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GlobeScan -SustainAbility Leaders Survey Webinar
The 2018
Welcome
To our 2018 Leaders Survey Webinar
Bron York
Analyst (presenter)
SustainAbility
Available Now:
GlobeScan.com
SustainAbility.com
Wander Meijer
Director Asia Pacific (moderator)
GlobeScan
Panelists
Vivian Lau
President,
JA Asia Pacific
Pier Luigi Sigismondi
President, South East Asia and Australasia
Unilever
69%
21%
10%
Survey Methodology
729 qualified sustainability experts completed the online
questionnaire from April 9th to May 15th, 2018.
Experience
Respondents have the
following experience working
on sustainability issues:
Geography
Experts surveyed span 70
countries in the following regions:
Sectors
Respondents were drawn from
the following sectors:
30%
North America
37%
Europe
20%
Asia-Pacific
8%
Latin America
6%
Africa
5%
Government
23%
Service &
Media
16%
Academic &
Research
36%
Corporate
15%
NGO
6%
Other
More than 10 years
5 to 10 years
3 to 4 years
Institutional
Leaders
Institutional Leaders
Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress
on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent”.
% of Experts, 2018
8
21
26
28
36
36
41
42
48
57
55
35
31
32
20
25
16
15
14
9
National governments
International financial institutions
City/local governments
Private sector
The United Nations
Citizen-led mass social change movements
Research/academic organizations
Multi-sectoral partnerships
Social entrepreneurs
NGOs
Excellent (4+5)
Poor (1+2)
Non-State Actors Perceived as Strongest Performers
0
5
10
15
20
25
30
35
40
45
50
55
60
Multi-sectoral partnerships/collaborations (42)
Research/academic organization (41)
Private sector (28)
City/local governments (26)
International financial institutions (21)
Institutional Leaders Trends
Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to
progress on sustainable development since the 1992 Earth Summit in Rio? Please use a scale where 1 is “poor” and 5 is “excellent.
Research and Academic Organizations Perceived Performance Drops While Private Sector, Multi-Sectoral Partnerships and International Financial Institutions Ratings Increase
% of Experts, “Excellent” (4+5), 2012-2018
NGO
Leaders
% of Experts, Unprompted, Total Mentions, 2017-2018
NGO Leaders
Question: What specific NGOs do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 NGOs in the spaces provided.
World Wildlife Fund Is the Most Widely Recognized NGO
3
5
4
4
11
7
18
28
4
4
5
5
7
8
13
29
Environmental Defense Fund
WBCSD
Nature Conservancy
Ceres
Oxfam
World Resources Institute
Greenpeace
World Wildlife Fund
2018
2017
38
31 29
26
18 18
14
19
7
15
4
8
4
15
0
10 9
6
3
6
4 5
2
9
0
Europe Asia-Pacific Latin America / Caribbean North America Africa / Middle East
World Wildlife Fund
Greenpeace
World Resources Institute
Oxfam
Ceres
% of Experts, Unprompted, Total Mentions
NGO Leaders
Question: What specific NGOs do you think are leaders in advancing sustainable development?
Please enter a maximum of 3 NGOs in the spaces provided.
Among All Regions WWF Is the Most Widely Recognized NGO, Yet Ratings Vary Significantly
Corporate
Leaders
% of Experts, Total Mentions, Unprompted, 2018
47
23
10
9
7
6
5
4
4
4
3
Unilever
Patagonia
Interface
IKEA
Marks & Spencer
Tesla
Nestlé
Natura
Danone
Apple
Walmart
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever, Patagonia and Interface Are Most Recognized Leaders
| 12
% of Experts, Total Mentions, Unprompted, 2010-2018
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever Leadership Recognition Continues
0
5
10
15
20
25
30
35
40
45
50
Unilever (47)
Patagonia (23)
Interface (10)
IKEA (9)
M&S (7)
Tesla (6)
Nestlé (5)
Danone (4)
Apple (4)
Natura (4)
Walmart (3)
% of Experts, by Region, Unprompted, Total Mentions, 2018
7
9
15
25
45
Tesla
IKEA
Interface
Patagonia
Unilever
6
9
12
35
Nestlé
Patagonia
Interface
Unilever
9
11
14
23
45
Interface
M&S
IKEA
Patagonia
Unilever
7
7
11
28
58
IKEA
Walmart
Interface
Patagonia
Unilever
10
12
17
44
46
Tesla
Nestlé
Patagonia
Natura
Unilever
Asia-Pacific
Africa
Europe North America
Latin America
Corporate Leaders
Question: What specific companies do you think are leaders in integrating sustainability into their business strategy?
Unilever, Patagonia Perform Well in All Regions
How Experts
Define Corporate
Leadership
% of Experts, Unprompted, Total Mentions, 2017-2018
How Experts Define Corporate Leadership
Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?
Please enter up to two responses. Asked only to those who named at least one company in Q2.
Values Drive Company Recognition
9
7
6
11
8
8
17
16
26
10
10
11
12
12
13
15
20
26
Sustainable products/services / product lifecycle
Innovation / R&D
Results / walk the talk
Ambitious targets/policies / commitment to SGDs
Long-term commitment
Communication / reporting / advocacy
Executive leadership has strong SD values / strong leadership
Part of core business model / strategic approach
Integrated sustainability values
2018
2017
Integrated sustainability values
“Incorporating sustainable sourcing and sustainable materials into
their business” - re: Patagonia
“Integrates sustainability from purpose to product development and
all the way to post-consumption” – re: Natura
Strong leadership
“CEO Paul Polman is a vocal advocate for sustainable
development, leading not only Unilever to greater sustainability, but
also working to convince and encourage other companies to step
up too” – re: Unilever
“Taking action instead of just making claims” – re: Danone
Part of core business model
“It’s part of the fabric of how they do business – it impacts every
decision they make” – re: Interface
“It is core to their entire business model and how they are
differentiating the company and its products” – re: Unilever
Supply chain management
“They are successfully forcing efficiencies throughout their supply
chain” - re: Walmart
“Commitment to creating shared value throughout their supply
chain” – re: Nestlé
“Achieving traceability and transparency while seeking living
wages for employees and suppliers through their supply chain
work” – re: Tesla
“
“
“
“
How Experts Define Corporate Leadership
Question: Why do you think [insert company #1 From Q2] is a leader in sustainable development?
Please enter up to two responses. Asked only to those who named at least one company in Q2.
Why Companies Are Seen as Leaders: Select Quotes
Company
Performance
on Pre-Defined
Leadership
Attributes
% of Experts, “Excellent” (5) and “Good” (4), 2018
Company Performance on Pre-Defined Leadership Attributes
Question: Please rate how well [insert company #1 From Q2] performs in each of the following specific areas. Please use
a scale from 1 to 5 where 1 is “poor” and 5 is “excellent.” Asked only to those who named at least one company in Q2.
Performance of All Leading Companies on Attributes
Purpose-driven Plan Corporate
culture
75% 84% 75%
Collaboration
74%
Advocacy
64%
How Young
Adults Can
Influence the
Sustainability
Agenda
% of Experts, Unprompted, Total Mentions, 2018
How Young Adults Can Influence the Sustainability Agenda
Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development
agenda? Please select up to three, in order of importance.
Consumer Behavior and Political Participation Perceived to Drive Most Sustainability Progress
3
11
14
16
33
34
36
37
42
63
Charitable contributions
Volunteerism
Advocacy
Civic activism
Investment decisions
Career and education choices
Entrepreneurship
Influencing employers
Electoral choices and political participation
Consumer behavior
Generational Differences
Question: What are the most effective ways for people aged 18 to 35 to help make progress on the sustainable development
agenda? Please select up to three, in order of importance.
Younger Experts View Entrepreneurship, Advocacy, Career and Investment Choices as More Important to Advancing Sustainability than Older Experts
% of Experts, Unprompted, Total Mentions
40 38 37
18
36
32 32
13
Entrepreneurship Career andeducation choices
Investmentdecisions
Advocacy
Experts 35 and younger
Experts 36 and older
34
8
38
12
Influencingemployers
Volunteerism
Discussion and Q&A
Vivian Lau
President,
JA Asia Pacific
Pier Luigi Sigismondi,
President, South East Asia and Australasia
Unilever
For more information, please contact:
Contact
GlobeScan
Toronto: +1 416 962 0707 San Francisco: +1 415 874 3154 London: +44 20 7253 1450 Cape Town: +27 21 782 5541 Hong Kong: +852 9723 9092
GlobeScan.com
SustainAbility
London: +44 20 7269 6900 New York: +1 718 210 3630 San Francisco: +1 510 982 5003
SustainAbility.com
Wander Meijer Director Asia Pacific [email protected]
Mark Lee Executive Director [email protected]
Tove Malmqvist Research Manager [email protected]
Bron York Analyst [email protected]