospital CEOs and Administrators Therapists


5 Reasons to Attend the 26th Medical Fitness International Conference

Gain access to turn-key programs that are scalable, profitable and appropriate to the Medical Fitness community

Explore new Business Concepts that create new opportunities to expand your business

Learn from accomplished Business and Fitness Professional Speakers

Network with like-minded peers

Earn Continuing Education Credits

All are invited to enjoy the beautiful setting in Orlando, Florida, to Learn, Grow, Experience,

Expand and Enjoy our 26th Medical Fitness Association International Conference!

Our Commitment is Simple…

Return home with new programs, opportunities, and business relationships

Grow your business and presence by meeting the needs of everyone in your community

Build your communities and relationships by using the Medical Fitness Difference


General Sessions and Events Wednesday, November 8 11:00-12:00pm Welcome Wagon: Intended for 1st time attendees or anyone who wants to learn more about MFA. This is a great way to network with others, learn about how to best navigate the next three days, and explore opportunities to become more involved in MFA.

12:00-12:30pm Welcome Gathering: Networking

12:30-1:30pm MFA Keynote: Steve Long, President & CEO, Hancock Health “Discover Population Health Concept and How Reimbursement Methods Are Altering the Industry”

1:30-2:00pm Award Ceremony Part 1 - Celebrate Medical Fitness Professionals, MFA Fellows, and Best Practice Partners

2:00-4:50pm Education Tracks

6:30-9:30pm Global Welcome Reception at The Pub - Sponsored by Global Wellness Partner, Technogym (must have name badge for admittance)

Thursday, November 9 8:30-10:00am Education Tracks

10:15-11:15am MFA Keynote: Joseph Ruane, MD, Medical Director, OhioHealth McConnell Heart Health Center “Physician Perspectives on Successful Staff Integration” 11:15-12:00pm Award Ceremony Part 2 - Celebrate Rising Stars, Medical Fitness Week, and Certified Facilities 12:00-1:00pm New MFA Marketing “How to use your MFA Marketing Materials” Review the Marketing Toolbox that is provided to all Members of the Association 12:00-5:00pm Trade Show Exhibits (must have name badge for admittance)

3:45-4:15pm MFA Regional Meetings: Participate with like-minded professionals within your Region and sign up to become a speaker at a future MFA Regional or Annual Conference. 4:30-5:00pm MFA Committee Meetings: Move Medical Fitness Forward by joining one of our Committees 8:00-11:00pm Athletic Business Welcome Reception - Lafayette's in Pointe Orlando (must have name badge for admittance)


General Sessions and Events Continued Friday, November 10 6:30-8:00am Early Morning Workouts available on the Trade Show Floor (must have name badge for admittance)

8:00-10:50am Education Tracks

911:15-12:30pm Athletic Business Keynote, Charles Duhigg, Best Selling Author and Speaker “Why we do What we do in Life & Business”

12:30-4:00pm Trade Show Exhibits (must have name badge for admittance)

4:00-5:30pm MFA Round Table Discussions “Active Shooter” “Aquatic Programming” “Chronic Disease Management” “Facility Certification Preparation” “Training Individuals with Parkinson’s”


Trade Show & Expo With more than 160,000 sq. ft. of athletic and fitness solutions, the Expo at AB Show has everything you need to effectively manage and equip your athletic, fitness and recreation facilities. More than 250 exhibitors bring the latest and greatest innovations the industry has to offer. As you walk down the aisles of the show floor, you’ll find state-of-the-art equipment, groundbreaking technology and thousands of products and services to inspire fresh ideas you can take home with you.

MFA Pavilion

Visit the MFA Pavilion area where there will be a concentrated focus on vendors who want to serve the Medical Fitness Industry. Show your support for our Best Practice Partners by visiting their booths and thanking them for their support. And during your booth visits, be sure to get your BINGO card stamped to earn prizes!

Happy Hour Network with your peers and exhibiting companies over refreshments on the show floor on Friday afternoon.

New Exhibitor Pavilion We’re proud to bring in new exhibitors with new solutions each year. Explore what they have to offer and how these companies can help you, your programs and your facilities succeed.

Demo Stage

Get in on the action and catch the latest trends, LIVE! These classes and demos are sure to get your imagination running and jump-start fresh ideas for your programs and facilities.

Innovation Station An education area built right on the Expo floor, the Innovation Station features a variety of innovative 30-minute topics not covered in AB Show’s full-conference sessions.

Early Morning Workouts Are you itching to test out the newest and most innovative equipment on the market? Join us on the show floor Friday from 6:30am-8:00am to get hands-on experience and compare products before the crowd hits the floor.

Technology Pavilion Stay ahead of the curve and check out the latest and greatest in technological advancements and walk away with new ideas that you can implement within your own programs and facilities.

Free-Throw Court Test out your skills for a good cause. For $1, you’ll have 45 seconds to make as many baskets as you can (for your chance to win some terrific prizes). All proceeds benefit our Medical Fitness Foundation.


Continuing Education Credits

It’s all here - Enhance your personal and professional growth! In order to earn CEUs, you must utilize your CEU card provided in your registration packet. At every seminar you attend, you will need to have the room proctor stamp your booklet at the end of the session. This stamp will serve as proof of attendance. We request that all CEU cards be turned into the MFA registration desk prior to your leaving the conference. CEU cards may also be scanned and emailed, faxed, or mailed to the MFA Office. CEU cards must be turned in by December 31st, 2017 in order to receive credit. Please allow up to 6 weeks for CEU Certificates to be processed. The Medical Fitness Association has applied for 12.08 contact hours. MFA Wednesday total CEC offerings = 210 minutes (3.5 hours) MFA Thursday total CEC offerings = 200 minutes (3.33 hours) MFA Friday total CEC offerings = 315 minutes (5.25 hours)

You may receive CEUs from the following organizations:

ACE (American Council on Exercise)

ACPM (American College of Preventive Medicine)

ACSM (American College of Sports Medicine)

AFAA (Athletes and Fitness Association of America)

AKTA (American Kinesiotherapy Association)

AOAP AqP (Association of Aquatic Professionals)

canfitpro (Canadian Fitness Professionals)

The Cooper Institute

General (Certificate of Completion)

IFPA (International Fitness Professionals Association)

NAFC (National Association for Fitness Certification)

NASM (National Academy of Sports Medicine)

NAYS (National Alliance for Youth Sports)

NSCA (National Strength and Conditioning Association)

SCW Fitness Education

STMA CSFM (Sports Turf Managers Association) Note: STMA will award up to 1.5 CEUs.

Contact STMA at (800) 323-3875 to find out the specific sessions that qualify for CSFM recertification.


Wed. 8th 7:30– 5pm

Medical Fitness Association Registration Desk Hours of Operation

Please check in for name-badge, CEC booklet, and conference goody-bag

Wed. 8th 8–11am

AKTA General Assembly and

Awards Ceremony

Room 311E *Private to AKTA Members Only*

Director Credential Room 313 Additional

Registration is Required –

Contact MFA Office for more details

MFA Staff, Proctors,

Conference Aids, & Speakers Only

Room 311A

Facility Examiner Workshop Preparation for New

Examiner Scoring Sheet Dan Lynch

David Evans Room 311H

Additional Registration is required - Visit MFA Online Calendar for more details

Wed. 8th 11-12pm

Welcome Wagon - Room 312 Jennifer Hopper and Jason Aslanian

Wed. 8th 12-12:30pm

Welcome Gathering - Room 312 Poster Presentations & Sign Ups for Outcomes & Regional Speakers

Wed 8th 12:30-1:30pm

Medical Fitness Association Keynote - Room 312 Steve Long, President & CEO, Hancock Health

“What’s Up With Healthcare?”

Wed. 8th 1:30-2pm

Award Ceremony Part 1 - Room 312 Medical Fitness Professionals of the Year; Fellows & Best Practice Partners

Tracks Setting Foundations Room 311E

Expanding Revenue

Room 311F

Building Your Personal

Training Empire Room 311G

Building Your Business

Room 311H

Physician Track Room 313

Wed. 8th 2-2:50pm

Analyzing and Achieving Peak

Performance of Your Medical Fitness

Center David Evans

Reimbursement Opportunities for Your Services –

What Do You Need To Know?

Clark Simpson

How to Increase Revenue in

Personal & Group Training

Chris Pacifico

The Member Experience

Anneke Hill & Jenny Langdon

Leading the Shift from Weight to

Well-Being Part 1 Rebecca Johnson

Wed. 8th 3-3:50pm

The Keys to Designing a

Successful Health and Wellness Center

Susan Allen

Collaborative Roundtable:

Leading Total Worker Health

Management Strate-gies for Employers

Bill Lacy

It’s a HIIT! Paige Jones

Knowing Your Numbers and

Growing Ancillary Income

Kevin McHugh

Leading the Shift from Weight to

Well-Being Part 2 Rebecca Johnson

Wed. 8th 4-4:50pm

Outcomes Bob Brown &

Jeff Jeran

Creating Bottom-line Growth by Offering Member

Solutions and Results

Rich Gershom

FITT - Using Exercise to

Create Change Anthony Wall

Programs that will build your Revenue & Facilities

Marci Crozier & Sharon Sporman

Successful Medical

Integration Strategies and

Outcomes JR Burgess

Wed. 8th

6:30-9:30pm

Medical Fitness Association Welcome Reception - The Pub in Pointe Orlando

Open to MFA attendees only. Must have name-badge to enter.


Thur. 9th

8-5pm

Medical Fitness Association Registration Desk

Please check in for name-badge, CEC booklet, and conference goody-bag

Tracks Chronic Disease

Programming

Room 311E

Community

Integration

Programs

Room 311F

Team

Building

Room 311G

Retention

Programs

Room 311H

Physician Track

Room 313

Thur. 9th

8:10–9:00am

Lifelong Conditioning

after Rehab or Trauma

Ruth Meyer

Healthiest You

Challenge

Jamy McGee

Your Team: The

Number One

Challenge for Center

Success

Jeramie Hinjosa

Wearable

Technologies and

How They Create

Retention

Emmett Williams

Exercise is Medicine

Dr. Khanh Nguyen

Thur. 9th

9:00–9:50am

Mindful Eating –

A Practical

Approach to

Optimal Eating &

Health

Rebecca Johnson

Maximizing

Community Benefit

Through Health &

Wellness Integration,

Collaboration &

Partnerships

Doug Ribley

USMC Leadership for

the Medical Fitness

Industry

John Caliri

Programs That Work

and Can Work for

Your Facility

Jennifer Hopper

Helping People

Change: Applying

Motivational

Interviewing

Techniques when

Counseling Clients

Dr. Lori Deemer

Thur. 9th

9:55-10:10am

Business Meeting—Room 312

Thur. 9th

10:15-11:15am

Medical Fitness Association Keynote – Room 312

Joseph Ruane, MD, Medical Director, OhioHealth McConnell Heart Health Center

‘Physician Perspectives on Successful Staff Integration”

Thur. 9th

11:15-12pm

Awards Ceremony Part 2– Room 312

Regional Rising Stars, Medical Fitness Week, Certified Facilities and Program Innovations

Thur. 9th

12-1pm

“Introducing MFA’s New Website” – Room 312

Kristin McConnell

Review the Marketing Toolbox that is provided to all Members of the Association

Thur. 9th

12-5pm

Trade Show - Expo Floor

Over 250 Exhibitors

Thur. 9th

2:30-3pm

Conference Committee Meeting- Room 311A

*Private by invitation only*

Physician Task Force Meeting- Room 313


Thur. 9th

3pm-3:30pm

Remember to get your BINGO cards stamped! Sign-Ups for Outcomes & Speakers

MFA Seminar Hallway

Thur. 9th

3:45-4:15pm

MFA Regional Meetings

Everyone is welcomed to join in and

participate with medical fitness individuals

within their region

South Central-311E

Northeast-311F

Central-311G

West-311H

South East-313

International

Thur. 9th

4:30-5pm

Marketing

Room 311E

Outcomes

Room 311F

Education

Room 311G

Membership

Room 311H

Certification

Room 313

Thur. 9th

6–8pm

MFA Fellowship Reception - Cubra Libra (located in Pointe Orlando)


Thur. 9th

8–11pm

Athletic Business Welcome Reception - Lafayette’s in Pointe Orlando

Open to all conference attendees. Must have name-badge to enter.


Fri. 10th 7–8:30am

VIP Medical Fitness Association Breakfast - Room 311A *Private by MFA Invitation Only*

Fri. 10th 6:30–8am

Early Morning Workouts in the Exhibit Hall

Fri. 10th 7:30-6pm

Medical Fitness Association Registration Desk Hours of Operation

Please drop off your CEU Booklet before leaving the conference

Tracks Programming for Special

Populations Room 311E

Weight Management Room 311F

Focusing on those with

Unique Circumstances

Room 311G

Spinal Cord Injury

Room 311H

Setting Foundations Room 311 B

Physician Track Room 313

Fri. 10th 8–8:50am

Personal Training Special

Populations While Increasing

Revenue Chris Powell

Eating Disorders in a Fitness

Setting: Recognition and

Treatment Nealie Tebb

Medical Fitness with Older Adults

Donald Gallucci

Novel Strategies for

Reducing Cardiometabolic

Disease Risk in Those with Paralysis

David Dolbow

Results = Retention (Stop

Selling the Wrong Thing!)

Cosmo Wollan

Fri. 10th 9–9:50am

Yoga of the Heart

Cinnamon LeBlanc

Success Variables in

Weight Management – doing it “The

Healthy Weigh” Sandy Duncan

Raise the Bar: A Proven Fitness Program with

Youth with Au-tism and Special

Needs Suzanne Gray

Underwater Treadmill

Training: A Promising New

Therapy for Patients with

Neural-Paralytic Conditions

James Dolbow Sandra Stevens

Building a Bridge to the

Non-Exerciser Jen Bacon

Metabolic Barriers to

Weight Loss Maintenance

Dr. Inda Mowett

Fri. 10th 10-10:50am

Brain Health—Who knew?

TBD

Avoiding Weight

Bias in Weight

Management

Programming

Cynthia Howell

The Essentials of Health Coaching

Anthony Wall

Aquatic Panel Discussion

Sue Parker & Timothy Petsch

Health & Wellness

Coaching: The Moneyball for

Medical Fitness

Facilities? Ken Lammi

Obesity – What We Know; What We’ve Learned & Strategies to Move Forward Natalie Johnson

Fri. 10th 11:15–

12:30pm

Athletic Business Keynote Charles Duhigg, Best Selling Author and Speaker

“Why we do what we do in life and business”

Fri. 10th 12:30–4pm

Trade Show Over 250 Exhibitors Must have name-badge to enter

Fri. 10th 4-5:30pm

Round Table Discussions Chronic Disease Management – Cynthia Howell –311E

Facility Certification Preparation – Yvette Dixon —Sponsored by Power Wellness –311F Aquatic Programming – Sue Parker—311G

Active Shooter – Jamy McGee —311H Training Individuals with Parkinson’s – Chris Powell —313


12:30-1:30pm Track: MFA Keynote

“Discover Population Health Concept and how Reimbursement Methods are altering the Industry” Faculty: Steve Long, President & CEO, Hancock Health

This presentation will discuss the origins of the population health concept and how changing reimbursement methods are altering the health care industry. This transformation will affect health care organizations of all kinds and will impact the role of primary health care organizations.

You’ll learn how to:

Understand how the health care lessons learned by our parents and grandparents in the 20th century apply directly to the health care crisis of today.

Appreciate the changing health care payment models and the extent to which this is driving the transformation.

Recognize the impact of these changes on the primary health care sector of the health care industry.

Steve Long, MHA, MBA, FACHE, President & CEO of Hancock Health (HH) in Greenfield, Indiana. HH is a healthcare system employing 1,000+ exceptional caregivers serving the health care needs of the residents of Hancock County, and surrounding areas, in cooperation with an outstanding active medical staff of nearly 400 physicians and other providers. Prior to his arrival at HH, Steve served as the President & CEO of Skiff Medical Center in Newton, Iowa. Steve earned his undergraduate degree in business and two Masters’ degrees (MBA and MHA) from the University of Iowa.


2-2:50pm Track: Setting Foundations

“Analyzing and Achieving Peak Performance of Your Medical Fitness Center” Faculty: David Evans, FMFA, Principle, Meritage Healthcare Strategies

Peak medical fitness center performance demands rigorous attention to many details. Continually looking for ways to improve performance and avoiding the trap of status quo operations mentality, is critical to the ongoing success of a medical fitness center. Based on actual case studies, David will share key areas of analysis and performance improvement strategies for your center.


Assess key areas related to the condition and performance of their centers.

Understand key findings of performance analyses from several medical fitness center case studies.

Apply key performance improvement recommendations to their centers.

David Evans has over 35 years of experience in the development, implementation and management of preventive health, fitness and wellness facilities, programs and services. Four years as a certified athletic trainer, two years as a preventive health educator and researcher, seventeen years directly related to the development, start-up and ongoing management of hospital affiliated and corporate based fitness and sports medicine centers, and fifteen years as a consultant to the healthcare and medical fitness industries.


2-2:50pm Track: Expanding Revenue

“Reimbursement Opportunities for Your Services – What Do You Need to Know?” Faculty: Clark Simpson, President & CEO, The Clark Group Associates All health care professionals desire to be compensated appropriately for the services they provide to their patients/clients. Not only is it a desire, but a necessity. There are numerous methodologies in which health care professionals can be compensated, or reimbursed, for their services. This seminar will present different reimbursement strategies that Qualified Health Care Professionals can consider, as well as exposure to the tools and resources needed to implement these strategies.


Identify at least three opportunities, or strategies, to be reimbursed for professional services provided.

Use tools and resources to seek successful reimbursement for services provided.

Continued on next page...

Continued “Reimbursement Opportunities for Your Services – What Do You Need to Know?” Recognize the difference between legal and business issues of Third Party Reimbursement, identifying strategic objectives for attaining Third Party Reimbursement. Clark Simpson is an Adjunct Professor in the Falls School of Business of Anderson University, teaching in the MBA program on topics of Leading Organizational Change, Marketing Strategy & the capstone course of Competition & Strategy. He has made dozens of professional presentations on topics of business development strategy, reimbursement opportunities & strategy, appropriate billing/coding for services and marketing of services at local, state, district and NATA national conferences and seminars within the athletic training profession.


2-2:50pm Track: Building Your Personal Training Empire

“How to Increase Revenue in Personal & Group Training” Faculty: Chris Pacifico, Senior Partner, New Paradigm Partners Attendees will review strategies to improve revenue. Strategies include selling personal training, increase attendance in members for orientations, and how department managers can hold staff accountable to achieving goals.


Identify current industry stats and how your facility fares among the ones similar.

Hire, train and motivate a staff that will provide facilities an opportunity to generate more personal training clients and deliver exceptional member service.

Use specific strategies that will help increase your current personal training and small group training programs.

Chris Pacifico has over 15 years in the industry as an Owner/Operator and Professional Business Consultant. He earned his degree in Public Administration.


2-2:50pm Track: Building Your Business

“The Member Experience” Faculty: Anneke Hill, Program Coordinator, REX Wellness Center Jenny Langdon, Operations Manager, REX Wellness Center In this presentation, we will explain the importance of the Member Experience Program and how the Ladder System differs from most Customer Service Programs that use the Pillar System. We will explain the origination of the Member Experience Program, how we implemented to our leadership and staff and how we have developed the program over the last five years. We will also show how participants can design a program like this for their own facility.


Provide Co-Workers and Volunteers a Service Excellence Program with a clear plan of action to ensure a positive Member Experience.

Promote and operationalize the Member Experience Program as part of the centers strategic plan to increase member satisfaction, member visits and overall retention.

Utilize your organizations existing service excellence program to promote your hospitals positive service excellence culture and reward your top performers. Anneke Hill has proudly served REX Wellness Centers for the past 20 years as a Wellness and Program Coordinator. She received her Bachelor of Science from Ball State University.

Jenny Langdon received her Bachelors in Exercise and Sport Science from University of North Carolina at Greensboro with a minor in Business Management. She began working for REX Wellness Center as a Coordinator in 1999 and for the past 13 years, she has served as their Operations Manager for the center in Garner, North Carolina.


2-2:50pm Track: 4th Annual Physician Track

“Leading the Shift from Weight to Well-Being Part 1 of 2”

Faculty: Rebecca Johnson, Director of Wellbeing, Corporate Fitness Works

A growing body of evidence supports what many have already discovered: traditional weight-focused, “eat less, exercise

more” approaches are ineffective for creating sustainable changes in weight or health. Further, it is becoming clear that

the focus on weight and rules-based eating plans can actually be harmful to well-being, as it contributes to eating

disorders, weight cycling and other outcomes that are often confounded with weight and chronic diseases.

You will learn how to:

Identify three ways that traditional interventions for eating, activity, and weight are ineffective.

Define three tenets of an emerging paradigm to help individuals resolve struggles with eating, activity, and self-care.

Identify six non-restrictive, mindfulness-based strategies that foster optimal health and vibrant living.

Rebecca Johnson’s has over twenty years in health promotion that has included a variety of roles in health coaching,

health education, business leadership, and corporate wellness management. She currently serves as the Director of

Wellbeing at Corporate Fitness Works. Independently, she provides coaching and consulting services to organizations

seeking to leverage the power of organizational development and employee well-being to create a thriving culture.


3-3:50pm Track: Setting Foundations

“The Keys to Designing a Successful Health and Wellness Center”

Faculty: Susan Allen, Partner, TC Architects

Learn how facility design can transform health care, community wellness and recreation health and create a state-of-the

-art collaborative health model for the future. Audience will review strategies and tactics used to determine what

services to offer in a Health and Wellness Center. We will review planning for clinical and retail membership integration.


Utilize project planning and facility design considerations.

Measure the right size for the facility to achieve optimal success.

Maximize integration opportunities.

Susan Allen received her bachelors of Architecture from Kent State University. With over 30 years of experience, she

works both as an architect and interior designer. She brings with her a unique background with experience in planning,

design, programming, interior design and architecture and construction administration. She is a LEED Accredited

Professional and a member of the U.S. Green Building Council.



“Collaborative Roundtable: Leading Total Worker Health Management Strategy for Employers”

Faculty: Bill Lacy, CEO, ACHRM: Association for Corporate Health Risk Management

Discussion points will include defining employer total worker health needs and building relationships among employers

and Medical Fitness Association Members/ Healthcare Providers. CEUs awarded by MFA.


Define employer total worker health needs.

Build relationships among employers and Medical Fitness Association members/Healthcare providers.

Continued “Collaborative Roundtable: Leading Total Worker Health Management Strategy for Employers” Bill Lacy graduated from Drexel University with his field of study in Finance and Marketing in 1993. CFO/COO in variety of industries and employer sizes; developed and ran Great Life Wellness Centers (medically integrated wellness center); Association for Corporate Wellness President (2007-2011); EVP/CFO for Business Health Services (national corporate wellness service provider) and Planet Fitness Pa, in addition to ACHRM's president and CEO from 2012.



“It’s a HITT! Faculty: Paige Jones III, Manager, Piedmont Atlanta Fitness Center What is high intensity interval training (HIIT) and how can medical fitness professionals use it in a safe and effective manner to benefit their clients?


Understand high intensity interval training (HIIT) definitions and benefits.

Use methods and progressions when implementing HIIT with clients and patients.

Review modifications and safety considerations for HIIT programs.

Paige Jones has over 15 years in the Medical Fitness Industry and has proudly served at Piedmont Atlanta Fitness Center for the past 10 years. He received his degree in Exercise Science from Furman University in 2001.



“Knowing Your Numbers and Growing Ancillary Income” Faculty: Kevin McHugh, COO, The Atlantic Club Successfully expand non-member revenue opportunities to maximize the success of your facility’s bottom line. Participants will leave presentation with the opportunity to implement new programs that can drive over $10,000 to your bottom line by 12/31/18.


Find ancillary revenues from areas that are knocking on your door by knowing your numbers.

Understand the process of drilling down and how this process creates new opportunities for growth.

Be relentless in growing your ROI by not only adding new possibilities but equally important removing areas of the business that are not providing the highest returns.

Kevin McHugh serves as the Chief Operating Officer of the Atlantic Club. He was promoted to COO in 2006, from Vice President of Sales and Marketing. As the COO, McHugh provides effective and inspiring leadership by being actively involved in the extensive health and wellness programs and services offered at the Atlantic Clubs in both Red Bank and Manasquan, New Jersey.



“Leading the Shift from Weight to Well-Being Part 2 of 2” Faculty: Rebecca Johnson, Director of Wellbeing, Corporate Fitness Works Despite decades of conclusive evidence that traditional weight-focused, “eat less, exercise more” interventions are ineffective, counterproductive, and potentially harmful, many individuals and organizations continue to invest in them. Fortunately, the tide is turning. As empirical evidence continues to accumulate, recognition of the need to adopt a weight-neutral, health-centric approach expands. During this session, we will clarify the core messages of the weight-neutral approach to health and provide strategies for combining evidence and powerful questions in persuasive conversations that help shift the paradigm from weight to well-being.


Define four key principles of the weight-neutral approach.

Continued “Leading the Shift from Weight to Well-Being Part 2 of 2”

Identify four parts of a specific communication framework for leading the shift from weight to wellbeing. Rebecca Johnson has over twenty years in health promotion that has included a variety of roles in health coaching, health education, business leadership, and corporate wellness management. She currently serves as the Director of Wellbeing, at Corporate Fitness Works. Independently, she provides coaching and consulting services to organizations seeking to leverage the power of organizational development and employee well-being to create a thriving culture.

Wednesday, November 8 4-4:50pm Track: Setting Foundations “Outcomes – The MFA Way: MFA’s Outcomes Protocol Roll-out” Faculty: Bob Brown, FMFA, Director of Outpatient Cardiology Services, Spartanburg Medical Center Jeff Jeran, FMFA, Director of Wellness Services, Valley Health

In July 2016, The Medical Fitness Association published outcomes protocols for 3 chronic diseases: Hypertension, Diabetes Mellitus and Obesity. This session will provide details about the implementation of the protocols in fitness facilities. The protocols will be reviewed, but the focus will be lessons learned from the pilot programs and early adopters of the protocols including IRB approval if required, program marketing, data collection and follow up testing. Attendees to this session should feel comfortable with inaugurating the MFA Outcomes Protocols in their own facility.


Obtain working knowledge of the 3 Medical Fitness Association Outcomes Protocols.

Use effective methods for marketing the program to potential participants.

Understand the data collection requirements and tools available to assist.

Bob Brown received his Bachelor’s Degree in Exercise Sports Science with a Concentration in Athletic Training from the University of South Carolina at Aiken in 2003. He then proceeded on to receive a dual Master’s in Public Health and Business Administration from Walden University. Bob graduated with honors in 2007. He currently serves Spartanburg Medical Center as the Director of Outpatient Cardiology Services.

Jeff Jeran graduated in 2004 from West Virginia University with a Master’s in Exercise Physiology & specializing in Aquatic Therapy. Jeff is a proud member of ACSM, MFA and NSCA. He serves the MFA Certified Facility, Valley Health as the Director of Wellness. He has over 20 years of experience in the medical fitness industry.



“Creating Bottom-Line Growth by Offering Member Solutions and Results” Faculty: Rich Gershom, FMFA, Director, Cleveland Clinic Akron General LifeStyles

This seminar will focus on several principles and strategies that will create sustainable growth through providing member solutions. We will examine why members “hire” us, and ask the question: “are we providing results and solutions for their needs?” You will evaluate whether your business model’s core services are strategically developed to naturally create this growth internally, externally or both. The participant will be able to apply these principles to strategically create sustainable growth.


Understand why our members are hiring us, and how that leads to growth and bottom line results.

Understand how your growth fits into your business model.

Create, value and solutions to your members that other “gyms” are not able to replicate and can provide growth to your facility.

Rich Gershom, is the director of Cleveland Clinic Akron General LifeStyles, Bath and Community Access and Wellness Services. He has been in medical fitness management for over 20 years and in the sports medicine industry for over 30



“FITT - Using Exercise to Create Change” Faculty: Anthony Wall, Director of Strategic Partnerships, American Council on Exercise, ACE Exercise, an often underutilized tool, can have a profound impact on the management of prediabetes and type 2 diabetes. The challenge for many diabetes educators, clinicians and other allied health professionals is knowing what type, how long and how much exercise to prescribe. This theoretical session will focus on the fundamentals of exercise and explore ways to implement exercise programs of various intensities.


Discuss the general guidelines for cardiorespiratory exercise for health and weight loss.

Describe methods for promoting safe and effective exercise.

Explain the relevance of using HIIT training for persons with diabetes or who are at risk for diabetes.

Anthony Wall has over 20 years as an experienced educator and presenter. He has demonstrated himself as an industry leader and for the past 6 years, he has worked for MFA’s Strategic Partner, American Council on Exercise. He oversees the development and implementation of strategic partnerships with continuing education provider organizations in health, fitness and other health occupations. Prior to ACE, he served Les Mills as the National Personal Training and Team Training Manager for 6 years in New Zealand.



“Programs that will build your Revenue & Facilities” Faculty: Marci Crozier, Administrative Director of Health Promotions, Franciscan Health Fitness Centers Sharon Sporman, Administrative Director of Wellness, Franciscan Health Fitness Centers Standardize programming operations to let the uniqueness of what you offer shine through. Commit to being a Facility that will continue to share unique Programs into the new Marketing Section of the Website. Attendees will enjoy the experience and wealth of knowledge from the presenters as they have worked together as partners in the wellness sector for over the last 34 years.


Review Best Practice Programs that are currently being conducted by Medical and Commercial Fitness Clubs that are

driving profits to the bottom line.

Review 5 programs that each facility can bring back to their Club to implement in the next twelve months.

Obtain a Programming Template from Marci and Sharon that can be used in all your programs at your Facility.

Marci Crozier, Administrative Director of Health Promotions for Franciscan Health Fitness Centers in Schererville and Chesterton, IN. Both centers have been certified by the Medical Fitness Association since 2012. She has consulted, published, managed and presented in the Fitness and Wellness Industry for over 34 years. She owns a Dairy Queen and was also on the Biggest Loser, Season 11, which has inspired her to keep her enthusiasm for this industry.

Sharon Sporman, MS, is the Administrative Director of Wellness for Franciscan Health Fitness Centers in both Schererville and Chesterton, IN. Both clubs are Medical Fitness Association Certified facilities. Sharon has managed, owned, educated, coached and consulted in the fitness and wellness industry for over 40 years both in Indianapolis and Northern Indiana.



“Successful Medical Integration Strategies and Outcomes” Faculty: JR Burgess, CEO, Rejuv Medical

With all the uncertainty regarding the sustainability and future of the Health Care System, physicians, private medical practices, and fitness professionals are beginning to see a unique opportunity. The obesity epidemic and the incidence of chronic disease and injury have forced the need for a preventable, medically integrated, and outcome-based model of medical fitness. The goal is to add profitable and sustainable medical fitness centers that combine the science of medicine, and the physiology and endocrinology of the body to develop a health care model that creates permanent changes, heals degenerative conditions, and restores health and vitality to patients.

Continued “Successful Medical Integration Strategies and Outcomes”


Become employed with an integrated medical system and how to partner with a physician/medical group.

Learning how to design and integrate medical fitness protocols and systems to improve patient outcomes.

Review current literature on how to implement profitable medical fitness models in an insurance and cash based

healthcare systems.

JR Burgess is an experienced Chief Financial Officer with a demonstrated history of success working in medical

practice, fitness and financial industries. He is skilled in Healthcare Consulting, Budgeting, Life & Business Coaching

and Speaking. JR has a strong professional work history and educated with a Masters in Science focused in Sports

MGMT/MKTG from SCSU.


6:30-9:30pm Annual MFA Welcome Reception

The Pub in Pointe Orlando Name badge is required for admittance Join us for catering, spirits, and fun entertainment.


8:10-9:00am Track: Chronic Disease Programming

“Lifelong Conditioning after Rehab or Trauma”

Faculty: Ruth Meyer, Registered Kinesiotherapist, McGuire VAMC

This session will allow the opportunity for both therapists and family members to learn about typical injuries seen in the

veteran population and how to assist those in this population to use the pool for both conditioning and recreation.


Understand typical injuries seen in the veteran population.

Review and practice evidence based conditioning techniques in the pool.

Identify how pool use can be beneficial as recreation to the veteran population.

Ruth Meyer, MEd, RKT has been an aquatic therapist since 1980 with a developmental functional kinesiological

approach towards aquatic therapy. After earning her bachelor’s in Chemistry from Bucknell University before earning

her Master’s in Aquatic Therapy with an emphasis on Autism. She is a Registered Kinesiotherapist at McGuire VAMC.


8:10-9:00am Track: Community Integration Programs

“Healthiest You Challenge” Faculty: Jamy McGee, FMFA, Health Education Director, UNC Wellness Center Each year since 2012, UNC Wellness Centers has been involved in the Healthiest You Challenge. Through this program, UNC Wellness Centers is supported by UNC Health Care and partners with 97.9FM WCHL Chapelboro.com, a local radio station. This 8-week community challenge provides UNC Wellness Centers membership access for 64 adults within our community to work toward becoming their more complete healthy self. The Healthiest You Challenge is designed to encourage, support, educate, and safely guide participants through the use of several key components, including coaching, accountability, group-led exercise, health education, health measurements, and a UNC Wellness Centers membership. This presentation will share the positive findings of this true community health partnership with focus on how a strategic local marketing partner can enhance communication of lifestyle behavior modification.

Continued “Healthiest You Challenge”

Build a team and a peer-supported environment can help to foster, encourage, and motivate sustainable healthy lifestyle

behavior in a health and wellness challenge.

Leverage a strategic local marketing partner to enhance communication of appropriate lifestyle behavior modification.

Review positive findings of a true community health partnership.

Jamy McGee has served UNC Health Care for the past 17 years. She volunteers her time and knowledge by actively

serving on Medical Fitness Association Committees for the past ten years and has been a SEMFA Board Member since

2006. She received her Bachelor of Arts in Biology from the University of Hawaii at Manoa before receiving her Master

of Arts in Physical Education from the University of North Carolina in Chapel Hill.


8:10-9:00am Track: Team Building

“Your team: The number one challenge for center success” Faculty: Jeramie Hinojosa, FMFA, Director, ETMC Olympic Centers, East Texas Medical Center

"Who" is working in your center is more important than "what" you have them doing. In fact, it is your number one

problem. “Who” is greeting your members, “who” are doing their fitness assessments, “who” are selling memberships?

“Who” is where success or failure begins. This seminar will help participants identify, interview and hire the best

candidates for long-term success.


Use methods for recruiting candidates and selecting appropriate candidates for interview.

Use effective methods for screening, in-person and reference interviews.

Identify "red flags" and other behavioral clues that could indicate potential risks in hiring the wrong candidate. Jeramie Hinjosa attended The University of Texas at Tyler with a Master’s in Clinical Exercise Physiology. He has over 20 years of service in the Medical Fitness Industry and currently serves East Texas Medical Center, ETMC, as the Director in Tyler, Texas.


8:10-9:00am Track: Retention Programs

“Wearable Technologies and How They Create Retention”

Faculty: Emmett Williams, Co-Founder, MYZONE

Understand how wearable technology can work for your facility and how it connects with the medical fitness difference.

Audience will review how knowing one’s Health and Fitness numbers can positively impact your bottom line.


Better understand the world of Health and Fitness wearables and where the industry is heading.

Understand why a club should get involved in using this technology with their Members.

Discuss the whys for getting involved in this aspect of Health and Wellness and the pitfalls of not getting involved.

Emmett Williams is co-founder of wearable technology company MYZONE, a company that launch at the start of the

wearable tech wave in 2011 and now works with 4000 clubs around the world. Prior to MYZONE, Emmett had started

and scaled businesses on both the vendor and operator side of the commercial fitness industry, and in 2016 he was

Thursday, November 9 8:10-9:00am Track: 4

th Annual Physician Track

“Exercise is Medicine”

Faculty: Dr. Khanh Nguyen, MD, Medical Director, Owensboro Health Healthpark

Attendees at this session will learn how a hospital based physician group has integrated “Exercise is Medicine” into their

practice for treating multiple chronic medical conditions. Learn how these physicians have used their EMR and an

accountable and integrated approach to fitness to reduce non-compliance among patients, garner measurable positive

outcomes and improve the health of their patient populations. Fully integrating the services offered by the wellness

center into the routine practice model has facilitated creating patient accountability, data collection to demonstrate

positive health outcomes and provided long term support for patients to have the exercise, nutrition and coaching

support needed to successfully achieve and maintain healthy lifestyles.


Use exercise in regards to treating multiple medical conditions and improving the health of community.

Integrate “Exercise is Medicine” program to hospital group.

Use EMR (electronic medical records) for the referral process, data collection, and communication.

Dr. Khanh Nguyen, DO is a family medicine doctor who practices in Owensboro, KY. He is 43 years old and has been

practicing for 13 years. Dr. Nguyen is affiliated with Owensboro Health Regional Hospital. After attending Western

University of Health Sciences in Medicine, he went on to his residency at the Southwest Medical Center before joining

the Owensboro Health Regional Hospital.


9:00-9:50am Track: Nutritional Consideration

“Mindful Eating – A Practical Approach to Optimal Eating & Health”

Faculty: Rebecca Johnson, Director of Wellbeing, Corporate Fitness Works

During this session, we’ll explore the Mindful Eating Cycle, a practical and powerful decision making model that

empowers individuals to take charge of their thoughts, feelings, and decisions. Participants will learn six unconventional

strategies for addressing issues contributing to problematic eating, physical inactivity, and chronic disease and discover

a universal approach that fuels optimal health and vibrant living.


Identify three main scientific conclusions regarding the traditional, weight-focused approach to health.

Define five key principles of the weight-neutral approach.

Identify four specific strategies for powerful conversations designed to shift the paradigm from weight to well-being.

Rebecca Johnson has over twenty years of experience in health promotion that has included a variety of roles in

health coaching, health education, business leadership, and corporate wellness management. She currently serves as

the Director of Wellbeing at Corporate Fitness Works. Independently, she provides coaching and consulting services to

organizations seeking to leverage the power of organizational development and employee well-being to create a thriving

culture.


9:00-9:50am Track: Community Integration Programs

“Maximizing Community Benefit Through Health & Wellness Integration, Collaboration & Parnerships”

Faculty: Doug Ribley, Senior Vice President, Cleveland Clinic Akron General

Doug Ribley Doug Ribley has been active in the development and administration of quality health, fitness and wellness programs and facilities for thirty-four years. He has worked in the corporate, commercial and hospital based arenas.

Doug is currently the Senior Vice President of Health & Wellness Services for Cleveland Clinic Akron General. He was instrumental in the development and operation of Akron General’s three award winning Health and Wellness Outpatient Delivery Centers which represent a $110 million investment. These centers emphasize prevention, early detection, re-habilitation and outpatient treatment in a unique, clinically integrated, environment.


9:00-9:50am Track: Team Building

“USMC Leadership for the Medical Fitness Industry” Faculty: John Caliri, FMFA, Director, Health & Fitness, FirstHealth of the Carolinas

The audience will learn how important it is to have good leadership which drives good performance. Participants will

walk away with keys to leadership for life.


Review USMC Leadership Traits.

Identify management versus leadership.

Review USMC Leadership Principles.

John Caliri proudly served our country in the United States Marine Corps. For the past twenty years, he has worked in

Pinehurst, North Carolina, as the Director of Health & Fitness at the FirstHealth of the Carolinas. He has served on the

Board of Directors for the Medical Fitness Association for the past nine years.


9:00-9:50am Track: Retention Programs

“Programs That Work and Can Work for Your Facility”

Faculty: Jennifer Hopper, FMFA, Director of Employee Wellness, Work-life and Fitness, Piedmont Healthcare


Use five proven outstanding Retention Programs currently being conducted in Medical and Commercial Clubs that you

can take home to your club and start to implement.

Better understand what the real drivers of retention are and how your pro-activity in improving your Retention will benefit

your bottom line.

Continued on next page…

Continued “Programs That Work and Can Work For Your Facility”

Be relentless in keeping your Members at your Club.

Jennifer Hopper is the Director of Employee Wellness, Work-life and Fitness for Piedmont Healthcare. She has over

20 years of experience in the wellness industry including research, program development and facility renovations/

expansions. As a director, she oversees the standardization of the fitness service line for all entities within Piedmont

Healthcare. This function provides strategic direction and has joint accountability for operations, budget and equipment

management with local fitness leaders.


9:00-9:50am Track: 4th

Annual Physician Track

“Helping People Change: Applying Motivational Interviewing Techniques When Counseling Clients in a Medical Fitness Center” Faculty: Lori Deemer, MD, FMFA, Medical Director, Hancock Wellness Centers The audience will review how traditional methods of interviewing may be outdated and how motivational interviewing could be the new answer when directing change with clients in a medical fitness center. Dr. Deemer will demonstrate specific examples of motivational interviewing, as well as ineffective examples.


Understand what motivational interviewing is, and what it is not. Recognize why motivational interviewing is typically more effective than traditional methods of interviewing and directing change with clients. Demonstrate effective examples of motivational interviewing, as well as ineffective examples of client interviewing. Dr. Lori Deemer practices Family Medicine Physician at Hancock Physician Network. She also serves as the Medical Director for the Hancock Wellness Centers at Greenfield and McCordsville. She has had a passion for prevention, fit-ness, wellness, and weight management since the start of her career. Her passion for weight management and living an active lifestyle led her to the St. Vincent Bariatric Center of Excellence, where she worked for three years as an Obesity Medicine Specialist, helping patients overcome the lifestyle challenges to successful long term weight management and optimal health. Since returning to Hancock Health, she has been able to integrate the experience she gained at St. Vin-cent into the care of her patients and community in Greenfield, were she has lived since 2005.


10:15-11:15am Track: MFA Keynote

“Physician Perspectives on Successful Staff Integration”

Faculty: Joseph Ruane, MD, Medical Director, OhioHealth McConnell Heart Health Center

The healthcare environment is undergoing some of the more dramatic changes in American history. Medical fitness

facilities are positioning themselves to fill the void, creating essential and successful interactions and integration

between facility staff and affiliated physicians.


Gain information and insights on the volume-to-value journey.

Review successful strategies working together as a team with physicians.

Achieve facility and healthcare goals.


12:05-1:00pm Track: MFA Marketing

“Introducing MFA’s New Website”

Faculty: Kristin McConnell, Marketing Director, The Atlantic Club’s

Participants will have the opportunity to review The Marketing Toolbox that is provided to MFA Members. This toolbox

will provide recommendations on how facilities should be featuring their Membership as well as their Facility Certification

to the marketplace. Examples of great implementations will be provided to the audience.


Understand the new layout of the MFA Website and all of its features.

Utilize the MFA Marketing Toolbox.

Better understand the power of the new website with examples that each MFA Member can take home and implement

with their team and community.

Kristin McConnell, is the Marketing Director for The Atlantic Club’s in both Manasquan and Red Bank, New Jersey.

She over sees an in-house Marketing Department that she created 10 years ago upon joining The Atlantic Club Team.

Kristin has a background in graphic design, advertising, marketing, print production and truly enjoys working in the

Health, Fitness & Wellness industry. Prior to joining the Atlantic Club, Kristin spent five years in a printing & bindery

company running the Graphics Department and serving as Account Manager for a variety of local large Jersey Shore

companies, and organizations.

Friday, November 10

8-8:50am Track: Programming for Special Populations

“Personal Training Special Populations While Increasing Revenue”

Faculty: Chris Powell, Fitness Manager, Hancock Wellness Center

This presentation will define who special populations are. From there it will discuss best practices and facing any

contraindications to training them. Finally, it will teach and display ways to increase facility revenue and possibly

membership while training special population groups.


Identify who and what special populations are; define them.

Discuss best practices to train the targeted special populations; discuss safe measures when training them and

contraindications to training them.

Identify and discuss how to increase revenue while training special population groups.

Chris Powell is a highly motivated and results driven fitness director with fifteen plus years of demonstrated fitness

Industry experience. An exceptional leader and mentor that facilitates personal and health related growth. He trains

clientele and manages and develops young trainers as well as fitness/training departments. He currently works as the

Fitness Manager for the Hancock Wellness Center in Greenfield, Indiana, a Medical Fitness Association Certified

Facility.

Friday, November 10

8-8:50am Track: Weight Management

“Eating Disorders in a Fitness Setting: Recognition and Treatment”

Faculty: Nealie Tebb, Registered Dietitian, Veritas Collaborative

Physical activity is an important part of mental and physical health, and yet unhealthy physical activity plays a role in

many eating disorders. This presentation will inform viewers of the signs and symptoms of eating disorders and

excessive exercise. Viewers will gain an understanding of the etiology of eating disorders, specific diagnoses, and

treatment best-practices. The complex relationship between eating disorders and physical activity related to eating

disorder development, treatment, and recovery will be discussed.


List three symptoms that may indicate the presence of an eating disorder.

Understand the diagnostic indicators for excessive exercise and its role in the development of eating disorders.

Identify risk factors for relapse to symptomatic levels of physical activity after a period of recovery from an eating

disorder.

Nealie Tebb received her Master’s of Science in Nutrition from Meredith College. For the past three years, she has

served Veritas Collaborative as a Registered Dietitian. Prior to working at Veritas, Nealie served as the Nutrition

Program Manager and Admissions Counselor at Meredith College for six years.

Friday, November 10

8-8:50am Track: Focusing on those with Unique Circumstances

“Medical Fitness with Older Adults”

Faculty: Donald Gallucci, Exercise Physiologist, St. Mary’s Warrick Hospital

Provide a model of continuum of care delivering a plan of care by progressing patients from outpatient physical,

occupational, cardiac and pulmonary services into a wellness environment that safely transition them into a self-

management skills. Development of a strategy that targets the population by creating a plan that improves staff's ability

to instruct correct posture, joint mobility and stability. This result can improve balance, proprioception and kinesthetic

awareness enhancing their quality of life.


Have a better understanding and disseminating techniques associated with older active adult’s motions for daily living;

Activities of Daily Living (ADLs).

Improve your patient’s spatial orientation (Kinesthetic Awareness) enhancing their ability to sense position of their body

as it relates to space.

Identify Posture, Movement, and Locomotion for possible misalignment and dysfunction necessary in developing

corrective phase of individual's exercise plan.

Donald Gallucci has designed, implemented and instructed exercise programs for members addressing their flexibility,

cardiovascular and strength training. In 2014, he was appointed Subject Matter Expert for American Council on

Exercise. For the past two years, he has served as an Exercise Physiologist for St. Mary’s Warrick Hospital. He

received his degree in Health & Physical Education.

Friday, November 10

8-8:50am Track: Spinal Cord Injury

“Novel Strategies for Reducing Cardiometabolic Disease Risk in Those with Paralysis”

Faculty: David Dolbow, Assistant Professor, School of Kinesiology

Dr. Dolbow will discuss developmental research concerning two emerging treatment strategies to decrease the risk of

cardiovascular and metabolic diseases for those with paralysis. 1) Resistance-Guided High Intensity Interval Training

Functional Electrical Stimulation Cycling produced enhanced body composition and improved cardiometabolic health

markers in a proof-of-principle case series, while 2) Intermittent Pneumatic Compression treatments were shown to

acutely increase blood flow and arterial dilation in paralyzed extremities during a pilot study. Dr. Dolbow will discuss

these and other future promising strategies for the health promotion of those with paralytic conditions.


Identify and understand the detrimental effects of paralysis on body composition, hemodynamics and various

cardiovascular and metabolic health markers.

Understand the possible benefits of resistance-guided high intensity interval training functional electrical stimulation

cycling for those with paralytic conditions.

Gain an understanding of future strategies concerning the rehabilitation and enhancement of health for those with

paralytic conditions.

David Dolbow is an Assistant Professor and Researcher at The University of Southern Mississippi in Hattiesburg, MS.

After receiving his Master’s in Human Movement from Boston University, he went on to earn his PhD in Human

Performance with a Specialization in Exercise Science from Middle Tennessee State University. He holds professional

memberships with ACSM, AKTA, APTA, and TPTA.

Friday, November 10

8-8:50am Track: Setting Foundations

Results = Retention (Stop Selling the Wrong Thing!)

Faculty: Cosmo Wollan, Senior Executive, Synergy Cubed

Retention is key to success but accomplishing it remains a perpetual challenge. Fancy programs, including upgrades

and countless freebies do not assure long term loyalty. Your members may all have different reasons for joining your

gym but they all want to accomplish something. Results, not bribes, will keep them coming back and bringing their

friends, but selling personal training session packages guarantees nothing beyond that first sale. This seminar will

explain how you need to change your customers mindset and the training paradigm itself to ensure optimum results and

drive both retention and referrals.


Understand the significance of the relationship between results and retention, and how one can consistently drive the

other.

Understand why it can be so debilitating to the success of any training program, and how to rethink the paradigm to

remove that roadblock entirely.

Use the three most productive places in your facility to initiate that process for optimum program performance.

Cosmo Wollan is a seasoned learning & development executive, communications specialist, customer experience

expert, international presenter, skilled writer and dynamic training facilitator, Cosmo has more than 20 years’ consulting

experience in curricula and presentation design, training creation & delivery, communication design & implementation,

customer interaction improvement, script development, copy writing, staff assessment & evaluation, individual skill set

coaching and executive mentoring. He received his Master’s in Communication from Almeda University.

Friday, November 10


“Yoga of the Heart”

Faculty: Cinnamon LeBlanc, Manager, FirstHealth Center for Health & Fitness, Southern Pines

Yoga Heart is a program of deep relaxation that benefits the body, mind, and spirit. Participants will be shown the class

format so they can truly understand what their patient’s experience.


Discuss techniques to reduce patients stress and induce deep relaxation using yoga postures, breathing exercises and

meditation.

Experience the benefits your patients also experience.

Identify the certification, format, and medical clearance that is required for this program.

Cinnamon LeBlanc has proudly served FirstHealth Center for Health and Fitness in Southern Pines, North Carolina, as

a Manager for the past 25 years. Prior to her service at FirstHealth, Cinnamon was a Dance and Pilates Instructor at

Terpsichore for 17 years. She received her degrees in dance and Yoga Certification and Yoga Teacher Training/Yoga

Therapy.

Friday, November 10

9am-9:50am Track: Weight Management

“Success Variables in Weight Management – doing it “The Healthy Weigh”

Faculty: Sandy Duncan, Manager Health & Wellness Services, Saint Francis Medical Center

A case study of The Healthy Weigh weight loss program at Saint Francis Medical Center will be presented to the audi-

ence. Current statistical data to support the need for more aggressive weight management programs will be shared, as

well as strategies for optimal outcomes will be reviewed. Successful integration of “The Healthy Weigh” program within

the medical fitness center will be discussed.


Understand the concept of “The Gap” and how it keeps people from managing their weight.

Identify 5 key success variables utilized by The Healthy Weigh weight loss program.

Understand how medically supervised weight loss programs can enhance medical fitness offerings.

Sandy Duncan has over 20 years in the fitness industry. She graduated with masters in Health and Fitness

Administration from Southeast Missouri State University. Sandy is the manager of Health and Wellness Services for

Saint Francis Medical Center, overseeing two medical fitness facilities, Saint Francis’ wellness department and The

Healthy Weigh. She is actively involved in community fitness and wellness, is an ACSM C-EP, and a member of MFA

and ACSM.

Friday, November 10


“Raise the Bar: A Proven Fitness Program with Youth with Autism and Special Needs” Faculty: Suzanne Gray, Owner/President, Right Fit Sport Fitness Wellness

Physical Fitness is just as necessary and important to individuals with physical, mental and social challenges as it is to

the person without disabilities. Explore Raise the Bar a unique and proven fitness and wellness program that promotes

inclusive play, developmental, corrective and adapted exercises and functional motor skills for youth and adults with

Autism and Physical and Mental Challenges The program will assess and identify strengths and weaknesses by

analyzing posture, core and movement capability. Emphasis is placed on client goals and review of results.


Define and distinguish between corrective, developmental and adaptive fitness programs. Strategies for ongoing and

effective communication between client, trainer, physicians and community support groups to ensure credibility and

longevity of a fun safe physical fitness program.

Use effective training methods followed by a demonstration of equipment to ensure participation.

Understand the importance of timely, sensitive and accurate record keeping as a method to recognize individual

differences and insight into the client’s abilities, interests, potential and goals.

Suzanne Gray earned her bachelor’s degree in Health, Physical Education and Dance from Slippery Rock University

before earning her Master’s in Athletic Administration and Coaching from University of Illinois at Chicago. She is the

proud Owner and President of Right Fit Sport Fitness Wellness for the past twelve years.

Friday, November 10

9-9:50am Track: Spinal Cord Injury

“Underwater Treadmill Training: A Promising New Therapy for Patients with Neural-Paralytic Conditions”

Faculty: James Dolbow, Lincoln Memorial University, DeBusk College of Osteopathic Medicine

Sandra Stevens, Assistant Professor, Middle Tennessee State University

The audience will specific benefits will be elaborated on for patients with neural-paralytic conditions such as spinal cord

injury and stroke. Speakers will also elaborate on patient, supervisor safety and what an exercise protocol for this

population should entail. A full description and analysis will be made on the past and current research in underwater

treadmill training. Research in underwater treadmill training will elaborate on the past findings and future implications of

the following published manuscripts of the presenters, in addition to research performed internationally. Identify several benefits of underwater treadmill training shown in recent research involving patients with spinal cord

injury and stroke.

James Dolbow is a graduate student in Biomedical Professions at Lincoln Memorial University and a past and present

researcher in neurological injury/disease rehabilitation. He will be attending Debusk College of Osteopathic Medicine as

an OMS-1, class of 2020.

Sandra Stevens began her education at the University of Kansas before earning her Master’s at Middle Tennessee

State University in 2005 and then her PhD in 2010. She currently serves as the Assistant Professor at the Middle

Tennessee State University.

Friday, November 10


“Building a Bridge to the Non-Exerciser”

Faculty: Jen Bacon, Associate Vice President, Premise Health

This seminar will help participants to take a fresh approach to reaching and engaging the non-exerciser or inactive

member. We need a paradigm shift from thinking that we have to make everyone love exercise to figuring out how to

bring movement and physical activity to those who hated gym class and are not lured in by the promise of a thin and

sleek physique. Learn practical approaches to thinking and acting differently to engage a larger segment of your target

population.


Identify the struggle as an industry to find ways to reach non-exercisers.

Change your language and approach to connect with the inactive, anti-sweat population.

Understand how building engagement with the inactive participant takes a different approach.

Jen Bacon she studied Anatomy and Physiology at Boston University. She has over 20 years of experience as a fitness

industry professional. Jen delivers presentations on a regular basis for business development finalist presentations, staff

training webinars, and presentations to the executive team. She is a columnist for a journal called The Business Edge.

Friday, November 10

9-9:50am Track: 4th

Annual Physician Track

“Metabolic Barriers to Weight Loss Maintenance”

Faculty: Inda Mowett, MD, Medical Director, The Aesthetic and Wellness Center

Every year, thousands of people in the US and around the world, attempt to lose weight with some type of diet and/or

exercises. Studies have shown that those who are successful; one to two-thirds will regain their weight within one year,

and often gain more weight. In 2016, the National Institute of Health (NIH) released the results of a longitudinal study

done to 16 participants of season 8 of the Biggest Loser televised show. The results suggest changes on participants’

metabolism and the brain to adapt to their new body weight, by a process called metabolic re-adaptation. Dr Mowett will

explain some of these metabolic re-adaption processes that take place and share strategies that she uses with her own

patients to achieve long term weight loss.


Identify the factors affecting the maintenance after weight loss.

Understand the significance of metabolic adaptation.

Recognize the hormonal mechanism that occurs with weight loss.

Dr. Inda Mowett graduated from the University of Panama in 1987. After completing her residency program in Family

Medicine in her native country, she continued her medical training in Jamaica Hospital in Queens, New York and St.

Joseph’s Hospital in Paterson, New Jersey. Dr. Mowett’s has a devoted an interest in preventive medicine, health and

wellness, and became certified in obesity medicine in 2010.

Friday, November 10


“Brain Health-Who Knew?”

Faculty: TBD


TBD

Friday, November 10

10-10:50am Track: Weight Management

“Avoiding Weight Bias in Weight Management Programming”

Faculty: Cynthia Howell, Health Education Specialist and Registered Kinesiotherapist, Long Beach Veterans Affairs

Medical Center

The “Obesity Epidemic” within the United States has brought important issues to light regarding the health implications

of high body weight. Unfortunately, however, a resultant focus on body size rather than health has given more fuel to the

fire of unrealistic body size expectations and weight stigma. This lecture will discuss implications of weight bias from

health care and exercise professionals as well as provide suggestions for providing more supportive weight

management programs.


Identify three impacts of weight stigma on individuals with overweight or obesity.

Identify their behaviors on perpetuate bias.

Gain an understanding of methods for improving the self-efficacy of weight management clients.

Cynthia Howell received her Masters of Public Health with a focus in community health education and promotion. She

is a Registered Kinesiotherapist at the Long Beach VAMC and has experience in various clinic settings including

inpatient and outpatient programs, working with patients across the spectrum of functional levels. Since 2008, she has

served on the Executive Board of the American Kinesiotherapy Association, AKTA, a proud Strategic Partner of the

Medical Fitness Association.

Friday, November 10


“The Essentials of Health Coaching”

Faculty: Anthony Wall, Director of Strategic Partnerships, American Council on Exercise, ACE

The obesity and physical activity epidemics and their associated chronic diseases are helping to change the landscape

of healthcare. Healthcare and allied health professionals are adopting a more holistic approach to caring for their

patients. People need more than advice to overcome unhealthy behaviors - they need hands-on help. This session will

address the key of fundamentals coaching individuals through the process of health behavior change.


Understand the key tools and techniques for health coaching, including effective communication/active listening skills,

goal setting, and client/patient readiness for change.

Understand the three primary pillars of health coaching - nutrition coaching, physical-activity counseling, and behavior

modification.

Understand the role of providing appropriate assessment and basic exercise movement to help facilitate behavior

change.

Anthony Wall has over 20 years as an experienced educator and presenter. He has demonstrated himself as an

industry leader and for the past 6 years, he has worked for MFA’s Strategic Partner, American Council on Exercise.

He oversees the development and implementation of strategic partnerships with continuing education provider

organizations in health, fitness and other health occupations.

Friday, November 10

10-10:50am Track: Aquatics

“Aquatic Panel”

Co-Presenters: Sue Parker, FMFA, Aquatics Manager, Cleveland Clinic Akron General LifeStyles

Timothy Petsch, Co-Founder & Managing Director, TMI Sustainable Aquatics

This panel discussion will acknowledge the various types of aquatic areas within our Medical Fitness area. Sue and

Timothy will highlight the goals and initiatives that should be a key factor to all aquatic facilities. They will encourage a

sharing of services, programs, training and maintenance issues that are unique, but may be helpful to the different types

of facilities represented.


Prioritize goals and initiatives to keep pools running safety and smoothly.

Share challenges and best practices regarding maintenance and staff training.

Review popular and favorite aquatic programs.

Timothy Petsch is the co-founder and Managing Director of TMI Sustainable Aquatics. Timothy is responsible for the

technical side of the company and focuses business development.

Continued on the next page...

Continued “Aquatic Panel”

His business history is the blend of practical experience in fields ranging from construction in Africa to off-shore oil

platforms in the North Sea, to renewable energy in the installation and sales of Solar Heating in S. California; to the

corporate boardrooms of America during his decade long tenure with Bank of America in their Securities Service

division of Mergers and Acquisitions.

Sue Parker has a Bachelor of Science degree in Elementary Education and over 40 years of experience in teaching

and programming. She proudly served as the Manager of Center Activities and Programs at Akron General LifeStyles

for eleven years before concentrating on aquatics only. Sue is a dedicated Medical Fitness Association Board of

Director Member and Fellow.

Friday, November 10


“Health & Wellness Coaching: The Moneyball for Medical Fitness Facilities?”

Faculty: Ken Lammi, CVO, Vector Wellness

This presentation will discuss the ramifications of Health & Wellness Coaching and how it will impact medical fitness

facilities and the challenges that they will face in developing programs to support the delivery of these services.

Preventive medicine as well as a focus on behavior change will become more central to all healthcare delivery

environments. Regardless of changes to the Affordable Care Act that may take place, there is still a very strong

commitment to delivering patient centered medical care.


Identify how Health & Wellness Coaching data analytics will play an important role in supporting the new reimbursement

models being established by CMS and major insurers

Understanding the challenges of providing a multi-discipline Health & Wellness Coaching environment.

Review the current and potential reimbursement opportunities that medical fitness facilities will be able to capitalize on

by providing Health & Wellness Coaching services.

Ken Lammi is a Population Health Management Strategist with the unique ability to link user requirements with

technology vision. Over the past several years, he has immersed himself in the world of Healthcare and Wellness

delivery. Ken works side by side with professionals including Wellcoaches to design a technology platform that supports

this paradigm shift that is taking place in healthcare delivery. He currently serves as the Chief Visionary Officer for

Vector Wellness, a Best Practice Partner of the Medical Fitness Association.

Friday, November 10

10-10:50am Track: 4th Annual Physician Track

“Obesity – What We Know; What We’ve Learned & Strategies to Move Forward”

Faculty: Natalie Johnson, FMFA, Founder, Population Health Consultants

This presentation will review the new science and research on obesity and provide the attendees with solutions that

work. The speaker will share Best Practices in Obesity Programs and provide examples of successful long term obesity

strategies.

You ‘ll learn how to:

Understand the metabolic and hormonal impacts of obesity.

Review the metabolic and hormonal impacts of weight loss.

Friday, November 10

4-5:30pm Track: Round Table Discussions

“Chronic Disease Management”

Faculty: Speaker Cynthia Howell

Is your facility ready for Inclusive fitness? This roundtable discussion will focus on programming for those in unique

populations. We will discuss best practices in research as well as explore programing that is working in the field. This

educational and interactive discussion will allow for networking as well as ideas for program integration.


Review information on exercise recommendations for specific special populations.

Gain knowledge of the best practices in the field for these specific special populations.

Identify supportive resources available for these unique populations.

Friday, November 10


“Facility Certification Preparation”

Faculty: Yvette Dixon, Program & Operations Manager, Hancock Wellness Center

Have you been thinking about getting your facility certified? Do you know how to get started? How will you prepare for

the certification process? Learn how to differentiate your center from others in the marketplace. Join us while we review

the application and process for the MFA Facility Certification.


Prepare documentation for the application and examiner site visit.

Increase membership sales by conducting special membership campaigns emphasizing the MFA Certification.

Identify the challenge and satisfaction of meeting the highest standards in your state, country, and the world!

Yvette Dixon has operated as the Program & Operations Manager for Hancock Regional Hospital with two locations in

Greenville and McCordsville, Indiana, for the past 5 years. Both Wellness Centers are Certified by the Medical Fitness

Association. Prior to working at Hancock, Yvette served Eli Lilly and Company as the Project Manager for eleven years.

Sponsored by

Friday, November 10


“Aquatic Programming”

Faculty: Sue Parker, FMFA, Aquatics Manager, Cleveland Clinic Akron General LifeStyles

Beginning with an overview of the aquatic department mission, Sue will share some favorite aquatic programs that

Akron General and now, Cleveland Clinic/Akron General have provided over the past 20 years that support that mission.


Understand how these programs have helped members to meet their fitness, wellness, therapeutic, recreational and

water safety goals.

Understand how these programs have affected the bottom line, with revenue generation, attracting new members and

positioning the Wellness Center as an aquatic training hub.

Identify favorite programs and the impact they have made for their facilities.

Sue Parker has a Bachelor of Science degree in Elementary Education and over 40 years of experience in teaching

and programming. She proudly served as the Manager of Center Activities and Programs at Akron General LifeStyles

for eleven years before concentrating on aquatics only. Sue is a dedicated Medical Fitness Association Board of

Director Member and Fellow.

Friday, November 10


“Active Shooter”

Faculty: Jamy McGee, FMFA, Health Education Director, UNC Wellness Centers

Instances of active shooter have continued to occur in all of our communities, small and large, causing catastrophic

consequences. Although the chances of being involved in an active shooter situation are about the same as being

struck by lightning, if it does occur, the results can be deadly. Awareness, preparation, and staff training are keys for

surviving this type of incident. This discussion will review policy and procedures to consider, facility and building

assessment tasks, the importance of communication and collaboration with your medical center police and local law

enforcement, and the support and assistance needed from your hospital administration to develop strategies for

surviving an active shooter incident in a medical fitness facility.


Outline procedures taken in an active shooter incident, including handling emergency response communication,

managing members and guests, supporting and communication with law enforcement personnel.

Review facility and active shooter prevention tasks, including building modifications, camera installation, and safe sites.

Review staff safety procedures and actions during an active shooter incident.

Jamy McGee has served UNC Health Care for the past 17 years. She volunteers her time and knowledge by actively

serving on Medical Fitness Association Committees for the past ten years and has been a SEMFA Board Member since

2006. She received her Bachelor of Arts in Biology from the University of Hawaii at Manoa before receiving her Master

of Arts in Physical Education from the University of North Carolina in Chapel Hill.

Friday, November 10


“Training Individuals with Parkinson’s”

Faculty: Chris Powell, Fitness Manager, Hancock Wellness Center

Do you train individuals with Parkinson’s? If you do, or even if you don’t, join this roundtable to learn more.


Start a Parkinson’s Training program in your facility.

Gain knowledge on marketing it to local physician’s and therapists in their market.

Gain insight on how to train those individuals effectively and combat any contraindications to training.

Chris Powell is a highly motivated and results driven fitness director with fifteen plus years of demonstrated fitness

industry experience. An exceptional leader and mentor that facilitates personal and health related growth. He trains

clientele and manages and develops young trainers as well as fitness/training departments. He currently works as the

Fitness Manager for the Hancock Wellness Center in Greenfield, Indiana, a Medical Fitness Association Certified

Facility.

Save the Dates ~ November 7-9, 2018

27th Annual International Conference


Four Easy Ways To Register

1. Online: Click here to register online and pay with credit

cards. All major credit cards are accepted.

2. Email: Complete the enclosed registration form, scan

and email to [email protected]

3. Phone: Call 910-420-8610 and ask for Jason or Mary

to pay with major credit card.

4. Mail: Complete the enclosed registration form with

either a check payment or credit card details and mail to:

Medical Fitness Association

90 Cherokee Road, Suite 3A

Pinehurst, North Carolina 23874

Early Bird Pricing ends on October 8th.

All registration ticket prices will increase by $100

after October 8th.

Registration will close on October 31st.

If you wish to register after this date, you may do so

onsite at the MFA Registration desk with payment.

HOTEL RESERVATIONS

Housing for the Conference will be handled by

onPeak is the only official housing provider for

the conference.

Click here to book your hotel

(note: Registration & Seminars will take place

located in Hall C of the West Building)

Headquarters Hotel

Rosen Centre Hotel * Rate $209

Located next to Hall A: 7 minute walk

Hyatt Regency Orlando * Rate $259

Located across from Hall C: 2 minute walk

Rosen Plaza* Rate $199

Located next to Hall E: 4 minute walk

Rosen Inn at Pointe Orlando * Rate $90

Located 0.7 miles from center: 12 minute walk

Homewood Suites * Rate $142


Springhill Suites * Rate $159


Residence Inn * Rate $159

Located 1 mile from center: 17 minute walk

IMPORTANT:

Hotel Reservations Cut-Off Dates

Oct 16: Rosen Centre/Rosen Plaza

Oct. 23: Hyatt

Oct 26: Hyatt Place, Homewood Suites, Rosen

Inn, Springhill Suites & Residence Inn

Photo Release

By virtue of your attendance, you automatically agree to

usage of your likeness in such marketing/promotional

materials by use of photography unless you opt out in

writing to the MFA Office.

http://www.medicalfitness.org/events/EventDetails.aspx?id=855492&group=

https://compass.onpeak.com/e/012601083/1


Registration Confirmation If you register online, you will receive a ‘thank you’ confirmation as soon as you submit your credit card payment. All

major credit cards are accepted. If you register by email, phone, or mail, you will be emailed a receipt within 5 business

days. If you have not received confirmation after this time, please reach us at 910-420-8610.

Registration Hours The Medical Fitness Association Registration Desk Hours of Operation:

Wednesday, November 9th 7:30am-5:00pm

Thursday, November 10th 8:00am-5:00pm

Friday, November 11th 7:30am-6:00pm

Cancellations

If you need to cancel your registration, please submit your request in writing to MFA Bookkeeper, Mary McKay at

[email protected]. You may either apply the payment towards a future MFA purchase or receive a

refund. If you choose to receive a refund, a $50 administrative fee will be deducted and no refunds will be issued after

October 10th.

Conference Location

All seminars, registration booths and trade show exhibits will be held in Hall C of the West Concourse in the Orange

County Convention Center, located at 9800 International Drive, Orlando, Florida, 32819.

Dress Code

Conference dress is casual. We recommend comfortable walking shoes and layers of clothing. Attendees are

encouraged to bring a sweater or light jacket due to the air conditioning system within the center.

Special Assistance

Persons with disabilities or who require special assistance during the conference, please email Rebecca Nordan at

[email protected].

Taxis

Taxi fares can range between $40-$55 from the international airport to the Orange County Convention Center area and

nearby hotels. There may be an additional charge for extra baggage.

Parking

The West Building's parking lot can be accessed a number of ways — via Exhibit Drive (north entrance), via Convention

Way (south entrance) and via West Entrance Drive off of Westwood Boulevard. For detailed driving directions, please

click here. Fees are $15 per car per entry and $25 for oversized vehicles. The OCCC accepts cash, traveler's checks,

American Express, MasterCard and Visa.

Photo Release

You agree, by attendance at the MFA conference, to our usage of your digital likeness in future Conference marketing/

promotional materials either in digital or print form unless you opt out in writing to the MFA office. If you choose to opt

out, we will try not to use an easily identifiable likeness of you in future marketing/promotional materials, however, we

cannot guarantee that your likeness in a large group photo will not be used if we are unable to easily identify your

likeness among the other attendees.

Shuttle Bus Service

Shuttle buses are available from hotels to convention center. Click here for more information.

mailto:[email protected]


http://www.occc.net/Attendee-ParkingC:/Users/Rebecca/Documents/ADM

http://www.occc.net/Attendee-ParkingC:/Users/Rebecca/Documents/ADM

https://www.abshow.com/travel/transportation


One Ticket Gives You Access to

Three Fitness Conferences!

Registration Includes:

New MFA Marketing Toolbox

Participation in Round Table Discussions

Electronic Access to Seminar Presentations

Continuing Education Credits/Contact Hours

Invitation to MFA Award Ceremonies

Registration Bag, Nametag, and Marketing Materials

Trade Show Expo Access with over 200 Exhibitors

Welcome Receptions hosted by Athletic Business and Medical Fitness Association

Three Conferences under one roof: Athletic Business, Medical Fitness Association, National

Alliance of Youth Sports

Early Morning workouts on the trade show floor between 6:30-8am on Friday, November 10

Keynote Speakers:

Steve Long, President and CEO, Hancock Health

Joseph Ruane, Medical Director, OhioHealth McConnell Heart Health Center

Charles Duhigg, Best Selling Author and Speaker


MFA Registration Form For multiple registrations, please complete a form for each person

Submit: Email: [email protected]

Phone: 910-420-8610

Fax: 910-420-8733

Mail: Medical Fitness Association

90 Cherokee Road, Suite 3A

Pinehurst, North Carolina 28374

Price List for the Main Conference

$375 Current MFA/AKTA Members

$350 Group Rate for second registration (Only valid for MFA Facility Members)

$325 Group Rate for third or more registrations (Only valid for MFA Facility Members)

$595 New Member (Includes a one year individual MFA membership)

$695 Non Member

$595 MFA Physician Member

$695 Non Member Physician

$125 One Day Rate (may only purchase one day: either Wednesday, Thursday, or Friday)

$75 Resident (must provide proof of residency)

$125 Speaker with Full Access

$75 Student (must verify current school enrollment)

$ 0 Speaker Only (no access to seminars, receptions, ceremony and trade show access)

$ 25 Reception Only (may purchase for Wednesday or Thursday evening events)

Name _____________________________________ Business Title ________________________________

Email _____________________________________ Company ________________________________

Company Address ________________________________________________________________________

Company Phone ____________________________ Ticket Amount _____________

Credit Card Number (we accept all Major Credit Cards) ___________________________________________

Credit Card Name (as it appears on the card) ___________________________________________________

Credit Card Expiration Date ____________________ Credit Card CVV Code _________________________

Check here if Credit Card Billing Address is the same as the Company Address

Credit Card Billing Address if different then the Company Address

_______________________________________________________________________________________

All Early Bird Pricing increases $100 after October 8, 2017
