the 2016 guide to shopper marketing teams

the 2016 guide A special supplement to

to Shopper Marketi ng Teams

Featuring in-depth profi les from leading

companies, including:

• The Coca Cola Company• Edgewell Personal Care Company

• Jack Link’s• MillerCoors

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© 2016 The Coca-Cola Company

Taste the Feeling™ at CokeSolutions.com/retail

great taste runs in the family

The Guide to Shopper Marketing Teams • 2016

AT-A-GLANCE

EDGEWELL.COM

WHO WE AREOn July 1st, 2015, Energizer Personal Care became Edgewell Personal Care. We are a global consumer packaged goods company with leading brands in wet shave, feminine care, sun care, skin care, infant, and pet care. Popular brands include Hydro, Quatt ro, Intuiti on, Xtreme 3, Edge, Skinti mate, Playtex, Stayfree, Carefree, Banana Boat and Hawaiian Tropic.

BRAND PORTFOLIO• Schick• Edge• Skinti mate• Banana Boat• Hawaiian Tropic• Playtex• Carefree• Stayfree• Wet Ones

CONTACTBeth St. Raymond, Director, Shopper Marketi [email protected]

WHAT WE KNOW ABOUT SHOPPERS

KEY EXECUTIVESJohn D’Alessandro, VP, Marketi ng, NAMichael Law, Senior Director, Customer Strategy & PlanningBeth St. Raymond, Director, Shopper Marketi ngPete Seidita, Director, Category Development

We are a global team of 6,000 visionaries, doers, and makers. Our portf olio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confi dence and determinati on.

We are reimagining personal care.From baby to body, Edgewell is passionate about making the litt le moments leading up to the big memories just a litt le bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy—so they can devote that much more energy to the people they care about most.

OUR APPROACH TO SHOPPERS

WHAT WE DOAt Edgewell Personal Care, we’re passionate about helping people be at their best when it matt ers most: whether preparing for a fi rst date, practi cing for the big game, or protecti ng your family on vacati on. The Edgewell family of brands has a product for everyone.

©2016 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell.

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©2016 Edgewell. INT 128481 Playtex and all other trademarks are licensed or owned by Edgewell.

What’s in a name?

Hello. Allow us to (re) introduce ourselves.We’re Edgewell Personal Care Company–formerly known as Energizer Personal Care.

With some of the strongest brands across all shopper segments, we’re more

committed than ever to challenging convention with insight and innovation. Our name

reflects our renewed focus with a goal of benefiting consumers and customers alike.

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AT-A-GLANCE

JACKLINKS.COM

WHO WE AREAs a global leader in protein snacks, Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission To Feed Your Wild Side. Jack Link’s products are sold in more than 40 countries around the globe, in a variety of fl avors, sizes and price points that appeal to nearly every consumer and occasion.

BRAND PORTFOLIO• Jack Link’s Protein Snacks• Lorissa’s Kitchen• MATADOR Jerky• World Kitchens Jerky• SQUATCH Snack Sti cks• Grass Run Farms Beef Snacks• Bifi • Pepperami CONTACT

Jeff KjomeShopper Marketi ng Directorjeff [email protected]

CORE CAPABILITIES


KEY EXECUTIVESSteve Althaus, Executi ve Vice-President, SalesTom “TD” Dixon, Chief Marketi ng Offi cerJeff Kjome, Shopper Marketi ng DirectorJason Pott er, Category Management and Business Intelligence Director

We combine strategic thought leadership with market-defi ning products and unique brand assets to develop business-building platf orms that drive accelerated category growth for our retail partners.

Snacking is a universal behavior. And shoppers are increasingly looking for portable snacks that are great-tasti ng, healthy and convenient. Jack Link’s delivers on each of those needs with a full portf olio of products that capture shopper snacking occasions throughout the day.

PARTNERING ON PROTEIN SOLUTIONS

• Consumer and Shopper Insights

• Shopper Marketi ng

• Category Management

• Business Intelligence and Analyti cs

WHAT WE DOJack Link’s is the #1 meat snack manufacturer in the world.


We combine strategic thought leadership with market-defi ning products

Snacking is a universal behavior. And shoppers are increasingly looking for portable snacks that are great-tasti ng, healthy and convenient. Jack Link’s delivers on each of those needs with a full portf olio of products that capture

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ROBUST PRODUCT PORTFOLIOWide-ranging product portfolio to satisfy every taste and occasion.

ROBUST PRODUCT

HOLISTIC RETAIL SOLUTIONSBest-in-class category management, shopper marketing, and business analytics.

VISION FOR GROWTHActionable consumer insights that identify emerging opportunities.

VISION FOR

CUTTING-EDGEINNOVATIONProduct platforms and merchandising solutions that meet evolving shopper needs.

CUTTING-EDGE

Jack Link’s® has all the resources to satisfy yourcraving for in-depth category understanding. We’ll serve up the insights and businesssolutions that really hit the spot.

®, TM, © 2016 LINK SNACKS, INC. ALL RIGHTS RESERVED

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AT-A-GLANCE

MILLERCOORS.COM

WHO WE AREMillerCoors is a Chicago-based brewer, striving to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.

BRAND PORTFOLIO• Miller Brewing Company and Coors Brewing

Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet.

• Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995.

• Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.

• MillerCoors has also pioneered new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas.

CONTACTJovina Young, Channel Marketing Director [email protected]


KEY EXECUTIVESGavin Hattersley, Chief Executive OfficerKevin Doyle, President, Sales & Distributor OperationsDavid Kroll, Chief Marketing OfficerBrad Schwartz, Chief Commercial Solutions Officer

MillerCoors taps into our Commercial Center of Excellence (CCOE) to help our retail customers win. The MillerCoors CCOE is comprised of Category Management, Shopper and Local Insights, Channel Marketing, Customer Marketing, Local Marketing, Space Lab and Revenue Management. Our customer marketing team is a group of dedicated shopper marketing managers who are highly knowledgeable of their customers’ business, strategies and shoppers. We aim to build and enhance the value of our customers’ beer category by delivering brand solutions that meet the needs of their shoppers and guests. As an integral part of the CCOE, this team combines keen shopper and local insights with customer strategies. Adding in the strength of our leading brands leads to smart solutions that truly engage shoppers and grows the beer category for our customers. We then collaborate with our distributor partners to execute with excellence and evaluate post-execution to ensure we’re consistently striving for perfection and exceeding retailers’ expectations.

We’re committed to leveraging the MillerCoors Advantage to grow the size and value of retailers’ total beer category. A growing category benefits everyone, including your customers. The MillerCoors Advantage is the bundle of goods and services we provide, focusing on five areas:

• A broad range of high quality, award-winning brands• Scalable, differentiated innovation that excites

consumers and drives incremental value for retailers• Business-building solutions that help retailers drive

shopper conversion• The most collaborative, knowledgeable, talented people

in the industry• A network of entrepreneurial distributors who are

always looking to help retailers build their beer business

OUR APPROACH TO SHOPPERS

WHAT WE DOThrough its diverse collection of storied breweries and industry-leading retail tools, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage.

AWARDS WONSince 1996, MillerCoors has won a combined 291 medals at the Great American Beer Festival and the bi-annual World Beer Cup.

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WE ARE COMMITTED TO GROWING THE SIZE AND VALUEOF THE BEER CATEGORY IN YOUR BUSINESS.

OUR APPROACH IS SIMPLE: UNDERSTAND YOUR BUSINESS AND YOUR OBJECTIVES, AND THEN WORK WITH YOU ON

OPPORTUNITIES TO ACHIEVE THOSE GOALS.

ALE WITH NATURAL APPLE FLAVOR WEISS BEER WITH NATURAL LEMONADE FLAVOR

©2016 MILLERCOORS LLC, CHICAGO, IL

OUR NETWORK IS READY TO SHARE WITH YOU THE BUILDING WITH BEER SUITEOF CHANNEL SOLUTIONS DESIGNED TO DELIVER TOTAL CATEGORY RESULTS.

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Congratulations!

2016 Honorees

The Institute is proud to recognize the 2016 Women of Excellence, a deserving group of female

executives who have distinguished themselves in the industry through their leadership and involvement in

infl uencing shoppers along the path to purchase.

Dole Food Co.• CarrieAnn Arias, VP, Marketing

Dr Pepper Snapple Group• Sheila Bonner, VP, Shopper Marketing

Edge Marketing• Allison Welker, EVP, General Manager

Edgewell Personal Care• Beth St. Raymond, Director, Shopper Marketing, Merchandising & Display

Energizer Holdings• Thu Bang, Sr. Manager, Americas Shopper Activation

Epsilon• Kim Finnerty, SVP, Consumer & Shopper Insights

FCB/RED• Tina Manikas, President

Ferrara Candy Co.• Amanda Greenberg, Sr. Director, eCommerce

FreshDirect• Michelle Harmon-Madsen, SVP, Brand Partnerships

Geometry Global• Justine Greenwald, Executive Creative Director, Field & Experiential NA

• Soche Picard, EVP, Team Unilever Shopper Managing Director - NY

Georgia-Pacifi c• Laura Knebusch, VP, Marketing Activation

GfK• Sarah Gleason, SVP

Grey Worldwide• Karen Barnaby, SVP, Account Director, Shopper Marketing

GSK Consumer Healthcare• Cara Kahaly, Director, U.S. Shopper Marketing

HelloWorld• Jen Todd Gray, SVP, Brand, Marketing & Creative Services

The Hershey Co.• Jenni Pustinger, Director Shopper Engagement Walmart/Club Channel

HMT Associates• Patti Conti, President & CEO

Hy-Vee• Donna Tweeten, EVP, Chief Marketing O� cer

IN Marketing Services• Lisa Klauser, President

The Integer Group• Ellen Cook, President, Dallas

The J.M. Smucker Co.• Liz Mayer, Director, Shopper Marketing

Johnson & Johnson• Heather Campain, Director, Shopper Marketing

Kao USA• Diane Isler, Sr. Manager of Insights & Category Management

Kellogg Company • Stacey Ring-Sanders, VP, Category Management

Kimberly-Clark• Anne Jenkins, Director of Shopper Marketing, National Accounts

• Liz Metz, Sr. Director, Shopper Engagement

The Kraft Heinz Co.• Eileen Bruckert, Director, Marketing-Consumer Insights & Strategy, Trends

L’Oreal• Rachel Weiss, VP, Digital Innovation & Entrepreneurship

LG Electronics• Rachel Olson, Sr. Shopper Marketing Manager

Lowe’s• Jocelyn Wong, SVP, Merchandising, Seasonal Business

The Marketing Arm• Jordis Rosenquest, EVP, Planning, Insights & Performance Science

Marketing Werks• Holly Meloy, SVP, Managing Director of PromoWorks/Marketing Werks

MarketingLab• Katie Seleski, Account Director

The Mars Agency• Kris Abrahamson, VP, Client Leadership

• Tammy Brumfi eld, SVP, Commerce Practice

• Maureen OHare, VP, Business Development

Mars Chocolate, North America• Susan Barkalow, Director of Shopper Marketing

Mars Petcare• Amelia Strobel, Global Strategic Insights & Innovation Leader

Match Marketing Group• Liz Crawford, SVP, Insights & Strategy

MaxPoint• Lynn Vitello, VP, Marketing

Meijer• Diane Boeskool, Customer Marketing Manager

• B. Marisa Thompson, VP, Marketing, Promotional Planning & Business Development

Menasha• Jill Andersen, Director of Marketing

MillerCoors• Jovina Young, Director of Channel Marketing, C-Stores

Mirum• Laura Karmarkar, VP, General Manager

Momentum Worldwide• Laura Moser, SVP, Shopper Marketing North America

Mondelez International• Ameeta Held, Director of Shopper Insights & Category Management

• Kim Yansen, Director, Field Shopper Marketing

Mosaic Shopper• Kristen Buss, VP, Strategy & Insights

Nestle Purina• Linda Hervatin, Director, Shopper

Marketing

Nestle USA• Jill Schermerhorn, Team Leader,

Shopper Marketing, Category &Shopper COE

Nsight Connect• Alicia Smestad, EVP, Sr. Group

Director

PepsiCo• Jackie Clifton, Director, PepsiCo

Shopper Marketing, WalmartCustomer Team

• Katie Schiavone, Sr. Director,Shopper Marketing, NAN Brands

• Esperanza Teasdale, Sr. Director,Shopper Marketing

PETCO• Rebecca Frechette, SVP of

Merchandising

Pfi zer Consumer Healthcare• Heather Storms, Director, Shopper

Marketing

Philips• Kelly Downey, VP, Digital & Shopper Solutions

Procter & Gamble• Judi Kletz, Associate Director,

North America Industry A� airs and Reputation

• Joy Mead, Associate Brand Director

PureRED Integrated Marketing• Stacey DeVoe, SVP, Strategic

Client Service & Marketing

Quotient• Lisa Roman, Director, Marketing

Communications & CreativeServices

Rapid Displays• Kelly Fischer, Sr. Account Executive

RB• Cheryl Policastro, Shopper

Marketing Team Leader

Red Bull• Melissa Leggett-Accad, Director,

Trade Marketing

Retail Solutions (RSI)• Meredith Williams, Director,

Business Development, Ansa

Reynolds Consumer Products• Nancy Bedwell, VP, Category

Management

S2B, Tenthavenue• Ann McGrath, Group Director

Saatchi & Saatchi X• Jessica Hendrix, President & CEO

Samsung Electronics• Kimberly Senter, VP, Category

Management & Sales Strategy

Sandbox• Nicole Turner, Managing Director,

Retail Communications

Sargento Foods• Nicole Pavlica, Sr. Brand Shopper

Marketing Manager

SC Johnson & Son• Amy Dragland-Johnson, Director,

Shopper Marketing

Shelfbucks• Catherine Lindner, Chief Merchant

O� cer

Shoptology• Julie Quick, SVP, Head of Insights & Strategy

Sonoco Display and Packaging• Megan Bekker, Director of Sales, Design & Marketing NA

SparkShoppe• Heidi Reale, Founder

Starbucks Co� ee Co.• Ti� any Huey, Director, Shopper Marketing

Target Corp.• Lori O’Neal, Director - Target Media Network

• Lisa Roath, VP, Merchandising Transformation & Insights

Tempt In-Store Productions• Danielle Leiser, Sales Representative

TPN• Sarah Cunningham, Sr. Managing Director, Client Service & Development

• Nancy Shamberg, Managing Director, Shopper Marketing

TracyLocke• Mary Kotyuk, Group Strategy Director, Digital & Retail Activation

TTi Floor Care North America• Amanda Sloan, Director, Product Marketing, Hoover

Tyson Foods• Wendyjean Bennett, Director of Shopper Marketing, Consumer Products

Ulta Beauty• Linh Peters, Sr. Director, Loyalty Marketing & Strategy

Unilever• Cory Fraehsdorf , Shopper Marketing Manager

Universal Display• Michelle Skene, Director of Marketing

Upshot• Lisa Hurst, SVP, Account Management

Wakefern Food Corp.• Cheryl Williams, Chief Information O� cer

• Donna Zambo, Director, Digital Commerce & Innovation

Walgreens• Mindy Heintskill, VP, Loyalty & Personalized Marketing

• Cherise Ordlock, VP/General Manager, Digital Commerce

Walmart• Jamie Sohosky, VP, Marketing, Customer Experience

WestRock• Diane Anderson, VP, Regional Sales

WM. Wrigley Jr. Co.• Amber Spiller, Sr. National Account Manager, Dollar General

World Kitchen • Rita Finley, Director, Category & Shopper Insights

WSL Strategic Retail• Wendy Liebmann, CEO & Chief Shopper

7-Eleven• Laura Gordon, VP, Brand Innovation/ Marketing

Abbott Nutrition• Adrianne Lambert, Sr. Manager, Shopper Marketing

Ahold USA• Amy Hahn, SVP of Marketing

Albertsons Cos.• Deb Fifl es, VP, Consumer & Shopper Insights

• Karen Sales, VP of Shopper Marketing

ARC Worldwide• April Carlisle, SVP, Global Shopper Marketing• Karuna Rawal, U.S. President & Chief Strategy O� cer

Barilla America• Debbie Zefting, Director, Customer & Shopper Development

Bayer Consumer Health • Eileen Wolfe, Sr. Manager, Shopper Marketing Insights, Digital & Execution

Blue Chip Marketing Worldwide• Sarah VanHeirseele, SVP of Innovation

Brown-Forman Corp.• Marjorie Dufek, Integrated Communications Director, NA

CCA Global Partners• Janice Jacobs, VP of Marketing, Carpet One Floor & Home

Catapult Marketing• Heidi Froseth, EVP, National Shopper Retail Leader

The Clorox Co.• Sarah Ortman, Associate Director, National Shopper Marketing

• Kristin Wonzen, Director of E-Commerce

The Coca-Cola Co.• Julie Bowerman, Global VP, E-Commerce, Shopper Marketing & Digital

• Karyn Froseth, Group Director, Coca-Cola North America, Shopper Science & Design

• Megan Tallman, VP, Customer & Trade Communications

• Diane C. Wallace, VP, Retail Marketing

Colgate-Palmolive Co.• Samantha Boulukos, Director, E-Commerce

Collective Bias• Holly Pavlika, SVP, Marketing & Content

ConAgra Foods• Liz Mohr, Director of Shopper Insights

Constellation Brands• Tracy Frisbie, Shopper Marketing Director

Coty US• Jessica Kalinger, Sr. Director, Category Management & Shopper Insights

Crayola• Mimi Dixon, Leader - Customer Development & Activation

Crisp• Risa Crandall, SVP, Managing Director

Curb Crowser• Shandra Zurn, VP

CVS Health• Judy Sansone, SVP, Front Store Business - CVS Health

Dean Foods• Susan Stege, Sr. Director, Category & Shopper Insights

Del Monte Foods• Jennifer Reiner, Director of Marketing Activation & Shopper Marketing

“Thanks for the honor and recognition. I certainly am humbled and so glad to work with such amazing folks who’ve been a big part of everything I’ve been able to do.” — Alicia Smestad, EVP,

Sr. Group Director, Nsight Connect

“Thank you so much for this unexpected but tremendous honor and recognition – what a fabulous idea to recognize women in the industry!” — Amy Dragland-Johnson, Director,

Shopper Marketing, SC Johnson & Son

Special Remarks From:Amy Hahn

SVP of Marketing

Women of Excellence ReceptionSept. 21, 5:30 – 7:30 pmDonald E. Stephens Convention CenterRosemont (Chicago), IL

Learn more at Path2PurchaseExpo.com/networking-eventsFor sponsorship information email [email protected]

Join us to honor and celebrate these inspiring women during the Path to Purchase Expo.

Sponsored by:

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Contact Chuck Bolkcom at the Path to Purchase Insti tute at [email protected] or (773) 992-4420 for more informati on.

Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2016 & 2017.

Digital Incenti ve Platf ormsMay 2017

Shopper Marketi ng AgenciesAugust 2017

Shopper Marketi ng TeamsSeptember 2017

Retail & Shopper Insights November 2017

Retailer & Shopper InsightsNovember 2016

Retail ServicesDecember 2016

the 2016 guide A special supplement to

to Retail & Shopper Insights

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Digital Shopper Marketi ngJanuary 2017

P-O-P Design & ManufacturingFebruary 2017

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the 2016 guide to shopper marketing teams

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